What makes an entrepreneur? | Sahar Hashemi | TEDxYouth@Bath

TEDx Talks
12 Nov 201418:43

Summary

TLDRThe speaker shares her inspiring journey from a disillusioned lawyer to a successful entrepreneur, challenging the misconception that entrepreneurship requires a special trait or background. She recounts her transformation, sparked by the loss of her father, which led her to co-found a coffee chain in the UK. The narrative emphasizes the importance of passion, market research, perseverance, and self-belief, illustrating that anyone can become an entrepreneur with hard work and determination.

Takeaways

  • ๐Ÿ™‹โ€โ™€๏ธ Entrepreneurship is not exclusive to those who fit a certain stereotype; anyone can be an entrepreneur if they choose to embrace it.
  • ๐Ÿš€ The speaker initially thought that to be an entrepreneur, one had to be like Richard Branson or have a special trait, but later realized that entrepreneurship is accessible to all.
  • ๐Ÿ“š A career in law did not align with the speaker's personality and passion, leading to a realization that one's work should be fulfilling and enjoyable.
  • ๐ŸŒŸ The speaker's father's sudden death was a pivotal moment that prompted her to leave her law career and pursue something she truly loved.
  • โ˜• The experience of discovering specialty coffee in New York and the lack of similar options in London sparked the idea for a new business venture.
  • ๐Ÿ” Despite having no prior knowledge of the coffee business, the speaker and her brother decided to conduct thorough market research and learn as they went.
  • ๐Ÿ’ก Entrepreneurship often involves overcoming doubts and fears, and the speaker emphasizes the importance of 'pressing delete' on negative self-talk.
  • ๐Ÿ’ผ The journey of starting a coffee business involved many challenges, including securing funding, which required persistence and resilience.
  • ๐Ÿข The speaker and her brother had to learn about various aspects of the business from scratch, highlighting that expertise can be developed through experience.
  • ๐Ÿ“ˆ The initial failure of their coffee bar to meet sales expectations led to a gradual but determined effort to educate customers and grow the business.
  • ๐Ÿ“š The speaker's story culminates in the realization that entrepreneurship is a journey of self-discovery and aligning one's work with their true passions.

Q & A

  • What was the speaker's initial perception of entrepreneurs?

    -The speaker initially perceived entrepreneurs as individuals with a special chromosome or magic dust, like Richard Branson, and thought they had to be school dropouts to be successful.

  • Why did the speaker choose to become a lawyer instead of pursuing entrepreneurship?

    -The speaker chose to become a lawyer because they thought they were not the entrepreneurial type and didn't see themselves as someone who could be successful in business.

  • What was the turning point for the speaker that led to a career change?

    -The sudden and unexpected death of the speaker's father was the turning point that made them realize the importance of following their passion and being true to themselves.

  • What was the inspiration behind the speaker's decision to start a coffee business?

    -The inspiration came from the speaker's experience of enjoying a cappuccino in a coffee bar in New York and realizing the lack of similar coffee bars in London.

  • How did the speaker and their brother overcome their lack of expertise in the coffee business?

    -The speaker and their brother decided to teach themselves about coffee and the business by immersing themselves in it for three months, visiting coffee bars, and conducting thorough research.

  • What was the initial reaction from bank managers when the speaker and their brother sought funding for their coffee business?

    -The initial reaction from bank managers was negative, with 40 of them rejecting their funding request, citing Britain's preference for tea over coffee as a reason.

  • What challenges did the speaker face when trying to replicate the coffee bar experience in the UK?

    -The speaker faced challenges such as finding suitable cups and muffins that were not commonly available in the UK, leading to bootstrapping solutions like ordering blank cups and making muffins at home.

  • How did the speaker handle the competition from Starbucks when it entered the UK market?

    -The speaker and their brother had already established their brand by the time Starbucks entered the UK, and they continued to focus on their unique selling proposition and customer education.

  • What was the speaker's biggest regret after selling their shares in the coffee business?

    -The speaker's biggest regret was selling their shares too early, as they felt upset and cried instead of celebrating their success, realizing the emotional attachment they had to the business.

  • What are the five steps to entrepreneurship according to the speaker?

    -The five steps to entrepreneurship according to the speaker are: 1) The idea - make sure it's something you love, 2) Market research - know your market inside out, 3) Business plan - be organized, 4) Raising money - be prepared for rejections, and 5) Making it happen - have stickability and perseverance.

Outlines

00:00

๐Ÿš€ Entrepreneurial Journey and Self-Discovery

The speaker begins by asking the audience to identify as entrepreneurs, reflecting on their own initial reluctance due to misconceptions about what it means to be one. They recount their journey from aspiring to be like Richard Branson to becoming a lawyer, a profession that didn't align with their personality. The realization that work should be enjoyable led to a career change. A personal tragedy, the sudden death of their father, prompted a life-changing decision to leave the law firm and pursue something they truly loved, embodying the idea that life is too short to not follow one's passion.

05:01

๐ŸŒฑ The Inspiration Behind a Coffee Empire

The narrative continues with the speaker's experience in New York, where the variety and quality of coffee options inspired them. Upon returning to London, they lamented the lack of similar coffee experiences, sparking an idea to bring the American coffee bar culture to the UK. Despite initial resistance and self-doubt, the speaker, along with their brother, embarked on market research, discovering a gap in the UK coffee market. They embraced their 'cluelessness' as a strength, learning as they went and conducting extensive research, including a reconnaissance mission in New York to understand the coffee bar business model.

10:03

๐Ÿ› ๏ธ Overcoming Obstacles in Entrepreneurship

The speaker details the challenges faced in establishing their coffee business, including securing funding and dealing with industry skepticism. They recount the process of bootstrapping, from making their own muffins to creating their brand identity. The story illustrates the importance of perseverance and innovation, as they overcame numerous obstacles to open their first coffee bar. Despite initial slow sales, they remained committed to their vision, eventually achieving success and becoming a significant player in the UK coffee market.

15:04

๐Ÿ“š The Five Steps to Entrepreneurship

In the final paragraph, the speaker shares the five steps to entrepreneurship as taught by their brother, emphasizing that anyone can become an entrepreneur. They stress the importance of finding a passion, conducting thorough market research, creating a business plan, having the resilience to face rejections, and maintaining the determination to make things happen. The speaker concludes by encouraging the audience to embrace entrepreneurship as a journey of self-discovery and personal growth, where one can find their inner star and merge work with life in a fulfilling way.

Mindmap

Keywords

๐Ÿ’กEntrepreneurship

Entrepreneurship refers to the process of designing, launching, and running a new business, which typically starts as a small business, such as a startup company, offering a product, process, or service for sale or hire. In the video, the speaker shares her journey from not considering herself an entrepreneur to becoming one, highlighting the misconceptions about needing 'special genes' or being a 'dropout' to succeed. The narrative emphasizes that entrepreneurship is a path anyone can take with passion and determination.

๐Ÿ’กOptimism

Optimism is a positive mental attitude reflecting confidence in the future and the belief that everything will turn out for the best. The speaker mentions that she had optimism and enthusiasm, qualities she later realized were not suited for her career as a lawyer but were essential for her entrepreneurial journey. Optimism is portrayed as a driving force that can propel one through the challenges of starting a business.

๐Ÿ’กBootstrapping

Bootstrapping in a business context refers to starting a company with little to no external funding, relying instead on the entrepreneur's own resources, such as personal savings, loans from friends or family, or profits from the business. The speaker describes various instances of bootstrapping, such as ordering blank cups and having friends apply stickers, to illustrate the resourcefulness and self-reliance required in entrepreneurship.

๐Ÿ’กMarket Research

Market research is the process of gathering, analyzing, and interpreting information about a market, including market trends, potential customers, competitors, and market opportunities. In the video, the speaker emphasizes the importance of thorough market research as a foundational step in entrepreneurship, which she undertook to understand the coffee market in the UK before launching her business.

๐Ÿ’กSelf-belief

Self-belief, or self-confidence, is the conviction in one's own abilities, strength, or judgment. The speaker talks about how she initially had little self-belief but gained it as she started taking action and committing to her entrepreneurial journey. Self-belief is depicted as something that grows through action and perseverance, rather than being an innate trait.

๐Ÿ’กInnovation

Innovation refers to the introduction of new ideas, devices, or methods. In the context of the video, the speaker's idea to bring American-style coffee bars to the UK was innovative for the time, as it was a new concept in the British market. The story illustrates how innovation can disrupt traditional markets and create new opportunities.

๐Ÿ’กStickability

Stickability, or persistence, is the ability to continue despite difficulties. The speaker mentions receiving numerous rejections from bank managers but did not give up, which is a testament to the stickability required in entrepreneurship. It highlights the resilience needed to overcome the inevitable 'no's' and challenges in the path to success.

๐Ÿ’กIdeation

Ideation is the process of coming up with new ideas or concepts. The video emphasizes the importance of starting with an idea that you are passionate about, as this passion is what drives the entrepreneurial journey. The speaker's idea to bring a new type of coffee bar to the UK is an example of ideation in action.

๐Ÿ’กBranding

Branding is the process of creating a unique name and image for a product in the consumer's mind, mainly through advertising campaigns. In the video, the speaker recounts the challenges of creating a brand from scratch, including the trial and error in designing a logo. It underscores the significance of branding in differentiating a business in a competitive market.

๐Ÿ’กComfort Zone

A comfort zone is a state of minimal stress and risk, where one feels at ease and in control. The speaker initially stayed in her career as a lawyer, which was her comfort zone, despite being unhappy. It was only after a personal tragedy that she decided to step out of her comfort zone and pursue entrepreneurship, illustrating the need to leave one's comfort zone to embark on a new venture.

๐Ÿ’กTrial and Error

Trial and error is a problem-solving approach where the possibility of success is checked by trying out different methods and learning from mistakes. The speaker's journey was filled with trial and error, from experimenting with different coffee recipes to figuring out branding and business strategies. This concept is central to the entrepreneurial process as depicted in the video.

Highlights

The speaker begins by questioning the audience about their entrepreneurial spirit, reflecting on their own journey.

A personal anecdote about the misconceptions of entrepreneurship during the speaker's youth.

The realization that entrepreneurship isn't about having a special gene or being a school dropout.

The speaker's initial career choice as a lawyer, which was a poor fit for their personality.

A pivotal moment of career change triggered by the sudden death of the speaker's father.

The importance of following one's passion and the motto 'leap and the net will appear'.

The discovery of a coffee culture in New York and the inspiration to bring it to the UK.

The initial reluctance to start a business and the brother's insistence on the entrepreneurial opportunity.

The process of researching and understanding the coffee market in the UK.

The concept of 'bootstrapping' and overcoming obstacles in the early stages of the business.

The challenges faced in securing funding and the persistence required in entrepreneurship.

The story of the first coffee bar in the UK and the struggle to achieve break-even sales.

The impact of Starbucks entering the UK market and the competition it brought.

The decision to sell shares in the company and the emotional aftermath for the speaker.

The five steps to entrepreneurship as taught by the speaker's brother and their significance.

The final message about the journey of entrepreneurship and the discovery of one's inner potential.

Transcripts

play00:11

I'm going to take you on a little

play00:13

journey with me a journey of

play00:15

Entrepreneurship but just before I do

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one question hands up those of you who

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like me consider yourselves

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entrepreneurs okay

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entrepreneurial okay for all of you that

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didn't actually put your hands up don't

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worry because the reason why I always

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ask this question is when I was your age

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if someone had asked me to put my hand

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up as to whether or not I was an

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entrepreneur I would have never put my

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hand up either um I thought when I was

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growing up in a way the idea of an

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entrepreneur we just had Richard Branson

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and I would sort of compare myself to

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Richard Branson and think well there's

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no way I am like Richard Branson you

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know I thought you have to have a

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special chromosone to be an entrepreneur

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some sort of a magic dust or at least

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Like Richard Branson you had to be a

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school dropout which I wasn't in any way

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um so looking at him and now you guys on

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top of Richard Branson you've got the

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dragons which are terrifying images of

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Entrepreneurship and The Apprentice so

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clearly I thought I'm not at all the

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entrepreneurial type I didn't love

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business in kindergarten I didn't make

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my first million sending suweet to the

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school playground so basically I thought

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clearly I'm not at all the entrepreneur

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so I actually went off and I became the

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opposite of an entrepreneur

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I went off and became a lawyer um but

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very quickly I realized that actually I

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had chosen completely the wrong career

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for my personality because there are

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just about two things going for me my

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optimism and my enthusiasm and quickly I

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realized that just about the two

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qualities you don't need to be a good

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lawyer optimistic or enthusiastic so I

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was sort of wasted in what I was doing

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and just work felt like I was leaving

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myself behind to go to work work felt

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like incredibly bored ing really it was

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just it was I just did it for the

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paycheck I just went in every day not

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being able to be me and I remember

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thinking why is this not fun and I was

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just asking my work colleagues saying

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guys you know why aren't we having fun

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and I remember they said fun at work

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they're not paying you to enjoy yourself

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and I just refused to accept that

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because I thought you know what I'm

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going to be working the best years of my

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life most of my waking hours so how on

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Earth could work not be fun how could I

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accept this um so I ended up basically

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staying there because sometimes you

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really have a dream but it's scary to

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change um because you're in a sort of

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comfort zone in a way and I ended up

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staying at the law firm sort of really

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hating it but thinking this is life this

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is working life um until something

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happened which really snapped me out of

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it and sometimes you get shocks you get

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Dreadful shocks that happen which snap

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you out of things um what happened to me

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was because I come from a close family

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of four my mom and dad my brother and I

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and in January 1993 my dad died very

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suddenly very unexpectedly and I

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remember the shock was so big it was

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like my world had fallen apart and I

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just remember the very next morning I

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came back from hospital and I thought

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you know what actually this comfort zone

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is an illusion I've got to be true to

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myself and I've got to do something

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Absol love doing because this is not it

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and I've got to do something where I

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could be me doing it so I basically took

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big jump I took a big leap I left the

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law firm I had no idea what I was going

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to do but actually my motto in life is

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leap and the net will appear and I just

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really believe you've got to take the

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jump sometimes so I basically took this

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jump I went to visit my brother Bobby

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who's my only sibling so he was working

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in New York at the time I went to visit

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him in New York I had terrible jet lag

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thinking you know I'm just going to take

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some time be in New York have some

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change of air um and I remember the very

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first morning I got up thinking with

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this Terri jet lag thinking let me go

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and get a cup of coffee and back then

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America was known for horrible coffee

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even we would make fun of American

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coffee and I remember just walking down

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Madison Avenue and I was sort of hit by

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the smell of freshy ground coffee beans

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um this is even before Starbucks had

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come to New York but I walked into this

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coffee bar there was all the smell of

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coffee where the coffee came from I said

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can I have a cappuccino please and they

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said would you like it with full fat

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milk skim milk semi skim milk soya milk

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and you know I sort of just couldn't

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believe it I'm always on some sort of a

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diet so I couldn't believe I could get a

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skinny cappuccino and I just fell in

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love with it and I just didn't think

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anything of it and I got back to London

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and I was actually sitting um with Bobby

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in a Thai restaurant with my mom we just

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gone out for a thae meal and in the

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middle of this time meal I said to my

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brother how much I miss these coffee

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bars I just wish we had them in London

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and I couldn't believe that I was stuck

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at home there was no nowhere to stop my

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morning apart from making some instant

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coffee and I wish we had those amazing

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New York St coffee bars so I could go

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and have a skinny L every morning and as

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soon as I said this to my brother he got

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the light bulb you hear about he said I

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can't believe you've said this this is

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incredible you and I should be the ones

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to bring American style coffee bars to

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the UK this is like an amazing business

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idea and my reaction was hang on a

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minute Bobby you got me completely wrong

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I meant why didn't someone else open it

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and for me to go to it in a way I was

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the customer so I couldn't quite

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understand why I had to provide a

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solution for my own problem in a way

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it's but anyway my brother was having

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none of it he said you know what if you

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don't want to do it I'll pay you to do

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research for me and just cuz my brother

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was paying me basically the next day I

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got myself a one-day Tu pass and I got

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on the circle line and that was the

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first day of my research I got off at

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every single of the stops on the circle

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line to see for myself what that was and

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I could see the crap quality of coffee

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everyone was getting and by the evening

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when I got back that that was really the

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night when I thought you know what

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there's a real Gap in the market and if

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we bring American style coffee bars to

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the UK it's going to work but the thing

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is you know I didn't think 100% I just

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thought about 1% this is going to work I

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wasn't 100% sure so one side of my brain

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is this is this is amazing there's a gap

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in the market but this left left side of

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my brain is telling me shorty Sahar what

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do you know about coffee balls this

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isn't going to work it's too good to be

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true just cuz you like drinking skinny

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lattes doesn't mean this is a brilliant

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business idea but what I've learned in

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life is that whenever you want to do

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something these doubts and I'm sure

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you're growing up and the more you grow

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up the more you hear these doubts these

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doubts are always going to be there and

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you must never stop them so my solution

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is when you start doubting yourself when

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you start feeling insecure you basically

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press the delete button because if you

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don't press delete listening to that

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voice you think it's the voice of reason

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it's not it's the voice of fear and fear

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is a zero some game there's no point

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indulging in it so we didn't press

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delete the next step was okay let's go

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and do some research because a lot of it

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is about doing homework making sure

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there's room for it making sure there's

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a market for it and the problem was well

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Bobby and I we had no idea about this we

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were clueless about this business in a

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way I worked as a lawyer all my life my

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brother is a banker so we were entering

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this world we are completely clueless

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about clueless about retail clueless

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about coffee clueless about catering but

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one law I've got in both my books I call

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the importance of being clueless so

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never worry about not knowing never

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worry about not having expertise not

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knowing is actually good because you can

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teach yourself and you can teach

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yourself with the fresh information and

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basically once you start jumping in and

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that's what my brother told me don't

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worry about not knowing because you're

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about to go to the best business

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business school in the world right bang

play08:01

in the middle of this so you will teach

play08:03

yourself as you go along never worry

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about that and being an outsider is a

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huge Advantage so basically we were

play08:09

Outsiders we gave ourselves three months

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to learn all there was about coffee at

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this point we moved back to live a home

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with my mom which you can imagine is a

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bit of a cown if you've like moved away

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and then you mov back in with your mom

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and your brother at a certain age but

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anyway we did that and we just gave

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ourselves three months to become experts

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I can't tell you just drank as many

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coffees as possible I once almost

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actually killed myself oding on 26

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espressos in the course of a morning cuz

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no one had told me you have to spit it

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out and not drink them so we did that

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then I said you know what let me go back

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to New York um on a reconnaissance

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mission because when I was in New York I

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just had no idea that we wanted to copy

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this so I said to I'll go back to New

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York and I went back to New York I took

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some disposable cameras which is what we

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had and started taking a picture of this

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coffee barall which was the the

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predecessor to Starbucks of every single

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little thing they do and of course as

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I'm doing this the manager is getting

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quite pissed off so she noticed that I

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was taking a picture of every single

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thing so we can copy it and just she

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followed me onto the pavement and

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confiscated my cameras so I basically

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thought oh my God I there's just you

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know I've got to come back home without

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pictures of his coffee bar with the

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manager finding out so I ended up doing

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something that entrepreneurs do that you

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all do an everyday life it's just that

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entrepreneurs use it for business

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bootstrapping basically in order to come

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back to London with pictures of the

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coffee bar without the manager finding

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out my bootstrapping solution was I had

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a couple of cousins who lived in New

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York and me and my cousins pretended as

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if we were innocent New York tourists

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taking innocent tourist snapshots of

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each other you will see a picture of my

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cousin coming up lovely you hardly see

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my cousin there which is the point but

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you fully see how they display their

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pastries what everything looks like

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again another cousin showing the bar

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seating this is the first time I've seen

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employees where t-shirts and baseball

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caps and this is um another cousin so

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basically we took these clandestine

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pictures and this is the the picture I

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drew on the back of the Virgin Flight

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back from New York um I've kept this

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because I genuinely believe there's no

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point having ideas in your head ideas

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are worthless you've got to make them

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happen stop putting them on paper if

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you're inspired after today start

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putting stuff on paper it starts

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happening and another thing for us we

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were coming up with a brand imagine

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coming up up with a brand when you've

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got no idea about branding and we knew

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we had to be up there you know on the

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High Street with those big players and

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we had no idea but you know that's the

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thing about entrepreneurship is just

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trial and error and sometimes you make a

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fool of yourself as I'm about to share

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with you a logo that we actually

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considered lovely you could imagine this

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would have been nice and out ofd but you

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know that's the thing entrepreneurship

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is not a genius tendency it's about

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trial and error until you get things

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right then we wrote this business plan

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again the business plan wasn't the right

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name but we wrote it when the word

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business plan came up I have to tell you

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I was terrified I said to my brother you

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know what let me go through business

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school and I'll come back in two years

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and I'll R by the business plan and my

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brother said you know what actually all

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the business plan is is answering a few

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questions what is you going to do how

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you going to do it how much is it going

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to cost you and who are you going to do

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it with and anyway in this plan we

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calculated we needed to raise 90 grand

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to open the first store just give you an

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idea we started calling random bank

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manager off the Yellow Pages basically

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um we got rejections from 40 bank

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managers um this page goes on and on I'm

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just sharing with you the first page of

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the 40 bank managers we called we got

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interviews with 20 bank managers of the

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20 we got interviews with the first 19

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said to us there is no way we'll give

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you money to open a coffee bar we said

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why on Earth not they said it's really

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obvious isn't it we were like what's

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obvious like it's it's obvious we're

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nation of tea drinkers you know Britain

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is famous at tea drinking so what the

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hell are you doing bringing coffee in

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the na tea drinkers but I done my

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homework and yes we were in na tea

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drinkers but basically in the 80s we

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were drinking four times more tea then

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we were drinking two times more tea so

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I'm seeing this is going the right way

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which is why us um entrepreneurs called

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bank managers enemies of innovation this

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is just a quick um fax I wrote to my

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brother about a certain bank manager

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which you'll see um it's just all you

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know sort of this the life of

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entrepreneurs we're not perfect um this

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is the picture of the bank

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manager and basically um the next one

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was making it happen you know you've got

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to actually do it and that was a

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nightmare you know when you're an

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entrepreneur it's an obstacle course

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everyone's against you um we were

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looking for cups no one had these cups

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at that time all they were had was po

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iring cups the cup suppliers thought we

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were crazy they were like I don't know

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what you're going on about we've never

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had cups like this we ended up

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bootstrapping we did we ordered blank

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cups from America we had two parties

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five bottles of wine some passed got all

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our friends and they stuck the stickers

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on the cups the same thing with the

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muffin suppliers they were like

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blueberry muffins fat-free muffins sorry

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the only muffins we've ever baked are

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yellow the only thing they've got in

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them are raisins so we ended up making

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the muffins at home delivering them

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ourselves getting more parking tickets

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delivering them ourselves but we ended

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up nicking our first employees from

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pretam M this is all bootstrapping stuff

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that all entrepreneurs do do and

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basically we open the doors to the first

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store this is the first store just to

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show you entrepreneurship is not

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necessarily about original or new ideas

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it was a copy the benches came later so

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it was a complete copy of what we seen

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in New York and basically this was the

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first coffee bar was kind to open in the

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UK just to give you an idea it was a

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disaster when I say disaster at break

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even sales were 700 and every single day

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we're making2 200 of sales a day and

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when I say 200 lound of sales a day I'm

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discounting my mom who's coming and

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drinking as many cappuccinos as humanly

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possible so without my mom's excessive

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coffee consumption we were making much

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less this is just you know telling

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people what we're about educating people

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about coffee and one by one sort of you

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know we converted One customer at a time

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sales started creeping towards Break

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Even Starbucks came it was absolutely

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terrifying time but by this stage we

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were a big brand and when we got to 2001

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basically Bobby and I both sold our

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shares because we thought that's what

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you do when your company successful huge

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mistake I remember when I sold my shares

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instead of celebrating I'd taken my mom

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we'd gone to celebrate but um to America

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and instead of celebrating I was so

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upset that apparently according to my

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mom in the British Airways Lounge I

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started reading the story in the

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financial times The Story of Us leaving

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and instead of kind of celebrating I was

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crying so hysterically people must have

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been thinking what could be quite so sad

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at the Ft that this girl is bullying her

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eyes out um but that for me is

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entrepreneurship out a bom I started

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writing my book I always visualize this

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is my visualization of the book um I

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wrote this book and this book was almost

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my ATI Richard Branson book saying do

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you know what actually if we did it then

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anyone can do it and this myth we have

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that entrepreneurship is a special

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chromosome is rubbish don't listen to

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the Dragons Den it's not a personality

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trait entrepreneurship everyone's got it

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you don't need skills or expertise you

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become an entrepreneur it's a process um

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it's something you don't need to be an

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entrepreneur before you start no one is

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determined in advance if they're an

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entrepreneur you become one when you

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start and when you start basically there

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are five steps to entrepreneurship and

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my brother taught me these steps and I

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want to share you these steps because

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going going through every step from A to

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B you turn into an entrepreneur step one

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the idea make sure it's something you

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love the beauty about entrepreneurship

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is you don't have to live someone else's

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life you find something you love and I

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guarantee what you love doing you will

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be good at and vice versa what you hate

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doing you'll be crap at so you might as

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well stick to what you love doing and

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what you love doing activates the

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entrepreneur within you because all of

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us have an entrepreneur within we just

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need to bring it out so make sure you

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find the star within you and do it and

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jump that is the idea that's going to

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bring out all these wonderful qualities

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about yourself you never knew you even

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had had I stayed a lawyer I would have

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thought I was a pretty mediocre lawyer I

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would have never known I have all this

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creativity within me and that's the

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Journey For You number two do your

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market research lazy people can't become

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entrepreneurs you have to be thorough

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you have to know your Market back to

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front so you have to do your homework

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there is no substitute for hard work

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that's why it's not about genius

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Tendencies it's about hard work do your

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business plan you've got to be organized

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it's just it's a really easy thing it's

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just a couple of questions

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and just but you have to organize

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raising money people are going to say no

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to you we got 40 NOS guess what Howard

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schults of Starbucks got 275 NOS JK

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rling 12 people said her manuscript for

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Harry Potter was rubbish so you got to

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have stickability in

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entrepreneurship you've got to make it

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happen because making it happen is about

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doing doing brings self-belief I never

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had self-belief when I started I had 1%

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but self-belief doesn't grow on trees

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self-belief comes when you start doing

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when you're committed when you go on

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Journey that's how you gain your

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self-belief and my last Point don't give

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up entrepreneurship is difficult it's

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not a fairy tale everyone's against you

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everyone tells you your ideas rubbish it

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won't work the critics come out but it

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is an absolutely incredible journey if

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you learn to stick with it it is a

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journey where you find things about

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yourself you never knew you had every

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single single one of you has a star

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within you and Entrepreneurship is an

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amazing journey where you find that star

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within you and all I can tell you is in

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my life it is something as well that's

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where you combine what you do and who

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you are so work doesn't become the

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opposite of Life work and life are the

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same thing and I can tell you it's a

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difficult Journey but it's a wonderful

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journey and I in my life have absolutely

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never met an happy entrepreneur that's

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my story thank you very much

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thank you

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