The Chris Voss Show - Rick Elmore, CEO and Founder of Simply Noted - Real Handwritten Notes to Scale
Summary
TLDRIn this episode of 'The Chris Bosh Show', host Chris Voss interviews Rick Elmore, the founder and CEO of Simply Noted, a company specializing in automated handwritten communication. Elmore discusses his entrepreneurial journey, the development of their proprietary handwriting robot, and the benefits of personalized handwritten notes in a digital age. The conversation highlights how Simply Noted helps businesses enhance client relationships and stand out through unique marketing strategies, emphasizing the power of personal touch in sales and customer retention.
Takeaways
- đ Chris Bosh hosts a podcast featuring successful entrepreneurs and thought leaders.
- đ The guest, Rick Elmore, is the founder and CEO of Simply Noted, a company specializing in automated handwritten communication.
- đ€ Simply Noted has developed a proprietary handwriting robot to scale personalized handwritten notes, enhancing personal touch in digital times.
- đ The company has experienced significant growth since its founding in 2018, with a wide range of clients across various industries.
- đ Rick's background includes being a professional athlete in the NFL and later transitioning into corporate sales and eventually entrepreneurship.
- đĄ The idea for Simply Noted was sparked during Rick's MBA program, where he learned about the high success rates of handwritten notes.
- đŒ Simply Noted integrates with various CRM and software platforms, allowing businesses to automate and scale their relationship-building efforts.
- đ Handwritten notes have a 99% open rate and are highly appreciated, making them an effective marketing and relationship-building tool.
- đ The service offers a high return on investment, with increased client retention and referral rates, and is cost-effective compared to traditional marketing methods.
- đ Rick emphasizes the importance of passion and perseverance in entrepreneurship, and offers advice for those considering starting their own business.
Q & A
What is the name of the company Rick Elmore founded?
-Rick Elmore founded the company called Simply Noted.
What unique service does Simply Noted provide?
-Simply Noted provides a service that automates and scales handwritten communication, using a proprietary technology that puts real pen and ink to paper to scale.
What is the significance of handwritten notes in the digital age according to the podcast?
-Handwritten notes are considered a lost art that Simply Noted is bringing back, as they have a high open rate and are appreciated in a digital age where such personal touches are rare.
What was Rick Elmore's background before starting Simply Noted?
-Before starting Simply Noted, Rick Elmore was a competitive athlete, played in the NFL for three years, and then transitioned into corporate sales where he found success and was named 'Rookie of the Year'.
How did Rick Elmore come up with the idea for Simply Noted?
-The idea for Simply Noted came during Rick's MBA program when his professor highlighted the effectiveness of handwritten notes in marketing, which inspired him to combine this personal touch with technology.
What is the business model of Simply Noted?
-Simply Noted is a customer-funded company with no loans, debt, or investors. It serves businesses across various industries to help them stand out through unique marketing platforms and build meaningful relationships.
What is the role of the handwriting robot in Simply Noted's service?
-The handwriting robot is at the core of Simply Noted's business, as it is used to produce high-quality, personalized handwritten notes that are sent out to clients, customers, and employees.
How does Simply Noted integrate with other software platforms?
-Simply Noted integrates with various software platforms like CRMs, Shopify, Salesforce, Zoho, MailChimp, HubSpot, and Zapier through API integrations, allowing for seamless automation of handwritten note sending.
What are some of the benefits of using Simply Noted's service according to the podcast?
-Using Simply Noted's service can lead to a 300 percent higher open rate versus print mail, 7 times ROI versus print mail, and improved client retention, which can increase profits by 25 to 95 percent.
How does Simply Noted ensure the personal touch in the notes it sends?
-Simply Noted ensures a personal touch by using real pen and ink to write on the cards and envelopes, with no branding or logos, making it appear as if the note was handwritten by the sender.
Outlines
đïž Introduction to the Chris Bosh Show
The Chris Bosh Show is introduced as a top-tier podcast featuring influential guests such as CEOs, authors, and thought leaders. The host, Chris Voss, sets an energetic tone, promising an educational and exciting journey for listeners. The podcast aims to engage with a wide audience, including friends, family, and those interested in entrepreneurial insights. The show is available on various platforms, including YouTube, LinkedIn, and Goodreads. The guest for this episode is Rick Elmore, the founder and CEO of Simply Noted, a company specializing in scaling handwritten communication through proprietary technology.
đ Rick Elmore's Journey to Entrepreneurship
Rick Elmore shares his background as an athlete, including his competitive spirit and NFL career with the Green Bay Packers. After retiring from sports, he transitioned into corporate sales, where he found success but felt the urge to do more. This led him to pursue an MBA, which sparked the idea for Simply Noted. The company's mission is to revive the personal touch in communication through automated, handwritten notes, leveraging Rick's sales and marketing experience to create a unique service that stands out in a digital world.
đ The Power of Handwritten Notes in Business
The conversation highlights the effectiveness of handwritten notes in business, emphasizing their high open rates and the personal touch they provide. Simply Noted's service is positioned as a way to enhance relationship building and brand loyalty. The company's technology automates the process of sending personalized notes, making it scalable for various industries. Rick discusses the importance of referrals and how Simply Noted's service can help businesses maintain client relationships and increase customer retention.
đ€ The Handwriting Robot and Its Impact
Rick Elmore explains the development of Simply Noted's handwriting robot, a unique technology that sets the company apart. The robot enables the company to offer high-quality, handwritten notes at scale. The discussion touches on the importance of standing out in a competitive market and the psychological impact of receiving a handwritten note. The service is designed to be integrated into existing CRM systems or used with simple spreadsheets, making it accessible to businesses of all sizes.
đ Business Growth and Customer Retention Strategies
The conversation delves into the business benefits of Simply Noted's service, including increased customer retention and the potential for higher profits through relationship building. Rick shares statistics that illustrate the effectiveness of handwritten notes compared to traditional print mail. The service is also shown to be a tool for businesses to request referrals and handle customer feedback, providing an opportunity to address any issues and improve the customer experience.
đ Integration and Automation with CRM Systems
Rick discusses how Simply Noted's service can be integrated with various CRM and software platforms, such as Shopify, Salesforce, and MailChimp, to automate the process of sending handwritten notes. This automation helps businesses maintain relationships with clients efficiently. The service is also capable of handling bulk mailings and can include additional inserts like business cards or gift cards, providing a comprehensive solution for businesses looking to enhance their communication strategies.
đ Conclusion and Call to Action
The episode concludes with Rick offering advice for aspiring entrepreneurs, emphasizing the importance of passion and perseverance. He invites listeners to visit Simply Noted's website to request a free sample kit and connect with him on LinkedIn for further discussions. The host, Chris Voss, wraps up the show by encouraging listeners to engage with the podcast on various social media platforms and appreciates their tuning in.
Mindmap
Keywords
đĄHandwritten Notes
đĄEntrepreneur
đĄSales and Marketing
đĄPersonalization
đĄTechnology Integration
đĄInnovation
đĄCustomer Retention
đĄDigital World
đĄAPI Integration
đĄRelationship Building
đĄScalability
Highlights
Chris Bosh introduces the podcast featuring conversations with top entrepreneurs and thought leaders.
The show's guest is Rick Elmore, founder and CEO of Simply Noted, a company specializing in scaling handwritten communication.
Simply Noted uses proprietary technology to bring the personal touch of handwritten notes to digital communication.
Rick Elmore shares his background as an athlete and his transition to entrepreneurship after playing in the NFL.
The idea for Simply Noted was born in an MBA class where Rick learned about the high success rates of handwritten notes.
Simply Noted has developed its own handwriting robot, with six pending patents, to automate the handwriting process.
The company has grown to serve clients across various industries without external funding, relying solely on customer funding.
Rick discusses the importance of personal touch in marketing and how Simply Noted helps businesses stand out.
Simply Noted integrates with various software platforms, allowing for easy automation of handwritten note sending.
The service can handle sending a wide range of note quantities, from single notes to hundreds of thousands.
Simply Noted's process is fully in-house, from printing to handwriting with their robot and mailing.
Rick emphasizes the high open and engagement rates of handwritten notes compared to other forms of communication.
The company offers a sample kit to potential customers, allowing them to experience the quality of the handwritten notes.
Simply Noted can include various inserts like gift cards, business cards, and flyers in the mailed notes.
Rick shares advice for aspiring entrepreneurs, highlighting the personal and professional growth opportunities in starting a business.
The podcast concludes with Rick providing his contact information and website for those interested in Simply Noted's services.
Transcripts
[Music]
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goodreads.com for Access today we have
an amazing entrepreneur on the show he's
gonna be talking about this company this
company is called simply noted he is the
founder and CEO of the company which is
in entrepreneurial sales and marketing
company and uh he developed a
proprietary technology that puts real
pen and ink to paper to scale
handwritten communication kind of a lost
art a dead art if you will but he's
bringing it back so that we can bring
that personality back to uh our
Communications and thanking people and
uh who knew I I got to tell you when
people send me handwritten notes I
actually keep them uh we know what else
gets thrown away uh my thing and we
often thought that we need to be doing
more than ourselves
um with his company to scale handwritten
communication he helps businesses of all
Industries scale and this unique
marketing platform to stand out from
their competition and build meaningful
relationships with clients customers and
employees founded in 2018 and based in
Tempe Arizona simply noted has grown
into a thriving company with clients of
various sizes across the country
including Hospitality real estate
Insurance non-profit franchise B2B and
others he served as the company CEOs as
his founding for more than four years
and has been over a decade of sales and
marketing industry experience behind him
uh welcome to the show Rick how are you
I'm doing great it's great to be here
thanks for having me Chris
thanks for coming it's great to have you
as well give us the dot coms wherever
you want people to find you on the
interwebs
yeah I mean they can just go to our
website
simplynoted.com it's just how it's
spelled SS and Sam I Am as in Mary ply
noted.com or just go to LinkedIn I'm on
LinkedIn basically all day it's my
number one like social platform tool
um just look for Rick Elmore I do a
pretty good job of getting back people
who reach out um you know within an hour
or so there you go so give us a little
bit of history on you how did you grow
up what was your background what got you
interested in being an entrepreneur
yeah it's a great question so um you
know I I kind of grew grew up in like a
middle class family I had two uh very
loving supporting parents that were like
small business owner entrepreneurs more
like 1099 contractors my mom was a
medical biller
um my stepdad also my football coach
um for 12 years he was a contractor so
we grew up you know being his muscle
making some money on the weekends hiking
things up and down the ladder but grew
up as an athlete I was extremely
competitive in my entire life kind of
quiet more reserved but I always kind of
had like an inner fire highly
competitive always wanted to be better
um you know I don't know why it just
kind of was the way it was my parents
aren't at all like super competitive
they've always been like kind of a lot
other us to be in the spotlight it was
and it was really nice to have parents
like that but yeah I grew up athlete
went to the University of Arizona on a
full-ride scholarship with my twin
brother
um had a pretty good career there I was
a three-year starter for Mike Stoops and
Mark Stoops a pretty good
football-minded defensive gurus back in
the day
um had a really good uh Junior and
Senior year led the pac-10 back then in
multiple stack categories
um tackles for lost sacks you know
pretty important stats for my position
and then was drafted into the NFL in
2011 to the Green Bay Packers
yeah got to live out my childhood dream
played in the NFL for three years but uh
eventually you know the you know you
have to hang the shoulder pads and
cleats and that's what I did and
um was kind of lost for a little bit
like a lot of athletes you know that
that transition to life that for sports
pretty tough because it's just so
different and I could talk for five
hours about you know why it's so
different but
um did with what a lot of guys did got
into competitive corporate sales you
know offered a lot of the same things
highly competitive highly rewarding it
was challenging it was uh you know you
know it was a really I mean it was a it
was a good career but after
getting more success there my my first
year in corporate sales I was
turkey of the Year basically just took
everything I was good at an athlete
um hard work passion desire perseverance
strength grit get knocked down eight
times or get knocked down eight times
get up nine times
um and then they you know the next five
years uh it's either top one percent or
top uh five reps in my company
but just had like an itch I couldn't
scratch
um you know so I went back and did my
MBA my MBA in 2017 and that's where the
idea for my current business started
about a year into my program I was in a
marketing class and I had a professor
going over all the success rates in
marketing and um
everything was super nominal like super
unimpressive email cold call Direct Mail
all these digital forms for like
single-digit success rates and he he
ends the the lecture about three hours
into this lecture my brain is just like
you know numb from all these stats he's
giving us and he just he says the most
important thing I probably heard in my
my professional career you know the
light bulb moment was hey guys you know
what still works better than ever is a
good old-fashioned handwritten note you
know it probably works better than ever
because you know we live in a digital
world it has a 99 open rate it's rare
people appreciate it
um so you know he basically was like you
know trying to tell us to be better
people and and focus on relationships
and and get more personal so I thought
that was a great idea and I mean there's
a lot more that came after that and I
know this is kind of a long introduction
but there's been a lot of pieces to this
puzzle but fast forward five years you
know we have 11 full-time employees
we've developed the world's best and
only purposely built handwriting robot
we've been invested over eight hundred
thousand dollars into this thing that's
six crap pending Patton
yeah six pending patents we have 380 000
users on our platform last month
um we're completely customer funded No
loan no debt no investors
um so the Journey's been wild but it's
been fun to say the least there you go
what's it like starting a company uh and
going through that I mean you're used to
working technically for other people in
the NFL and you know Sports and and I
imagine some of the competent
competitive nature that you had came
from Sports and being an athlete
yeah you know I think
I think you're kind of born with
something inside you that makes you want
to be an entrepreneur
um you know I I had I was really
comfortable in my corporate world you
know I was making really good money
um I was good at what I was doing it was
really easy to stand out because 90 of
people didn't really even try that hard
so those 10 of the people that actually
try and care and constantly want to get
better it's easy for them to rise to the
top and I've always prided myself on
somebody
um you know off the same you know hard
work beats Talent when talent doesn't
work hard I'm willing to work real hard
to to get or you know to earn what I
want to earn so
um it was a it was a little bit of a
shock you know going from being a W-2
employee to being responsible for W-2
employees
um because when you're a sales rep right
you're one problems basically to manage
the relationship with the client when
you're an entrepreneur every problem is
your problem you know
um right is that could that not be more
true yeah I used to tell people yeah
I used to tell people I'm the CEO in the
janitor
yeah seriously like we clean our own
office still so yeah you know I would
walk around my office and pick stuff up
off the floor mainly because I'm like I
don't want someone to trip over that or
fall because then I get sick but uh yeah
like I'm the only one who picks up stuff
around here other than the janitors
become a knife I just it was always
funny people be like what do you do I'm
the CEO and jander
yeah well I think you know being an
entrepreneur is an incredible
opportunity because the amount of
personal professional growth that you
get from being an entrepreneur is unlike
anything else to ever have in the world
I always tell anybody who wants to be an
entrepreneur if you can do it do it
because you'll you'll Jam 40 or 50 years
of corporate experience into five years
of being an entrepreneur because of just
all the self-development that you have
to do you have to learn you know sales
marketing you know building websites SEO
you know follow-up product development
you know you know taxes like everything
I mean everything about a company when
you're an entrepreneur you have to start
it out I mean as your business grows you
can delegate it but you're responsible
for everything in those first few years
there you go and we've talked about how
we've had authors on the company or head
authors on the podcast that have talked
about uh how important a personal touch
is how important it is to
um delve into your current clients and
ask for referrals from them as opposed
to uh just trying to get new clients
because the cost of of getting new
clients is usually vastly more expensive
than getting referrals from your current
base so how does your service help
people give us a kind of rundown over
you of what it does
yeah so those stats you just said are
extremely powerful and we talk about
that all the time in our business it
costs five times more to acquire a new
client than just upsell a current client
or a happy client 80 of your clients
don't feel appreciated so that's you
know eight out of ten of your clients
don't feel like they have a good
relationship with your brand of those 80
of those unappreciated clients 50 of
them will just try a new business or a
new product just because it's not for
any other reason besides they're just
not feel they don't feel committed to
you so what simply note it is is we try
to integrate automate and scale your
relationship in brand loyalty by sending
genuine personalized handwritten notes
and the way that we do that
is with software or just simple
spreadsheets you know so we can use you
know either our website you know a
zapier integration an API integration we
basically work with any you know
software that's open in 2023 we can
figure out a way to set up a trigger to
send a handwritten note but what we're
trying to do is just you know make new
you know what was old is make it new
again but we're just trying to add a
2023 you know technology twist tip with
a robot so you know at the core of our
business we're a relationship building
business but we do also have a lot of
people who send handwritten notes for
business development because the hand
the open rate is so high it's a 99 open
rate
nobody's competing this way everyone
doing the same thing that everybody else
is doing you know dming text messaging
knocking on a door cold calling right so
it's really hard to stand out nowadays
so we just really believe you know we're
a few years ahead of this
um we we think there's gonna be a
massive Resurgence for you know tangible
personal mail you know the further we
move into the digital and AI Revelation
or revolution
um and we're just excited to be a part
of it because we really do believe you
know the Personal Touch relationships
matter most to business
they really do and like I say I I have
handwritten notes sent to me the pr
companies will send one I think I
seen one recently
um yeah in fact uh I have one here uh
this is from uh Loom cube and uh so I'm
not so anyone's like Chris really
doesn't save Chris Lee doesn't save
cards that are in yeah they've written a
personal note here hi Chris hope you uh
love your curated press package uh and
uh their name in the company so um I
saved these like I really do I I feel
kind of guilty when I throw them away
like I really feel guilty like somebody
and and I think the novelty if you want
to call it that the uniqueness of it
because you know it's kind of like when
I call people and do sales now if I get
on the phone with people they're like
you really get on the phone with me hey
this is so weird but but it used to be
in my day when you were a Salesman and
probably in your day too when you sold
you know when you're doing phone sales
or when you're doing uh you know I would
have to drop by offices and get past
that what we call the gatekeeper you
know the secretary for the buyer agent
and for whatever the company was and
trying to get through her was a
nightmare and you know the guy's like
come on you know Chris I got like 100 of
you guys calling me a day and driving me
up a wall you know and uh and now when
you call people they're like oh we can
have a conversation this is really
unique we don't need no one does this
anymore so I think that's one of the
great uh unique aspects of the
handwritten thing and and what's what I
understand is about yours you've got six
patents and this is really a handwritten
pen that writes this this isn't like
just a print that looks like it's
written in autographing
right absolutely so um we spent about
three years developing our handwriting
robot we just got done a few few months
ago
um you know there's just so many
iterations that went into it
um we have six patents pending so three
design through utility
um we're the only company in the world
that's actually built their own
handwriting robot
um we do have there's obviously a
competition and everything that you do
right there's Apple Samsung Ford Chevy
right
um we're just the only company who's
actually built their own handwriting
robot some other companies just people
technology like an ax you draw pen
plotter and um to the average person you
know they may not know you know why
that's not a good option for them but
you know for the the big companies where
they need to have the best handwriting
quality the best you know quality you
know writing possible that's why we
built our handwriting robot because we
can control everything about it but um
like you just said you know you know
given the example of you know standing
out and starting off on the right foot
you know when you send a handwritten
note to those people you're
automatically in something different
which sets you apart so when you do
reach out again right after you do set
yourself apart in the beginning they're
more willing to talk to you so it may it
breaks down that wall it makes it a
little bit easier to get over especially
if you're in phone sales like I was in
medical sales a lot of it was face to
face so usually you can win on like your
personality you know having a good
conversation but when you're on the
phone it's really hard you know to
develop that Rapport because you can
feel energies right when you're with
somebody you can feel the authenticity
you can feel that they're comfortable
not comfortable and it's really hard to
do that over the phone or through a
screen so when you do send a handwritten
note that that impacts them right so
that that is an energy sharing you know
impactful important you know thing that
no one else is doing but when you do
reach out you're automatically starting
on a different foot than anybody else so
yeah I mean we I always say we drink our
own champagne over here
um I we use our own product all the time
you know for for marketing and
relationship building because it's just
it works you know handwritten notes work
and if there's tons of studies out there
um that just talked about the
effectiveness
um of open raids and how relationships
matter and we're just trying to make it
easy to do that there you go I mean
we've we've gotten handwritten notes
sent to us for the show thanks for
having us on the show
um we've got we get them from PR
agencies uh it just makes all the
difference but you know you guys really
help scale it so that if the companies
you know it's it's kind of easy for a
couple of these PR agencies because
there might be you know five people
working there it's easy for them to run
out of note to me but you guys really
help it go to scale where companies can
send anywhere from a small amount of
notes to a large amount of notes and
they can buy like a whole pack of them
talk to us a little bit about how that
works
yeah so you know where we really Thrive
is in the relationship building
Industries because if you think about it
like you know if you don't have a client
you don't have a job right so it's like
really easy to explain like if your
client doesn't pay their bill like your
business will fail so you know like the
insurance real estate mortgage you know
political you know um non-profit right
where relationships truly matter that's
where we Thrive and they have you know
hundreds if not thousands if not tens of
thousands of people that are involved
you know on that Journey with them and
it's really important for them to you
know keep them happy so that customer
attrition doesn't you know constantly
you know go down every single year
because the worst thing about building a
business is trying to keep a leaky
bucket filled right imagine just sitting
there non-stop right you have 100
clients but you lose 50 every year to
bring on 50 more like that is a
nightmare so we just operate really well
in those spaces where you know it's
really impossible to stay top of mind
you know all the time do it on time
right how do you Auto to meet a birthday
card you know for 500 people you're just
gonna get busy you're going to forget to
do it or how do you send a handwritten
note out once you're taking them for
their loyalty you just you can't do that
a thousand times and we just want to
make it easy for them to do that
definitely definitely and the numbers
don't lie uh quote some of the stats you
sent me
um it's uh you run into uh 300 percent
higher open rate versus print mail uh
use seven times Roi versus print mail
CPA is five times more expensive versus
maintaining current clients five percent
Improvement client retention increases
profits 25 to 95 percent
end up selling Arabic coins is 75 more
successful you know a lot of a lot of
people need that follow-up and then of
course this is probably a great way to
encourage referrals from people and also
uh maybe to identify problems if
somebody's not happy they go they go hey
I didn't really like the product or
maybe the product didn't work or maybe
they have questions that you can you
know I know with some of the Amazon
sales that I I when I buy stuff they'll
follow up with a questionnaire hey were
you happy uh can you give us some Stars
a referral
um uh you know is there any questions
you have and can kind of help identify
maybe think errors where you fell short
in the sales process or maybe the client
isn't quite happy and maybe it's
sometimes it's just an education thing
you have to go oh well you you put the
thing over that way instead of the other
way and and uh it works better for you
know something like that and that
client's like oh okay I was you know
using it wrong and uh so it gives you a
chance to identify uh problems or issues
that the client may have that may keep
them from coming back in the future here
yeah so like you're just giving you know
you're just giving a bunch of different
examples of how to use this and I think
that's one of the cool things about this
like what happens usually is somebody
requests like a sample kit from us don't
get and once they see it they're like oh
like that's when their mind's blown
they're like wow these aren't printed
these are actually pen written and then
they call us with like then that's when
their ideas go off they're like hey this
is how I want to use it you know and
then they'll call us and say hey can you
help us with that follow-up after a bad
experience or hey can you help us with a
follow-up ask for a review or hey can
you help us with reach out to our
clients and ask for a referral you know
so that's what you know what you're just
saying I think you just really explained
this type of product perfectly there's
just a handwritten note can be used in
so many different ways it's really just
how can it best serve you and that's
what we do is we help you do that
definitely definitely makes all the
difference in the world uh so people can
buy uh different credit packs on your
website so they can buy in different
bulk sizes to help scale to how many
they want uh anywhere from let's see one
to uh price points break out at
different places on the scale but you
can send anywhere from one note to 5000
plus notes uh that you guys can handle
um you know our largest orders have been
in the hundreds of thousands um you know
anybody can go to our website and just
send one you know
um so it's really it's a tool that
anybody can use you know what happens
most often is that you know somebody
will go to our website and just send one
and kind of test this out and then yeah
they'll wait for somebody to what
happens is that person that they send it
to will text message thanking them for
the car to call them like yeah I got
your card thanks and they're like oh my
gosh like actually I didn't send that
like I use this service and then they
get really excited but yeah anybody can
use it it doesn't matter if you send one
or a hundred thousand or five it doesn't
matter
um we're really trying to be a platform
just just to help
everybody
um you know send uh you know they're you
know send real Henry notes for their
relationships
there you go and does it uh does it does
the card that goes out the envelope
itself does that look handwritten as
well
it's all handwritten or it's all pen
written so the envelope's pen written
the card submit pen written uh it's all
personalized so high like first name
[Â __Â ] person real Forever stamp
there's no logos no branding of ours
whatsoever
um you know if we're if we're doing our
job which we try to do it really well
um the person will never know that you
use a service
that is awesome that is freaking awesome
I think it's cool and people can request
a sample off your site if they want to
see what it looks like in person they
can go ahead and fill out their uh data
there and uh get a chance to find out
more about the service see it in action
but I love the idea like I said I mean
you saw the example I I showed you
before I got a whole pile somewhere uh
in fact like birthday cards that used to
be I throw away birthday cards I'm like
yeah birthday you know Christmas stuff
like that but now it's so rare to get
something to say someone actually filled
it in uh where you're just like are just
like wow that's that's really personal
that's from that person
um you know it's not something they just
hit print and sent you know some things
that you've said uh during this call you
know like what you just did like you you
know went behind your your green screen
there and grabbed a handwritten note
that's still sitting on the desk like
what other form of marketing material or
sales material is going to get that type
of shelf life where it literally sits on
your desk like are you gonna sit there
and screenshot that thank you email that
you know is automated print it out and
put it on your desk no you're not you
know are you gonna screenshot that text
you know that that pointless text
message that we know is automated no
you're not yeah so
um you know the shelf life alone is just
incredible you know he said people save
these for weeks months sometimes years
you know you know they're very
sentimental and um like you said earlier
like a 300 engagement rate print mail
has a 32 open rate so you might as well
just take seven out of every ten dollars
if you do a print campaign and just
throw it in the mail like it just
doesn't work so
um there's just I mean I'm obviously
really excited about it you know I
believe I believe in this more than ever
and I've been doing this for almost five
years
um it's just so different it's just
something and it's not the only thing
anybody should be doing it's just
another tool in the belt I just think
you know every business has
relationships and you should reach out
to them at least once a year and thank
them um you know without them you
wouldn't have a business
that's true that's true and and that
Personal Touch makes all the difference
in the world uh you know I wrote in my
book I talked about how after 13 years
of of setting up my original company's
original clients uh for one of our
companies Silver Streak Express
um I done all the personal work I'd done
all the personal selling and the
personal communication for the first few
years until I moved to our mortgage
company and left it with our partner but
my partner after 13 years left and what
was interesting was I called those uh I
called all my original clients up and
they still remember me they still loved
me they still connected with me they
were so happy to do business with us
um and uh it made all the difference
having that Personal Touch uh you guys
work before the NCAA Marriott Fairway
Edward Jones Ronald McDonald House
Charities Keller Williams Tesla
um it looks like you guys can uh even
print the uh is the stationary
letterhead sort of if you will the
emblem logo for uh whoever the company
is too as well yeah we're completely
vertically integrated
um in the in our warehouse what that
means everything from start to finish is
done here in house we're not leveraging
any outside you know corporate printers
like that's a problem because that's not
efficient it's more expensive
um it takes days sometimes weeks to get
your stuff back so you know where other
you know print companies start or finish
that's where we start we have the same
you know 160 thousand dollar uh printing
press in our warehouse you know the
orders come from online to offline so if
you put your order in online it
literally gets sent right to a printing
press printing this you know prints it
we then cut it and score it then once we
you know get done with that we run it
through our handwriting robots once
they're done with our handwriting robots
we hand quality control it make sure it
looks great once it's done with their
person hand stuffs it seals it puts a
real Forever stamp on it and it gets
done so we really try to just be a
One-Stop shop you know for all you know
handwritten type of mailing projects
we're just trying to make it super
simple
there you go and can people like upload
like a bulk sort of mailing sheet so
they can just send you like a giant
spreadsheet of everything and it and put
in your systems yep and that's the power
of our service as long as you have a
spreadsheet you know with names and
addresses in it it's just like mail
merge so like you literally can send 10
000 personalized handwritten notes in
like three minutes like you literally go
to the website select your card take
your mailing list and upload it and
check it out it's like Patty and right
now our current capacities it just
depends our current daily capacity is
between like 10 to 15 000 handwritten
notes a day it just depends on how long
the note is you know what we're writing
you know the size of it you know so
there's a lot of variables that go into
it but um you know crystals and being
able to do a really good job you know
with really good writing quality with
the best technology the fastest
production times
there you go I think I'm Gonna Make a
list of all the enemies and people that
I hate and send it out every Christmas
like we do we're we're right mail it out
to him and I go just a reminder happy
holidays I still hate you and you're
still blocked on Facebook oh
that's not nice don't do that but no I I
love the concept behind the service and
I and like I say I'm proof positive of
the difference it can make in in uh in
you know getting more business from
people and we had a author on recently
who talked about the power of getting
referrals and the difference in in how
much that really makes
um to your business and getting those
referrals you know they're just they're
like gold when your client refers
something to you and seeing the card
come across you know usually when I see
the handwritten cards I'm like oh I
better open this this is personal there
might be a hundred bucks in there or
something like uh for my aunt
you know you've got that whatever we
touched on on the business and and how
it works that we may haven't touched on
so far
we've done a pretty good job covering
the the backstory you know the the
technology the handwriting robot you
know really how we try to help people is
either integrate into your CRM or
software payment platform and automate
it or just scale it based off a simple
spreadsheet
um I think a lot of people kind of jump
into like the analysis paralysis and try
to overthink it you know it's really
just
as long as you have a spreadsheet it's
super simple if you have a spreadsheet
with names and addresses like this can
be the easiest relationship building
tool that you'll ever use the most
impactful
integrates with Shopify Salesforce Zoho
MailChimp Hub a spot zapier and other
apis so you can just plug it in and
start pumping all these out to The
Postal Service and uh there you go I
mean it's it's something that is unique
and people don't see anymore I think
that's what makes it so special is is is
that doing that well this has been
really insightful it's been great to
have you on the show and talk about some
of the crew any uh partying advice or
thoughts before we go
I mean like I said earlier if you are a
a person who's thinking about becoming
an entrepreneur if you can do it I
recommend doing it the personal growth
that you'll get from it is unlike any
other professional thing you ever do in
your life and then also
um you know my backgrounds in sales and
marketing and as an athlete I've started
a robotics software and Industrial
Automation company so I have zero reason
to be successful in this the only reason
I am successful is because I'm so
passionate about it I have grit through
the roof my heart is on fire about it I
want it to be successful you know and
I'm making it work so if you have an
idea that you think is you know your
comfort zone you just got to take one
step at a time if you take one step at a
time you'll solve one problem at a time
and you know two three years down the
road you're gonna solve a lot of
problems you're going to be shocked at
the growth and how far you've come there
you go and I even noticed uh here on
your website I was flipping around the
website you can uh maybe include like
gift cards like Starbucks around Amazon
absolutely business cards inserts Flyers
whatever yep oh so you can put my
business card in there that would be
awesome too as well all right well this
is awesome uh and you've got birthday
integration as well or automation uh
send cards for birthdays and holidays
that's always good to have because I
always forget those uh I forgot
someone's birthday the other day uh so
there you go uh well Rick thank you very
much for coming on showgifster.com your
plugs so that people can find you on the
interwebs yep so it's just
simplynoted.com just how it's spelled s
as in Sam i m s Mary ply noted.com
highly suggest just go there top right
corner it says request a sample we'll
send you a nice sample kit
um we spend about 20 on this kit so I
mean we're investing a lot of money to
make sure you guys get all the
information uh that you need so we can
educate it educate you on the service
um and that's completely free no strings
attached and then if you want to connect
on LinkedIn please do
um I'm very active on there and I'm
happy to connect
um with you and talk to you or help you
out or answer any questions
there you go hey it's been wonderful
here on the show Rick thanks for coming
on thanks Chris appreciate it there you
go and thanks so much for tuning in go
to goodreads.com for chess Chris Foss go
to youtube.com see everything we're
doing on the Facebook LinkedIn Twitter
Instagram Tick Tock all those crazy
places on the Internet thanks for tuning
in be good to each other stay safe and
we'll see you guys next time
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