Seperti Apa Sih, Proses Bisnis Danone AQUA? - Part 1 | LSCM Podcast

Summary

This episode of the LSCM podcast explores the fascinating world of the bottled water industry, focusing on Danone Aqua. The conversation highlights Aqua’s meticulous water sourcing process, quality control, and extensive supply chain operations across Indonesia. Aqua’s efficient distribution model, tailored to different sales channels—such as hotels, restaurants, and retail outlets—ensures their products reach consumers nationwide. The podcast also delves into Aqua’s brand portfolio, including Aqua, Fit, and Mizone, and how their forecasting and planning processes help maintain a steady supply while meeting market demands. It’s an insightful look at the logistics behind one of Indonesia's leading beverage brands.

Takeaways

• 😀 The podcast is about logistics and supply chain management, hosted by Rizky Revianto Putra, with a focus on the bottled water industry.
• 😀 Rahman, a development manager at Danone Aqua, oversees supply chain operations in Central and East Java, ensuring smooth delivery of Aqua products to customers.
• 😀 Aqua's production process is meticulous, involving a year of research and multiple filtration stages to ensure water quality.
• 😀 The sourcing of Aqua's mineral water involves collaboration with academic teams to select the right sources, ensuring high-quality standards are met.
• 😀 Aqua has 22 production plants across Indonesia, located near water sources to minimize transportation costs and maintain product quality.
• 😀 Aqua's distribution strategy includes a multi-tiered channel system, where products are first delivered to distributors before reaching smaller retailers or businesses.
• 😀 Sales channels for Aqua vary depending on the customer type, with businesses like restaurants and hotels having specific sales processes.
• 😀 Aqua also offers a home service (Aqua Home Service) to allow individuals and small businesses to sell Aqua products directly to consumers.
• 😀 Distribution logistics involve scheduling truck deliveries, using both in-house and third-party transporters to get products from factories to customers.
• 😀 Danone Aqua produces several brands including Aqua, Fit, and Mizone, each with different product positioning, but all adhere to high food safety and regulatory standards.

Q & A

What is the role of the Development Manager at Aqua?

The Development Manager at Aqua, as explained in the script, is responsible for overseeing the logistics and supply chain management, particularly ensuring that production schedules align with delivery schedules. They also manage the distribution network across the East Java and Central Java regions.

How does Aqua ensure the quality of its water sources?

Aqua ensures high-quality water sourcing by conducting thorough research, including a minimum of one year of study before selecting a water source. They also involve academic teams and external experts to ensure that the water meets Aqua's strict quality criteria.

What is the process of water filtration and treatment at Aqua?

Aqua's water treatment process includes five stages of filtration and one year of research into the water source. They follow strict quality standards to ensure the water is clean and safe for consumption before it is bottled.

How does Aqua manage its distribution system?

Aqua's distribution system is managed through a multi-tiered approach. First, the products are distributed to distributors, then to retail outlets, and in some cases, Aqua delivers directly to consumers through its own sales channels. Aqua also works with various partners, such as restaurants and hotels, through specialized distribution channels.

What types of sales channels does Aqua use?

Aqua utilizes a variety of sales channels based on the customer type. This includes large distributors, retail stores, restaurants, hotels, and even home services for individual consumers who want to purchase Aqua products directly.

Can Aqua be purchased directly from the company or is it always through intermediaries?

Aqua is not typically sold directly to consumers from the company but is instead distributed through channels such as distributors and retail outlets. However, Aqua also offers a home service for consumers who prefer direct delivery.

What is Aqua's approach to logistics and transportation?

Aqua manages logistics by planning and scheduling deliveries, ensuring that trucks are dispatched according to a specific timetable. They coordinate with external vendors and distributors to handle transportation, depending on the distribution method used.

How does Aqua handle forecasting for production and logistics?

Aqua uses different types of forecasting: long-term, medium-term, and short-term. These forecasts help Aqua plan for material purchases, production needs, and logistics to ensure that products are available when needed, avoiding supply chain disruptions.

What is the significance of Aqua’s research into water sources?

Aqua's research into water sources is crucial because it ensures that the water used in their products meets strict quality standards. By conducting at least one year of research and collaborating with academic experts, Aqua ensures that only the best water sources are selected for production.

What are the different brands under Aqua by Danone, and how do they differ?

Aqua by Danone produces three main brands: Aqua, Fit, and Mizone. Each brand has a distinct positioning. Aqua is known for its bottled mineral water, Fit focuses on hydration with a different formula, and Mizone offers a broader range of beverages designed for energy and refreshment.