Kousar Fatima, A Working Professional Learns Digital Marketing In Hindi To Be An Affiliate Marketer

Summary

In this inspiring interview, Kausar Fatima, a former nurse who spent years in Saudi Arabia, shares her journey into digital marketing after returning to India during the COVID-19 pandemic. Struggling to balance work and motherhood, she explored online earning opportunities and discovered the potential of blogging and social media. Through dedication and mentorship, Kausar transformed her skills and now encourages others to stay focused and consistent in their learning. Her story highlights resilience and the transformative power of digital education, serving as motivation for women seeking to thrive in both their personal and professional lives.

Takeaways

• 😀 The speaker introduces Kausar Fatima, a nurse who spent significant time in Saudi Arabia and is now pursuing digital marketing in India.
• 🌍 Kausar moved to Saudi Arabia in 2001 to work as a nurse in the Ministry of Health's Accident and Emergency Department.
• 👩‍👧 Due to challenges during the COVID-19 lockdown, Kausar faced difficulties balancing her job and caring for her young daughter.
• 📚 After the lockdown, Kausar realized the potential for online earning and began exploring digital marketing and affiliate marketing.
• 💻 Kausar created her first website, initially focused on medical topics, despite having limited knowledge about domains and hosting.
• 🔍 Kausar emphasized the importance of continuous learning and adaptation in the field of digital marketing.
• 💡 She acknowledged the challenges she faced but remained committed to implementing what she learned from digital marketing courses.
• 🚀 Consistency and discipline are vital for success in digital marketing, according to Kausar's experience.
• 🤝 Kausar encourages aspiring digital marketers to focus on one mentor or source of information to avoid confusion.
• 🌟 Kausar's journey reflects the transformative power of perseverance and adaptability in the face of challenges.

Q & A

What motivated you to shift from a nursing career to digital marketing?

The decision to shift from nursing to digital marketing came as a result of challenges faced during the lockdown, where I had to juggle work and childcare. As schools closed, it became difficult to balance my demanding job and look after my daughter, so I explored online earning opportunities, which eventually led me to digital marketing.

How did you get started with digital marketing despite having no prior knowledge?

Initially, I had no idea about digital marketing, such as domains, URLs, or hosting. I started by creating a website for fun, named after my daughter. Gradually, I learned more about the processes, such as upgrading the website, and through research, I gained a deeper understanding of the field.

Can you explain the challenges you faced while working as a nurse in Saudi Arabia?

While working as a nurse in Saudi Arabia, I faced challenges such as working long hours, including on-call duties, and the shortage of staff. This led to frequent overtime, and the fact that my accommodation was far from the hospital made it difficult to take care of my young daughter, who was often left alone at home.

How did the pandemic affect your professional and personal life?

The pandemic created significant personal challenges, as I had to manage my job, my daughter’s online schooling, and my health. My health deteriorated due to the strain of night shifts and the pressure of managing work and home responsibilities, leading me to consider alternative sources of income, such as online work.

How did you learn about online earnings and digital marketing?

I discovered online earnings by researching social media and blogging. I started by creating a basic website and learned that there was potential for earning through blogging and digital marketing, even though I initially had no knowledge of how domains or hosting worked.

What role did the Digital Azadi webinar play in your transition to digital marketing?

The Digital Azadi webinar was pivotal in my transition to digital marketing. After attending the webinar, I understood how to work properly in this field and learned essential concepts such as branding, marketing strategies, and implementing them effectively, which gave me the confidence to move forward.

What was your experience with learning digital marketing from various mentors?

While learning from multiple mentors, I noticed that it caused confusion and led to a fragmented mindset. However, after focusing on a single source, the Digital Azadi program, I was able to get a structured approach, which made it easier for me to apply the knowledge and succeed.

What advice would you give to people who want to get into digital marketing?

I would advise aspiring digital marketers to focus on one source of learning and consistently apply what they learn. Avoid distractions, stay disciplined, and work hard with patience. Digital marketing requires continuous effort, and with consistency, the results will eventually show.

What has been the impact of your journey on your daughter?

My daughter has been my biggest motivation. She encourages me by saying that I am not only a great nurse but will also become a successful digital marketer. She sees the positive changes in me, and her belief in my abilities drives me to keep going.

How has digital marketing helped you create income sources for yourself and others?

Digital marketing has allowed me to set up affiliate marketing systems and create income streams for myself and those around me. I have been able to leverage my knowledge to not only earn for myself but also guide others in the process of online earning.