I Make $2.4M/Year With 6 YouTube Channels

Starter Story
18 Feb 202413:23

Summary

TLDR查理是一位31岁的企业家,通过六个不同的YouTube频道每月赚取20万至25万美元。尽管他是一个内向的人,但他通过学习YouTube的秘诀和内容创作策略,成功地将频道变现,年收入超过240万美元。查理的主要收入来源是联盟营销,占收入的50-55%,其次是品牌赞助和AdSense广告。他强调了内容的质量和创意,以及如何通过SEO和热门话题来吸引观众。查理还分享了他的创业之路,从大学毕业生到尝试各种副业,最终通过坚持不懈和冒险精神找到了自己的成功之路。他建议新创业者围绕自己构建内容,学习高价值技能,并利用自己的YouTube频道来帮助增长业务。此外,查理还分享了他的日常生活和工作习惯,以及他如何通过改变环境和例行公事来促进个人成长。

Takeaways

  • 🎓 查理通过自学和不断尝试,最终在YouTube上取得了成功,这表明即使没有专业背景,通过努力也能实现目标。
  • 💰 查理的主要收入来源是联盟营销,其次是品牌赞助和AdSense,这说明多元化的收入来源对于成功至关重要。
  • 📈 查理强调了内容质量和制作水平的重要性,以及不断改进视频的各个方面,如摄影、音频和讲故事技巧。
  • 🚀 查理建议制作人们正在搜索的内容,而不仅仅是追求病毒式传播,这有助于提高视频的观看量和搜索排名。
  • 🤔 查理提到了创业初期的挑战,包括面对财务压力和不确定性,但强调了坚持和冒险精神的重要性。
  • 🌐 查理使用的工具和软件,如ClickUp、Frame.io、Slack和Hubstaff,展示了高效团队管理和内容生产的重要性。
  • 👥 查理的团队由26人组成,涵盖了项目管理、视频编辑、图形设计等多个角色,说明了团队合作在扩展业务中的作用。
  • 💼 查理的人事公司提供一次性的人才安置服务,这反映了他利用自己的YouTube频道来推广和增长新业务的策略。
  • 📚 查理建议新创业者围绕自己建立内容和人际网络,并学习高价值技能,这有助于快速启动和扩展业务。
  • 🚀 查理鼓励创业者不要过度分析,而是快速做出决定,即使是错误的决定也是学习和成长的机会。
  • 🏋️‍♂️ 查理分享了他的日常生活和工作习惯,包括早晨的锻炼和日常工作,强调了保持健康生活方式对成功的重要性。

Q & A

  • Charlie每个月通过YouTube赚取的收入是多少?

    -Charlie每个月通过六个不同的YouTube频道赚取20万到25万美元。

  • Charlie的主要收入来源是什么?

    -Charlie的主要收入来源是联盟营销,大约占收入的50%到55%,此外还有品牌赞助和AdSense广告收入,各占大约20%到25%。

  • Charlie如何开始他的YouTube之旅?

    -Charlie最初几个月没有收入,后来他学习了一个秘密并制作了一个视频,这个视频改变了一切。他通过不断学习如何制作内容、如何YouTube变现,最终在2020年YouTube频道开始起飞。

  • Charlie如何提高他的YouTube频道的观看量?

    -Charlie专注于制作人们搜索的内容,而不仅仅是追求病毒式传播的视频。他会使用引人注目的标题和内容,使人们想要点击并完整观看视频。

  • Charlie如何使用工具和软件来提高他的业务效率?

    -Charlie使用ClickUp进行内容规划,Frame.io上传视频素材,Slack进行团队沟通,以及使用多种AI工具来帮助内容生产过程,例如Subscript和Opus来从长视频制作短视频内容。

  • Charlie的媒体业务团队有多少人,每月运营成本是多少?

    -Charlie的媒体业务团队有26人,每月运营成本大约在20万到22.5万美元之间。

  • Charlie的人才招聘策略是什么?

    -Charlie通过Upwork、Fiverr和在线工作平台招聘人才,但大多数当前的团队成员来自他的海外人才招聘公司Paired。

  • Charlie为什么决定开始一家人力资源公司?

    -Charlie希望成为一个拥有公司股权的传统企业家,并且他想建立一个可以使用他的YouTube频道来帮助增长的业务。

  • Charlie对于想要创业的人有什么建议?

    -Charlie建议人们围绕自己构建内容和人脉,学习一些高价值技能,并尝试做一些类型的代理或服务型业务。他还强调不要过度分析,快速做出决定,并改变环境或例行公事以促进个人成长。

  • Charlie一天的工作和生活是怎样的?

    -Charlie通常早上5:30到6:30起床,做一些早晨的例行公事,去健身房,然后开始工作。他的工作周大约是30到50小时的实际工作时间,此外还会有大量的时间用于头脑风暴和思考。

  • Charlie有哪些兴趣爱好?

    -Charlie喜欢健身、和女朋友一起看Netflix、打乒乓球、玩音乐,并且他的业务也让他有能力购买一些好车。

  • 如果Charlie能给年轻的自己一些建议,那会是什么?

    -Charlie建议年轻的自己要塑造自己的个性,不要追求社会认为正常的事情,要勇于做不同的项目,找到自己真正热爱的事情。

Outlines

00:00

😀 YouTube成功故事:Charlie的创业之路

Charlie是一位成功的YouTuber,拥有六频道,月收入达20万美元。他是一个内向的人,但通过学习YouTube和变现策略,实现了年收入超过240万美元。Charlie的旅程始于收入为零,但通过发现一个秘密并制作一个改变一切的视频,他开始取得成功。他的收入主要来自联盟营销,占50-55%,品牌赞助占20-25%,AdSense也占20-25%。Charlie还分享了他如何通过Starter Story获得灵感和学习,以及他如何通过不断尝试和坚持,最终在YouTube上取得成功。

05:01

📈 提升YouTube视频质量和SEO策略

Charlie强调,即使作为一个内向的人,也可以通过提高视频质量来吸引观众。他建议制作人们正在搜索的内容,而不仅仅是追求病毒式传播。他使用Evergreen SEO内容策略,制作关于投资股票等主题的视频,这些内容是人们积极搜索的。此外,Charlie还分享了他如何使用各种工具和软件来提高业务效率,包括ClickUp、Frame.io、Slack、Hubstaff以及AI工具如Submic、Descript和Opus。他还讨论了他的团队结构,包括项目管理者、视频编辑、缩略图设计者等,并透露了运营成本和团队规模。

10:02

🚀 创业建议:从服务型业务开始

Charlie建议想要创业的人应该围绕自己感兴趣的内容和人群,学习高价值的技能,并尝试建立不需要大量资本启动的代理或服务型业务。他推荐了100 Product High Services,这是一个可以学习如何使用产品服务模型来开展业务的资源。Charlie还强调了不要过度分析,而是要快速做出决定的重要性。他分享了自己的日常生活,包括早晨的例行公事、健身、工作以及业余爱好。他还提到了他的汽车购买习惯,以及如果给年轻的自己提建议,他会说要塑造自己的个性,而不是追求社会认为正常的事情。

Mindmap

Keywords

💡YouTube频道

YouTube频道是指在YouTube平台上创建的个人或品牌的视频发布平台。在视频中,Charlie拥有六个YouTube频道,这是他收入的主要来源之一。他通过制作和发布视频内容,吸引了大量订阅者,从而实现了广告收入和赞助商合作。

💡营收

营收指的是企业在一定时期内通过其业务活动所获得的总收入。视频中提到Charlie的YouTube频道在典型的月份能够带来200到250,000美元的营收,并且他刚刚经历了最好的一个月,接近300,000美元。

💡联盟营销

联盟营销是一种网络营销方式,通过这种模式,个人或公司可以通过推广他人的产品或服务来赚取佣金。在视频中,Charlie提到大约50%到55%的收入来自于联盟营销。

💡品牌赞助

品牌赞助是指品牌为了推广其产品或服务,向内容创作者或影响者支付费用,以换取在他们的内容中的曝光。Charlie提到品牌赞助占他收入的20%到25%。

💡AdSense

AdSense是Google提供的一种广告服务,允许网站发布者在其网站上展示广告,并从中获得收入。在视频中,Charlie的YouTube频道通过AdSense获得的收入占总营收的20%到25%。

💡创业

创业是指创立一个新的业务或企业的过程。Charlie在视频中分享了他如何从一个非创业家庭背景起步,通过不断尝试和坚持,最终成为一名成功的企业家。

💡内容创作

内容创作涉及制作和发布各种形式的内容,如视频、文章、图片等,以吸引观众或订阅者。Charlie通过制作YouTube视频内容,吸引了大量观众,这是他成功的关键因素之一。

💡SEO(搜索引擎优化)

SEO是一种优化网站内容和结构,以提高其在搜索引擎中的排名的技术。Charlie在视频中提到,他专注于创建“常青”SEO内容,如投资股票的教程,这些内容是人们持续搜索的主题。

💡团队管理

团队管理是指组织和协调团队成员的工作,以实现共同的目标。Charlie拥有一个由26人组成的团队,包括项目经理、视频编辑、图形设计师等,他们共同制作和发布YouTube内容。

💡海外人才

海外人才指的是来自其他国家的专业人士或专家。Charlie的团队大量使用海外人才,以降低成本并扩展业务。他还创建了一个招聘公司,帮助其他企业找到并雇佣海外人才。

💡个人成长

个人成长是指个人在技能、知识、自我认知等方面的提升。Charlie在视频中提到,通过创业和与志同道合的企业家交流,他实现了个人成长,并找到了适合自己的身份和追求。

Highlights

Charlie通过六个不同的YouTube频道每月赚取20万美元,尽管他实际上是一个内向的人。

Charlie的大部分收入来自联盟营销,占收入的50%到55%。

YouTube频道的增长非常快,每天有500到1000名新订阅者。

Charlie强调了提高视频生产质量的重要性,包括摄影、音频和讲故事。

他建议制作人们正在搜索的内容,而不仅仅是追求病毒式传播的视频。

Charlie使用Evergreen SEO内容策略,制作人们持续搜索的主题,如股票投资。

他通过不断制作视频直到其中一个爆红的策略,以及思考可能的转型方向来增加YouTube的观看次数。

Charlie的团队使用ClickUp进行内容规划,使用Frame.io上传视频素材,并使用Slack进行团队沟通。

他的公司使用Hubstaff作为时间跟踪工具,并利用AI工具来提高内容生产的效率。

Charlie的YouTube频道团队每月的运营成本约为20万至22.5万美元。

他的团队由26人组成,包括项目管理人员、视频编辑、缩略图设计人员和网站开发人员。

Charlie还经营着一家人力资源公司,该公司目前是一个六位数收入的公司。

他使用自己的应用Paired来雇佣海外人才,这是一个海外招聘服务。

Charlie建议创业者围绕自己做内容,学习高价值技能,并尝试建立不需要大量资本的代理或服务型业务。

他鼓励人们不要过度分析,快速做出决定,并从错误中学习。

Charlie认为改变环境或日常习惯,甚至搬到不同的城市,可以帮助人们突破困境。

作为一个企业家,Charlie享受每天不同的工作内容,他的工作周通常是30到50小时的实际工作时间。

Charlie建议年轻的自己要塑造自己的身份,而不是做社会认为正常的事情。

Transcripts

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this is Charlie he makes $200,000 a

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month with six different YouTube

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channels and the crazy part is he's

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actually an introvert I flew out to

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California to get his story and ask him

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exactly how he got good at YouTube and

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the monetization strategy he uses to

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make over $2.4 million a year most of my

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money is made through right now Charlie

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started his journey making $0 for months

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then he learned a secret and created one

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video that would change everything in

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the actual video itself we had a lot of

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so that's really how you get people to

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click on it and then actually watch the

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entire video in this video he breaks

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down the blueprint for how anyone can

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make $200,000 a month with YouTube how

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to create videos that get millions of

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views and his advice for all new

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entrepreneurs just starting out I focus

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on not just making viral videos but I'm

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Pat walls and this is starter story

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thanks for having me man your place is

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awesome thank you thanks for coming tell

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me about yourself and what you built I'm

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Charlie I'm 31 years old and I am an

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entrepreneur in Southern California I

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currently have six plus YouTube channels

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on the typical month we'll do 200 to

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250k in Revenue we just had our best

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month ever this month we'll do close to

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300K that's for the YouTube channels and

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then for the staffing company we started

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that last year it's a low six figure

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company right now but I'm putting most

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of my energy into that one cuz we want

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to grow it and be able to maybe get

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acquired someday all right if you can

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break down a little bit more about all

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the channels and all the businesses that

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you've built and how you make money so

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my main channel is just called Charlie

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Chang my name we have I think 1.1

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million subscribers I have another

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Channel called SARP wise has about

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50,000 subscribers and then we have

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Charlie Chang show the penthouse my

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first website is one we just started it

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has like 600 subscribers as of right now

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most of my money is made through

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affiliate marketing right now I'd say

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about 50 to 55% of the revenue that

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comes in we also do brand sponsorships

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so that's usually like 20 25% and then

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AdSense is also going to be 20 25%

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that's across all the different channels

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yeah so you're a subscriber of starter

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story right I am yeah for about I think

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6 months now nice what do you like about

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it or what do you use it for so I think

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a huge part of how I was able to do

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pretty well was because I spent a lot of

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my time brainstorming learning like

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seeing what other people do so that's

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why yeah I think I get a ton of value

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from Star Story just because these are

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crazy case studies it just allows me to

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stay on Trends it allows me to see how

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other people do it I sort of view it as

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like a mentorship yeah that's awesome if

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anyone is looking for ideas for their

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own business you can check out

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starterstory.com learn from thousands of

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Founders who are just a few steps ahead

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of you people that haven't necessarily

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rais money from VC or you know have

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super rich parents these are case

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studies of people that turned a simple

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side projects or passive income sources

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into businesses that completely changed

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their lives so check check it out in the

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link in the description tell me about

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what life was like growing up and how

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you became an entrepreneur so I grew up

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in a non-entrepreneurial household my

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parents really wanted me to be a doctor

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went to college not knowing what I was

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going to do after I graduated could not

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find a job for the life of me so I

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basically just started doing work for

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myself I've done like every side hustle

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in the world photography video print

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modeling and like a little bit of acting

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I started a clothing brand I had

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marketing agency real estate mortgages

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everything it was definitely hard though

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because when I first graduated college I

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was basically making $0 seeing all my

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friends with their high paying like

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accounting jobs it didn't make me feel

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good I sort of felt like not successful

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but I think there are a lot of people

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out there in this similar situation

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where they don't want to go the

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traditional route they don't want to do

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something that their parents want them

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to do and if I could just tell them one

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thing it's like with enough persistence

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with enough risk-taking you can just

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pretty much do anything you want after a

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little bit I sort of started getting

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some more clients and stuff like that I

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was making about like $50,000 and then

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in

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2020 that's basically when the YouTube

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channel started taking off I think I

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made $750 in one single day from AdSense

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and that's when I was like dang this is

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this could be something big what did you

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do after that I just basically started

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learning a ton about YouTube how to

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monetize how to make more content did a

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ton of brainstorming on what types of

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content I can make that were doing well

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at that time I started making videos

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Almost every single day I was like if I

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can make this opportunity work it's

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going to be life-changing the growth was

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pretty fast like 500 to 1,000

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subscribers per day in terms of AdSense

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we were doing maybe 10 to 20K a month

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yeah so that was a huge change for me

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wow and were you just doing all by

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yourself then you said we but was it

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just you yeah that was completely me I

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did everything myself yeah how long did

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it take to actually get good at YouTube

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I'd say one or two years I started

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making Finance content in 2018 and my

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first videos were super bad a big thing

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that got me to be pretty good at YouTube

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was just being able to present

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information in a way that makes people

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want to stay and that they can actually

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understand people watching YouTube

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aren't going to be super technical so

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you have to really break it down in a

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way that's easy to understand even if

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you're super introverted like I am even

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if you don't have like natural ability

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on camera you can get good at what are

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little things that you would advise for

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people to improve as they keep making

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videos I'd say It's always important to

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up your production quality or improve

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improve some aspect of your videos

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whether it be camera audio storytelling

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stuff like that I think everyone needs

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to go into any business especially

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YouTube thinking I just need to make

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enough videos until I get one that pops

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off I also think it's really important

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to be brainstorming and thinking about

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different potential pivots you can make

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for example when crypto was booming I

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started making content about crypto when

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stocks were booming I started making

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content about stocks when side hustles

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were booming I started making content

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about side hustles

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I understand what types of things people

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are looking for and I make content that

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doesn't need to be brand new for it to

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be relevant mhm how do you really get

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views on YouTube how do you make great

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videos that get millions of views I

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focus on not just making viral videos

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but making videos that people are

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searching for one of my most popular

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videos is just talking about my

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different sources of income so something

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like that where you have an age that

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people can relate to big number like 10

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sources of income like wo and then a

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dollar amount just really makes them

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curious to click on it those types of

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titles have done really well for me so a

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huge part of my channel is Evergreen SEO

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content for example how to invest in

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stocks I'll make something like that

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that's something that people are

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actively searching for I don't Focus

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just on the virality I prefer to go the

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searchable route in terms of the videos

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that perform extremely well too for

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example I did a video called asking

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Coachella VIPs what they do for a living

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I thought that was the Perfect Blend of

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an exper experience that most people

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don't get to have good thumbnail it was

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also trending cuz Coachella was

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happening at the time and then in the

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actual video we had a lot of

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Storytelling so that's really how you

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get people to click on it and then

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actually watch the entire video yeah

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what kind of tools and software do you

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use to run your business and to improve

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your business so all of our content

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planning is on clickup we use frame.io

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for uploading footage and having our

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editors put draft on there we make

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revision comments stuff like that

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there's tools like one of 10 and creater

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hooks Pro to come up with thumbnail

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ideas and title ideas we have a pretty

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big team now for all team communication

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we use slack so that's been great in

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terms of managing a lot of our talent we

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use hubstaff which is a super good time

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tracking tool and then in terms of AI

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tools we are using a good amount of them

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to help with the content production

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process just to make it more efficient

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for example for short form content we

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use submic descript and we use Opus

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those really help us be able to push out

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a lot of short short form content from

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our long form content that's something I

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always tell people if you make long form

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content you might as well cut that up

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into short form content all right let's

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break down some of the financials behind

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the business how much does it cost to

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run this business and what does your

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team look like for the media business we

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currently have 26 people there's me

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there's my coo which is the other guy

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that's local under him we basically have

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two or three different project managers

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each of those project managers works

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with a ton of video editors thumbnail

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people a graphics person website person

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a lot of miscellaneous roles like that

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in terms of the cost to run that team

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it's about 20 $225,000 a month and

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that's because we're just so heavily

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using overseas talent and how are you

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able to find uh a lot of these team

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members combination of upwork Fiverr

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online jobs but most of our current team

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members are actually from paired which

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is the overseas Staffing Company you're

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using your own app to oh yeah 100% yeah

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it's the perfect pairing yeah hiring

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overseas is great but it's super hard to

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find really talented people so we

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basically have our local recruitment

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teams they go out there they'll sort

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through like 3 to 500 people find the

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best one or two people and then present

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those people to you so that's basically

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what our service does and what what kind

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of cost would people be looking at uh if

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they wanted to hire someone through your

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company yeah so we charge a onetime

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placement fee we don't take money from

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the client and then pass it on to the

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talent it's a full handoff which saves

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people a lot of money a full-time person

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for most positions I'd say is about $600

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to $11,000 per month you have these

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successful YouTube channels and now

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you're starting a little bit of a

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different business uh with your Staffing

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firm why did you decide to start that I

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want to be more of a traditional

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entrepreneur where I have equity in a

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business and while I have the channels

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behind me the marketing it makes sense

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to build something that I can use my

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channels to help grow all right so for

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anyone watching that wants to get into

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entrepreneurship what should they do

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surround yourself with content and

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people that are doing it it just makes

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it seem like it's all possible right and

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then I would try and learn a some type

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of high value skill there's tons of

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skills you can learn within a few months

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I I think that you can start to monetize

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they all sort of build on top of each

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other and they all allow you to be

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better at the next thing personally for

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me I've never built a company that took

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up a ton of capital to start I think

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doing some type of agency or service

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based business is the best way for

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anyone to to get started for any of the

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viewers watching if you want to get

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started with an agency or service model

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you can check out our 100 product High

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Services where you can learn exactly how

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businesses are using the product service

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model how much money they make how they

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grew how they got customers that's in

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the link Down Below in the description

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another thing that I've learned recently

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is really not trying to do everything

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myself I used to think that I wanted to

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be a solar preneur for the rest of my

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life but after you hire your first

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person you realize okay this is what an

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actual business is right because it's a

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business that can run without yourself

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you don't need to always be there for it

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to work some people that might be

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watching this may be feeling a little

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bit of analysis Paralysis on what idea

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they should start uh what's your answer

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to that what I would tell them is just

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don't overanalyze it pick something if

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it's the wrong answer if it's the wrong

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thing then you'll just learn from that

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and you won't make that mistake if it's

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the right thing then you made a fast

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decision right I think speed for

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Successful People is such a universal

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trait for anyone that thinks they're in

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a rut or they want to have a big

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breakthrough I'd say one thing they can

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do is really change their environment or

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change their routine like completely and

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same thing with location if you're stuck

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in a city where you feel like you're not

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growing as much as you should be move to

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a different city all right tell me what

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a day in the life is like for you every

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day is quite different which I think is

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the best part about entrepreneurship at

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least for me I usually wake up 5:30 to

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6:30 a.m. do a little morning routine

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probably hit the gym get some work done

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and then the rest of the day is just

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working going out how much do you

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usually work per day I'd say a typical

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work week is going to be 30 to 50 hours

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of actual work and then who knows how

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much brainstorming and thinking about it

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so you're always on kind of thing I

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think I'm always on it's like a

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lifestyle business right I try and make

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my life part part of the business and I

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enjoy having that mix yeah what do you

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like to do for fun or for leisure I like

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to work out I like to watch Netflix with

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my girlfriend play Pickleball play music

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and this business is also afford to you

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some nice cars you have a a car buying

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habit I would say it's a car buying

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habit but yeah I have three cars now I

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guess what you got I have a RV Sprinter

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van that we just got I have a Range

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Rover and I have a Ferrari why did you

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buy the Sprinter van

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uh tax right off if you were to give any

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advice to your younger self when you

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were just starting out for with the side

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hustles what would that be I think it'd

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be to carve out my own identity myself

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rather than try and do things that are

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expected or that society says is normal

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so I've been a people pleaser I think

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all my life I always felt sort of out of

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place because I want to do different

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projects and things I couldn't really

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ever talk with other people that want do

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something similar moving here meeting so

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many entrepreneurs getting to pursue

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entrepreneurship myself it's really

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allowed me to grow as a person and be

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surrounded by the energy that I've I

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think always wanted to be surrounded by

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awesome thank you so much Charlie than a

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pleasure follow this advice and you will

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be a

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multi-million doll and multi-million

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subscriber YouTube channel

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peace

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