BIOWEG GINSEP-Talk
Summary
TLDRThe video script features an insightful interview with Pranay Joshi, co-founder of BioW, a deep-tech startup focused on replacing petroleum-based ingredients with biodegradable alternatives. Joshi shares his journey from a neuroscience PhD to a strategy consultant at EY, and finally to entrepreneurship. He discusses the founding story of BioW, its mission to eliminate microplastics in cosmetics and agriculture, and the challenges and strategies involved in gaining traction with major industry players. The conversation also touches on the importance of networking, the role of incubators, and the unique aspects of doing business in Germany as a foreign founder.
Takeaways
- 😀 The session is about Indo-German startup stories, aiming to inspire and guide founders with personal narratives and experiences.
- 🌟 The speaker, Pranay, is the founder of a prominent startup that has been featured in major German newspapers and has partnerships with large corporations.
- 🎓 Pranay's background is in biotechnology and neuroscience, having completed his PhD at a renowned institute, which provided a strong foundation for his scientific endeavors.
- 🔍 Pranay transitioned from academia to business, leveraging his scientific knowledge and self-study in finance and economics to work in strategy consulting.
- 💡 The idea for his startup, BioW, was born out of a desire to address environmental concerns by replacing petroleum-based ingredients and microplastics with sustainable alternatives.
- 🌱 BioW is a deep tech company with a mission to create biodegradable polymers that outperform traditional plastics, targeting industries like cosmetics and agriculture.
- 💼 Pranay emphasizes the importance of mindset shifts from focusing on technology to creating products that meet market needs and deliver value to customers.
- 📈 The startup has grown steadily, with a diverse team and plans to scale up production and secure further funding to expand their impact.
- 🤝 Pranay highlights the value of networking and incubator programs in establishing a business, especially for foreign founders, and the importance of selecting the right ecosystem for the startup's industry.
- 🌐 The company is currently based in Germany, leveraging local resources and support, with plans to expand to Asia, focusing on India, where Pranay is originally from.
- 🚀 Looking ahead, BioW anticipates product launches, collaborations, and continuing their mission to reduce microplastic pollution globally.
Q & A
What is the purpose of the Indo German startup stories session?
-The purpose of the Indo German startup stories session is to share inspiring role models and individual stories of founders who can guide and inspire others who want to embark on a similar path. The session aims to provide firsthand experiences, dos and don'ts, and recommendations from the founders themselves, which are considered extremely valuable.
Can you explain the role of GINP in supporting startups?
-GINP, which stands for German-Indian Startup Partnership, is a non-profit initiative that supports startups from India and Germany to enter each other's markets. It offers capacity building, promotions for visibility, and is considered the biggest startup initiative in the Indo-German context. GINP supports founders in various ways and organizes soft landing programs for Indian startups interested in entering the German market.
What is the background of the guest speaker, PTI Mahala?
-PTI Mahala is the founder of a prominent startup that has been featured in major German newspapers and has collaborations with big corporations. He has a background in biotechnology and neuroscience, having completed his PhD at the Max Planck Institute. He also has experience in politics, having been a student president at the Max Planck Society and involved in lobbying during Obama's time for science policy.
How did PTI Mahala transition from academia to business?
-PTI Mahala transitioned from academia to business by first working in strategy consulting at EY (Ernst & Young) in Frankfurt, where he gained experience in M&A and finance. This helped him to transform his thinking from a technology perspective to a product and market perspective, which was essential for his business journey.
What is BioW and what problem does it aim to solve?
-BioW is a deep tech company with a mission to replace petroleum-based ingredients, specifically microplastics. The company has developed a biopolymer through fermentation, which is a substitute for microplastics and is fully biodegradable within 60 days. BioW aims to address the issue of microplastic pollution in various industries, including cosmetics and agriculture.
How did BioW manage to collaborate with big brands like L'Oreal and Louis Vuitton?
-BioW collaborated with big brands by developing end formulations and products and presenting them to clients as ready applications. This approach allowed clients to experience the difference in functionality firsthand, which helped BioW to stand out and secure collaborations.
What is the current status of BioW in terms of team size, revenue, and funding?
-BioW currently has a team of 19 people from 10 different nationalities. They have an office in Monheim and a production facility in Quakenbrück, Germany. The company generated more than half a million in revenue last year and is projected to exceed a million this year. They have raised funds from German high-net-worth individuals and received grants from the EU and German government, totaling around 3-4 million. They are in the process of closing a 20 million Euro round to scale up their operations.
Why did BioW choose to locate their production facility in Quakenbrück, a small village in Germany?
-BioW chose Quakenbrück because of its relaxed environment and the support offered by the local community, including the German Institute of Food Technologies. The location provided access to necessary infrastructure and expertise without the high costs associated with larger cities, making it an ideal place for their pilot scale production facility.
What advice does PTI Mahala have for foreign founders looking to set up a business in Germany?
-PTI Mahala advises foreign founders to focus on building a strong network, joining incubator programs for structured feedback and connections, and understanding the local culture and commercialization strategies. He also emphasizes the importance of hiring people with experience in the local industry and culture to facilitate business development.
What are some of the challenges and opportunities PTI Mahala sees in Germany as a business destination?
-Germany offers a strong and stable economy, a growing initiative to promote entrepreneurship, and a welcoming environment for foreign founders. However, Mahala points out that the startup ecosystem and taxation structure could be improved. Despite these challenges, Germany's advanced technology focus, changing language openness, and improving visa structures make it an attractive business destination.
Outlines
📅 Session Introduction and Indo-German Startup Initiative
The session begins with a brief introduction to the Indo-German startup stories series, which aims to inspire and guide aspiring entrepreneurs through the experiences and insights of founders. The speaker highlights the importance of real-world experiences over theoretical knowledge. The session is organized by GINP, a six-year-old nonprofit initiative supporting startups from India and Germany. The speaker also mentions upcoming Soft Landing programs for Indian startups interested in the German market and encourages interested founders to reach out for more information. The session is structured with a Q&A at the end and is expected to last approximately 45 minutes, with a focus on an interview-style discussion.
👋 Welcoming the Guest and Background Story
The host welcomes PTI Mahala, the guest of the session, and requests him to share his personal story. PTI Mahala, originally from Meerut, India, shares his academic background in biotechnology and neuroscience, having completed his PhD at the renowned Max Planck Institute. He discusses his transition from academia to politics, becoming the student president at the Max Planck Society and engaging in lobbying activities during Obama's presidency. PTI Mahala then explains his pivot from a potential academic career to the business world, working as a strategy consultant at EY, where he gained experience in finance and business strategy. This diverse background led him to co-found a deep tech company with a mission to replace petroleum-based ingredients, particularly microplastics, with a biodegradable alternative.
🌐 Transition from Academia to Business and Founding BioW
The speaker elaborates on his transition from a scientific mindset to a business-oriented one, emphasizing the importance of understanding both technology and the market. He discusses the founding of BioW, a deep tech company with a mission to replace microplastics with a biodegradable alternative. BioW's technology involves using bacteria to create a biopolymer that is three times more functional than plastic and fully biodegradable within 60 days. The company is currently focusing on applications in cosmetics and agriculture, partnering with major brands and companies. The speaker also mentions BioW's R&D labs and a proof of scale plant in Quakenbrück, Germany, where they produce their innovative biopolymer.
💡 The Journey of BioW: From Concept to Market Leaders
The speaker discusses the challenges and process of developing a solution to replace microplastics, a pervasive environmental issue. He explains how BioW started with a focus on problem-solving and then identified suitable technologies from academia. The company's product outperforms microplastics in functionality and sustainability, which is a significant advantage in the market. The speaker also shares insights on how to approach clients effectively by offering end applications and demonstrating the tangible benefits of their product. This strategy has been instrumental in BioW's success in partnering with large corporations.
🌟 Current Status and Future Plans of BioW
The speaker provides an update on BioW's current status, including its team size, revenue, and ongoing fundraising efforts. The company is based in Germany with a diverse team of 19 people from 10 different nationalities. BioW has received grants from the EU and the German government, amounting to millions in funding. The speaker also discusses plans for growth, including a significant fundraising round to scale up operations. Additionally, he mentions the company's strategy to enter the Asian market, with plans to set up production facilities in India to address the region's microplastic issue.
🤝 Building Networks and Overcoming Challenges as Foreign Founders
The speaker reflects on his experience as an Indian founder establishing a business in Germany. He emphasizes the importance of networking and the role it played in securing funding and support. Incubator programs provided structured feedback and connections that were crucial for BioW's success. The speaker also discusses the decision to locate their production facility in Quakenbrück, a small village that offered support from the local community and access to the German Institute of Food Technologies. This strategic choice allowed them to grow their business in a cost-effective and supportive environment.
🚀 Lessons Learned and Advice for Foreign Founders
Drawing from his experiences, the speaker offers advice for foreign founders looking to establish their businesses in Germany. He suggests focusing on finding the right ecosystem that aligns with the industry and product, rather than just targeting major cities. He also highlights the importance of leveraging incubator programs for support and networking opportunities. The speaker shares insights on the benefits of being in a smaller community, such as access to resources and a supportive network, which can be advantageous for startups, especially in the early stages of development.
🛣️ Navigating Germany's Business Landscape as Foreign Founders
The speaker discusses the advantages and challenges of doing business in Germany as foreign founders. He acknowledges Germany's strong and stable economy, the growing support for entrepreneurship from the state, and the openness to English, which has improved significantly over the years. He also points out areas for improvement, such as the startup ecosystem and taxation, which are currently being addressed by various foundations and communities. The speaker is optimistic about the future, citing the influx of major tech companies and the evolving economic landscape as promising signs for startups.
🤝 Finding the Right Co-founder and Building a Strong Team
The speaker emphasizes the importance of finding a good co-founder, likening the relationship to a marriage due to the need for mutual trust and the ability to work through challenges together. He advises looking within one's network and considering someone with whom they have previously worked. The speaker also stresses the importance of complementary skills and the ability to listen and communicate effectively. He suggests a trial period to test the compatibility of potential co-founders and to ensure that they can work well together under stress.
💼 Adapting to Business Development and Networking for Startups
The speaker provides insights on how to build connections and expand networks for business development. He recommends attending events, participating in community or incubator programs, and offering one's expertise to other startups to build relationships. The speaker also addresses the question of a co-founder with plans to return to India, suggesting that it could affect fundraising if there is no clear business rationale or role for the co-founder in India. He advises discussing the co-founder's future contributions and considering equity adjustments in such situations.
💼 Fundraising in the Deep Tech Space and Investor Expectations
The speaker discusses the metrics that investors look for in the deep tech space, especially during the pre-seed stage. He highlights the importance of thinking big and demonstrating how the technology can significantly impact the world. The speaker mentions that deep tech investments are high-risk, and investors expect substantial returns, making the potential impact of the technology a crucial metric. He also emphasizes the scalability of the technology and the strength of the team, as investors are primarily investing in the team and the founders' ability to execute the idea.
🌟 Future Outlook for BioW and Expansion Plans
The speaker shares the future outlook for BioW, including upcoming product launches in Europe and North America due to the ban on microplastics. He anticipates the team will grow significantly, and the company is exploring expansion into the Asian market, particularly India, where they plan to set up production facilities to address the microplastic issue. The speaker also mentions potential collaborations and partnerships that will be announced in the coming months, indicating a period of growth and development for BioW.
Mindmap
Keywords
💡Indo German startup stories
💡Inspiring role models
💡Capacity building
💡Soft Landing programs
💡Microplastic
💡Biodegradable
💡Deep tech company
💡Fermentation
💡EIC funding
💡Product-market fit
💡Incubator programs
Highlights
Introduction of Indo German Startup Stories session and the importance of sharing founder experiences.
GinP, a non-profit initiative supporting Indian and German startups, and its role in capacity building and promotions.
Announcement of soft landing programs for Indian startups interested in the German market.
PTI Mahala's background shift from biotechnology and neuroscience to business and politics.
PTI Mahala's experience in strategy consulting at EY and the transition to entrepreneurship.
The founding story of BioW and its mission to replace petroleum-based ingredients with biodegradable alternatives.
BioW's innovative use of fermentation and bacteria to create a biopolymer that outperforms microplastic.
Collaborations with major cosmetic brands and the application of BioW's polymer in the cosmetics industry.
The challenges of differentiating BioW's technology in a competitive market and the strategy to overcome them.
BioW's current status, team size, and plans for scaling up production and fundraising.
The role of personal connections and the importance of networking for foreign founders in Germany.
Strategic location choice for BioW's production facility in Quakenbrück and its benefits.
Fundraising experiences and the significance of grants and personal connections in the early stages.
PTI Mahala's insights on the importance of selecting the right co-founder and building a strong team.
Discussion on the future plans of BioW, including product launches and expansion into the Asian market.
Engagement with the audience, answering questions about co-founder dynamics, industry-specific advice, and fundraising metrics.
Closing thoughts and invitation for further connections and discussions on LinkedIn.
Transcripts
so just letting people
in with the delay of one and a half
minutes
and I've muted everyone and including
predique so only predi needs to unmute
himself um but I think we should get
started then as well there will be
probably a few more people um um joining
over the next minutes but I suggest we
get started so first of all welcome
everyone uh to the session thank you so
much for signing up and um to this
series about uh um Indo German startup
stories and why do we actually do this
these kind of stories because we've
learned over the years we need inspiring
role models we need in individual
stories of Founders that can tell the
ones that also want to go um that Path U
um about share their experience about
the dos and don'ts um why they did this
what they would change we really feel
that these and firstand experience are
extremely valuable um because you can
read all these kind of things on the
internet some 10 steps this some 10
steps that but many times one feels that
it's very theoretical so the best is
really to hear from the founders
themselves
um how the journey went um and the
recommendations that they have the dawns
that they uh um that they have um as
recommendations so um and this is why we
want to want to do that story and a few
sentences on ginp ginp is now uh six
more than six years old uh as a
nonprofit initiative to support startups
from India and from Germany to enter the
other markets in different ways so we do
capacity building we do lots of
promotions for for the for for the
visibility um it's the biggest startup
uh initiative in the indo-german context
so pan India and pan pan Germany um and
uh well with different ways we're
supporting the founders um and we also
have one thing that I wanted to uh
wanted to highlight now here for uh
Indian startups that are interested in
um in entering the German Market we are
organizing one possibly two soft Landing
programs now for this summer again and
there is a call um for application open
so if there are Indian Founders uh there
right now just send me an email reach
out and um and if you want to re receive
some more information about it then I
can share you uh the details um
accordingly now um before we uh before I
PR take um our guest for today uh the uh
the first questions that get straight to
the to the interview few house rules so
it's uh we have a Q&A at the very end if
you have some questions in between uh
put them idly put them in the chat later
on we see how it is depending on the
amount of question we you can also ask
them in person um if there some of the
questions are there that fit right into
the um the the topic uh that we disc
discussing then I might also take this
up um but um else we we um keep it till
the uh end of the of the session and the
session will be roughly 45 minutes and
we plan for roughly half an hour so 30
minutes offer some some interview style
and then we have some up to 15 minutes
um there but definitely we want to round
up until 12:00 or 3:30 Indian time so um
that to all find to go for the next um
uh meetings Okay cool so um uh let's
start and I'm really excited to have PTI
Mahala here today um which is not just
any kind of startup story but I would
say one of the most prominent one um um
in various newspapers here the big
German newspapers like H blood you have
some uh cooperations with uh big
corporates as well so it's really an
impressive story but of course you've
also started very very small so um um
maybe to get a better understanding um
of um who you are PR um first of all
great that you're here thank you so much
for taking out that time so um maybe you
can share a few words about yourself uh
your personal story uh and uh well the
story The the question also how you
ended up in Germany in the first place
yeah so first of all thank you julan for
the ation and I'm very happy to be here
and sharing what we are doing and how we
are doing this uh so I'm originally from
uh from a from a city called Merit in
India um I grew up a little bit in Delhi
and I had a very clear research Focus so
I have been a student of
biotechnology uh but I had a very clear
idea that I will do
science and I came to Germany on a
scholarship uh uh for to do my MERS in
neuroscience and my PhD at Max blank
Institute yeah which is the most
well-known Institute here and I did my
PhD at Marx Blanc with the lady who won
a Nobel priz in medicine and published
some great
papers and then once during my PhD a lot
of things changed in my life so I I had
some extra time uh towards the end of my
PhD I joined politics at Max Plum
Society become the student president of
the maxl society and there I get
introduced
to um German politicians a lot of
lobbying stuff in the EU and I saw that
there is a very big life outside the the
lab uh Beyond being a scientist uh I did
some lobbying at the White House as well
during 2014 during Obama time on science
policy and I decided when I came back to
Germany I decided that I'm not going to
pursue academic career I have to do
something outside so I started from a
really clean slate definitely I'm a
science student uh but clean slate in
terms of business zero idea of how the
business is set up uh or what is finance
what is financial model and then I uh
landed up applying for strategy
Consulting so I self-study finance
economics business uh thanks to online
education uh thanks to all the open
source
uh and books they help me and I landed
up a job at strategy Consulting with e
ponon as a strategy Consulting for a
couple of years in Frankford where I
have done a lot of m&as or hardcore
Finance stuff which I have never done in
my life before but I learned a lot and
then once I know
science I at towards three and a half
years of this strategy Consulting I
thought I know science I know business
very well I have restructured business
for bigger companies
how can I join both of them and also mix
a purpose next to it and that's where
the whole idea of biow came in with my
co-founder who is also from India so we
are
friends uh and that's how we started
this whole thing uh in Germany yeah uh
yeah yeah super super cool so what I
find so interesting is that you are um
you know usually have these bubbls you
are from a proper science background so
you really know what you're talking
about um well it's also then uh it comes
in handy let's put it that way for um
for for what you're what you're doing
with with b as well but you really know
what you're talking about so really with
the knowledge so not with a political
background you went into politics and
knew about the signs of it so right
really um the the really had the
knowledge and but then without any
business degree um you went into to to
to ey uh so into Consulting and I think
this is also where where we met for the
first time here in Berlin um and um um
so so how did you um basically there was
like some self-studied uh business
understanding then of course through ey
first of all great that you convinced
them that you got in there uh without
without an MBA or a business degree um
and how did it prepare you for for Bio
then how did you start
this yeah so usually uh I think as a
scientist or as a science person you
usually see product uh you usually see
technology right you are focused on hey
this is amazing what Science and
Technology like AI gen AI uh so I was
doing neuroscience and that time neuros
we were doing neural networks in
Computing that is today called as gen AI
uh and I'm talking about 2009 so we it's
as a scientist you are very excited by
technology but as a business person you
are very excited by products and market
and there's a big difference between
technology and product so product is
something which is useful for any use
case or where somebody's using it and
and paying for it right and that
transition it's a mindset right you can
study Finance you can study business but
the mindset set of thinking in that way
was something which eyi helped me so I
have learned on the job while solving
problems of bigger
companies ranging from agriculture
companies to um uh cosmetic companies to
Pharma companies uh and that really
helped me to transform my thinking from
technology perspective to product and
Market perspective and also going
towards the problem perspective that why
somebody's using this product why not
that product or some other products
right and what how big is the market so
how you think in a money from
prospective was a key here which is the
mindset set shift and definitely rest of
the other things were compliment right
so how to do Financial models how to do
business deals what are the key labers
there how to negotiations and all these
kind of things are all complimentary but
the key part of doing business is the
mindset cool cool really interesting
really interesting I I really like this
approach uh and and how you right how
you learned all these things and build
this uh put the disciplines together
right in that way um about biow um maybe
in a nutshell what did what do you do um
what is the product there and how did
you come up with it yeah so bio bio is a
deep tech company uh uh we we we have a
mission to replace uh any petroleum
based
ingredients we started this company with
an overall idea that how we can replace
microplastic right so uh just to give
you an insight into it I think all of us
are washing our hands every day with uh
uh all kinds of hand wash or shampoo or
shower gel we all of us are using hand
creams face creams all of them have
microplastic in it when I say
microplastic the gel of your shampoo is
a microplastic it's a nanoplastic by the
way it's coming from petroleum and
imagine it's never going to degrade in
next 100 years what you are using in
your bathroom and it's going go it's
going to go to the Sea and settling down
in the sea right uh and it's coming back
in your drinking water so and some of
your skin care and makeup products have
Micro siiz powder which goes inside the
pores the best example is when you use
Foundation that everything is is looks
nice because the powder goes inside the
poe and and fill up everything and there
you have a lot of functionality why
people are using plastic but that's not
the only place it's used in multiple
Industries like uh agriculture all the
seeds and fertilizers what we are using
today are coated with synthetic polymer
imagine how much microplastic we have in
our soil and this microplastic goes into
water carry some of the toxins back back
in the drinking water in our stomach
creating range of different diseases so
that was the cycle which me and my
co-founder was been talking about for
some time and say hey why there is no
alternative this is such a basic human
problem that irrespective of the country
irrespective of where you are located
every one of us is facing this so this
is a basic problem and that's how we
started this so we are a platform we
have developed a
solution uh in bioag with the help of
fermentation so we have a bacteria uh
which make a biopolymer and this
biopolymer we do some chemistry on top
of that and we have created a substitute
of microplastic which is three times
better in functionality than
plastic and fully biodegradable within
60 days so that's what we do so we
started using this polymer application
in cosmetics so some of our companies we
are working with is like L'Oreal Louis
Vuitton um
some other bigger cosmetic
brands uh and on then we also have
application of this in in agriculture as
I mentioned the microplastic in
agriculture so we work with biocop signs
uh and also with K pluss uh that is one
of a fertilizer company in Germany and
there are multiple Fields where the same
polymer has applications so we are
exploring that but we are focusing on
these two areas because there's a ban
from the EU
by 2032 so that's a nutshell what biow
is doing we have our own R&D Labs uh we
do hardcore R&D plus we also have a
small um proof of scale plant in Germany
um uh in a small city called quaken
Brook uh where we are producing
everything okay okay let's get let's get
to that in a sec so that is really super
impressive um um and um so basically you
found that solution to an absolute
fundamental essential problem out there
and obviously how difficult was it to
find that solution how many other
players were there in the market so how
was the competition at that point um and
then what did it take you from the uh
from the what s from the from the
product from the solution to convince
then some first uh maybe some first
small clients or or Partners
collaboration Partners to these big uh
corporates that you've just mentioned so
there must be something in between right
so of course there's a lot in between
right so no I think that's a very
relevant question so we uh we started
looking at the problem however my
background is technology but I started
from a problem scope and and then we in
go back in reverse look at range of
different Technologies in Academia so we
ask this question to ourself that
why this is such a basic problem why
Academia is not able to provide any
bigger solution there
so we looked into all research papers
around the world and try to understand
some bigger bigger uh technology
Concepts that what can solve this we
have tried those technology Concept in a
very early stage in order to understand
what make more sense from a scalability
point of view from a economic point of
view and we started with one concept
there which we think we can scale and we
and it will be economic in future uh and
luckily uh or uh
by making a proper planning you can say
both ways uh it both has to go hand in
hand uh we were able to develop
something uh and it SS that is basically
three to four times more functional so
than microplastic or any any other
ingredients present in the market right
uh so we were in the beginning try to
just substitute but we end up having a
better functionality which basically uh
you outperform others in the market in
the screens now coming back to your
question in terms of that there are
several direct and indirect competitors
yeah there are I consider competitors
for even companies who are not doing the
same yeah same technology because they
are the competition is more on the
product level who is selling next to you
for the same application uh so there are
many different Technologies out there
and we were able to Outcast some of
these Technologies on the based of
performance as I mentioned plus
sustainability which is a very big Drive
these days in in Europe and us um many
companies are trying to change their CO2
numbers uh and last but not the least on
the also on the level of circularity and
some other uh some of the other ESG
criterias
right coming back to the last question
or last part that how we were able to
pen trade or work with these bigger
clients it was a big Journey we failed
multiple times in this whole journey so
we uh we tried to take our powder or gel
to different clients and we used to talk
about hey how great this powder is but
everyone everyone's powder or everyone's
Gel looks the same right and uh whether
it's coming from technology a technology
b or technology C or from different
companies it's very difficult to feel
but think about as a user right so when
you go to a company or think put
yourself in the user shoe that why you
are buying certain Cosmetics or why you
are buying certain food of certain brand
because of feel and taste so what we
have done is we have take we have
developed end formulations and products
uh and we usually go to the clients with
the end appliation ready right so we say
hey this is the cream with our
ingredient and this is without test it
what do you think about it uh and then
they feel on the hand the difference or
if it's a food application they eat and
say wow this is totally different in
taste as compared to this one or if it's
a if you are in an it space you should
already
develop a use case for your client and
say hey by the way if you put some of
your product into this software this is
going to look like this and this is you
such kind of benefit that basically
easen up the client to adapt your
technology faster so that was one of the
hack which I have learned in two to
three years by failing couple of
multiple times uh and always think think
as your customer that what they need to
deliver to the End customer and how you
can bring a value to them from that
perspective right jump in their shoes so
that was one of the reasons we are yeah
that's why one of the reason we are
successful so we go to buyer because
they sell seeds so we bring the seed
rather than bringing the signs to them
say hey this is the seed with our one
and this is without and this is your
seed from the market and now you can
test it what you think about it right oh
cool got it got it yeah really really
interesting so um where do you stand
where do you stand now with the company
so how how big are you just that we we
we can get an understanding of how big
the team is and um number of clients do
you have an office as well in India or
is it purely German or anywhere outside
Germany as
well we are we have a we are currently
100% Germany based company we have one
office in uh in near to doff it's inside
the
monheim uh Campus of biop signs so
biocop signs have a headquarters here in
Germany we have signed a deal with them
last year uh a collaboration uh to work
with them to create more sustainability
to their portfolio so we are working
hand in hand so we are renting one floor
in the R&D of bi crop science uh as a
tenant uh and we are working hand inand
with them and then we have a production
facility in a little bit north of
Germany near to a town called osab Brook
uh and we are in a small village called
quaken Brook uh and there we have the uh
our pilot scale production facility uh
where we are producing 6,000 lers in
submerge fermentation and 60,000 lers
and static uh solid state fermentation
so that's where we are rolling out some
of the some we are earning revenues uh
roughly uh roughly more than half a
million last year uh and we are going to
touch roughly more than a million this
year so we are on the path to grow uh we
are 19 people 10 different
nationalities uh and uh and we are we
are on a path to scale this to the next
level So currently we are fundraising a
bigger check size uh we got we have
raised previously from two German High
net worth individuals uh in the in the
early State seed round those guys I know
for a long time while working at ey so
it was much more of a personal
connection MH uh and believe they
believe in me they believe in the
science and and after that we got a lot
of Grants from the EU from German
government so we got roughly uh three to
four million in GRS uh so we got the EIC
European Innovation conso money 2.5
million in Grants we got 10 million from
the EIC in the in the uh Equity part and
we are matching another 10 million so
we're going to close a 20 million plus
round in this year by the end of the
summar to grow further to the next level
oh good really really nice well clearly
tells that also the sustainability topic
right so that is really something where
there is lots of Grants and it kind of
um shows me two things um so usually for
foreign Founders in particular when they
think like well Germany and Great there
must be lots of money let's go there for
fundraising and then well they realize
when I go to VCS it's very difficult
rather stay back in India and raise
funds over there right at least that's
my experience but there are many grounds
and many opportunities over here to get
some money in different ways obviously
completely depends on what you're doing
um and the other thing is that um you
had you had these personal connects and
this is why they they invested rather
like in you and your product than just
seeing it from outside without any
knowledge so how was it um because
mentioned you and your co-founder also
Indian like and to set this uh to set
this up and build the networks winning
over the clients how how was it as two
Indian guys doing this and why did you
select quaren Brook uh which is for I I
think I speak for every German out there
you would need to check it on the map
because we have no clue where that is so
it's that small yeah yeah true so I
think uh um we me and my co-founder both
have been living in Germany for the last
couple of years uh uh
and we had a very good idea from
different sources that how to set up the
company what is required and so on so
that was not hard right uh and but I
think the key part is raising money uh
in this ecosystem uh was a little bit
difficult because we had no bigger
connections so what I think what really
helped us is joining some incubator
programs uh so whenever you join an
incubator program
you get a lot of structured feedback lot
of structured
connections uh you built a network right
in order to I mean I I have talked to a
couple of Indian businesses and they
want to apply for grants in the EU I
mean it's very difficult without set I
mean you will not get a grant if you
don't have a setup here first of all you
have to have a mother company here uh in
order to get this Grant and second uh in
order to get the Grant and things
running you need to have a network and
that is what because of this network
which is developed while working at eyi
or while being the student pres of the
maxman society that's one of the major
thing that we started this business in
Germany right network plays a very
important role uh for setting any
business up right uh and running it in a
in a in a proper way especially hard
tech where you have uh production
facility uh where you have grants in
order to survive and some subsidies and
so on right and regarding quacken brog
uh so we we just got our first check
from the
investor in 2020 early and then suddenly
covid hit right so we were sitting at
home for one or two months and trying to
do and think how we do how we move and
and after the third month we gave up we
said we cannot just put the money in our
bank account and just run it and wait
for covid to get over so we were looking
for a location where we can move so city
of quaken Brook uh which was part of
again an in uh incubator program which
is called EIT food we were part of the
EIT food and it's a it's a well-known
program and I if you are in food segment
you should definitely look into this um
they helped us uh we talked with them
and say hey by the way we are looking
for a location and I know everything
else is closed in Germany and not even
Germany all over the world and they said
hey we had a small village uh things are
a little bit relaxed here so why don't
you come here and we have a building
where you can set up your lab you can
set up your production and there was a
research institute next to it called
German Institute of food technology so
imagine a research company you need lot
of expensive machines you need lot of
expensive uh bigger tanks to try out so
many things because in the beginning you
don't know what's going to work and
what's not so rather than investing a
lot into capex we moved there and we got
a lot of help from German Institute of
food technology we tested some some of
our experiments some of our production
process in their in their different
machines and understand what make more
sense in terms of buying uh when we need
to buy in order to scale up so that was
the major idea and I'm so happy uh uh to
go there uh it was very cost competitive
and it was very welcome yeah so we know
the mayor of the city we know the people
of the uh different different people in
the city and also other businesses they
are very supportive and
also this region is called Lower sexy so
there we got a lot of support from
politicians we got a lot of we
definitely build the network over time
we got a lot of support from the the
regional Banks um and that's how uh
that's how I think it's our home uh for
now uh but we have another office now
with a home uh in in uh in nrw uh uh and
I think that's the place where we are
going to grow even more especially in
terms of our R&D okay really interesting
talking about location right so
basically you had no connection to uh
well it and it's not right next to osnar
Brook and osnar Brook is well also not a
big city right so um but it's really
literally in the middle of nowhere
obviously through this let's say the
cluster effects you have the you have
the you have the uh
access to the institutions the support
the network over there and clearly as
you said that was the determining factor
for you to to do this um right but um um
because usually that that that supports
what my experience is also with with um
Founders usually you would say like well
let's enter Germany or do something in
Germany and of course you would want to
be in one of the fancy cities because
there's the network there is access to
to investors uh the corporates are
usually there for you was completely the
other way around yes sooner or later you
would have to be in uh in or you have
some kind of office because access then
again right so proximity to to the
networks there um but particularly for
you it makes sense to see what helps
what is the environment that helps to
build your product right so the the the
inputs there um that is why I always
tell people don't well look Beyond
Berlin and Munich and and and stutgart
and dedov by see it as a bigger bigger
picture infrastructure is decent so you
can easily travel right so um how would
you have done it um differently or what
in terms of location but also um uh uh
other things maybe would you have done
differently if you could do it um once
again yeah I would say uh uh there are
two parts to it so I'm a big fan of this
uh Sund P cockroach Theory right so you
grow
uh in a cocon or in a smaller area until
you find the most favorable environment
outside right so we we want we were
looking for a cocoon or a smaller area
where we can grow with without using so
too much Capital uh without using our
own infrastructure using someone else
infrastructure and once we are sure hey
we are we our product is matching we
have clients then you can go other
places you can set up offices in London
or in Berlin wherever you think but in
the beginning I think the key part is
how to get a product Market fit with the
minimum amount of money right uh and uh
definitely uh as an entrepreneur when
when you do a lot of things you fail
couple of times so you learn a lot of
stuff uh there and definitely you you
will correct those things in the next
time so definitely there will be many
things which we will
change uh where we have failed or where
we have learned a lot uh
um particularly I will I will very much
keep uh uh understanding on the
commercial level I think we could be
even more faster on the commercial side
so uh I think very important to hire
somebody uh from different if you are
going to France if you're going to
Germany if you're going to uh
Scandinavia if you're going to us in all
these different countries the culture
really beats the commercialization
strategy
so I think I would even hire depending
upon where my clients are I would
hire um either guidance or a BD manager
specifically have experience from those
uh Industries or those cultures uh for
example cosmetic industry everything is
very well localized in Paris so you need
to go with the French uh uh supported uh
team and so on so there are certain
things which you can do always uh in
order to do it better or faster and that
is something which I will definitely do
again if I do it again I will do it
better got it um um you mentioned
already some of the networks you
mentioned like the how the the role of
incubator so that um gets me to this
particular as foreign Founders um well
for anyone obviously the network for
locals the network is extremely
important but if you've come if you've
stayed here um in Germany for for some
time so you could build your network
also so through this um but um but that
these institutions or these different
programs um helped you a lot right you
said like L Saxony and this is very
interesting because L Saxony is not
really known as the uh startup
destination right and also particularly
not abroad right so in all over the
world you half land city of Berlin or
nrw or or B venberg uh Bavaria you have
you have them uh them promoting
themselves but L se you rarely see
internationally right there although
although strong economy right so you
have lots of middle lots of corporates
there as well right so they have all the
reason actually to be also out there um
but um which were the kind of programs
of the incubators and you mentioned
already um in low sex new as well then
from the from from the mayor to the to
the state to the banks there um that
that helped you would you say in that
way it's good to look at the um the the
rather not so uh um not so big cities or
programs out there because they would
put in more effort so for example that's
a reason why you should not go to berin
because it's a little maybe overrated or
saturated rather or um what would be uh
what would be your approach there I mean
I I would I I would say to go to the
right ecosystem right so we we if you
look at the agree so our the feed stock
which we are using for fermentation
comes from the uh food industry waste so
we looked for where the right ecosystem
for us if you look at lower sex is a
home of food industry a lot of mle stand
from meat industry to agroindustry is
full uh not sugar is there and so on
right uh so that's one of the reason to
choose beside uh the
situational uh situation during covid uh
um but I would I think all the regions
are great uh it's it's it's not that one
is better or the other is not uh you
have to find out depending upon your
product or your industry which incubator
program will suit you right so there are
specific incubator programs like for
food uh there is one called root Camp
based out of Hanover amazing program one
of the best programs uh then there is a
uh uh lower sex has also started
high-tech uh startup program uh there
are eight locations of the Hightech they
provide you 200,000 grant money uh
initially to build the product um so
there are again very much depends upon
what kind of product you are which
industry you are serving um and go to
the right ecosystem there are multiple
programs in different ecosystem there
are a lot of programs in Berlin there
are lot of programs in um if you're in a
mettech there is a uh there is a program
uh in Berlin uh I just it's just
slipping from my mind uh but there is a
lot of money rolled out in through these
programs in the form of Grant where you
can develop the pro product and do a
little bit of a product Market fit as a
Indian company you come here uh and
probably register a small company and
apply for these programs where you can
get some
scholarship and uh and to a product
Market fit
the thing which you are running probably
in India will not be a super duper fit
product here but mightbe you have to
customize a little bit from either from
a branding point of view or from a
marketing point of view or might be from
a whole user Journey point of view same
thing here the the things which we are
running here as an ingredient as bioac
probably the same pricing and same
product is not going to run in India
that that's why we are not in India yet
but we have plans to go to India and set
up some bigger production facil fa ities
there to tackle the Asian market to
tackle India China China and the rest of
the Asian market in terms of removing
microplastic uh so I would strongly
suggest to look what is your industry
and what kind of ecosystem is it that
ecosystem more in Berlin is it software
do you have more finance-based startup
the ecosystem is Frankfurt do you have
more of um biotch uh or generative AI
based structure then it's more Munich
right so I think all of these are dled
off uh so all of these infrastructures
are amazing they these programs are
going to give you strong Network and
they are also going to give you a
structure that who to talk to who are
the main players what are the options on
the table how you raise grants how you
raise money and I think this is the key
part uh in order to start uh some of the
journey towards uh in any country yeah
yeah yeah very nice no very very very
insightful I really like this um look a
little bit at the time um so now to um
the uh audience also here to
participants please uh you can either
put any questions in the chat or also
raise your hand um so then after now I
have one last part that I wanted to ask
you patrique so then we can take some
questions afterwards so as I said either
raise your hand so we can um then
afterwards you can unmute I'll I'll I'll
get to you or you can put your questions
in the in the chat as well
um basically you you predict you you you
said why you ended up in Germany and
that you could also build your your
network um some say if they have like uh
the the the the European comparison that
some other countries might be uh more
attractive or more business friendly
let's put it like this well let it be in
terms of um uh taxes let it be in terms
of culture so we're talking about um uh
language um here or open uh
open-mindedness also um um also about
bureaucracy when it comes to that so how
what is your take on this um these three
things um how uh like the the culture
German language right so how do you do
business development here to Indian guys
and uh bureaucracy uh taxes or Germany
as a business destination or Al for you
keeping all these these uh aspects in
mind yeah so I think you have to think
from a different uh definitely uh you if
you will compare head on head uh there
are pros and cons right uh some things
are good and some things are bad so I
will just talk about uh couple of things
which are good uh and start and move
towards the things which needs to be
improved uh I think one thing which is
really good is that Germany is one of
the biggest economy and and in Europe
right so uh if you look at if you're
trying to run anything uh in Europe the
economy in general is very strong and
stable right uh second part is there lot
there's a lot of initiative coming up
from the state uh uh lot of money
flowing in from different different
states in order to develop promote
entrepreneurship right uh there's a lot
of mdal stand here uh and it's easier to
go and talk to Middle rather than
talking to a bigger company and closing
contract and running with them right uh
and one more thing which is I think I
have Germany I would put Germany on the
upper side on the language uh Germany
has changed a lot so I have been in
Germany for last 12 13 years and when I
came the German English was not uh uh it
will be very difficult to to stay in
Germany with English but today if you
are living in Berlin I think you can run
the business on English I run my whole
business on English except couple of
calls with uh different arms or
different uh like Finance arm or or uh
tax office or regulatory bodies
definitely you need to talk to them um
but still Germany has really open very
strongly in terms of language uh
currently they are also loening up the
whole Visa uh structure as well but it's
a it's a takebox boxes so I I have more
than 50% of the people in my team who
have uh who are whose Visa I have get it
done through blue card or or some other
processes so these are all thick boxes
um the things are things are moving and
improving in that
perspective and you also have a very
advanced technology country right so the
technology is given a very topnotch
priority here uh either it's it based
technology or a hardware techn and so on
um regarding things which needs to be
improved I think uh uh the startup
ecosystem or the taxation around the
startup still needs to be improved uh
and I think this is something I know
there are couple of uh uh foundations
and and and um I'm just missing the
English word it's a uh communities of
startup or startup foundations that are
working on this yeah and with the
government trying to improve the
structure the taxation some of the laws
and so on um so I I think in the coming
years it will be it will be better right
so uh from that point of view I think if
you combine overall from a ecosystem
openness uh and weather right so you
don't have extreme weathers of extreme
nights or extreme days uh and and and a
connectivity to the whole world right in
terms of business look at bigger if you
look at bigger Google uh Microsoft all
are trying to move uh Tesla just opened
yeah uh in Berlin Microsoft or uh and
some other of the chip companies are
going to open something in backberg
right so these moves are are also
considering the economic situation as
well as that the the the talent which
will be available for your startup uh
over the time uh will also be there
right so the whole economic and
ecosystem is is
evolving I hope I answer the question no
no like many aspects super interesting
super interesting so yeah and and and
well structured um in the meanwhile some
of the questions um came in I also have
a final one for you but let's take look
into these questions here first um some
short also looking at the time maybe
some short uh answers starting from the
top p is asking how do you look for a
good
co-founder I think that's a very good
question I think that's a killer if you
don't have a good
co-founder uh you are not going to
survive uh I it's a long battle uh
having a co-founder is like having a
marriage so you need to have all kinds
of discussion survive the stress times
also going to survive the so I think you
first of all have to look um with
someone you were able to work in past
yeah uh somebody with whom you have
worked right uh sometimes you try to go
co-founding companies with your friends
but you have never worked with them
right a casual relationship is very
different as compared to the working
relationship so here you need to have a
casual relationship uh also from uh uh
from a thinking of that whether the
somebody is uh able to listen to you and
you are able to listen to that person as
well uh so these are these are some
basic things you for the co-founders you
have to look in your
network uh I think somebody uh who is
compliment to you uh uh and somebody who
is um able you think you can work with
them and you can live with them imagine
if you can if you have to live in the
same house for a couple of months uh you
definitely going to have some arguments
but the most important is can you get
over the arguments and go to the next
level right so it's a test it's like
it's more or less like finding a right
partner right uh for for for your uh for
living together so I think uh it's not
easy but I think you have to look in
your network friends of friends uh roll
out a news among the people that hey I'm
looking for a
co-founder um go for meetings talk to
them say hey why don't we have a test
period for a month we just have a call
every second day talk about different
topics talk about exchange of
viewpoints uh and I think this testing a
little bit of a dating will help you to
identify who's the right
person cool
cool Al many different aspects there
yeah but I like it um David um is there
also uh from from from Tha Germany
thanks a lot for your um question here
because he says he's with a new form
into mic products currently for The
Foundry and electrical Industries
replace asbestos in the '90s and is BW a
company that may help find an even
better and more sustainable
product so we are we have a replacement
of Micah uh and but I we are not uh we
are going to go on a Micah is produced
in a very large scale right so currently
we are we are doing replacement of pmma
in the first go and and once we reduce
the cost of this product in in a bigger
production scale then we are going to
run towards Micah but yes we have
something which can replace Micah uh and
especially in Germany it's a big uh it's
a big top EG because of you see all the
J&J is getting sued and now other
companies are also scared that they will
get the lawsuits so everybody's running
away including all cosmetic companies uh
so that is something which we we have in
our mind and this is something which we
are going to work towards the future not
only the Cosmetic industry but 17
industri
yes definitely we have really not looked
into the other Industries but mostly
skin care Personal Care Health Care um
uh we have looked at how much Mica is
used uh and if you look at quantities
it's it's crazy in terms of scale
yeah okay so maybe David and and P you
could you could also connect afterwards
and take this further another question
by Professor jaab um your comments
what's your comments on microplastic
fibers generated during washing of
fabric doing washing of fabric what's
your what's the development in this area
yeah so there are two types of
microplastic one is a primary
microplastic that you are making a
microplastic and then adding it to the
products uh so primary microplastic once
once you add them to the product they
you lose them you will not be able to
find them again uh because you
cannot uh there is no how to say there
is more or less no large scale machine
which can filter microplastic uh so EU
has announced a ban on primary
microplastic uh the the washing microp
plastic from fabric is a secondary
microplastic there are we are in touch
with couple of different other startups
who have developed some filters in order
to attach to washing machines or develop
processes to stop secondary micro
process secondary microplastic also
comes from tires also comes from bottles
uh plastic bottles in the fee and so on
and there is a separate uh Solutions
going on in the community uh who are
trying to solve the issue of the
secondary micr we have not done anything
there but we are in touch with some
other startups uh who are solving that
issue
okay great moving on um div asking um
many individuals with business mindset
wants to join startup wants to join a
startup or a co-founder at early stages
what did you adapt to how did you adapt
to build connections and network uh
expansion I think go to events around
you right so if you are in a city uh
like Berlin or in a Bangalore or Mumbai
there are tons of events happening
startups uh go to those networking
evenings try to be part of the some
Community or incubator program say hey
uh you you I'm very sure that you might
have some superpower either you are a
finance person or you are a process
person or you are a tech person offer
your superpower for free to talk to
other startups uh meet them regularly
and you will find uh some startup where
you say hey I really like to work with
you can I join as a co- in team in the
early stages and that is something where
you will develop your network as well as
you will find some other teams and
co-founders as
well cool like it um an is asking her
co-founder with 50% Equity plans to go
back to India would that affect the
fundraising in Germany what's your take
on it well if you are goingon to open
Office in
India uh it should not affect
fundraising uh uh but if your
co-founder uh is just going back to
German India and there is no office in
India or there is no business in India
there is no relevance that he's going
back to India it's going to be tough
because you will not be able to explain
to your investors that how this is going
to work out right uh usually Equity is
for future not for past so you should
discuss with your co-founder that if
you're are moving back to India what
will be his role uh in terms of how he's
going to contribute to the company
and uh usually in such cases you
downsize uh the equity um or you dilute
that found a little bit
more uh in order to create more to bring
another co-founder uh or one of the
leadership role in your team
yeah okay great I see David also post
that an a recommendation for any female
co-founder wishing to pitch at the Tai
women local pitch let him or me know of
course that is um great um idea one last
question from the chat and then I have a
final one um Ashna is asking in terms of
fundraising what sort of metrics are
investors looking for especially in deep
Tech space as there is no blue blueprint
to follow more gear towards the preed
stage I think there are a couple of
things right to one uh especially the
dtech uh so uh when you are dtech think
about think like alen musk right so why
uh I think the key one of the key
metrics in the Deep Tech is are you able
to think big uh what with your
technology how this is going to change
the world especially deep Tech right for
example you say hey I'm going to do this
and this is going to change the world in
this and that way what will be the
impact on the world how big that impact
is going to be uh and this is usually
deep Tech is a very highrisk area uh for
the investors so they want to see uh
imagine a deept investor in a preed with
a very highrisk investing and expecting
at least 40x return on their Capital so
if the impact is big they can get 40x or
50x return in the preed stage right so
that is something which you have to
think about the metrics is Trends there
are high level Trends going on in the
Deep Tech gen is one of the trend now
for example U biotech is another trend
uh blockchain is another Trend uh so how
you are what kind of things you are
doing in the trend in the deep deep Tech
space and how this is going to change
the world is the key part of the deep
Tech is it a scalable technology is it
going to change everyone's life or just
50% people life or just 10% or 1% I
think that how scalable it will be how
big it will become so these are some of
the metrics which you have to touch
especially at the preed stage yeah and
the team most important part is the team
at the peace pre stage because whatever
you are proposing do you have the right
people to take this to the next level
because at the PC stage investor is
mostly investing in the team and the
idea so idea is less than 25% but the
team isn't 75 75% of the whole
metrics okay cool cool I'm it's sful
thanks so much now final my final
question
back um about biow um um what great what
can we expect now in future you touched
the Bonet a little bit but what can we
really expect uh over the next um
years I think
um so you can expect that there will be
some products coming up in the market I
cannot talk about uh uh the products
which will have our ingredients uh they
will be launched in Europe and and in
the North American Market first because
of the ban on the
microplastic um and you will see um
definitely that the team will be getting
bigger and bigger uh and we will be also
we are currently discussing this is not
finalized yet that how we expand to the
Asia a market how we take an opportunity
to remove microplastic in in India I
mean this is something which is very
close to my heart that how I take this
same Tech and make sure that everyone uh
in my country also have access to this
technology and that is something which
we are working on uh currently this is
something which you will see in future
some of the announcements from our side
but definitely uh the ones which are
coming up is uh we will be announcing
some collaborations by towards the end
of this year some bigger ones uh and
some product launches will be there with
some indie Brands uh and with some
bigger Brands which will be coming
announcing in
25 awesome I see many things in the
pipeline and I can't can't wait to hear
the announcement so really really cool
um and really cool to hear that you're
also planning to bring it back to India
back to meot right setting up a plant
there and really exciting Pik it's it's
been um really wonderful and lovely and
speak to you hearing about your inside
that's has been great fun and I see
we're touching one minute before we
we're 1 minute before 12:00 now also so
uh thank you so much for joining also to
prct and to everyone else and really
good and hope to stay in touch and um
yeah wish you all the best and um I will
see you
around yeah no thanks a lot julan again
for inviting me and talk for I'm happy
to share my my experience here yeah feel
free to connect me on LinkedIn uh uh
pratique Bahar and happy to happy to
stay in touch if you have f
questions uh I think I will I'm mostly
active on LinkedIn so happy to answer
where if I can help somewhere and
looking forward to see some of you here
and there in some of the events cool
thanks for being so open and also um
well ask everyone to connect and uh um
um yeah connecting to you for more
further
questions thank you thank you so much
take care
everyone byebye
e
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