Media Promkes

Summary

This script focuses on the role of media in health education and promotion. It discusses the importance of choosing the right media based on the target audience, the effectiveness of different types of media (print, electronic, and outdoor), and the need to consider factors like interest, accessibility, and clarity. It highlights that engaging the audience and using media in an integrated, interesting way can enhance the retention of health messages, making them more memorable. The script also emphasizes the benefits of using media for reaching a wider audience and motivating individuals to spread health information.

Takeaways

• 😀 Media is a channel used to convey messages or information, especially in health promotion and education.
• 😀 Different types of media, such as print, electronic, and outdoor media, have varying effectiveness depending on the audience.
• 😀 People remember information better when they can see, hear, and engage with it (e.g., 90% retention when saying and doing).
• 😀 The highest level of information retention occurs when people say and do something after seeing or hearing it.
• 😀 It's important to choose media based on the target audience's acceptance level and preferences for better engagement.
• 😀 Effective media should be interesting, engaging, and capable of reaching a broad audience efficiently.
• 😀 Media can spark interest, motivate people to act, and help spread information quickly across large groups.
• 😀 For children, media that involves images, cartoons, or videos (e.g., animated films) are most effective for conveying health messages.
• 😀 Adult audiences may require different media formats, such as detailed written content, for better understanding.
• 😀 Good media should be delivered in a way that avoids misunderstandings and makes the message clearer and easier to grasp.
• 😀 There are three main categories of media for health education: print media (static, physical), electronic media (dynamic, interactive), and outdoor media (public displays).

Q & A

What is the main focus of the lecture?

The lecture focuses on the use of media in health education and promotion, discussing the different types of media and their effectiveness in conveying health messages.

How does media impact information retention?

The lecture explains that retention rates vary depending on the media used. For instance, people remember only 10% of what they read, 20% of what they hear, and 90% of what they say and do.

What are the three main types of media discussed in the lecture?

The three main types of media are print media, electronic media, and outdoor media. Each type has its own unique benefits and applications in health education.

Why is it important to choose the right media for health education?

Choosing the right media is crucial to ensure the message is effectively conveyed to the target audience. The media should align with the audience's preferences, comprehension levels, and the context of the health information being shared.

What are some examples of print media used in health education?

Examples of print media include booklets, leaflets, flipcharts, posters, and columns in newspapers or magazines. These can be used to convey static health information in various formats.

How do electronic media differ from print media?

Electronic media are dynamic and can include audio-visual elements such as radio, television, films, and online videos. They are more engaging and can reach a wider audience compared to static print media.

What are the benefits of using media in health education?

Media can help arouse interest, expand the reach of health messages, facilitate easier understanding, motivate individuals to act, and allow for efficient communication to a large audience.

How does the theory of retention based on sensory input apply to media selection?

The theory suggests that combining multiple senses (seeing, hearing, doing) enhances retention. Therefore, media that engages more senses (e.g., audio-visual media) is more effective in conveying health messages.

What role do audience preferences play in choosing the right media for health education?

Audience preferences are important because different groups respond better to different types of media. For example, children may prefer cartoons or videos, while adults might respond better to text-based content.

What are the criteria for selecting good media for health promotion?

Good media should be engaging, clear, efficient, and suitable for the audience's level of comprehension. It should also reach a wide audience and be delivered in an interesting and effective manner.