Niaga AWANI Forecast: TikTok empower brands on their shoppertainment journey

Summary

Azri Abdulaziz, Acquisition Lead for TikTok Shop Malaysia, discusses how TikTok Shop supports local MSMEs through campaigns, live streaming, and partnerships with government agencies. He highlights initiatives such as seller missions, incentives, and offline activations to increase visibility and sales. Success stories like Mazora and Kyro Amy exemplify how local brands grow on the platform. TikTok Shop Mall's introduction is expected to boost trust and sales for certified local brands. The discussion also covers future collaborations with ministries to develop the e-commerce ecosystem, especially for rural sellers, and the role of AI in enhancing user experience.

Takeaways

• 💼 TikTok Shop Malaysia provides strong support for local MSMEs through incentives like seller missions, campaigns, and brand promotion, which significantly improve sales and visibility.
• 📊 Examples of success include brands like Mazora, which gained 13,900 followers and saw a 185% sales increase during specific TikTok Shop campaigns.
• 🏆 The platform works with government agencies and trade associations to support sellers through programs like the 100 Go Digital initiative, awarding TikTok Shop as an outstanding partner for 2023.
• 🎯 Criteria for brands to qualify for TikTok Shop Mall include maintaining positive shop health scores, customer reviews, and having brand authorization.
• 🔑 TikTok Shop Mall improves brand trust and visibility by showcasing certified authentic products, which benefits both local and international sellers.
• 🌐 The platform integrates entertainment and shopping through features like the yellow shopping bag and the 'shoppertainment' concept, blending community interaction and shopping.
• 📈 Consumer behavior has shifted toward emotional connection and brand values, leading TikTok Shop to focus on community-driven, value-based purchasing.
• 🌱 The platform aims to help smaller sellers grow by providing equal opportunities and visibility, encouraging them to participate in flagship store programs.
• 🎥 Innovative strategies like live streaming and social commerce drive engagement, with examples of successful local entrepreneurs growing their businesses exponentially.
• 🔮 Looking forward to 2024, TikTok Shop plans to expand its ecosystem by collaborating with various government ministries and developing digital hubs across Malaysia, focusing on helping local brands compete in the international market.

Q & A

How has TikTok Shop Malaysia supported local MSMEs in their growth and visibility in the market?

TikTok Shop Malaysia has supported local MSMEs by providing them with tasks like creating short videos and live streams. These activities are incentivized to help sellers improve their visibility and live performance. Additionally, campaigns like the 11.11 Mega Showdown and Raya campaigns offer brands traffic boosts and buyers promotional vouchers, resulting in increased visibility and sales for MSMEs.

What specific example demonstrates the success of local MSMEs on TikTok Shop?

One example is Mazora, which gained 13,900 new followers during TikTok Shop’s Brand Day in February. In the 6.6 campaign, Mazora experienced a 185% increase in sales compared to its initial targets.

What are the key criteria for MSMEs to qualify for a flagship store on TikTok Shop?

To qualify for a flagship store on TikTok Shop, sellers must maintain positive scores in terms of service, have good customer reviews, and possess brand authorization to ensure they are the official trademark owners. Once these criteria are met, TikTok's internal team will review and approve the application.

What benefits do flagship store sellers receive from TikTok Shop Mall?

Flagship store sellers receive benefits such as increased brand trust, better market visibility, and additional revenue channels. They also get access to special discounts and brand day promotions that help boost their sales and customer engagement.

How does TikTok Shop enhance the user experience while connecting buyers, creators, and sellers?

TikTok Shop integrates content such as videos and live streams with shopping, creating an immersive experience known as 'shoppertainment.' This approach allows users to watch entertaining content while deciding to make purchases, blending entertainment and commerce.

How does TikTok Shop adapt to changing consumer behaviors?

TikTok Shop adapts to changing consumer behaviors by focusing on building connections between consumers and brands. Today's consumers want emotional connections with the brands they purchase from, and TikTok provides a platform that enables brands to tell their stories and engage with their communities, driving purchases based on shared values.

How does TikTok Shop Mall increase market visibility and trust for sellers?

TikTok Shop Mall enhances market visibility and trust by providing certified flagship stores, where buyers can be confident that the products are genuine. This improves trust in social commerce and is expected to increase sales conversions for local brands.

Will the introduction of flagship stores affect smaller sellers on TikTok Shop?

No, TikTok Shop aims to help smaller sellers grow to the level where they can qualify for a flagship store. The flagship stores are not limited to big brands; smaller independent brands can also succeed by delivering excellent services and participating in localized campaigns.

How is TikTok Shop helping sellers in rural areas and collaborating with government agencies?

TikTok Shop collaborates with government agencies, trade associations, and community leaders to support sellers in rural areas. Programs like the Jom Digital campaign and partnerships with entities like Mara and MDEC empower sellers in these regions, helping them go digital and increase their sales.

What future initiatives does TikTok Shop have planned to empower local businesses in 2024?

In 2024, TikTok Shop plans to collaborate with various ministries and government agencies to develop the local ecosystem. Initiatives include creating 12 digital hubs across six regions in Malaysia and working with agencies to empower rural sellers, particularly in Sabah and Sarawak. TikTok also plans to expand its localized campaigns and digital infrastructure for small and micro-entrepreneurs.

Outlines

00:00

🚀 TikTok Shop's Impact on Local MSMEs

Azri Abdulaziz, acquisition lead at TikTok Shop Malaysia, discusses how TikTok Shop supports local MSMEs. Sellers receive incentives for tasks like creating short videos and live streams, boosting their performance. Campaigns such as the '1111 Mega Showdown' have driven significant traffic and promotional opportunities. The example of Mazora's growth, gaining 13,900 followers and a 185% sales increase, demonstrates TikTok Shop's success. Offline activations with government agencies like the '100 Go Digital' program also highlight TikTok Shop's dedication to helping MSMEs grow.

05:01

🏷️ Criteria for Flagship Stores on TikTok Shop

Azri explains the criteria for MSMEs to establish a Flagship Store on TikTok Shop. Sellers need positive service scores, good customer reviews, and brand authorization to be eligible. Having a Flagship Store helps build brand trust and offers increased visibility, allowing local sellers to boost their revenue. Special campaigns also provide shoppers with exclusive discounts, improving the customer experience. TikTok Shop’s strategy focuses on creating an engaging and trustworthy platform for both sellers and buyers.

10:03

🛒 Innovative Strategies and Shoppertainment

TikTok Shop combines entertainment and shopping, creating an immersive experience for users. The platform integrates buyers, creators, and sellers into a community-driven shopping experience, known as 'Shoppertainment.' This strategy allows consumers to connect with brands and purchase products that align with their interests. Azri highlights the evolving consumer behavior where buyers are more informed and seek emotional connections with brands. TikTok Shop adapts by building a positive community and supporting local sellers and products, fostering an ecosystem of trust and engagement.

15:04

💼 Support for Local Sellers and Government Collaborations

TikTok Shop extends its support to sellers in rural areas through partnerships with government agencies, trade associations, and NGOs. The platform's 'Jo Local' campaign highlights Malaysian-made products, and initiatives like the 'Har Dialog B Usaan Micro 2023' support micro-entrepreneurs, especially those in the B40 group. Azri emphasizes TikTok Shop’s commitment to providing equal opportunities for all sellers, regardless of size, and its ongoing collaborations with government ministries and programs like 'De Dagang' to help local sellers grow and succeed.

20:07

🌍 Expanding Ecosystem and Future Initiatives

TikTok Shop continues to empower local sellers by working with ministries like the Ministry of Domestic Trade and Ministry of Digital Development. Plans for 2024 include creating digital hubs across Malaysia and expanding seller support in Sabah and Sarawak. Azri shares success stories from the 'De Dagang' program, which boosted live stream sales by 200% for local brands. TikTok Shop is also improving its platform, with new payment options like buy-now-pay-later, making it more attractive for sellers and consumers alike, supporting economic growth and international competition.

25:08

📈 Predictions for TikTok Shop’s Growth in 2024

Azri discusses TikTok Shop's expectations for 2024, predicting continued growth in local and international brands on the platform. By constantly refining the platform with tools like product analytics and creative assistants, TikTok Shop aims to stay at the forefront of e-commerce. Azri encourages sellers to use these tools to optimize their listings and content. The platform will prioritize personalized recommendations, driving engagement and sales. With new advancements and AI-driven features, TikTok Shop is set to empower both sellers and buyers in the fast-paced digital landscape.

Keywords

💡TikTok Shop

TikTok Shop is an e-commerce platform integrated into TikTok, allowing sellers to promote and sell products through video content and live streams. In the video, TikTok Shop Malaysia is highlighted for supporting local MSMEs by giving them tools to increase visibility and sales. For example, TikTok Shop has driven growth for sellers by hosting campaigns like the 1111 Mega Showdown and Rya campaigns.

💡MSMEs

MSMEs (Micro, Small, and Medium Enterprises) are small-scale businesses that play a crucial role in the local economy. TikTok Shop Malaysia supports MSMEs by providing them with visibility and marketing opportunities through online campaigns, live streams, and incentives. The video discusses how MSMEs have benefited from participating in TikTok Shop's campaigns, with some seeing significant growth in followers and sales.

💡Seller Missions

Seller Missions are tasks or challenges given to new sellers on TikTok Shop to enhance their engagement and boost sales. These missions, such as creating short videos or live streams, are incentivized by TikTok Shop to help sellers improve their performance. The video mentions that sellers are rewarded with incentives based on their completion of these missions.

💡Flagship Stores

Flagship Stores are certified stores on TikTok Shop that offer authentic and original products, earning a special label that builds consumer trust. Sellers must meet certain criteria, such as maintaining a positive service score and having brand authorization, to qualify for a Flagship Store. The video explains how this feature improves market visibility and trust for both local and international brands.

💡Sho-tainment

Sho-tainment refers to the combination of shopping and entertainment on TikTok Shop, where users are engaged through live streams, short videos, and content that blends entertainment with product promotions. This concept is key to TikTok's strategy of integrating community, creators, and sellers to provide an immersive shopping experience. The video emphasizes how TikTok Shop encourages user interaction by making the shopping experience fun and engaging.

💡J-Local Campaign

The J-Local Campaign is an initiative by TikTok Shop Malaysia to promote local brands and products, particularly those made in Malaysia. This campaign provides visibility and marketing opportunities for local sellers and aims to highlight homegrown products to a broader audience. The video highlights how this campaign supports local MSMEs and encourages community support for local heroes in the business sector.

💡Live Streaming Sales

Live Streaming Sales refer to the practice of selling products through live-streamed events on TikTok Shop. Sellers use live streams to interact with potential buyers, showcase products, and offer exclusive promotions. The video discusses how live-streaming sales have driven significant growth for local sellers, such as one brand increasing their sales by 200% after participating in a live-streaming initiative.

💡Community Support

Community Support in the context of TikTok Shop refers to the platform’s efforts to build a supportive ecosystem for both buyers and sellers. TikTok Shop fosters a sense of community by enabling buyers to connect with brands, learn about the people behind the products, and share in cultural experiences. The video emphasizes how this sense of community drives consumer behavior, particularly as buyers become more informed and emotionally connected with local brands.

💡Government Collaboration

Government Collaboration refers to TikTok Shop Malaysia's partnerships with various government agencies and trade associations to promote local sellers and MSMEs. These collaborations help rural entrepreneurs, provide digital training, and facilitate participation in nationwide campaigns. The video mentions several partnerships, such as with MD, Mara, and MCMC, to support sellers in rural areas and drive digital transformation.

💡TikTok Shop Mall

TikTok Shop Mall is a newly introduced feature that provides curated selections of over 600 local and international brands. This feature enhances brand visibility and trust by allowing buyers to purchase from certified, authentic stores. The video highlights how this mall serves as an additional channel for sellers to boost sales and how the certification process helps ensure product authenticity, benefiting both buyers and sellers.

Highlights

TikTok Shop Malaysia has supported local MSMEs through seller missions, offering rewards for completing tasks like creating short videos and live streams to boost engagement and sales.

Participating in TikTok Shop's campaigns, such as the 1111 Mega Showdown and Raya campaigns, provides brands with traffic boosts and buyers with promotions, leading to significant growth in visibility and sales.

The success story of Mazora, which gained 13,900 new followers and saw a 185% increase in its sales targets after participating in TikTok Shop campaigns, highlights the platform's effectiveness.

TikTok Shop collaborates with government agencies, trade associations, and community leaders to support MSMEs, such as being recognized for its partnership in Malaysia’s 100 Go Digital program.

To qualify for TikTok Shop’s flagship store, sellers must meet criteria such as maintaining good shop health, receiving positive customer reviews, and providing brand authorization.

Being certified under TikTok Shop’s flagship label builds strong brand trust, increases visibility, and offers buyers access to special discounts and promotions.

TikTok Shop uses a unique strategy known as 'Shoppertainment,' combining entertainment and shopping, which enhances the user experience by integrating buyers, creators, and sellers.

TikTok Shop adapts to changing consumer behaviors by focusing on fostering emotional connections between buyers and brands, valuing the authenticity of products and brand stories.

The introduction of TikTok Shop Mall enhances trust and credibility for local brands by allowing them to offer certified genuine products, improving sales conversions and visibility.

Despite the presence of flagship stores, TikTok Shop provides equal opportunities for smaller brands and independent sellers to grow, offering them resources and campaigns like J Local to boost visibility.

TikTok Shop is actively engaging in initiatives with government ministries and agencies to support rural sellers, such as organizing digital hubs and live stream events for underserved areas.

In 2024, TikTok Shop plans to scale up efforts by working with ministries and agencies to develop 12 digital hubs across Malaysia, facilitating digital entrepreneurship for local sellers.

TikTok Shop has enhanced its payment facilities, partnering with Atome to offer a buy-now-pay-later option, making higher-value products more accessible to consumers.

Success stories like Mr. Buo, who sold 500,000 bottles of ginger-based drinks in six months, demonstrate how TikTok Shop helps local entrepreneurs scale their businesses quickly.

TikTok Shop’s analytics tools and AI-driven product recommendations enable sellers to optimize their content and sales strategies by tapping into trending hashtags, music, and keywords.

Transcripts

[Music]

TI

Toop

azri abdulaziz acquisition lead Tik Tok

shop Malaysia good morning azri good

morning hi nice to meet you nice to meet

you all right firstly can you share the

specific examples of how T Talk Shop

Malaysia has uh helped to improve and

also significantly supported local msmes

throughout this Tik Tok shop mall and

also the resulting impact on their

growth and availability visibility in

the market for now thank you for the

question first and foremost I like to

thank you to all of the community at Tik

Tok from the buyers and the supporters

that had made all of the great success

of the msmes possible today so for us at

T Talk Shop we've always given our best

commitment and dedication in supporting

sellers right from the moment that they

have been on boarded so for example for

new sellers to drive the competition

Spirit we do give them uh seller

missions such as for them to complete

certain tasks of short videos and live

stream and from there we reward them

with incentives to further amplify um

the results in their live performance

and also the conversion of their sales

now to go even a step further uh we

encourage these Brands and uh local

sellers to participate in our online uh

Mega camp campaigns such as previously

we had the 1111 Mega Showdown we had the

Rya campaigns where the brands not only

get traffic pushes but the buyers get to

enjoy robust promotion vouchers and this

of course gave a positive impact to the

buyers um for example we would like to

highlight mazora that gained 13,900 new

followers by just participating in Tik

Tok shops brand Day in February and

after that when they participate in a

happy big day uh 66 campaign this year

they garnered an impressive increase of

185% uh of its initial targets another

testimonial that we have is that besides

online campaigns we also support msmes

in their offline activations by working

with government agencies trade

associations um and Community uh leaders

out there for example recently uh MD

under the hund go digital program after

going through several states such as

Johor uh and pinang and collaborated

with associations they have awarded Tik

Tok shop as one of the outstanding uh

partner for the 100 go digital program

for

2023 all right I was understood that

this new feature provide Malaysian

Shoppers with access to ACC curated

selection of over 600 not just local but

also International brands with some

notable on

so what are some of the criterias to be

uh especially for the smmes to have that

um to have that Flagship or Mall uh on

their brands especially on Tik Tok shop

right understand so uh there are some

selection of criteria uh which is made

available uh through our um Academy but

some of it is that uh sellers need to

ensure that they have maintained a

positive scoring in terms of their

services um in the past so that's one of

the criteria that we look at uh which is

what we Define as shop Health uh other

than that we look at the reviews that

the customers uh had given them uh in

the past they also have to have a brand

authorization for us to make sure that

they are the main um trademark owner for

that particular brand so for all of this

criteria there is some selection process

that they need to go through after that

our internal team will v through the

process um and if it's approved then

they will get their Flagship stores what

are some of the uh exclusive benefits

from the Shoppers and also the uh

consumers that they can get from having

the certified authentic and original

products by having this label U mall on

their T Talk Shop so by having this uh

label first and foremost I think it

builds really strong brand trust

especially among uh local Sellers and

they get a better visibility as well and

it is a an additional channel for their

revenue so for all of the buyers uh they

can get uh special uh discounts

especially when we have a brand day and

there are certain labels and stickers

that the flagship stores get to feature

when they're part of this

campaign uh speaking of strategies how

does or what Innovative strategies has D

shop U Malia implemented when it comes

to um particularly for user experience

and relatedly to with the seller

engagement when it comes between two

right so uh as we all know Tik Tok is a

platform that inspires creativity so in

that front we've always leted the

Innovative strategies so what we've

built is a platform that combines and

integrate community of buyers creators

and sellers creating an immersive

shopping experience for our users now

while we watch videos content and live

stream and being entertained based on

our interest we now get to decide

whether we want to purchase something in

order to solve certain challenges in our

daily lives and this is what we know uh

as the yellow shopping bag uh which is

uh the component of Tik Tok shop and

this is where we um use recommendations

based on interest and combine um

entertainment with the shopping

experience what we refer as Sho

attainment mhm as the ever evolving of

uh digitalization we also see that the

advancement or the differences in

evolving of consumer behaviors so in

what ways does a ttk shop adapt to the

changes of consumer behaviors and how

has this flexibility benefited the

platform and its

stakeholders so um if we look back at

the past Trends um nowadays the

generation of consumers are very

well-versed over the things that they

want to consume they want to connect

with the brand they want to know who's

behind the brand they want to have an

emotional connection and be educated so

in that sense we have provided a

platform that is driven by Community to

the community so when people purchase

something it's no longer just about the

product features and it's no longer just

about the price but they believes um in

the value of the product and also the

brand in that sense we drive the

consumer Behavior based on their

interest on things that they care about

and things that can bring value to their

life from there we build a positive

community that also supports the

ecosystem of the local Sellers and the

local Brands because they get to

introduce different cultures different

products into our daily lives so with

the introduction of Tik Tok sh Mall the

new feature from tick shop itself uh how

is it different when it comes to um the

difference on uh not just consumer

Behavior but also the seller engagement

before and after the introduction of um

Tik Tok shop Mall itself right so the

word uh Mall itself uh could uh like

what I emphasized previously improve the

market visibility and the trust in the

market when we talk about social

commerce there's always uh a discussion

about whether uh a brand can be trusted

or not now with the flagship stores uh

buyers do not need to be so concerned

about whether the product is genuine or

not so we predict that this will

increase the conversion of sales for the

local Brands and the local products as

well and then we can create a better

selection of uh curated products based

on uh our recommendation system to the

buyers um uh which allows them to have a

higher satisfaction and a more positive

overall experience

nice nice but just to fit my curiosity

does this will affect the small or maybe

perhaps the micro sellers on Tik Tik Tok

shop when when some uh sellers have this

flat or a certified Mall Tech on the Tik

Tok shop yes so um thank you for the

question um on our side our aim is to

help the boutique and smaller Brands to

reach to the level that they can get the

flagship store in fact fact we have

created a lot of success stories about

independent brands from imagi store from

book Cafe uh Mr buo who who achieved a

remarkable success by growing on the

platform and from their level of success

these Brands can grow from a point of

Zero to Hero in just a matter of few

months and that is where they can gain

visibility now the the flagship store is

not just meant to be for big Brands it's

meant to be for brands that um put in

the commitment and able to uh deliver

best services to the merchants so even

local Brands especially uh is what we

want to focus on uh for example this

year we have introduced a localized

campaign called J local that highlights

uh specifically local Brands now some of

these local brands are also featured uh

in t shop Mall mhm it's an interesting

topic to discuss on and indeed uh we

have a lot more to talk about but after

this we're going to go for a short break

we'll be right

[Music]

back welcome back to Nagi we're on a

discussion with a Tik Tok shop where

we're going to talk about the new

feature that they introduced which is

Tik Tock shop mall all right azri how

does Tik Tok shop extend it support du

sellers in especially in rural areas and

collaborate with not just glcs and also

NOS to facilitate their business growth

and within their platform what do you

think about that thank you so much uh

over the past year we have worked really

really closely with lots of uh

government agencies trade Association

and even exhibition Partners um some

notable mention is that this month uh as

previously mentioned we uh launched Jo

local campaign to highlight specifically

local Brands made in Malaysia uh

products and we work alongside agencies

such as uh MD mcmc PB and also Mara uh

to feature these local Brands um and

also the sellers Behind These Brands um

besides that uh in two days time we will

be organizing a CSR community today call

Har dialogue B usaan micro

2023 uh with the collaboration of yasan

pan in order to empower 30 micro

entrepreneurs under the b40 group to

start uh going digital and selling on

Tik Tok shop uh we believe that we

create uh equal space and equal space uh

for All Brands no matter big or small uh

to have the same access to opportunities

to succeed so this year we will um in

2024 we will continue working alongside

different Ministries uh and we hope to

create uh a big impact alongside um the

government as well so um just for your

information this year when we concluded

the de dagang uh program uh with MD we

had benefited more than 20,000 sellers

uh and and and co-funded uh a few

Millions um into helping local sellers

grow as well particularly in tourism in

craft Halal and agriculture as well as

meat in Malaysia products and we hope to

see this scale up in

2024 AI correct me if I'm wrong but the

introduction or the launch of Tik Tok

shop mall has been about less than a

month right all right how has it been so

far with the support of all these glcs

and also

NOS okay so it has been really really

great um when we started uh the the the

mall itself um some of our programs with

the government agencies has been ongoing

so some of the brands are also listed in

the mall we have seen some uplift of

live stream sales from these local

Brands as well all right um speaking of

which uh moving forward could you

discuss any upcoming initia or projects

at T Talk Shop itself and the aim to

further Empower not just msmes but

benefit the local business

Community understand so um in 2024 we

really look forward to work uh in

development uh in developing the

ecosystem for uh local sellers by

collaborating uh closely with uh

Ministry of domestic trade uh Ministry

of rural uh development and also

Ministry of uh digital uh by working

alongside uh certain government agencies

uh such as this year with PB under the

prime minister's office uh we worked

closely with 50 local Brands um where we

co-funded incentives uh with the aim to

grow their live stream sales and in

around 90 days from the program uh these

Brands had seen uh 200% of uplift in

their live stream sales so U this

project will continue into its second

and third cohort we also uh have the

plans of developing uh 12 digital hubs

in uh 12 different patties across six

regions in Malaysia in collaboration uh

with mcmc we also have ongoing uh

development plans for entrepreneurs in

Sabah and Sarawak in Sarawak we work

closely with SDC under the Sarat state

government and in sabba we work closely

with uh m didr and also celcom teore in

developing the uh internet facility to

enable more sellers to go live stream on

the spot with the rural products and

this will be intertwined with some of

our cultural based campaign uh such as

uh we will uh emphasize on uh harawa and

harik amatan uh campaign as well so that

is for the East Malaysia we uh

definitely look into developing uh more

concrete uh development m al plans uh

that we had started this year but next

year it's just going to be bigger uh

Bolder and better for uh all of the

sellers throughout East and also West

Malaysia all right uh earlier I

mentioned there was uh 600 local

International Brands under this T Talk

Shop Mall feature uh how do you uh

Vision or Envision when it comes to uh

re reaching 2024 right so how do you

imagine that when it comes to the figure

or numbers uh that will join the T Talk

Shop um Mall specifically with the

Positive Growth of the current ecosystem

that we have we believe that every brand

will have its unique uh strength and

also different channels of development

so um it typically depends on the brand

strategy but in terms of the numbers we

believe that it will grow a stronger and

better and we hope that uh this will

provide a better platform for the local

Brands uh to uh step up another level

and compete alongside uh in the uh

International uh Arena and uh help the

national economy better so uh we

definitely believe that uh some Brands

will uh grow much much stronger from

this new Avenue and uh from time to time

we keep on developing our product to

make sure that we can equip the market

better such as uh we have improved over

uh the last few months on our payment

facilities as well previously we did not

have buy now pator and now we have uh

atomi as one of the uh payment partners

and this allows people to pay in

installments and help them to buy more

things uh and uh and things that of a

higher buket order value and this is an

attraction for sellers to join because

now they can sell things that are more

profitable things that are uh more uh

sustainable for them in the long run

all right so this launch is undeniably a

good movement actually from TI shop um

and earlier you mentioned there was a

lot of success stories that came after

the launch itself but maybe you can

share maybe one or two at least Suess

stories that you find the most inspiring

and impactful that maybe uh help to

inspire all the not just msmas but all

the local sellers when it comes to um uh

when it comes to the entrepreneurship

Journey right Tik Tok shop definitely

we're very very proud proud of our

entrepreneurs uh because we do see them

grow from you know one level to maybe 10

times higher of a level so some of it uh

includes uh what I mentioned earlier

which is Mr bong uh that so just a um

unique product a by Agricultural Product

so it is a type of a drink that came

from Ginger and um in the first six

months he was able to sell

500,000 uh bottles

um in Tik Tok shop itself and then we

have IMA G which in the last two years

was able to um Gunner 200,000 monthly

visitors in which 20,000 of them

converted into paid customers but of

course among all of these um the most

anticipated uh first uh brand was also

awarded at a Tik Tok shop Malaysia

Summit

2023 uh with the inspirational icon

award which is is our um local

entrepreneur Kyu Amy uh what's

interesting is that he did credit our

platform as the platform that helped uh

to search the sales of his sambal

bottles from 3,000 bottles daily to

7,000 bottles daily uh when he started

to join us January this year we really

hope this type of stories um and our

dedication and commitment in providing

resources developing the ecosystem with

local stakeholders continue to empower

uh local businesses uh both uh uh big

and small uh micro Urban and also rural

to continue having growth and success on

our platform and uh we're very happy to

give uh every single uh type of support

and uh this year we really want to

encourage everybody to come and support

our uh J local campaign because we

featuring more of our Local Heroes with

the hashtag Tik Tock shop Local Heroes

when you mentioned Kyro I mean just now

is definitely a very strong example to

all the local smes out there to join Tik

Tok shop but uh we're reaching the end

of our discussion but before that

perhaps you want to take this

opportunity to all to tell all the local

sellers perhaps the potential local

sellers out there what are the dues and

Don when it comes to uh selling their

products live on live

okay that's such a great question and

I'm so glad that we're coming through

this discussion um first of all I'd like

to um encourage all of sellers to

identify um the voice and also the

community that we represent so when we

speak during the live streaming it's

important to be genuine and also to be

um expressive uh at the end of the day

people uh purchase things uh in Tik Tok

shop because they believe in the founder

the host the Creator uh Beyond then just

the products so um it's important to

understand what are some of the

community guidelines so for Tik Tok

Community guidelines we can always refer

to Tik tok.com to understand uh what

other the things that we can say what

other things that we cannot say in

general but uh as an e-commerce player

uh if you're selling products there are

certain rules that is applied to Sellers

and this can be found on the seller

Academy so one rule of time to remember

that we are there to represent our brand

and to create a positive community and a

positive communication and um to all of

the sellers out there it's important to

be very consistent uh very very frequent

and to create an overall positive uh

experience for the buyers try to um

study some of the policies and the

community guidelines and you should be

good on your way all right so the

keyword there is

consistency okay we have about uh few

days left uh before we jump into 2024 so

azri how do you foresee the e-commerce

um ecosystem in 2024 and considering the

fast bace of uh technological

development right now understand so um

definitely uh what what I would SU

suggest uh is for uh sellers to keep on

updating themselves on the latest

product advancement that we have there's

a lot of uh talk about uh AI in the

market and of course uh in terms of

e-commerce we we do Implement certain uh

AI technology as well so for example if

you're uh creating videos you can always

go to Tik Tok creative Center uh we do

have this creative assistant that you

can use certain keywords and it help to

generate at certain script certain

scenes that you can record uh you can

jump into the latest uh trending hashtag

or trending songs in uh Tik talk

creative Center as well now for

e-commerce uh if you go under product

analytics it does suggest to you what

are the keywords that you should put in

your listing uh because it studies over

uh you know the millions of listings uh

out there what works and what doesn't

work for certain products so it's

important to do this research and I

think that that uh this will be the

ongoing Trend um to uh look after

people's um basically uh what works in

the market um and recommend this to the

sellers in terms of the listing and the

content production uh site and we will

always uh prioritize what to what the

buyers and the sellers want so for

example uh in Tik Tok um we only

recommend content that is relevant to a

particular user so if a buyer loves it

then the seller will get more engagement

from it so this type of uh analytics is

made available to the seller to analyze

them themselves using our Analytics tool

when they are on boarded onto Tik Tok

shop and we believe this can drive them

10 times um ahead when they're able to

read uh this analysis

better amazing thank you so much n azri

Abdul aiz that was a very very

insightful discussion if I were plan to

join the bandwagon I'll definitely

contact you a all right that was

acquisition lead Tik Tok Malaysia and

you can find the full discussion on

astro.com and all of our digital

platform thank

[Music]

you