How Charlie Morgan Made a $803,000/m Skool Community

Summary

Charlie Morgan, a 26-year-old entrepreneur, earns over $800,000 monthly through a sales funnel leveraging YouTube organic growth and paid ads. His strategy involves simple yet effective video thumbnails, informal titles, and a direct call to action. His YouTube channel's success is attributed to a nonchalant approach, focusing on quality over quantity. Traffic is directed to a landing page promising valuable insights for agency owners, coaches, and consultants, with a strong emphasis on privacy and strategy preparation. The funnel includes a Calendly link for a free growth call, social proof through testimonials, and a guarantee of results, making it highly effective.

Takeaways

• 😀 Charlie Morgan earns over $800,000 a month with a sales funnel, leveraging a school community and hidden strategies.
• 📈 He transitioned from earning $25,000 a day to over $800,000 a month, surpassing his competitors significantly.
• 🎥 Charlie's initial success was with YouTube organic, reaching $500,000 a month before diversifying into other channels.
• 🔄 His YouTube strategy evolved from highly edited thumbnails and videos to a more casual, unedited style, which surprisingly increased views.
• 🔑 A key shift in his strategy was adopting a nonchalant approach, including informal titles and minimalistic editing.
• 🔗 His YouTube traffic is directed to a landing page promising valuable insights for agency owners, coaches, and consultants.
• 📝 The landing page copy is designed to reduce fears and increase motivation, offering a free growth call with confidentiality assurances.
• 📆 The funnel includes a Calendly link for booking a free growth call, emphasizing confidentiality and strategy preparation.
• 📊 The confirmation page after booking a call includes a video that motivates attendees to show up and provides social proof with testimonials.
• 💌 Post-call, there's an email follow-up sequence, pushing recipients to book a call or watch a video sales letter (VSL).
• 💰 The overall funnel includes a mix of YouTube organic and paid ads, with supplementary channels like Instagram and LinkedIn for lead nurturing.

Q & A

How much money does Charlie Morgan make monthly?

Charlie Morgan makes over $800,000 a month.

What was Charlie Morgan's initial platform for generating revenue?

Charlie Morgan started with a YouTube channel focused on organic growth.

How did Charlie Morgan's YouTube strategy evolve over time?

Charlie Morgan's YouTube strategy evolved from highly edited thumbnails and videos to a more casual and straightforward approach, including standing in front of a whiteboard and using informal titles.

What is the significance of the change in Charlie Morgan's video editing style?

The change in editing style signifies a shift towards a more informal and nonchalant strategy, which has been effective in attracting views and engagement from his target demographic.

How does Charlie Morgan direct traffic from his YouTube channel?

Charlie Morgan directs traffic to a landing page through the use of a link in his video descriptions, which promises insights on how agency owners, coaches, and consultants can grow their businesses.

What is the unique selling proposition of Charlie Morgan's service?

The unique selling proposition is that Charlie offers to fill clients' pipelines with 30 to 100 qualified appointments, emphasizing both volume and quality.

How does Charlie Morgan's funnel reduce fears and uncertainties for potential clients?

Charlie Morgan's funnel reduces fears and uncertainties by assuring confidentiality, providing a clear rationale for information collection, and offering a 'no ghosting' policy to ensure appointments are honored.

What social proof tactics does Charlie Morgan use in his sales funnel?

Charlie Morgan uses video testimonials, Trustpilot reviews, and case studies as social proof to build trust and credibility with potential clients.

How does Charlie Morgan's offer differ between organic and paid ads?

Charlie Morgan's offer is consistent across organic and paid ads, promising a certain number of new clients within a specific timeframe, but the presentation and immediate call to action may vary.

What is the structure of the sales call that Charlie Morgan's funnel leads to?

The sales call is structured to provide valuable insights into booking appointments, client delivery, scaling, and sales mastery, with the ultimate goal of pitching a program that costs around $10,000.

How does Charlie Morgan use other social media platforms besides YouTube?

Charlie Morgan uses other social media platforms like Instagram, Facebook, LinkedIn, and TikTok as supplementary channels to nurture leads rather than directly generate them.

Outlines

00:00

💰 Success Story of a 26-Year-Old's High-Earning Sales Funnel

The video script discusses the success of a 26-year-old individual, Charlie Morgan, who earns over $800,000 a month through a sales funnel. Initially, he started with a YouTube channel that reached $500,000 a month organically before diversifying into other channels. The script delves into the evolution of his YouTube strategy, including changes in thumbnails and editing style, and the adoption of a more informal approach to titles. It also explores his traffic direction strategies, the use of copywriting to attract a specific audience, and the importance of reducing fears and increasing motivation in his sales funnel.

05:01

📈 Analyzing the Organic and Paid Advertising Strategies

This section of the script analyzes Charlie Morgan's transition from organic growth to incorporating paid advertising. It discusses the impact of his YouTube channel's strategy on his earnings and how his approach to thumbnails and titles has evolved. The script also examines the effectiveness of his sales funnel, which includes a Calendly link for booking calls, the use of social proof through video testimonials, and the promise of a results-based payment model. The section highlights the importance of reducing fears and uncertainties in potential clients and increasing their motivation to engage with the service.

10:03

🎯 The Power of a Bold Offer and Effective Marketing

The final paragraph focuses on the power of a bold offer and effective marketing in Charlie Morgan's sales funnel. It discusses the use of ads transparency to view the ads he runs and the strong copy within them. The script highlights the risk reversal and social proof in his ads, as well as the urgency and scarcity tactics used in his video sales letters (VSL). It also touches on the importance of separating steps in the sales process, the use of email follow-ups, and the potential earnings from his Mastermind program. The section concludes by summarizing Charlie's strategy, which primarily relies on YouTube and its ads, with supplementary channels like Instagram, Facebook, and LinkedIn.

Keywords

💡Sales Funnel

A sales funnel is a marketing concept that illustrates the journey potential customers go through from being prospects to becoming actual buyers. In the video, the sales funnel is central to understanding Charlie Morgan's strategy for generating revenue. It's described as a 'machine' that produces income, highlighting how it systematically directs traffic towards conversions.

💡YouTube Organic

YouTube Organic refers to the natural or unpaid presence on YouTube, where content is discovered through search results or recommendations rather than through paid advertising. The video mentions Charlie Morgan's initial success with YouTube Organic, achieving significant earnings before diversifying into other channels.

💡Diversification

Diversification in this context means spreading efforts across multiple channels or strategies to reduce risk and increase potential for growth. The script discusses how Charlie Morgan diversified his strategies beyond just YouTube Organic to increase his revenue streams.

💡Thumbnails

Thumbnails are the small preview images that appear on video platforms like YouTube, designed to attract viewers to click on the video. The video script describes a shift in Charlie's strategy where he moved from highly edited thumbnails to simpler ones, which is an example of how he adapted his content to better engage his audience.

💡Titles

In the context of online content, titles are the headings that give an overview of what the content is about. The video script points out that Charlie Morgan's titles have become more informal and direct, which is a strategy to connect with his audience and increase click-through rates.

💡Ad Funnel

An ad funnel is a sequence of online advertising efforts designed to guide potential customers through the sales process. The video discusses how Charlie Morgan's ad funnel differs from his organic funnel, with specific strategies for paid advertisements that drive traffic and conversions.

💡Proof

Proof in marketing refers to evidence or testimonials that validate a product or service's effectiveness. The video mentions the use of video testimonials and trust pilot reviews as forms of proof to build trust and credibility, which are crucial for persuading potential customers to engage with the sales funnel.

💡Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of correct behavior. In the video, social proof is used through testimonials and case studies to persuade potential customers of the value of Charlie Morgan's services.

💡Lead Generation

Lead generation is the process of attracting and capturing interest from potential customers for the development of a sales pipeline. The video script describes YouTube and Facebook ads as lead generation sources for Charlie Morgan's business.

💡Risk Reversal

Risk reversal is a marketing strategy where the seller assumes the risk of a purchase, encouraging buyers by offering guarantees or refunds. The video highlights Charlie Morgan's use of risk reversal by promising to refund clients and pay an additional $5,000 if he fails to deliver the promised results.

💡Upsell

An upsell is a sales strategy where a more profitable (and often more expensive) product or service is suggested to the customer after they have shown interest or purchased a less expensive one. The video mentions upsells as part of Charlie Morgan's sales strategy, where after the initial purchase, customers are offered additional, higher-priced products or services.

Highlights

26-year-old earns over $800,000 a month with a simple sales funnel

Growth from $0 to over $25,000 a day surpassing competitors

Machine behind Charlie Morgan's income revealed

Started with YouTube organic, reaching $500,000 a month

Diversified and scaled strategy beyond YouTube

Thumbnails and editing style evolution over the years

Shift to less edited thumbnails and titles for more views

Informal titles and content style increase engagement

Directing traffic with a clear call to action

Unique copywriting to build trust and reduce resistance

Free growth call with a promise of confidentiality

Reducing fears and increasing motivation with strategic copy

Proof with video testimonials and trust pilot ratings

Offering a clear value proposition in the sales call

Ad transparency center analysis of Charlie's ads

Copywriting inside ads with a strong hook and offer

Risk reversal and social proof in the ad copy

Offer of 20 new clients in 180 days with a guarantee

Separation of steps in YouTube ads versus organic funnel

Email follow-ups and zoom calls for sales conversion

Mastermind program contributing to annual income

Use of supplementary channels for lead nurturing

Transcripts

this 26-year-old makes over $800,000 a

month with a simple sales funnel a

school community and a few hidden

strategies but how how did he go from Z

to over $25,000 a day and drastically

past all of his competitors well the

answers are in these pages so what

you're seeing right here is the machine

that produces Charlie Morgan over

$800,000 a month and we're going to get

into the breakdown of each Channel as

well as the different channels that he

started with and what he's ultimately

using now and how his strategy is

timately changed over the past few years

so Charlie actually started with YouTube

organic a friend of mine that works with

him recently posted about how he got

this channel YouTube organic to $500,000

a month before really doing any other

channels I don't think it's producing

quite that anymore I think it's dropped

a little bit as his Focus has split but

he's Diversified and scaled so as we

look at his YouTube strategy I think

it's very interesting because again he

got this over half a million a month

without that big of an audience I think

he even broke that before he had 100,000

subscrib rers and his strategy has

changed a little bit over the years

which A friend of mine has actually seen

behind the curtains and gave me some

extra information as to how he has done

this so what is the strategy well the

first thing I want to know is how it's

changed over the years if you look at

his thumbnails and his editing style

from a year ago there's b-roll there's

you know highly edited thumbnails

there's kind of the traditional style

and a few months ago something changed

for Charlie my friend told me that he

was the one that gave him this advice my

friend blew up on YouTube and was making

hundreds of thousands of dollars a month

off of YouTube and Charlie textt him and

asked what are you doing and his

response was I basically just don't try

or something like that and you can see a

shift here from these really edited

thumbnails so all of a sudden he's just

standing in front of a whiteboard kind

of like Sam oven's old videos and the

second thing that's really interesting

is the titles right like look at this

one how I lowercase i scale to $1

million per month I guess right comma I

guess with a lowercase i very informal

not a ton oh look at that we got a

Charlie Morgan ad we're going to dive

into a minute how his ads are working

why they're working and how the funnel

changes from organic to paid ads but we

see this very like nonchalant strategy

on his YouTube channel so for him that's

worked I think that shows that there's a

lot of nuance to organic content and

really just Marketing in general right

like there's the Mr Beast hypy editing

uh crazy thumbnails right that has

worked so well for him and proven so

effective but then Charlie for whatever

reason in his demographic in the market

he's trying to serve he's found that

these have actually produced more View

and if you look at his most popular

videos it's like him sitting in front of

his house and you know it says LOL in

the title right it's it's nothing super

crazy so if you look at this where is he

look look at this intro right it's just

like him standing in front of the camera

and there's like basically no editing in

this entire video so where does this go

where is he directing his traffic to I

love the copy here he says I hate kity

funnels and being pitched just as much

as you do but if you're curious about

how we help agency owners coaches and

Consultants Beyond these videos link

below explain and he says there's no

email opdate or free training right to

be found here but check it out so the

link then takes you to this page and

once again this is different than what

he's doing on paid ads and I think

there's a few reasons why but what is

this page doing well it calls up the

audience agency owners coaches and

Consultants you're one step away from

learning how you can fill your pipeline

with 30 to 100 qualified appointments

right not only the volume you want but

the quality you want right Ravi abuvala

does make very similar in his copy he

says get ready to buy appointments on

your calendar right every single month

guaranteed and the best part is if you

don't get clients we don't get paid as

we work on a paying results basis now

this copy is interesting uh it's really

really good copy it's interesting

because their model is that they charge

you up front but then they kind of view

it as like we're holding your money and

if we don't get you results you get a

refund that's why it's pay on results

right there's a very specific outcome

that he's actually even more clear on in

the funnel we're going to get to in a

minute and then a really good copy in

this video which again we'll get to in a

minute and then step two here is a

calendly link where it says schedule

your free growth call this says your

answers will remain completely

confidential and are used to prepare a

strategy for you prior to the call okay

two really cool things that are going on

here one they're reducing the fuds right

the the fears the uncertainties and the

doubts associated with putting your

information here and booking a cult

right that you're not going to be

confidential they're going to sell your

information right whatever it may be and

then secondly they're adding motivation

right if you boil down down the reason

why somebody would book a call versus

not book a call it's the fuds right

reducing those the fears uncertainties

and doubts and increasing the motivation

which is what this is doing they're used

to prepare a strategy for you prior to

the call right gives you reason behind

these probing questions that they're

about to ask on this calendar to qualify

you right I also think this is very

interesting as well what you'll learn on

your free growth call right A lot of

these calls are sales calls right and

this one is a call as well but they have

this positioning of what you'll learn

and I'm sure you do kind of walk away

with some valuable insights right so

booking appointments client and uh

delivery and scaling and sales Mastery

right these things that you're

interested in learning and it's a more

great copy here and then proof right

he's adding proof to again reduce the

fears uncertainty and doubts just an

overloading amount of video testimonials

uh trust pilot right different forms of

social proof more information on the

offer and more information on the

guarantee right and then pushes you

right back to book a call to action when

you book that call it takes you to a

very simple confirmation page but again

there's more things going on this page

that are increasing their show rate as

well as increasing the people that show

up that want to buy before they even get

on the appointment so it says

congratulations your appointment has

been scheduled and confirmed and it says

please make sure that you put this in

your calendar right now because they

want to make sure that you show up and

then this video has a few really really

really good things in here he basically

says hey thanks for booking a call right

gives you more motivation to show up he

says we have a very strict no ghosting

policy which basically is like if you

don't show up you know you can't

reschedule so make sure you show up and

so forth right just making sure that

he's increasing his show rate getting

people on the calls because what he

doesn't want is his clothes are sitting

there at 11:00 a.m. when he's supposed

to be on a call but the person's not

answering right it's a missed

opportunity and it's a point that a lot

of people have a bottleneck inside of

their funnel right they can get calls

but they can't get people to show up up

and that can be solved with a lot of

things on this page a lot of things on

the page previous and what happens

between this page and the call gives him

information about the call and then

lastly on this page he goes over recent

client interviews 2300 happy clients

can't be wrong different to case studies

that were on the previous page right so

he's just overloading proof once again

more client results here and you can go

to another page and then it points to

his YouTube channel this needs more

padding this is very ugly Charlie please

have your funnel designer add a little

bit more padding here between the image

and this headline but then this goes

over um more client case studies on that

channel trust pilot right and again more

client results so he's increasing the

proof the believability increasing

motivation for you to get on the call so

that's the organic side that produce

over half a million doll a month now

obviously there's a lot going on on the

service delivery there's a lot going on

on the sales call that are making it to

where that funnel is effective but I

think what really makes or breaks this

funnel is the offer that we're going to

get into right now so if you go to ads

transparency Center you can actually

look at the ads that anybody's running

including Charlie by coming here and

searching by the URL right so he runs on

this URL the Imperium agency.com so if

we search ads by that domain we'll see

all of the ads that he is running but

what's very very good about these ads is

the copy with inside of them right so

let's watch just a little bit of this

right now 20 180 that's how many clients

I'm going to get you and that's how many

days it's going to take me to do it boom

amazing hook right but really an amazing

offer right 20 new clients in 180 days

but what comes next is even better and I

will do it on a pay on results basis and

I will guarantee it works as I have done

for more than 2,000 agency owners

coaches and Consultants so he'll do on a

pay and results basis right and he'll

guarantee it works as he's done for

2,000 other people right so big offer

risk reversal social proof is what we've

seen so far in this ad but the offer

gets even better if you're interested

click on the app hey my name is Charlie

so called extremely quickly in the ad

and now it switches over to the

slideshow right to push people that

aren't quite Che yet to the landing page

so it's actually not in this copy but

I've seen him talk about some copy about

how not only is it a pain in results

basis but if he can't get you the result

that he's promising you he will refund

you every penny and wire you $5,000 how

great of an offer is that right

literally like you're guaranteed to get

paid by doing this now obviously

Charlie's not stupid and he's giving

himself some protection here that I'm

sure people have to come in and meet

some requirements and so forth in order

to qualify for that but that is a really

solid offer this says agency owners

coaches and Consultants learn how you

can fill your pipeline with a 100

qualified appointments every single

month guaranteed right so calling out

the audience and then big result right

100 qualified appointments every month

guaranteed enter your name and email

below to get access to the free training

you click yes I want access there's also

this tap here to watch the video now I

don't know why that is there if that

actually increases conversion rate

that's interesting never see anybody do

that this video style thing here opens

up the popup as well all of those take

you to the thank you page which is very

similar to the page we reviewed earlier

right however there's a few changes the

copy Chang a little bit here and this

say 100% guaranteed and then this video

is different right and this takes you to

another page so one difference is on

YouTube ads it goes from video page to a

calendar page separately whereas on

Facebook ads and organic YouTube it goes

straight to a video page where you can

book on Cal now I don't know if they've

tested that or if that just happens to

be how they did it but it is interesting

so if you're running Facebook and

YouTube ads there might be something

there right where Facebook for whatever

reason the booking in bed works better

on the video page whereas on YouTube

it's to take you to another page all

together so this copy inside of this

vssl though is really like we we'd be

remiss if we did not talk about this

right he says welcome to the funnel is

the hook this is something that trelly

does I think he's brilliant for doing is

he throws rocks at the the free

trainings the case studies right the

webinars all the things that we don't

want to go through as marketers because

he's selling to marketers right so this

very interesting Niche right this

probably wouldn't work if you're selling

to other people that aren't marketers

but he's selling to literally people who

know exactly what he's doing so he's

calling that out so then he goes over

the offer extremely quickly into this

video right normally the traditional way

with vsls and webinars is you you know

spend 20 minutes 45 minutes building up

to the offer and then you give the offer

whereas he within 20 seconds right he

says in the next 10 minutes I'm going to

show you how you can sign 20 new high

ticket clients for your agency coaching

or Consulting business in the next 180

days guaranteed and if you don't we'll

give you full refund again here's the

offer and pay you out $5,000 of our own

pocket right ballsy ballsy offer right

and then goes through uh all you urgency

and scarcity testimonials right all the

stuff you'd expect to see inside of a

vsl hitting on all the pleasure points

and the pain points right of of the way

you're currently doing things then here

right the pleasure points of what you

could have if you use this new system

predictable and consistent flow of

appointments multiple channels booking

you calls hands-off growth right people

who are a fit uh coming to them no more

feast and family right all the pain

points that he's seen and heard on sales

calls and he's delved into in his market

research that he's pulling into his copy

to make a really killer vsl and then of

course right he does a call to action

where he pushes you to click the button

and schedule a call which takes takes

you to a separate page where there is

this caly link and then that will take

you to a confirmation page so it's

interesting that they they've separated

these two steps on YouTube whereas they

don't do that on the organic funnel

right but then again we already went

over that confirmation page and then

after this there of course is email

follow-ups you get on a zoom call and

then you're pitched to purches program

which I believe is

$10,000 uh and then there's some upsell

purchases down the road now the first

time I opted in a Charlie's funnel last

week I got about nine emails in 4 days

from Charlie uh just pushing me back to

either book a call or go and watch the

vssl once again right so that was the

call to action in those emails and

there's some good copy there might be

worth it to opt in and read those for

yourself so I think the YouTube ads here

are doing probably a few hundred, a

month right just thinking he's doing

around $800,000 to a million dollars a

month in USD I know he was doing around

half a million with Organic YouTube I'm

assuming that's dropped a little bit

just to make all the the numbers make

sense in my mind so I'm assuming maybe

he's doing 300 and 300 on YouTube

organic and YouTube ads maybe another

100,000 or so on Facebook ads and he's

doing about $1.3 million a year through

his Mastermind he's run 55 people

instead of his Mastermind which is the

Ascension uh from Easy grow which is his

front end offer that then ascends into

the Mastermind I'm assuming that's at

least 25 Grand that might be 36 Grand

like Sam 's old Mastermind was and

Charlie Morgan has been called the new

Sam oven so I'm assuming he's pricing it

very similar 55 people at 25 Grand

that's $1.3 million a year so that's

essentially Charlie's strategy it's

really two main Avenues YouTube and

YouTube ads right then with a little bit

of Facebook ads and then he uses other

channels like Instagram Facebook

LinkedIn and X right that are kind of

supplementary right they push back to

the YouTube They Don't Really direct

people straight into the funnel they're

probably more as like a lead nurture

Source than a lead generation Source

right whereas YouTube organic YouTube

ads are the heavy lead generation Source

rather than the lead nurture source so

that is Charlie Morgan's funnel that's

producing over $800,000 a month if you

enjoyed this video YouTube thinks you'll

enjoy this one as well and I'll see you

there