#TumbuhBersama Founders eFishery | 8 Tahun eFishery

Summary

The video shares the journey of building a tech startup focused on the aquaculture industry. The founder discusses the initial idea of creating an automatic fish feeding system, the challenges of developing a hardware solution, and the importance of growth for both the company and its partners. Emphasizing collaboration with fish farmers, the company has grown to support over 17,000 farmers across Indonesia. The founder highlights the goal of mutual growth, innovation, and creating a positive impact on the aquaculture ecosystem, aiming for global success in the industry.

Takeaways

• 😀 The idea for eFishery came from a conversation with a young fish farmer facing challenges with feeding costs, leading to the creation of an automated fish feeder controlled via smartphone.
• 😀 The initial concept of eFishery was developed by a small team, starting with an engineering-focused approach, and grew into a full end-to-end solution for fish farming.
• 😀 eFishery aims to revolutionize both the aquaculture and food industries by combining hardware innovation with sustainable farming practices.
• 😀 The company started with a small team living and working together in a rented house in Dago, focusing on creating solutions for fish farmers.
• 😀 Over eight years, eFishery has grown to support over 17,000 fish farmers across Indonesia, from Aceh to Sulawesi.
• 😀 eFishery now employs more than 700 people and has opened access to financing for nearly 5,000 fish farmers, helping them to thrive.
• 😀 The core philosophy of eFishery is 'growing together,' meaning the company’s success is intertwined with the success of its fish farming partners.
• 😀 The company’s growth is not just about expanding in size but about creating a positive, lasting impact on the lives of its partners and stakeholders.
• 😀 The speaker emphasizes the importance of continuous learning and innovation to stay ahead, both for the company and its partners.
• 😀 eFishery’s goal is to transform the aquaculture sector in Indonesia and globally, encouraging collective effort to drive industry growth and success.

Q & A

What inspired the creation of the fish-feeding automation technology?

The inspiration for the fish-feeding automation technology came from a conversation with a young fish farmer. He shared challenges regarding fish feed, particularly its high cost, which led to the idea of creating an automatic fish feeder controlled via a smartphone.

How did the founders start building their company?

The founders initially started building the company in a shared house in Dago, where they lived and worked together for two years. During this time, they focused on developing the technology and learning from their early experiences. The company eventually grew to become a successful venture with more than 700 employees.

What was the role of smartphones in the early development of the company?

Smartphones played a key role in the early development of the company. The founders realized that using smartphones for controlling fish-feeding automation would be a feasible and scalable solution for the fish farming industry, allowing farmers to manage feeding systems remotely.

How has the company evolved since its founding?

The company has evolved significantly, growing from a small startup to a company that provides end-to-end solutions for fish farming. They now serve over 17,000 fish farmers across Indonesia, offering automated feeding systems and access to financing for farmers.

What is the company's vision for the future of the aquaculture industry?

The company's vision is to revolutionize the aquaculture industry by integrating hardware and software solutions to improve the efficiency and sustainability of fish farming. They aim to empower fish farmers and support the growth of the industry, helping to tackle challenges like feed costs and operational inefficiency.

How does the company define 'growing together'?

The concept of 'growing together' is central to the company’s mission. They believe that for the company to grow, it must do so alongside its partners, particularly the fish farmers. The company strives to ensure that its growth benefits everyone in the ecosystem, from the employees to the farmers and the wider community.

What achievements has the company made over the past eight years?

Over the past eight years, the company has grown to employ more than 700 people, and they’ve helped nearly 5,000 fish farmers gain access to financing. Additionally, they have expanded their reach to over 17,000 fish farmers throughout Indonesia, from Aceh to North Sulawesi.

How does the company support the financial needs of fish farmers?

The company provides fish farmers with access to financing, helping them to improve their operations and invest in better technology. This support is part of their commitment to empowering farmers and ensuring that their growth is aligned with the success of the company.

Why is collaboration with fish farmers so important to the company's success?

Collaboration with fish farmers is crucial because the company's growth is directly tied to the success of the farmers they support. If the farmers don't succeed, the company’s impact is limited. By helping farmers grow, the company ensures mutual success and a stronger, more sustainable ecosystem for everyone involved.

What are the company's goals for the next phase of growth?

The company's goals for the next phase of growth include expanding their reach to more fish farmers across Indonesia, enhancing their technology to provide even greater value, and continuing to innovate with new solutions to address the challenges of the aquaculture industry. They also aim to help fish farming become more sustainable and efficient on a global scale.