I Make $2.4M/Year With 6 YouTube Channels
Summary
TLDR查理是一位31岁的企业家,通过六个不同的YouTube频道每月赚取20万至25万美元。尽管他是一个内向的人,但他通过学习YouTube的秘诀和内容创作策略,成功地将频道变现,年收入超过240万美元。查理的主要收入来源是联盟营销,占收入的50-55%,其次是品牌赞助和AdSense广告。他强调了内容的质量和创意,以及如何通过SEO和热门话题来吸引观众。查理还分享了他的创业之路,从大学毕业生到尝试各种副业,最终通过坚持不懈和冒险精神找到了自己的成功之路。他建议新创业者围绕自己构建内容,学习高价值技能,并利用自己的YouTube频道来帮助增长业务。此外,查理还分享了他的日常生活和工作习惯,以及他如何通过改变环境和例行公事来促进个人成长。
Takeaways
- 🎓 查理通过自学和不断尝试,最终在YouTube上取得了成功,这表明即使没有专业背景,通过努力也能实现目标。
- 💰 查理的主要收入来源是联盟营销,其次是品牌赞助和AdSense,这说明多元化的收入来源对于成功至关重要。
- 📈 查理强调了内容质量和制作水平的重要性,以及不断改进视频的各个方面,如摄影、音频和讲故事技巧。
- 🚀 查理建议制作人们正在搜索的内容,而不仅仅是追求病毒式传播,这有助于提高视频的观看量和搜索排名。
- 🤔 查理提到了创业初期的挑战,包括面对财务压力和不确定性,但强调了坚持和冒险精神的重要性。
- 🌐 查理使用的工具和软件,如ClickUp、Frame.io、Slack和Hubstaff,展示了高效团队管理和内容生产的重要性。
- 👥 查理的团队由26人组成,涵盖了项目管理、视频编辑、图形设计等多个角色,说明了团队合作在扩展业务中的作用。
- 💼 查理的人事公司提供一次性的人才安置服务,这反映了他利用自己的YouTube频道来推广和增长新业务的策略。
- 📚 查理建议新创业者围绕自己建立内容和人际网络,并学习高价值技能,这有助于快速启动和扩展业务。
- 🚀 查理鼓励创业者不要过度分析,而是快速做出决定,即使是错误的决定也是学习和成长的机会。
- 🏋️♂️ 查理分享了他的日常生活和工作习惯,包括早晨的锻炼和日常工作,强调了保持健康生活方式对成功的重要性。
Q & A
Charlie每个月通过YouTube赚取的收入是多少?
-Charlie每个月通过六个不同的YouTube频道赚取20万到25万美元。
Charlie的主要收入来源是什么?
-Charlie的主要收入来源是联盟营销,大约占收入的50%到55%,此外还有品牌赞助和AdSense广告收入,各占大约20%到25%。
Charlie如何开始他的YouTube之旅?
-Charlie最初几个月没有收入,后来他学习了一个秘密并制作了一个视频,这个视频改变了一切。他通过不断学习如何制作内容、如何YouTube变现,最终在2020年YouTube频道开始起飞。
Charlie如何提高他的YouTube频道的观看量?
-Charlie专注于制作人们搜索的内容,而不仅仅是追求病毒式传播的视频。他会使用引人注目的标题和内容,使人们想要点击并完整观看视频。
Charlie如何使用工具和软件来提高他的业务效率?
-Charlie使用ClickUp进行内容规划,Frame.io上传视频素材,Slack进行团队沟通,以及使用多种AI工具来帮助内容生产过程,例如Subscript和Opus来从长视频制作短视频内容。
Charlie的媒体业务团队有多少人,每月运营成本是多少?
-Charlie的媒体业务团队有26人,每月运营成本大约在20万到22.5万美元之间。
Charlie的人才招聘策略是什么?
-Charlie通过Upwork、Fiverr和在线工作平台招聘人才,但大多数当前的团队成员来自他的海外人才招聘公司Paired。
Charlie为什么决定开始一家人力资源公司?
-Charlie希望成为一个拥有公司股权的传统企业家,并且他想建立一个可以使用他的YouTube频道来帮助增长的业务。
Charlie对于想要创业的人有什么建议?
-Charlie建议人们围绕自己构建内容和人脉,学习一些高价值技能,并尝试做一些类型的代理或服务型业务。他还强调不要过度分析,快速做出决定,并改变环境或例行公事以促进个人成长。
Charlie一天的工作和生活是怎样的?
-Charlie通常早上5:30到6:30起床,做一些早晨的例行公事,去健身房,然后开始工作。他的工作周大约是30到50小时的实际工作时间,此外还会有大量的时间用于头脑风暴和思考。
Charlie有哪些兴趣爱好?
-Charlie喜欢健身、和女朋友一起看Netflix、打乒乓球、玩音乐,并且他的业务也让他有能力购买一些好车。
如果Charlie能给年轻的自己一些建议,那会是什么?
-Charlie建议年轻的自己要塑造自己的个性,不要追求社会认为正常的事情,要勇于做不同的项目,找到自己真正热爱的事情。
Outlines
😀 YouTube成功故事:Charlie的创业之路
Charlie是一位成功的YouTuber,拥有六频道,月收入达20万美元。他是一个内向的人,但通过学习YouTube和变现策略,实现了年收入超过240万美元。Charlie的旅程始于收入为零,但通过发现一个秘密并制作一个改变一切的视频,他开始取得成功。他的收入主要来自联盟营销,占50-55%,品牌赞助占20-25%,AdSense也占20-25%。Charlie还分享了他如何通过Starter Story获得灵感和学习,以及他如何通过不断尝试和坚持,最终在YouTube上取得成功。
📈 提升YouTube视频质量和SEO策略
Charlie强调,即使作为一个内向的人,也可以通过提高视频质量来吸引观众。他建议制作人们正在搜索的内容,而不仅仅是追求病毒式传播。他使用Evergreen SEO内容策略,制作关于投资股票等主题的视频,这些内容是人们积极搜索的。此外,Charlie还分享了他如何使用各种工具和软件来提高业务效率,包括ClickUp、Frame.io、Slack、Hubstaff以及AI工具如Submic、Descript和Opus。他还讨论了他的团队结构,包括项目管理者、视频编辑、缩略图设计者等,并透露了运营成本和团队规模。
🚀 创业建议:从服务型业务开始
Charlie建议想要创业的人应该围绕自己感兴趣的内容和人群,学习高价值的技能,并尝试建立不需要大量资本启动的代理或服务型业务。他推荐了100 Product High Services,这是一个可以学习如何使用产品服务模型来开展业务的资源。Charlie还强调了不要过度分析,而是要快速做出决定的重要性。他分享了自己的日常生活,包括早晨的例行公事、健身、工作以及业余爱好。他还提到了他的汽车购买习惯,以及如果给年轻的自己提建议,他会说要塑造自己的个性,而不是追求社会认为正常的事情。
Mindmap
Keywords
💡YouTube频道
💡营收
💡联盟营销
💡品牌赞助
💡AdSense
💡创业
💡内容创作
💡SEO(搜索引擎优化)
💡团队管理
💡海外人才
💡个人成长
Highlights
Charlie通过六个不同的YouTube频道每月赚取20万美元,尽管他实际上是一个内向的人。
Charlie的大部分收入来自联盟营销,占收入的50%到55%。
YouTube频道的增长非常快,每天有500到1000名新订阅者。
Charlie强调了提高视频生产质量的重要性,包括摄影、音频和讲故事。
他建议制作人们正在搜索的内容,而不仅仅是追求病毒式传播的视频。
Charlie使用Evergreen SEO内容策略,制作人们持续搜索的主题,如股票投资。
他通过不断制作视频直到其中一个爆红的策略,以及思考可能的转型方向来增加YouTube的观看次数。
Charlie的团队使用ClickUp进行内容规划,使用Frame.io上传视频素材,并使用Slack进行团队沟通。
他的公司使用Hubstaff作为时间跟踪工具,并利用AI工具来提高内容生产的效率。
Charlie的YouTube频道团队每月的运营成本约为20万至22.5万美元。
他的团队由26人组成,包括项目管理人员、视频编辑、缩略图设计人员和网站开发人员。
Charlie还经营着一家人力资源公司,该公司目前是一个六位数收入的公司。
他使用自己的应用Paired来雇佣海外人才,这是一个海外招聘服务。
Charlie建议创业者围绕自己做内容,学习高价值技能,并尝试建立不需要大量资本的代理或服务型业务。
他鼓励人们不要过度分析,快速做出决定,并从错误中学习。
Charlie认为改变环境或日常习惯,甚至搬到不同的城市,可以帮助人们突破困境。
作为一个企业家,Charlie享受每天不同的工作内容,他的工作周通常是30到50小时的实际工作时间。
Charlie建议年轻的自己要塑造自己的身份,而不是做社会认为正常的事情。
Transcripts
this is Charlie he makes $200,000 a
month with six different YouTube
channels and the crazy part is he's
actually an introvert I flew out to
California to get his story and ask him
exactly how he got good at YouTube and
the monetization strategy he uses to
make over $2.4 million a year most of my
money is made through right now Charlie
started his journey making $0 for months
then he learned a secret and created one
video that would change everything in
the actual video itself we had a lot of
so that's really how you get people to
click on it and then actually watch the
entire video in this video he breaks
down the blueprint for how anyone can
make $200,000 a month with YouTube how
to create videos that get millions of
views and his advice for all new
entrepreneurs just starting out I focus
on not just making viral videos but I'm
Pat walls and this is starter story
thanks for having me man your place is
awesome thank you thanks for coming tell
me about yourself and what you built I'm
Charlie I'm 31 years old and I am an
entrepreneur in Southern California I
currently have six plus YouTube channels
on the typical month we'll do 200 to
250k in Revenue we just had our best
month ever this month we'll do close to
300K that's for the YouTube channels and
then for the staffing company we started
that last year it's a low six figure
company right now but I'm putting most
of my energy into that one cuz we want
to grow it and be able to maybe get
acquired someday all right if you can
break down a little bit more about all
the channels and all the businesses that
you've built and how you make money so
my main channel is just called Charlie
Chang my name we have I think 1.1
million subscribers I have another
Channel called SARP wise has about
50,000 subscribers and then we have
Charlie Chang show the penthouse my
first website is one we just started it
has like 600 subscribers as of right now
most of my money is made through
affiliate marketing right now I'd say
about 50 to 55% of the revenue that
comes in we also do brand sponsorships
so that's usually like 20 25% and then
AdSense is also going to be 20 25%
that's across all the different channels
yeah so you're a subscriber of starter
story right I am yeah for about I think
6 months now nice what do you like about
it or what do you use it for so I think
a huge part of how I was able to do
pretty well was because I spent a lot of
my time brainstorming learning like
seeing what other people do so that's
why yeah I think I get a ton of value
from Star Story just because these are
crazy case studies it just allows me to
stay on Trends it allows me to see how
other people do it I sort of view it as
like a mentorship yeah that's awesome if
anyone is looking for ideas for their
own business you can check out
starterstory.com learn from thousands of
Founders who are just a few steps ahead
of you people that haven't necessarily
rais money from VC or you know have
super rich parents these are case
studies of people that turned a simple
side projects or passive income sources
into businesses that completely changed
their lives so check check it out in the
link in the description tell me about
what life was like growing up and how
you became an entrepreneur so I grew up
in a non-entrepreneurial household my
parents really wanted me to be a doctor
went to college not knowing what I was
going to do after I graduated could not
find a job for the life of me so I
basically just started doing work for
myself I've done like every side hustle
in the world photography video print
modeling and like a little bit of acting
I started a clothing brand I had
marketing agency real estate mortgages
everything it was definitely hard though
because when I first graduated college I
was basically making $0 seeing all my
friends with their high paying like
accounting jobs it didn't make me feel
good I sort of felt like not successful
but I think there are a lot of people
out there in this similar situation
where they don't want to go the
traditional route they don't want to do
something that their parents want them
to do and if I could just tell them one
thing it's like with enough persistence
with enough risk-taking you can just
pretty much do anything you want after a
little bit I sort of started getting
some more clients and stuff like that I
was making about like $50,000 and then
in
2020 that's basically when the YouTube
channel started taking off I think I
made $750 in one single day from AdSense
and that's when I was like dang this is
this could be something big what did you
do after that I just basically started
learning a ton about YouTube how to
monetize how to make more content did a
ton of brainstorming on what types of
content I can make that were doing well
at that time I started making videos
Almost every single day I was like if I
can make this opportunity work it's
going to be life-changing the growth was
pretty fast like 500 to 1,000
subscribers per day in terms of AdSense
we were doing maybe 10 to 20K a month
yeah so that was a huge change for me
wow and were you just doing all by
yourself then you said we but was it
just you yeah that was completely me I
did everything myself yeah how long did
it take to actually get good at YouTube
I'd say one or two years I started
making Finance content in 2018 and my
first videos were super bad a big thing
that got me to be pretty good at YouTube
was just being able to present
information in a way that makes people
want to stay and that they can actually
understand people watching YouTube
aren't going to be super technical so
you have to really break it down in a
way that's easy to understand even if
you're super introverted like I am even
if you don't have like natural ability
on camera you can get good at what are
little things that you would advise for
people to improve as they keep making
videos I'd say It's always important to
up your production quality or improve
improve some aspect of your videos
whether it be camera audio storytelling
stuff like that I think everyone needs
to go into any business especially
YouTube thinking I just need to make
enough videos until I get one that pops
off I also think it's really important
to be brainstorming and thinking about
different potential pivots you can make
for example when crypto was booming I
started making content about crypto when
stocks were booming I started making
content about stocks when side hustles
were booming I started making content
about side hustles
I understand what types of things people
are looking for and I make content that
doesn't need to be brand new for it to
be relevant mhm how do you really get
views on YouTube how do you make great
videos that get millions of views I
focus on not just making viral videos
but making videos that people are
searching for one of my most popular
videos is just talking about my
different sources of income so something
like that where you have an age that
people can relate to big number like 10
sources of income like wo and then a
dollar amount just really makes them
curious to click on it those types of
titles have done really well for me so a
huge part of my channel is Evergreen SEO
content for example how to invest in
stocks I'll make something like that
that's something that people are
actively searching for I don't Focus
just on the virality I prefer to go the
searchable route in terms of the videos
that perform extremely well too for
example I did a video called asking
Coachella VIPs what they do for a living
I thought that was the Perfect Blend of
an exper experience that most people
don't get to have good thumbnail it was
also trending cuz Coachella was
happening at the time and then in the
actual video we had a lot of
Storytelling so that's really how you
get people to click on it and then
actually watch the entire video yeah
what kind of tools and software do you
use to run your business and to improve
your business so all of our content
planning is on clickup we use frame.io
for uploading footage and having our
editors put draft on there we make
revision comments stuff like that
there's tools like one of 10 and creater
hooks Pro to come up with thumbnail
ideas and title ideas we have a pretty
big team now for all team communication
we use slack so that's been great in
terms of managing a lot of our talent we
use hubstaff which is a super good time
tracking tool and then in terms of AI
tools we are using a good amount of them
to help with the content production
process just to make it more efficient
for example for short form content we
use submic descript and we use Opus
those really help us be able to push out
a lot of short short form content from
our long form content that's something I
always tell people if you make long form
content you might as well cut that up
into short form content all right let's
break down some of the financials behind
the business how much does it cost to
run this business and what does your
team look like for the media business we
currently have 26 people there's me
there's my coo which is the other guy
that's local under him we basically have
two or three different project managers
each of those project managers works
with a ton of video editors thumbnail
people a graphics person website person
a lot of miscellaneous roles like that
in terms of the cost to run that team
it's about 20 $225,000 a month and
that's because we're just so heavily
using overseas talent and how are you
able to find uh a lot of these team
members combination of upwork Fiverr
online jobs but most of our current team
members are actually from paired which
is the overseas Staffing Company you're
using your own app to oh yeah 100% yeah
it's the perfect pairing yeah hiring
overseas is great but it's super hard to
find really talented people so we
basically have our local recruitment
teams they go out there they'll sort
through like 3 to 500 people find the
best one or two people and then present
those people to you so that's basically
what our service does and what what kind
of cost would people be looking at uh if
they wanted to hire someone through your
company yeah so we charge a onetime
placement fee we don't take money from
the client and then pass it on to the
talent it's a full handoff which saves
people a lot of money a full-time person
for most positions I'd say is about $600
to $11,000 per month you have these
successful YouTube channels and now
you're starting a little bit of a
different business uh with your Staffing
firm why did you decide to start that I
want to be more of a traditional
entrepreneur where I have equity in a
business and while I have the channels
behind me the marketing it makes sense
to build something that I can use my
channels to help grow all right so for
anyone watching that wants to get into
entrepreneurship what should they do
surround yourself with content and
people that are doing it it just makes
it seem like it's all possible right and
then I would try and learn a some type
of high value skill there's tons of
skills you can learn within a few months
I I think that you can start to monetize
they all sort of build on top of each
other and they all allow you to be
better at the next thing personally for
me I've never built a company that took
up a ton of capital to start I think
doing some type of agency or service
based business is the best way for
anyone to to get started for any of the
viewers watching if you want to get
started with an agency or service model
you can check out our 100 product High
Services where you can learn exactly how
businesses are using the product service
model how much money they make how they
grew how they got customers that's in
the link Down Below in the description
another thing that I've learned recently
is really not trying to do everything
myself I used to think that I wanted to
be a solar preneur for the rest of my
life but after you hire your first
person you realize okay this is what an
actual business is right because it's a
business that can run without yourself
you don't need to always be there for it
to work some people that might be
watching this may be feeling a little
bit of analysis Paralysis on what idea
they should start uh what's your answer
to that what I would tell them is just
don't overanalyze it pick something if
it's the wrong answer if it's the wrong
thing then you'll just learn from that
and you won't make that mistake if it's
the right thing then you made a fast
decision right I think speed for
Successful People is such a universal
trait for anyone that thinks they're in
a rut or they want to have a big
breakthrough I'd say one thing they can
do is really change their environment or
change their routine like completely and
same thing with location if you're stuck
in a city where you feel like you're not
growing as much as you should be move to
a different city all right tell me what
a day in the life is like for you every
day is quite different which I think is
the best part about entrepreneurship at
least for me I usually wake up 5:30 to
6:30 a.m. do a little morning routine
probably hit the gym get some work done
and then the rest of the day is just
working going out how much do you
usually work per day I'd say a typical
work week is going to be 30 to 50 hours
of actual work and then who knows how
much brainstorming and thinking about it
so you're always on kind of thing I
think I'm always on it's like a
lifestyle business right I try and make
my life part part of the business and I
enjoy having that mix yeah what do you
like to do for fun or for leisure I like
to work out I like to watch Netflix with
my girlfriend play Pickleball play music
and this business is also afford to you
some nice cars you have a a car buying
habit I would say it's a car buying
habit but yeah I have three cars now I
guess what you got I have a RV Sprinter
van that we just got I have a Range
Rover and I have a Ferrari why did you
buy the Sprinter van
uh tax right off if you were to give any
advice to your younger self when you
were just starting out for with the side
hustles what would that be I think it'd
be to carve out my own identity myself
rather than try and do things that are
expected or that society says is normal
so I've been a people pleaser I think
all my life I always felt sort of out of
place because I want to do different
projects and things I couldn't really
ever talk with other people that want do
something similar moving here meeting so
many entrepreneurs getting to pursue
entrepreneurship myself it's really
allowed me to grow as a person and be
surrounded by the energy that I've I
think always wanted to be surrounded by
awesome thank you so much Charlie than a
pleasure follow this advice and you will
be a
multi-million doll and multi-million
subscriber YouTube channel
peace
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