MEDIA PROMOSI

Summary

This video script provides an overview of various promotional media, categorizing them into print, electronic, and outdoor media. Print media includes newspapers, magazines, brochures, and posters, focusing on visual messaging. Electronic media, now encompassing platforms like social media, websites, and e-commerce, is highlighted for its effectiveness in modern marketing. Outdoor media, such as billboards, neon boxes, and roadside banners, is noted for its high visibility in public spaces. The script emphasizes the diverse options available for marketers to communicate with audiences, each serving a distinct purpose in promotional campaigns.

Takeaways

• 😀 Promotional media serves to communicate a product, service, brand, or company to a wider audience.
• 😀 There are three main types of promotional media: print, electronic, and outdoor.
• 😀 Print media uses visual messages produced through printing processes, such as newspapers, magazines, and posters.
• 😀 Electronic media includes television, radio, and online platforms like social media, websites, and e-commerce.
• 😀 Social media platforms such as Facebook, Instagram, WhatsApp, and YouTube are crucial for modern promotional campaigns.
• 😀 The internet has become central to modern promotional media strategies, providing access to a global audience.
• 😀 Outdoor media refers to promotional displays found in public spaces, such as billboards and signs.
• 😀 Billboards are large, eye-catching promotional tools, with digital versions like videotrons and mobile billboards becoming increasingly popular.
• 😀 Neon boxes are promotional tools illuminated by neon lights, ideal for nighttime visibility.
• 😀 Rontek (or Romtech) refers to roadside promotional media, often seen on the sides of roads and highways.
• 😀 Print, electronic, and outdoor media each serve different but complementary purposes in reaching a broad audience with promotional messages.

Q & A

What is the purpose of promotional media?

Promotional media is used to communicate a product, service, brand, or company to the public, aiming to make it more widely recognized.

What are the three main types of promotional media?

The three main types of promotional media are print media, electronic media, and outdoor media.

How does print promotional media work?

Print promotional media primarily uses visual messages produced through printing processes. These are found in publications such as newspapers, magazines, and tabloids.

What are some examples of standalone print promotional media?

Examples of standalone print promotional media include flyers, brochures, booklets, and posters.

How has the role of electronic media evolved?

Initially limited to television and radio, electronic media has expanded due to the rise of social media and the internet, making it a dominant form of promotional media.

What are some common platforms used for electronic promotional media?

Popular platforms for electronic promotional media include Facebook, WhatsApp, Instagram, YouTube, e-commerce websites, blogs, and other virtual marketplaces.

What defines outdoor promotional media?

Outdoor promotional media refers to media found outside, often in public spaces such as streets, highways, and public venues.

What is a billboard, and how is it used in outdoor promotions?

A billboard is a large promotional media structure, often in the form of a large poster, used for advertising. Digital billboards and mobile versions are also popular today.

What are 'Baliho' and how are they used in promotions?

'Baliho' refers to promotional media often used for short-term commercial or event-related information, typically displayed on large billboards.

What is a neon box in promotional media?

A neon box is a promotional media display in the form of a lit box with neon lights, typically used for advertisements at night.