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Summary
TLDRIbu Sutina, a former migrant worker from Blitar, shares her inspiring journey of transforming from a domestic helper in Saudi Arabia to a successful entrepreneur. After returning to Indonesia, she started a salted egg business, initially with limited funds and resources. Through perseverance, mentorship, and commitment, her small-scale operation grew into a thriving business that employs local workers. Ibu Sutina’s story highlights the power of resilience, self-belief, and the importance of helping others succeed. She also encourages women in Indonesia to pursue their dreams and build their own businesses for a better future.
Takeaways
- 😀 Ibu Sutina started her salted egg business after returning from working as a domestic worker in Saudi Arabia, facing uncertainty about her next steps.
- 😀 With only IDR 4 million in capital, Ibu Sutina initially produced 600 eggs per week, which grew over time to 20,000 eggs per day.
- 😀 Her business success was supported by the guidance of her mentor, Pak Priadi, who encouraged her to remain honest and committed to her work.
- 😀 Ibu Sutina emphasizes the importance of quality in her product, using natural ingredients like eggs, clay, salt, and rice husk ash without preservatives.
- 😀 She has expanded her business to employ local workers from her village, providing jobs to her extended family and community members.
- 😀 The success of her business allowed her to achieve personal milestones, including building a house, buying a car, and helping her family financially.
- 😀 Despite challenges such as fluctuating prices and financial losses, Ibu Sutina believes in perseverance and resilience, trusting that success will follow.
- 😀 She treats her employees like family, fostering a positive and cooperative work environment where everyone supports each other.
- 😀 Ibu Sutina’s personal journey includes spiritual milestones, such as visiting the Masjidil Haram three times, a significant experience in her life.
- 😀 She encourages women in Indonesia, especially those in rural areas, to remain strong and pursue their dreams of entrepreneurship, despite challenges and setbacks.
- 😀 Ibu Sutina’s story is a testament to the power of hard work, community support, and maintaining a positive attitude toward business and life.
Q & A
What was the initial challenge Ibu Sutina faced when returning from working abroad?
-When Ibu Sutina returned from working abroad as a migrant worker, she was unsure about what to do next. Her father did not want her to leave again, and she struggled to figure out what work to pursue. She eventually found inspiration through an opportunity in the salted egg industry.
How did Ibu Sutina get started in the salted egg business?
-Ibu Sutina was introduced to the salted egg business through a friend who invited her to work with eggs. After gaining some experience, she decided to start her own salted egg production, initially producing 600 eggs per week.
Who played a significant role in Ibu Sutina's business development?
-Pak Priadi, a local entrepreneur and mentor, played a crucial role in Ibu Sutina's business growth. He provided guidance on business operations, taught her the importance of honesty and perseverance, and helped her navigate the challenges of the industry.
What challenges did Ibu Sutina face in the early days of her business?
-In the early stages of her business, Ibu Sutina faced financial limitations, with only a small amount of capital to invest. She also struggled with fluctuating egg prices, which sometimes led to financial losses. Despite these setbacks, she persevered and continued to grow her business.
How did Ibu Sutina ensure the quality of her salted eggs?
-Ibu Sutina ensured the quality of her salted eggs by using fresh duck eggs, no older than 5 days, and employing a natural salting process with clay, salt, and ash. She emphasized using fine salt, which is safe for human consumption and crucial for maintaining the quality of the product.
What advice did Ibu Sutina receive from her mentor, Pak Priadi?
-Pak Priadi advised Ibu Sutina to be honest, stay committed, and never give up on her business. He emphasized the importance of treating employees as equals and maintaining integrity in all dealings, as these principles would lead to long-term success.
What impact has Ibu Sutina's business had on her community?
-Ibu Sutina's business has provided jobs for many people in her village, including family members and neighbors. She has contributed to the local economy by offering employment opportunities and helping to improve the livelihoods of those around her.
How has Ibu Sutina's business evolved over time?
-What began as a small-scale operation producing 600 eggs per week has grown into a larger business, producing up to 20,000 eggs per day. Her business now supplies salted eggs to local markets, as well as remote areas like Surabaya and Madura, helping to expand her customer base.
What is Ibu Sutina’s perspective on women’s empowerment?
-Ibu Sutina believes strongly in empowering women. She encourages other women in Indonesia to be proactive and not to limit themselves to traditional roles. She advises them to pursue entrepreneurship, work hard, and strive for success, just as she did.
What has been one of the most memorable experiences of Ibu Sutina’s life?
-One of the most memorable experiences for Ibu Sutina was being able to visit Masjidil Haram in Saudi Arabia three times during her time as a migrant worker. This experience left a lasting impression on her and remains one of her proudest achievements.
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