How to Write An Unforgettable Slogan for YOUR Business

Summary

This video script outlines a four-step process to create a powerful business slogan that defines a brand and boosts business. It emphasizes defining a brand's core message and unique selling proposition (USP), keeping the slogan short and simple, ensuring it has emotional appeal, and making it memorable. The script provides practical tips, such as using tools like RhymeZone and Jingle Maker, and advises against common pitfalls like being generic or using insider language. The goal is to craft a slogan that resonates with the target audience, making the brand stand out in a competitive market.

Takeaways

• 🎯 **Define Core Message and USP**: Start by identifying your brand's core message and unique selling proposition (USP) to create a strong foundation for your slogan.
• 🔍 **Analyze Your Mission Statement**: Break down your mission statement into key words to find your brand's core message.
• 📈 **Highlight USP**: Ensure your slogan showcases your unique selling proposition to differentiate your brand from competitors.
• 📝 **Keep It Short and Simple**: Aim for a slogan that is concise, ideally between three to six words, to make it memorable and easy to understand.
• 🗣️ **Say It Out Loud**: Test the slogan's flow by saying it out loud and consider how it sounds to ensure it's catchy and easy to pronounce.
• ❤️ **Emotional Appeal**: Create a slogan that evokes an emotional response to connect with your audience on a deeper level.
• 🧠 **Memorable and Catchy**: Use techniques like rhyming, alliteration, and wordplay to make your slogan memorable and catchy.
• 🎵 **Consider a Jingle**: Enhance memorability with a jingle, leveraging tools like Jingle Maker to create a tune that sticks.
• 📢 **Slogan Usage**: Use brand names sparingly in slogans; they can be effective for visibility but often slogans without brand names are perceived as more genuine.
• 🚫 **Avoid Common Pitfalls**: Steer clear of being generic, using insider language, and making the slogan all about the business rather than the customer.

Q & A

What is the main focus of the video?

The video focuses on teaching viewers how to create an effective slogan for their brand to boost their business.

What is the first step in creating a slogan according to the video?

The first step is to define your brand's core message and USP (Unique Selling Proposition).

What does the acronym USP stand for and why is it important?

USP stands for Unique Selling Proposition, which is the quality that makes a product special compared to others. It's important because it highlights the unique edge of the brand.

How does the video suggest determining your brand's core message?

The video suggests looking at your mission statement and breaking it down into three to five keywords.

What is an example of a core message derived from a mission statement?

An example given in the video is 'affordable style for your every day' derived from the mission statement of Tory's Hats.

What is the recommended length for a slogan according to the video?

The video recommends keeping the slogan between three to six words.

Why is it important to say your slogan out loud?

Saying the slogan out loud helps to ensure it sounds good and is easy to remember, which is crucial for word-of-mouth marketing.

How can emotional appeal be incorporated into a slogan?

Emotional appeal can be incorporated by creating a slogan that inspires an emotional response aligned with the brand values and product benefits.

What tools are suggested in the video to help make a slogan memorable?

The video suggests using RhymeZone to find rhyming words and Jingle Maker to create a memorable jingle.

What is the significance of making a slogan memorable?

A memorable slogan helps to keep the brand top of mind and aids in brand recognition.

What are some common mistakes to avoid when creating a slogan?

Common mistakes to avoid include being generic, using insider language, and focusing solely on the business rather than the customer's needs.

What does the video suggest about the use of the brand name in the slogan?

The video suggests using the brand name sparingly, as slogans without a brand name often come across as more genuine and are better liked.