How Nike shoes are made in the Factory || Why Nike Shoes are so Expensive?

Summary

This video script tells the story of Nike's rise to dominance in the sportswear industry. From its inception in the 1960s by Phil Knight, selling Japanese running shoes, to the innovative Air Jordans that defied NBA dress codes and became cultural icons. The brand's commitment to design, innovation, sustainability, and ethical manufacturing, along with its massive marketing campaigns and celebrity endorsements, have solidified Nike's status as a symbol of quality, style, and a lifestyle choice.

Takeaways

• 🏀 Michael Jordan's entrance into the NBA in the 1980s revolutionized basketball and sneakers.
• 👟 The Air Jordans, a rebellious shoe against the NBA dress code, became iconic and revolutionized the sneaker industry.
• 🚀 Nike, founded in 1964 as Blue Ribbon Sports, transformed from selling Japanese running shoes to becoming a global powerhouse.
• 🍳 Nike's first innovation, the waffle sole, was inspired by co-founder Bill Bowerman's kitchen experiments.
• 🎨 Nike’s design process combines creativity and advanced technology like 3D modeling and Flyknit fabric for sustainability.
• 🌍 Nike sources high-quality, environmentally-friendly materials, such as Flyleather and recycled Nike Air soles.
• 🏭 Nike shoes are manufactured in technologically advanced factories in Asia, blending human skill and technology.
• 💡 Nike’s marketing strategy sells more than shoes; it sells dreams and emotions, capturing the spirit of the times.
• 💰 Nike’s high prices are justified by factors such as research and development, premium materials, and ethical manufacturing.
• 🌟 Nike's partnerships with athletes like Michael Jordan and Serena Williams helped the brand transcend sports and influence culture.

Q & A

Who is Michael Jordan and how did he impact the NBA?

Michael Jordan is a former professional basketball player who became the name that defined the NBA and professional basketball. He was a young talent and a rookie with a very bright future. His dominance in every game with his mind-blowing skills made him a key figure in the sport.

What was the significance of the red, black, and white sneakers that Jordan wore?

The red, black, and white sneakers that Jordan wore were significant because they were against the NBA uniform code of dress. These shoes were the first Air Jordans, which were about to revolutionize basketball shoes and lead Nike to legendary status.

Who was Phil Knight and what was his vision for Nike?

Phil Knight was a middle-distance runner with a vision to import superior quality, low-priced running shoes from Japan to break the monopoly of German companies like Adidas. He started Blue Ribbon Sports, which later became Nike, with his former track coach Bill Bowerman.

What was the first major innovation by Nike?

The first major innovation by Nike was the introduction of the waffle sole, which provided better traction for runners. This was created by Bill Bowerman when he poured rubber into a waffle iron to make a prototype sole.

What is the significance of the Nike swoosh logo?

The Nike swoosh logo, which was designed in 1971 for $35 by a college student, has become the flagship logo of Nike. It is a simple check mark that is now recognized by almost everyone around the world.

How does Nike create its shoes?

Nike creates its shoes through a process that starts in its design facilities where designers and engineers work together using creativity and science. They use advanced 3D modeling and virtual prototyping to develop products quickly and efficiently.

What is the Flyknit technology and how does it benefit Nike?

Flyknit technology, released by Nike in 2012, is a thin and tight-fitting fabric woven as a single strand. It makes the shoes very comfortable and eco-friendly, reducing waste by about 60% compared to conventional cut and sew methods.

How does Nike ensure the quality of materials used in its shoes?

Nike ensures the quality of materials by sourcing the best and highest quality materials globally, with special emphasis on environmental concerns. Each material is chosen to fit the needs of the sport and the wearers.

What is the cultural impact of Nike?

Nike has a significant cultural impact as it is associated with sports, freedom to express oneself, and empowerment. The brand has been quick to grasp the importance of athletes as endorsers, partnering with legends like Michael Jordan, LeBron James, and Serena Williams.

Why are Nike shoes considered expensive?

Nike shoes are considered expensive due to several factors including research and development costs, premium materials, ethical manufacturing practices, marketing costs, and the brand value that commands a premium price.

How does Nike's marketing strategy contribute to its success?

Nike's marketing strategy contributes to its success by selling dreams and appealing to people's emotions through phrases like 'Just Do It' and narratives behind the Air Jordan line. They also collaborate with various brands and influencers to create excitement and maintain their status as a cultural icon.