Marketing Strategies That Failed Spectacularly - Part 1

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8 Sept 201914:41

Summary

TLDRThis video highlights ten significant marketing blunders by major brands, illustrating how even the most established companies can falter. From Snapple's disastrous giant popsicle to Pepsi's tone-deaf ad featuring Kendall Jenner, each example showcases poor judgment and a lack of understanding of consumer sentiment. Other notable failures include Oldsmobile's rebranding attempt, American Airlines' costly lifetime flight pass, and Red Lobster's ill-fated all-you-can-eat crab promotion. These cases serve as cautionary tales for marketers, emphasizing the importance of thoughtful strategy and cultural sensitivity in advertising.

Takeaways

  • 😀 Marketing campaigns often fail due to human error, regardless of the team's size or resources.
  • 🍧 Snapple's attempt to create the world's largest popsicle ended in disaster when it melted and flooded the streets.
  • 🚗 Oldsmobile's rebranding campaign alienated both new and loyal customers, contributing to the brand's decline.
  • ✈ American Airlines' unlimited flight pass backfired as a few customers exploited it, leading to significant financial losses.
  • 🧳 Hoover's promotion offering free flights with purchases caused a PR crisis, costing them millions while failing to deliver on expectations.
  • đŸ‘©â€đŸŽ€ Ikea faced backlash for removing women from its Saudi Arabian catalog, highlighting the clash between business interests and social values.
  • đŸ§€ EA's shipment of brass knuckles as a promotional item resulted in outrage and a PR headache due to its illegal nature.
  • 🎉 Coors Light's scavenger hunt inadvertently caused a bomb scare, resulting in public inconvenience and a damaged reputation.
  • đŸ•Šïž Pepsi's tone-deaf advertisement featuring Kendall Jenner amidst social movements drew widespread criticism and forced a public apology.
  • đŸ›ïž Miracle Mattress faced immediate backlash for an offensive 9/11 sale ad, leading to its business downfall.

Q & A

  • What was Snapple's marketing campaign blunder in 2005?

    -Snapple attempted to create the world's largest popsicle but ended up causing a sticky disaster when the popsicle melted during transport, flooding the streets of Manhattan.

  • How did Oldsmobile's rebranding campaign fail?

    -Oldsmobile's slogan 'It's not your father's Oldsmobile' alienated both loyal customers and younger consumers, resulting in a decline in sales and the brand becoming obsolete.

  • What was the issue with American Airlines' unlimited A Airpass?

    -The $250,000 unlimited A Airpass became unprofitable due to excessive use by a few individuals, leading to significant financial losses for American Airlines.

  • What marketing mistake did Hoover make in 1992?

    -Hoover offered free flights to Europe with the purchase of a vacuum, leading to overwhelming demand that resulted in significant financial losses and a tarnished reputation.

  • What was Ikea's controversial decision regarding their Saudi Arabian catalog?

    -Ikea was criticized for removing images of women from their Saudi Arabian catalog, leading to accusations of prioritizing business over women's rights.

  • What happened during Coors Light Canada's scavenger hunt in 2014?

    -Coors Light sponsored a scavenger hunt that inadvertently caused a bomb scare when one of the prize briefcases was mistaken for a suspicious object, leading to a public apology.

  • What was the backlash against Pepsi's 2017 ad featuring Kendall Jenner?

    -Pepsi faced widespread criticism for its ad that trivialized social justice movements, leading to a public outcry and the ad's eventual withdrawal.

  • What was Miracle Mattress's marketing blunder related to 9/11?

    -Miracle Mattress released an advertisement featuring twin mattresses stacked like the Twin Towers, using 9/11 for marketing, which led to severe backlash and the company's closure.

  • How did Pepsi respond to the Harrier jet points debacle?

    -After a customer attempted to redeem points for a Harrier jet, Pepsi clarified that the offer was a joke and later adjusted the points required for the jet to 700 million to avoid similar misunderstandings.

  • What was the outcome of Red Lobster's all-you-can-eat promotion in 2003?

    -Red Lobster's all-you-can-eat promotion featuring snow-crab legs led to significant financial losses due to excessive consumption and a drop in share prices for its parent company.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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Marketing FailsBusiness BlundersAdvertising MistakesBrand ReputationConsumer BehaviorPublic RelationsCorporate StrategySocial IssuesHistorical EventsCase Studies
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