How to RECRUIT BEST TALENT on LINKEDIN?!

Summary

This video discusses how to effectively recruit on LinkedIn, highlighting the platform’s vast user base and its potential for connecting recruiters with talent. It compares the features of free LinkedIn accounts with paid Recruiter accounts, offering insights on when to upgrade. The video also provides tips on optimizing your company page, joining LinkedIn groups, and utilizing both free and paid job postings. Additionally, it covers outreach strategies, including researching competitors and reaching passive candidates, while emphasizing the importance of personalized communication when using InMail.

Takeaways

• 💼 LinkedIn is a massive platform with over 830 million users globally, making it a go-to source for job seekers and recruiters alike.
• 🔍 Recruiters may face challenges sourcing candidates due to high competition and a vast talent pool on LinkedIn.
• 💡 LinkedIn Recruiter services, including Recruiter Lite and Corporate accounts, offer additional tools and features for sourcing candidates more effectively.
• 👥 Free LinkedIn users can still recruit effectively, but paid accounts unlock more connections, search filters, and messaging capabilities.
• 🎯 Optimizing your LinkedIn company page and personal profile is essential to build a strong brand and attract both active and passive candidates.
• 📈 Posting job listings on LinkedIn offers both paid and free options, with paid listings providing broader reach to active job seekers.
• 📝 Joining LinkedIn groups helps recruiters engage with relevant communities and increase response rates when reaching out to candidates.
• 📧 Personalized messaging through InMail is key to successful outreach, as mass generic messages are discouraged by LinkedIn’s policies.
• 🛠 Competitor research on LinkedIn can provide valuable insights into industry hiring trends, job postings, and candidate qualifications.
• 📊 For smaller recruiters, starting with a free account is recommended, upgrading to paid services only when more advanced features are needed.

Q & A

What is LinkedIn's main function as a social media platform?

LinkedIn's main function is connecting professionals for career-related purposes, including job seeking, networking, and recruiting.

Why is LinkedIn considered a valuable platform for recruiters?

LinkedIn is considered valuable because it has a large global user base (830 million users worldwide, with 150 million in the US), making it a rich source of both active job seekers and passive talent.

What is one of LinkedIn's major disadvantages for recruiters?

One of LinkedIn's disadvantages is the overwhelming number of job seekers and passive candidates, making it difficult to source the right candidates and compete with other recruiters.

How does LinkedIn's free account differ from its paid LinkedIn Recruiter service?

A free account has limited access to LinkedIn's network, connections, and messaging, while the paid LinkedIn Recruiter service offers advanced search filters, more messaging options, and broader access to users, including third-degree connections.

What are the two tiers of LinkedIn's Recruiter service?

LinkedIn offers two tiers: LinkedIn Recruiter Lite, which is suitable for small to medium businesses with low volume hiring, and LinkedIn Recruiter Corporate, which is designed for larger staffing firms and enterprises with higher hiring needs.

Why is it important to optimize your LinkedIn company page before recruiting?

Optimizing the company page helps build a strong brand, making it easier to engage both active job seekers and passive talent. A well-maintained page enhances a company's reputation and increases the chances of attracting qualified candidates.

How can LinkedIn groups be useful for recruiters?

LinkedIn groups allow recruiters to join niche-specific communities where they can interact with potential candidates, share insights, and participate in discussions, increasing the likelihood of receiving responses when reaching out.

What is the benefit of posting a paid job listing on LinkedIn?

Paid job listings appear in LinkedIn's job board database and use a pay-per-click model, ensuring you only pay when users view the posting. This can help companies reach a larger audience, especially if they are not well-known.

How can recruiters use LinkedIn to research their competitors?

Recruiters can study their competitors' job postings, salaries, benefits, and keywords to better understand the market. This helps them improve their own outreach strategies and make their job offers more competitive.

What is LinkedIn InMail, and how should recruiters use it effectively?

LinkedIn InMail allows recruiters to send direct messages to users outside their network. Recruiters should personalize these messages, avoiding generic templates, to increase the likelihood of receiving a positive response.