8 Januari 2025

Summary

This video showcases an interview with a business owner from a local UMKM (Micro, Small, and Medium Enterprise) in Indonesia. The discussion focuses on their marketing strategies, target market, and product distribution methods. The entrepreneur emphasizes the importance of education and product demonstrations to attract customers, particularly among youth and mothers. They share plans for future product innovations and expanding into international markets, with a special mention of creating new skincare products using natural ingredients like salak and goat milk. The business also explores the potential for wider distribution through pharmacies and salons.

Takeaways

• 😀 Bu Sari's business primarily targets young adults and mothers, with some fathers purchasing products for their wives.
• 😀 Exhibitions and events in tourist areas and villages are central to Bu Sari’s marketing strategy.
• 😀 Social media platforms such as Facebook, Instagram, and WhatsApp are important for product awareness and customer engagement.
• 😀 Bu Sari uses education as a tool in marketing by showcasing product-making processes at exhibitions.
• 😀 Current distribution channels include direct sales through social media and events, with plans for expansion to pharmacies and cosmetic stores.
• 😀 The business is working to obtain necessary certifications, including halal and TKDN certification, to expand into wider markets.
• 😀 Bu Sari aims for her business to reach international markets in the long term, with the hope of becoming a global brand.
• 😀 Product development includes plans to create scrubs from salak peel and soaps from salak pulp.
• 😀 Bu Sari combines goat's milk with salak in some products, which has already earned recognition in local competitions.
• 😀 The business strives to educate consumers on the multiple uses of local ingredients like salak for skincare, not just food.
• 😀 Despite challenges, Bu Sari remains optimistic and is committed to growing her business and competing internationally.

Q & A

What is the main target market for the products discussed in the transcript?

The main target markets are young people (especially students) and mothers. There is also a smaller customer base consisting of men who purchase products as gifts for their wives.

How does the business reach and engage with its target audience?

The business reaches its target audience primarily through exhibitions, where the products are showcased. They also engage through social media platforms like Facebook and Instagram, as well as follow-up communication through WhatsApp.

What role does education play in the business's marketing strategy?

Education is a key component of the marketing strategy. The business uses local events, such as those in tourist villages, to educate potential customers about the products and the production process, which helps generate interest and sales.

What are some of the challenges the business faces in expanding its market?

One of the challenges the business faces is obtaining the necessary certifications, such as Halal certification and local content certification (TKDN), which are required to enter larger retail markets and expand product distribution.

What future goals does the business owner have for the company?

The business owner aims to grow the company to an international scale. This includes obtaining certifications that will allow the products to be exported and establishing a presence in international markets.

Is the business currently developing new products? If so, what are they?

Yes, the business is developing new products, such as a scrub made from salak fruit peel and soap made from salak meat. There are also plans to combine goat milk with salak in a product line.

How does the business plan to expand its distribution channels?

The business plans to expand its distribution by partnering with pharmacies, cosmetic stores, and salons. The owner is working on obtaining the necessary certifications, such as Halal, to meet retail requirements.

What role does local community engagement play in the business's operations?

Community engagement is crucial for the business. By promoting its products in local tourist villages and rural areas, the business educates consumers about the benefits of natural, herbal products and builds strong relationships within the community.

What makes the products unique in the market?

The products are unique because they are made from natural ingredients, such as salak fruit, and focus on herbal skincare. The business emphasizes sustainability and the use of local resources, making it distinct from other brands.

Has the business participated in any competitions or received any recognition?

Yes, the business participated in a competition where one of its products, which combines goat milk and salak, won first place. This recognition helps increase visibility and credibility for the brand.