Belajar Cara LIQUID DEATH Bangun Brand $700 JUTA Dalam 3 Tahun

Summary

The video script discusses the rise of Liquid Death, a brand that revolutionized the perception of drinking water by using extreme marketing strategies. Founded by a creative director from major companies like Netflix and Apple, Liquid Death positioned itself as a rebellious alternative to traditional water brands. The brand's unique packaging and bold messaging attracted significant investment and sales, despite its high price point. The video also delves into the company's community-building efforts and controversial marketing campaigns, which contributed to its viral success and rapid growth.

Takeaways

• 💡 The video discusses the rise of a brand called Liquid Dev, which uses extreme marketing strategies to sell water.
• 💸 Liquid Dev received a significant investment of 200 million dollars and achieved a huge turnover, despite selling a product as common as water.
• 🔮 The brand's success is attributed to its unique approach to branding and marketing, which includes reverse thinking to make drinking water seem exciting and exclusive.
• 🎨 The founder, Mike, was previously a creative director and designer for companies like Netflix and Apple, and he applied his creative skills to build the Liquid brand.
• 🌐 The brand's initial marketing campaign went viral, gaining 3 million views in 4 months, which helped in attracting investors and public attention.
• 💦 Liquid Dev offers two types of water: still and sparkling, both packaged in unique and eye-catching aluminum bottles.
• 💰 The company's products are priced high, reflecting the premium branding and the perceived value of the product, which is more than just water.
• 🌟 Liquid Dev's branding is characterized by extreme slogans and a commitment to sustainability, such as using aluminum instead of plastic.
• 🤝 The company has engaged in community building and marketing strategies, including collaborations with influencers and campaigns that encourage customer participation.
• 🚀 Liquid Dev's growth has been rapid, outpacing established brands like Pepsi and Monster Energy, and it has been valued at 700 million dollars.
• 🔮 The brand's future strategy includes expanding beyond water, possibly venturing into other product categories while maintaining its strong brand identity.

Q & A

What is the main theme of the video script discussing?

The video script discusses the rise of a water brand, Liquid Death, and its unconventional marketing strategies that led to significant investment and sales.

What is the initial perception of the brand Liquid Death in the market?

Initially, Liquid Death was perceived as a boring water brand, but through its marketing, it transformed into a 'cool' and 'extreme' brand, even though the product is essentially regular water.

What is the background of Liquid Death's founder, Mike?

Mike, the founder of Liquid Death, was previously a creative director with experience in companies like Netflix, Apple, and Nestle before he decided to create Liquid Death.

What was the initial investment for Liquid Death's marketing video?

The initial investment for Liquid Death's marketing video was around $1500, which later increased to approximately $5000 for further improvements.

How did Liquid Death's marketing strategy differ from traditional water brands?

Liquid Death's marketing strategy used reverse thinking, positioning itself not just as a water brand but as a lifestyle brand with a strong, 'extreme' image, similar to brands like Monster Energy drinks.

What was the impact of Liquid Death's viral marketing video?

The viral marketing video helped Liquid Death gain 3 million views within 4 months, significantly increasing its brand awareness and attracting investors.

How did Liquid Death's packaging contribute to its branding strategy?

Liquid Death's packaging was designed to be eye-catching and 'cool', using aluminum cans instead of plastic bottles, which are more sustainable and align with the brand's 'extreme' image.

What is the significance of Liquid Death's slogan 'Killing Plastic'?

The slogan 'Killing Plastic' signifies Liquid Death's commitment to sustainability by using aluminum cans instead of plastic bottles, which are harder to recycle.

What strategies did Liquid Death employ to build a strong community around its brand?

Liquid Death used various marketing strategies such as creating controversial campaigns, collaborating with influencers, and engaging its community through social media, which helped in building a strong brand community.

What challenges might Liquid Death face in the future to maintain its brand image and sales?

Liquid Death might face challenges such as maintaining its 'cool' brand image as it expands, adapting to different markets, and ensuring that its product remains relevant and desirable to consumers in the long term.

How does the script suggest Liquid Death could expand its business model in the future?

The script suggests that Liquid Death could expand its business model by launching limited edition flavors, collaborating with other brands, and potentially branching out into other product categories beyond water.

Outlines

00:00

💡 Revolutionary Branding of Liquid Death Water

The first paragraph introduces Liquid Death, a water brand that uses extreme marketing strategies to differentiate itself from competitors. It discusses the brand's controversial yet effective tactics, such as reverse thinking, which positions drinking water as a cool and refreshing alternative to alcohol or energy drinks. The brand was created by Mike, a former creative director from major companies like Netflix and Apple, who wanted to break away from the mundane corporate world. The paragraph also highlights the brand's rapid growth, securing a $200 million investment and achieving a trillion-dollar valuation. It mentions the brand's unique marketing campaign, which started with a viral video and led to a significant increase in sales and brand recognition.

05:00

🌱 Sustainable Packaging and Community Engagement

The second paragraph delves into Liquid Death's commitment to sustainability and community building. It emphasizes the brand's choice of aluminum cans over plastic bottles, which are more environmentally friendly and sustainable. The paragraph also discusses the brand's strategic positioning as an alternative to traditional beverages like beer and energy drinks. It outlines Liquid Death's marketing strategies, such as creating a strong brand image, focusing on sustainability, and offering an alternative to unhealthy drinks. The brand's success is attributed to its innovative approach to packaging, pricing, and community engagement, which includes viral social media campaigns and collaborations with influencers.

10:01

🚀 Liquid Death's Growth Strategy and Future Prospects

The third paragraph examines Liquid Death's growth strategy and its potential for long-term success. It raises questions about the brand's sustainability and the risks associated with relying solely on branding. The paragraph discusses the importance of having a strong product that meets consumer needs and provides daily benefits. It also touches on the brand's expansion into international markets and the challenges it may face, such as high logistics costs and cultural acceptance. The paragraph concludes by reflecting on the lessons that can be learned from Liquid Death's marketing strategies and the importance of adapting these strategies to different markets and contexts.

Keywords

💡Torture

Torture refers to the act of inflicting severe physical or psychological pain on someone, often as a means of punishment or coercion. In the video's context, it is used metaphorically to describe the extreme measures taken by certain entities, such as terrorists, to extract information from their captives. The script mentions 'penganiayaan sampai ke arah pembunuhan' to illustrate the severity of the actions taken.

💡Liquid Death

Liquid Death is a brand of water that is positioned as an alternative to traditional bottled water and other beverages like alcohol and energy drinks. The brand is known for its edgy marketing and packaging, which is aimed at redefining the perception of drinking water. In the script, Liquid Death is highlighted as an example of a company that has successfully created a strong brand identity around a common product like water.

💡Investment

Investment in this context refers to the funds provided by investors to support the growth and development of a business. The script mentions that Liquid Death received '200 juta dollar investment,' which underscores the financial backing that contributed to the company's rapid growth and success.

💡Reverse Thinking Strategy

Reverse thinking strategy is a marketing approach where conventional wisdom or expectations are deliberately reversed to create a unique selling proposition. The video discusses how Liquid Death used this strategy to make drinking water seem exciting and rebellious, as opposed to the usual perception of water as a mundane necessity. The script refers to this strategy when explaining how the brand managed to stand out in a crowded market.

💡Brand Perception

Brand perception is the way consumers view and feel about a brand. The video emphasizes the importance of changing brand perception, as seen with Liquid Death, which transformed the idea of drinking water from 'boring' to 'cool' and 'extreme.' This shift in perception is a key factor in the brand's ability to command premium prices for their product.

💡Packaging

Packaging refers to the container or wrapping used to enclose and protect a product. The video script highlights the significance of packaging in branding, as Liquid Death's unique and eye-catching packaging plays a crucial role in its appeal to consumers seeking an alternative to traditional beverages.

💡Sustainability

Sustainability in the context of the video pertains to the environmental impact of a product's packaging. Liquid Death chose aluminum cans over plastic bottles, which are more difficult to recycle, to align with a more sustainable and eco-friendly brand image. This decision is part of the brand's strategy to appeal to consumers who are environmentally conscious.

💡Marketing Strategy

Marketing strategy encompasses the methods and tactics used to promote and sell a product. The video discusses Liquid Death's innovative marketing strategies, such as creating viral social media posts and engaging with their audience in unconventional ways, which contributed to the brand's rapid rise in popularity.

💡Community Building

Community building involves creating a sense of belonging and loyalty among a brand's followers. The script mentions Liquid Death's efforts to build a community around their brand, which includes engaging with fans and turning them into brand ambassadors. This approach helps to foster a loyal customer base and enhances the brand's market presence.

💡Controversial Marketing

Controversial marketing refers to promotional tactics that may provoke public debate or strong reactions. The video mentions Liquid Death's 'sell your soul' campaign, which required participants to sign a contract in blood, as an example of a controversial marketing strategy designed to generate buzz and attention for the brand.

💡Brand Expansion

Brand expansion is the process of extending a brand's reach into new markets or product categories. The script discusses Liquid Death's potential for brand expansion beyond just selling water, hinting at the possibility of the brand becoming a 'lifetime brand' similar to Supreme, which started with a single product and expanded into various merchandise lines.

Highlights

Liquid Dev's extreme marketing strategy led to a viral video and significant investment, transforming the perception of drinking water.

The brand's unique approach to packaging and branding made ordinary water seem exciting and trendy.

Liquid Dev's founder, Mike, a former creative director at major companies, sought to disrupt the corporate advertising world with a fresh idea.

The brand's initial concept started in 2009 during a concert, where Mike noticed a lack of a clear, healthy water brand with an extreme image.

Liquid Dev's marketing campaign included a 3D-rendered video that went viral, gaining 3 million views in 4 months.

The brand's unique angle was to position itself not as a water company but as a branding company that sells water.

Liquid Dev's packaging was designed to be sustainable, using aluminum instead of plastic, which is more environmentally friendly.

The brand targeted a niche market, positioning itself as an alternative to alcoholic drinks and energy drinks with its packaging.

Liquid Dev's sales skyrocketed from $2.8 million to $130 million after a viral social media post.

The brand's extreme marketing tactics, such as the 'Sell Your Soul' campaign, involved fans signing a contract in blood to join their community.

Liquid Dev's community building strategies included turning fans into brand ambassadors, offering them rewards and exclusive experiences.

The brand's controversial campaigns, like 'Killing Plastic', aimed to resonate with consumers by taking a strong stance on environmental issues.

Liquid Dev's rapid growth and high valuation raised questions about the sustainability of their business model in the long term.

The brand considered expanding its product line and business model beyond water to maintain its relevance and growth.

Liquid Dev's international expansion strategy faced challenges, such as high logistics costs and cultural acceptance in different markets.

The brand's success highlighted the power of branding and marketing in creating a strong consumer following, even for everyday products like water.

Liquid Dev's story serves as a case study in innovative marketing and the potential pitfalls of relying solely on brand image for business sustainability.

Transcripts

ini video basically penganiayaan sampai  ke arah pembunuhan yang dipakai sama  

teroris-teroris kalau misalnya mereka  mau nyiksa tahanannya Kalian nonton dulu

brand-nya namanya Liquid Dev di video itu  dibilang air itu menyebabkan banyak banget  

kematian di dunia tapi kenapa mereka sampai bisa  dapat 200 juta dollar investment dan omset sampai  

triliunan jualannya apa air putih foto ini yang  kalian lihat ini bukan alkohol bukan air yang  

amazing dan lain-lain tapi air putih benar-benar  mau nonton water sama ada satu varian lagi ini  

yang Sparkling water yang ada sodanya dijual  seharga Rp20.000 pertanyaannya Kenapa orang beli  

dan di situ ada call marketing Genius nanti kita  bahas namanya reverse thinking strategi Gimana  

caranya mereka bisa bikin persepsi minum air putih  bukan yang happy pure penyegarkan tapi beres ada  

di chart competitor mereka kayak gini tapi kita  masuk ke chart satu history sebenarnya idealnya  

itu lumayan goblok Mereka cuma pengen Kenapa  air putih itu boring banget ya saya botolnya  

kayak botol air putih biasa mereka pengin minum  airnya itu keren kayak orang kalau ke party  

minum alkohol bahwa cannya kayak kelihatan fresh  dan ini ciptain sama yang namanya Mike seserio  

Di Januari tahun 2019 Tapi dia itu bukan orang  biasa-biasa aja dia grafik designer sebelumnya di  

netflix Apple Nestle dan posisinya itu kreatif  director Kenapa dia keluar terus bikin Liquid  

di atas simple udah nggak fit lagi sama korporate  Advertising world semua itu terlalu boring terlalu  

gitu-gitu aja Jadi sebenarnya sudah kelihatan sih  mic ini orangnya gila tapi yang kalau bikin brand  

itu enggak mungkin biasa-biasa aja dan Apa  hal yang paling biasa di dunia ya air putih  

Nah idenya itu muncul di 2009 pas dia pergi ke  where work tour di konser itu dia lihat banyak  

banget orang minum Energen ini mereknya monster  terus mereka stay header biar tetap enggak aus  

dan waktu itu mikir kenapa enggak ada brand  air putih yang jelas lebih sehat tapi brand  

image-nya kayak brand-brand yang ekstrim kayak  mereka dan pas dia bikin ini statemen resminya  

dia awalnya gua enggak kepikiran bikin sesuatu  yang billion software miliaran dolar dia cuma  

bikin sesuatu yang kalau dikasih ke temannya  temannya ketawa dan Ya udah idenya muncul di  

sana belum ada produk belum ada apa-apa mereka  bikin video yang tadi ini beberapa cuplikan lagi

di video itu dia keluarannya 1500 dolar sekitar 22  juta dan cam nya itu 3D render itu nggak asli itu  

3D mau nyampein yang terbaliknya air itu bukan  kehidupan Bukan baik-baik manis-manis tapi air  

itu kematian habis itu ya dia tambahin budget buat  naikin videonya sekitar 5000 dolar ini semua uang  

pribadi ya sampai viral dapat 3 juta views dalam  4 bulan Harusnya itu mereka bisa lebih viral lagi  

daripada sekarang bodohnya dari Liquid deh karena  mereka enggak subscribe ya bercanda lanjut nah  

cerita selanjutnya tuh unik enggak ada brand di  dunia yang ambil Angle se Extreme ini produknya  

belum ada bener-bener semuanya itu belum ada orang  udah nanya gua beli di mana Gua bisa taruh di toko  

gua atau enggak sampai salah satu franchise ini  Seven Eleven daerah mager itu Reach Out gua mau  

dong bareng lu di toko gua Padahal mereka enggak  bikin produknya dan memang belum ada apa-apa sama  

sekali akhirnya ya Kepepet dong si Mickey ini  dong udah viral dia enggak tahu cara bikinnya dia  

respon dapat duit investor 150.000 dolar langsung  cari supplier air di Austria What happen Oh  

terjual 1,4 miliar rupiah dengan budget marketing  cuma dari sana itu momentumnya mereka masukin di  

holfood modern trade supermarket change contohnya  dan lain-lain akhirnya produk mereka di mana-mana  

uniknya Baru pas pandemi produk mereka akhirnya  di launch secara nasional di Amerika nah cuma kan  

Ini Project iseng Siapa yang bakal mengira mereka  bisa sampai ratusan juta dolar padahal brand-brand  

lain itu masih jauh banget kastanya dibanding  Liquid Sekarang kita coba breakdown produknya  

yang uji mereka tuh ada dua can item ini sama Ken  putih ini Yang putih itu basic-nya air biasa air  

mineral dijual 20 dolar isinya ada 12 jadi satunya  24.500 yang hitam itu Sparkling water atau bahasa  

Indonesia Air bersoda dijual 21,5 dolar atau 1  km-nya Rp26.000 sekarang tuh udah mulai banyak  

gara-gara mereka sukses membangun sesuatu yang  bukan produk tapi ngebangun brand karena mereka  

ekspansi ke fly work parking water bikin IC  tapi konsepnya sama Extreme banget di tahun  

2021 salesnya itu sampai 45 juta dolar tahu enggak  hasil lu uniknya apa kirain ini malah bikin orang  

enggak minum tapi orang tua orang tua komen di  page mereka karena brand-nya keren anaknya yang  

biasanya jarang minum air Akhirnya sekarang suka  minum air perkembangan mereka jika kalian lebih  

cepat daripada Pepsi dan 9x lebih cepat daripada  Monster Energy drink nah ini yang bikin mereka  

bisa perusahaannya nilainya 700 juta Dollar Ini  kalau gue breakdown nih funding round-nya berapa  

kali dapat investor cuma apa yang nggak mixer  kita harus bisa bedah biar kita bisa sama-sama  

belajar Chapter 2 Rivers thinking strategi so  kita harus mikir ini bukan Perusahaan Air yang  

punya branding ini perusahaan branding yang jualan  air yang dia lakuin sama Liquid di atas adalah  

mereka bukan posisi sendiri sebagai produsen air  tapi mereka adalah sebuah lift atau brand yang  

berhasil mengubah persepsi masyarakat mau jual  apapun pasti laku dan itu kenapa perusahaannya  

itu mahal Gimana cara bisa ngebangun brand yang  kuat banget biasanya harus ada challenge yang gede  

banget challenge lebih gede apa selain air yang  udah kita minum sehari-hari tapi bisa dibikin sex  

streaming ini reverse thinking strategi Artinya  kita memutar Balikkan fakta area yang memang  

dibutuhin untuk kita hidup tapi mereka bikin itu  kematian akhirnya tuh breakdown jadi poin 1 Egy  

branding iring orang lihat biasa-biasa aja kalian  lihat packaging packaging-nya sama SS dia semua  

Instagram dia semua itu keren enggak boring kayak  brand lain Kedua mereka fokus ke asal kalian tahu  

plastik itu susah untuk diurai tapi aluminium  cam walaupun lebih mahal itu lebih sustainable  

lebih bagus buat bumi dan yang ketiga alternatif  produk untuk orang-orang yang minum bir minum  

energy drink itu bukan karena sebenarnya mereka  mau minum energen-nya tapi packagingnya bikin  

mereka ngerad ini sebagai alternatif daripada beer  atau fire water yang lain yang biasanya mereka  

minum dan reverse thinking strategi ini yang bikin  mereka bisa jual dengan harga mahal dengan goal  

yang simpel banget produk air yang kemasannya  sebenarnya ini mirip kalau kalian tahu return  

bencong itu salah satu milliner juga kalau pesawat  kan mikirnya apa naik terbang turun nyampe waktu  

itu dia salah satu pelopornya yang bikin brand  atau industri yang kelihatannya kayak boring jadi  

eksperience yang fun dia pesawatnya sampai ada  bar ada free wi-fi ads-nya juga lucu-lucu dan ini  

sebenarnya bisa kita pelajarin buat bisnis kita  juga jangan gara-gara semua komentar melakukan  

kayak gini ya udah kita ngelakuin yang sama you  guys ini to be fron dan ini unik ya kalau kita  

ngomong kompetitor kalian lihat competitor ini  dibanding semua brand-brand lain Liquid dan itu  

ngambil chart healthinness sama BSS chart compact  itu saja mereka lucu-lucu yang ada di situ kan  

teknologinya Kayak lu tuh keren banget sangar  padahal secara produk tuh mereka ya sama-sama  

aja kayak air pada umumnya tagline mereka yang  lumayan ekstrim merdering third modern pembunuhan  

berencana killing plastik membunuh plastik Jadi  mereka pakai kata-kata ekstrim kayak gitu untuk  

bikin melekat sama kalian kalian enggak beli air  Kalian beli pesannya mirip brand kayak lvr-nya dan  

yang kualitasnya memang bagus tapi kalian memilih  Prestige yang biasanya kaleng dipakai cuma buat  

bir alkohol sama hal-hal yang premium dipakai  ke air ternyata itu naikin brand mereka nah cuma  

kalau kita ngomong strategi brand bagus yang ideal  kita Oh yang penting ekstrem itu tuh enggak cukup  

sebenarnya untuk bikin perusahaannya naik secara  Stable masuk ke chapter 3 community Building  

and Marketing strategi karena kalau kita punya  ide-ide sebenarnya ujung-ujungnya yang penting itu  

eksekusi sampai perintilan di bawahnya Marketing  Salah satu ujung tombaknya liquid-nya kalian lihat  

@super ini gara-gara post ini yang viral sales  mereka dari 2,8 juta Dollar naik sampai 130  

juta dolar betul ya kalau kalian benar-benar  stocking ads-nya mereka sama kreatif mereka  

itu tuh kreatifnya minta ampun dan ekstrimnya  ekstrim banget benar-benar kayak brand lain  

ada di industri ini atau bahkan industri lainnya  sampai follower Instagram mereka itu brand air  

minum kedua terbanyak di dunia dengan engagement  rate di atas 5% dan itu kalau kalian ngerti  

content creating itu gedenya minta ampun kalau  di tiktok mereka nomor 1 3,7 juta followers itu  

brand air minum nomor satu di dunia karena mereka  implemen 3C Champion community kolaboration kita  

ngomong campaign atau lebih tepatnya crazy  camping kalian lihat foto ini killer baby  

Neymar by dibikin mukanya Extreme kayak pembunuh  di 2020 mereka nge-challenge parent parent untuk  

ganti nama bayinya yang berhubungan dengan Happy  metal 10 bayi pertama yang namanya disetujuin sama  

Liquid deh bakal dapat Liquid liat gratis seumur  hidup sampai mereka umur 18 tahun alhasil banyak  

banget ini bikin bus ini salah satu yang ekstrim  juga ya kalau yang ini menurut gua controversi  

yaitu sell your soul ini biaya masuk jadi  komunitas liquid-nya Jadi kalian tuh harus  

jual jiwa kalian dengan tanda tangan kontrak yang  persyaratan itu absor banget tintanya untuk tanda  

tangan harus pakai darah kalian ini yang kalian  dapat kalau kalian masuk komunitas lihat poin  

terakhirnya all training of about you komunitas  extreme sampai mereka namain sebagai date Squad  

fans-fansnya jadi brand ambasador itu dikasih  reward nih di grooming banget yang lebih gila lagi  

kalian lihat foto-foto ini ada sekitar 240 fans  yang fanatik banget sampai mereka jadi call kita  

enggak usah sampai detail banget ya Sebenarnya  gua suka banget nge-break down marketing strategi  

kayak influencer yang udah kerja sama Tony hop  Jason momoa machine dan Kelly ada emak-emak umur  

71 main drum cuma mereka yang berani kayak gini  tapi challenge-nya gini ini kan sesuatu yang kayak  

sebenarnya bisa dibilang sebagai Hype ya Sampai  kapan mereka bisa bertahan ini lama-lama kan warna  

mikir ini kan air goblok banget aku bayar 20-an  ribu buat air pasti ada masa turunnya chapter 4  

future plus kalau berdasarkan analisa gua dari  beberapa sumber publik dari awal mereka tahu  

betul yang tadi gua bilang di awal mereka adalah  sebuah perusahaan branding yang menjual air bukan  

Perusahaan Air yang memiliki branding itu dua hal  yang beda banget gua ini live branding ekspansi  

bisnis model itu bisa ke hampir semua produk Nah  akhirnya mereka sendiri pernah bilang mereka tuh  

enggak mau jadi water company mereka jadi lifetime  brand mungkin mirip kayak Supreme kali ya setiap  

awalnya itu mereka mulai launching merchandise  Mercedes kayak gini ya nanti bisa branch up ke  

produk-produk lain kalau bertahan atau enggak  Masalahnya punya aja bilang cool brand aja  

belum tentu bisa bertahan bisnis jangka panjang  Makanya mereka harus pikirin bisnis model Nah  

di situ mereka nge-hire banyak banget National  sale STIP biar bukan cuma branding doang tapi  

akhirnya bisa jualan ngalahin coca-cola Pepsi  dan Giant Giant lainnya karena saking suksesnya  

Liquid brand-brand gede ini suka sama gusur  produk-produk liquidah itu dari retail-detail  

Store kayak dibayar orangnya biar ini adalah  jangan terlalu di depan latar belakang dan itu  

enggak mungkin bisa dijaga Kalau enggak punya  salestep dan selain dari mempertahankan jualan  

air the long long implan kalau punya brand yang  udah melekat banget di mana fans-fansnya Udah  

sampai fanatik off monotization Gimana cara buat  produk baru atau membuka bisnis model baru Kalau  

sekarang sih yang jelas ya kelihatannya mereka  bikin limited edition rasa-rasa sama kolaborasinya  

mulai ekspansi secara internasional yang dulunya  Mereka cuma di US sama Kanada ya itu sebenarnya  

kontroversi sih gua enggak tahu kalau negara lain  apalagi Indonesia tuh bakal terima mesem-mesin  

mereka karena dengan harga segitu mana bisa  apa yang penetrasi Milo karena mereka tuh masuk  

kategori yang heavy product kaleng air itu gede  loh biaya logistiknya Tapi ujung-ujungnya gua rasa  

ini nunjukin bahwa brand-brand yang sebelumnya  juga sukses do Club padahal produknya itu cuma  

saya seperti biasa tapi mereka bagus banget  brandingnya itu bisa jadi senjata utama atau  

USB untuk kalian menang secara bisnis satu  hal yang perlu diperhatiin Assalamualaikum

aplikasi yang sempat viral naik dan gila  banget itu Coba sekarang mereka di mana  

apa yang cepat naik dan cepat viral gede banget  potensinya untuk melihat turun secepat itu juga  

atau Kayak brand-brand misalnya kayak balenciaga  ngelakuin satu blunder campaign tiba-tiba mereka  

turun so itu sebenarnya yang lebih bahaya dengan  creating nge company yang cuma strong di branding  

satu kesalahan fatal atau mereka enggak bisa  mempertahankan high-nya dan perusahaannya turun  

tapi perusahaannya produknya produk itu memang  dibutuhin dan orang ngerasa manfaatnya orang makan  

beli tiap hari itu lebih gampang untuk bertahan  lama Oke Guys kalau gua konstruksikan brand Genius  

tinggal metrof bisnisnya bisa bertahan atau  enggak dan pintar atau enggak mereka enggak  

strategiin produk lain dan model mungkin kalau  mikirnya 10 tahun ke depan soalnya investor udah  

banyak banget masuk sih gimana Menurut kalian  belajar sesuatu Enggak dari fenomena Liquid ini  

bisa enggak berlaku di Indonesia menurut  gua yang campaign seluler Solo aja ya itu  

di maki ya habis-habisan mungkin mereka  sampai di boikot keluarin Indonesia iyalah  

masa lu harus pakai darah Lu buat tanda  tangan tapi ya branding kalau enggak bisa  

jalur konvensional harus kontroversial  kalau ada pertanyaan Fitri komen di bawah  

gua pengin penasaran banget opini kalian  nah guys solusi industri video bye [Musik]