How Nike shoes are made in the Factory || Why Nike Shoes are so Expensive?
Summary
TLDRThis video script tells the story of Nike's rise to dominance in the sportswear industry. From its inception in the 1960s by Phil Knight, selling Japanese running shoes, to the innovative Air Jordans that defied NBA dress codes and became cultural icons. The brand's commitment to design, innovation, sustainability, and ethical manufacturing, along with its massive marketing campaigns and celebrity endorsements, have solidified Nike's status as a symbol of quality, style, and a lifestyle choice.
Takeaways
- đ Michael Jordan's entrance into the NBA in the 1980s revolutionized basketball and sneakers.
- đ The Air Jordans, a rebellious shoe against the NBA dress code, became iconic and revolutionized the sneaker industry.
- đ Nike, founded in 1964 as Blue Ribbon Sports, transformed from selling Japanese running shoes to becoming a global powerhouse.
- đł Nike's first innovation, the waffle sole, was inspired by co-founder Bill Bowerman's kitchen experiments.
- đš Nikeâs design process combines creativity and advanced technology like 3D modeling and Flyknit fabric for sustainability.
- đ Nike sources high-quality, environmentally-friendly materials, such as Flyleather and recycled Nike Air soles.
- đ Nike shoes are manufactured in technologically advanced factories in Asia, blending human skill and technology.
- đĄ Nikeâs marketing strategy sells more than shoes; it sells dreams and emotions, capturing the spirit of the times.
- đ° Nikeâs high prices are justified by factors such as research and development, premium materials, and ethical manufacturing.
- đ Nike's partnerships with athletes like Michael Jordan and Serena Williams helped the brand transcend sports and influence culture.
Q & A
Who is Michael Jordan and how did he impact the NBA?
-Michael Jordan is a former professional basketball player who became the name that defined the NBA and professional basketball. He was a young talent and a rookie with a very bright future. His dominance in every game with his mind-blowing skills made him a key figure in the sport.
What was the significance of the red, black, and white sneakers that Jordan wore?
-The red, black, and white sneakers that Jordan wore were significant because they were against the NBA uniform code of dress. These shoes were the first Air Jordans, which were about to revolutionize basketball shoes and lead Nike to legendary status.
Who was Phil Knight and what was his vision for Nike?
-Phil Knight was a middle-distance runner with a vision to import superior quality, low-priced running shoes from Japan to break the monopoly of German companies like Adidas. He started Blue Ribbon Sports, which later became Nike, with his former track coach Bill Bowerman.
What was the first major innovation by Nike?
-The first major innovation by Nike was the introduction of the waffle sole, which provided better traction for runners. This was created by Bill Bowerman when he poured rubber into a waffle iron to make a prototype sole.
What is the significance of the Nike swoosh logo?
-The Nike swoosh logo, which was designed in 1971 for $35 by a college student, has become the flagship logo of Nike. It is a simple check mark that is now recognized by almost everyone around the world.
How does Nike create its shoes?
-Nike creates its shoes through a process that starts in its design facilities where designers and engineers work together using creativity and science. They use advanced 3D modeling and virtual prototyping to develop products quickly and efficiently.
What is the Flyknit technology and how does it benefit Nike?
-Flyknit technology, released by Nike in 2012, is a thin and tight-fitting fabric woven as a single strand. It makes the shoes very comfortable and eco-friendly, reducing waste by about 60% compared to conventional cut and sew methods.
How does Nike ensure the quality of materials used in its shoes?
-Nike ensures the quality of materials by sourcing the best and highest quality materials globally, with special emphasis on environmental concerns. Each material is chosen to fit the needs of the sport and the wearers.
What is the cultural impact of Nike?
-Nike has a significant cultural impact as it is associated with sports, freedom to express oneself, and empowerment. The brand has been quick to grasp the importance of athletes as endorsers, partnering with legends like Michael Jordan, LeBron James, and Serena Williams.
Why are Nike shoes considered expensive?
-Nike shoes are considered expensive due to several factors including research and development costs, premium materials, ethical manufacturing practices, marketing costs, and the brand value that commands a premium price.
How does Nike's marketing strategy contribute to its success?
-Nike's marketing strategy contributes to its success by selling dreams and appealing to people's emotions through phrases like 'Just Do It' and narratives behind the Air Jordan line. They also collaborate with various brands and influencers to create excitement and maintain their status as a cultural icon.
Outlines
đ The Rise of Nike and Air Jordan
This paragraph narrates the story of Nike's ascent to dominance in the sportswear market, highlighted by the iconic moment when Michael Jordan, wearing the revolutionary Air Jordans, captivated audiences and defied the NBA's uniform code. The paragraph delves into the origins of Nike, starting with Phil Knight's vision to import affordable, high-quality Japanese running shoes to break the monopoly of German brands. It discusses the innovative 'waffle sole' and the significance of the swoosh logo, designed for just $35. The narrative also touches on Nike's design philosophy, which blends creativity with scientific innovation to produce cutting-edge athletic footwear.
đ Nike's Global Impact and Ethical Practices
Paragraph 2 explores Nike's commitment to sourcing the highest quality materials globally, with an emphasis on environmental sustainability. It discusses the company's use of recycled materials and its efforts to reduce waste. The manufacturing process is described as a blend of human skill and technological advancement. The paragraph also highlights Nike's marketing prowess, its cultural impact, and the strategic use of athlete endorsements. The narrative touches on the fines Nike paid for Jordan's colorful shoes, which became a marketing boon. It also covers the reasons behind Nike's high prices, including research and development, premium materials, ethical manufacturing, and substantial marketing budgets.
đ° The Cost of Nike's Success
The final paragraph addresses the high price of Nike products, attributing it to the brand's reputation for quality, innovation, and style. It emphasizes that consumers are not just buying shoes but also a lifestyle and a legacy. The paragraph concludes by reflecting on Nike's enduring story and invites viewers to share their thoughts on the brand's evolution. It encourages viewers to engage with the content by liking, subscribing, and staying updated for more sneaker-related content.
Mindmap
Keywords
đĄMichael Jordan
đĄAir Jordans
đĄPhil Knight
đĄBlue Ribbon Sports
đĄWaffle Sole
đĄInnovation
đĄFlyknit
đĄSustainability
đĄMarketing Strategy
đĄCultural Impact
đĄEthical Manufacturing
đĄBrand Value
Highlights
Michael Jordan's entry into the NBA in the 1980s revolutionized the game and the basketball shoe market.
Jordan's red, black, and white sneakers, the Air Jordans, defied the NBA's uniform code and became a cultural icon.
The Air Jordans were a catalyst for Nike's rise to legendary status in the sneaker industry.
Phil Knight's vision in the 1960s to import affordable, high-quality Japanese running shoes laid the foundation for Nike.
Bill Bowerman's innovative waffle sole design was a major breakthrough for Nike's footwear.
In 1971, Blue Ribbon Sports was renamed Nike, honoring the Greek goddess of victory.
The iconic Nike swoosh logo was designed by a college student for just $35, symbolizing a check mark.
Nike's design facilities are at the forefront of blending creativity and science in athletic footwear.
The introduction of Flyknit technology in 2012 exemplifies Nike's commitment to innovation and sustainability.
Nike sources the highest quality materials globally, with a focus on environmental concerns.
The manufacturing process of Nike shoes combines advanced technology with skilled human labor.
Nike's marketing strategy sells dreams and emotions, not just shoes, through powerful narratives and slogans.
Nike's partnerships with athletes like Michael Jordan, LeBron James, and Serena Williams have been crucial to its cultural impact.
The high price of Nike shoes is attributed to research and development, premium materials, ethical manufacturing, marketing costs, and brand value.
Nike's investment in research and development is significant, aiming to create the next shoe sensation.
Ethical manufacturing practices, including decent wages and safe working conditions, contribute to the cost of Nike products.
Nike's marketing budget is substantial, with celebrity endorsements and iconic ads factoring into the product price.
The brand value of Nike commands a premium, as consumers are willing to pay more for the lifestyle and legacy associated with the brand.
Nike's future shows no signs of slowing down, continuing to innovate and lead in the sneaker industry.
Transcripts
a world changing idea picture this the
beginning of the 1980s Michael Jordan
enters the court and the crowd goes
crazy as he dominates every game with
his mindblowing skills spacular night
for the Bulls as Jordan has come up with
another
steal Jordan to link to the floor and a
TCH Ricky mord hustling underneath can't
get it the fall Jordan to the hoop King
in the air score Jordan became the name
that defined NBA and professional
basketball he was a young NBA talent and
a rookie but the future was very bright
for him but there's something else going
on something that would alter not only
the basketball shoe market but the
entire sneaker Market as well sitting on
Jordan's feet is a pair of red black and
white sneakers that are against the NBA
uniform code of dress but they're not
just Rebels they're revolutionists these
shoes were Christian Air Jordans and
they were about to revolutionize
basketball shoes and Lead Nike to
Legendary status but how did it come up
to such a state that a pair of shoes
could dictate pop culture and why do
Nike sneakers cost so much get prepared
to embark on a journey and learn about
how Nike a brand that didn't merely
revolutionize a game but became the game
in itself s but before we jump in make
sure you smash that like button and
subscribe if you're an OG Nike fan the
birth of Nike from a dream to a global
Empire now let's take a trip back to the
1960s where this story will start with
Phil Knight a middle distance Runner
with a vision that extended past the
Finish Line Knight had an idea that was
as promising as it was simple to do so
it had to import superior quality low
priced running shoes from Japan to break
the Monopoly of German companies like
Adidas he consulted with his former
track coach Bill Bowerman who had been
using different designs of running shoes
to favor his athletes the two began Blue
Ribbon Sports in 1964 selling Japanese
running shoes in Knight's car but these
two were not satisfied with just being
middlemen of somebody else's products
Bowerman always the tinkering found
inspiration in the most unlikely of
places his kitchen he should have been
able to cater to all the kitchen needs
of the house without having to travel
far to get to the necessary utensils or
equipment he then took some rubber and
poured it into a waffle iron to make a
prototype soul that would provide better
traction to the runner this was the
Genesis of Nike's first major Innovation
introduction of the waffle Soul which
laid the foundation for the firm future
development of the brand in
1971 Blue Ribbon Sports was named Nike
in honor of the Greek goddess of Victory
the same year they also launched the
swoo logo which today has become the
flages ship logo of Nike paying only $35
to a college student for the design
people could hardly have imagine that
this symbol which is actually a check
mark will be known by almost everyone
around the world the making of a legend
how Nike shoes are created from that
humble beginning Nike grew into a
Powerhouse of innovation constantly
pushing the boundaries of what athletic
footwear could be but how do they create
the shoes that dominate the courts the
tracks and the streets well let's break
it down one design and Innovation it
starts in Nike's design facilities which
are some of the best equipped in the
world for the task of design blending
creativity and science since shoes are
not just ornaments to wear but also
tools used in different activities
designers and Engineers work together to
come up with the best designs they're
able to use new shapes new materials and
new technologies through advanced 3D
modeling and virtual prototyping and so
they're able to develop the products in
a shorter time by avoiding the physical
models Nike has always been keen on
Innovation and this is well illustrated
by the flynit technology that the
company released in 2012 this thin and
tight fitting fabric is woven as a
single Strand and therefore the shoe is
very comfortable as well as eco-friendly
fly nit cuts the wastage by about 60% as
compared to the conventional cut and sew
methods and as is suitable for Nike's
sustainability objectives number two
material sourcing Nike shoes employ the
best and highest quality materials which
are sourced globally with special
emphasis on concern for the environment
whether it's soft luxurious leather for
lifestyle sneakers or hardwearing
synthetic for running sneakers each
material is chosen to fit the needs of
the sport and the wearers Nike has also
grown in its recycling Endeavors for
example fly leather used by them
consists of at least 50% recycled
natural leather fiber and Nike Air soles
with at least 50% recycled material this
focus on sustainability doesn't only cut
costs and minimize the environmental
impact it also adds to the image of the
brand that is appreciated by consumers
who care about the
environment number three
manufacturing after the design has been
adopted and the materials being used
have been procured the manufacturing
process commences Nike shoes are
manufactured and technologically
advanced shoe making factories located
in Asia where human skill and Technology
are applied at their best what makes
Nike so special beyond the sneakers but
what is it that puts Nike on top of the
shoe game what made Nike be the industry
giant for such an extended period it's
not just about creating great shoes but
the creativity and markting strategy and
the aptness at identifying and seizing
the spirit of the age one marketing Nike
is well known for its marketing they do
not only sell shoes they sell dreams it
makes perfect sense since Nike
understands how to appeal to people's
emotions be it through phrases like just
do it or the narratives behind the Air
Jordan line they also have learned the
art of cooperation and have teamed up
with everyone from luxury fashion brands
to Urban Wear Legends to produce capsule
collections that cause a lot of
excitement did you know that Nike had to
pay $5,000 as fines whenever Michael
Jordan wore their shoes on court as the
bright colored designs of the Nike
Jordans kind of messed up with their
uniform policies I guess they were too
much of a distraction and in consistent
with the overall aesthetic of the game
Nike though took it as a great marketing
opportunity and decided to start a war
against NBA's fashion policies and guess
what Nike won the war and ushered in an
era of increased acceptance for
individual expression and fashion
especially among athletes number two
cultural impact Nike is among the few
brands that possess the capability of
influencing and defining culture they
were quick to grasp the importance of
athletes as endorsers and having Michael
Jordan LeBron James and Serena Williams
as partners have placed the brand in the
category of Legends Nike is not only
associated with sports but with the
freedom to express oneself and Empower
yourself and this is why Nike is loved
by many the price tag why Nikes are so
expensive however the last thing we need
to discuss is the price or the cost of
this all why does it appear that one has
to spend all of their money to get a
pair of Nikes it's not only when you see
the swish on the side of the shoe there
are several reasons that have impact on
the price number one research and
development Nike invests millions of
dollars in research and development to
design the next Shoe Sensation just like
how we discussed earlier number two
premium materials it's again associate
ated with Nike's utilization of quality
materials as we have already discussed
to some extent above from its premium
leather to its flynit technology as well
as recycled material Nike doesn't skimp
when it comes to what goes into the
shoes number three ethical manufacturing
Nike like any other company has received
its fair share of criticism on the
treatment of its workers but has in the
recent past changed for the better they
have embarked on on measures to provide
decent wages a safe and healthy
environment in their factories as well
as promotion policies for their
employees these ethical practices are
expensive in terms of production but are
important in Nike's policy on corporate
responsibility number four marketing
costs those iconic ads and celebrity
endorsements don't come cheap Nike's
marketing budget is enormous and the
cost of these campaigns is factored into
the price of their products number five
brand value finally there's the simple
fact that people are willing to pay more
for Nike products the brand has built a
reputation for Quality Innovation and
style and that reputation commands a
premium when you buy a pair of Nikes
you're not just buying shoes you're
buying into a lifestyle a legacy and a
global Community as we look into the
future Nike shows no signs of slowing
down so the next time you lace up your
Nikes remember you're not just wearing a
pair of shoes you're stepping into a
story that's been decades in the making
and that's something worth every penny
so what are your thoughts on Nike's
Evolution let us know in the comments
below and if you enjoyed this journey
through the world of Nike don't forget
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things sneakers is
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