How To Edit Documentaries Like James Jani

The Editing Podcast
29 Mar 202420:23

Summary

TLDRIn diesem Podcast-Interview spricht James Johnny, ein renommierter YouTube-Dokumentarfilmer, über seine kreative Prozesse und Techniken, die er verwendet, um Geschichten mit kineastischer Qualität zu erzählen. Er diskutiert, wie er durch nichtlineare Montage und die Verwendung von Filmmotiven die Erwartungen des Publikums spielt und es auf eine emotionale Reise mitnimmt. Johnny teilt auch Einblicke in seine Zusammenarbeit mit seinem Motion Graphics-Team und wie Musik seine Bearbeitung leitet, um auf YouTube einige der poliertsten Visuals zu erstellen.

Takeaways

  • 🎥 James Johnny ist ein bekannter Dokumentarfilmemacher auf YouTube, der durch seine einzigartigen Erzählungstechniken und visuelle Präzision beachtet wird.
  • 🍏 Er verwendet nichtlineare Bearbeitungstechniken, um das Gefühl der Unruhe und des Erkundens zu vermitteln, was zu einer emotionalen Reise führt.
  • 🎬 Johnny nutzt visuelle Motive, um Erwartungen zu spielen und den Zuschauern den Verbleib im Video zu ermöglichen.
  • 🎵 Musik ist ein wichtiger Bestandteil seines kreativen Prozesses und beeinflusst die Art und Weise, wie er die Szenen zusammenstellt.
  • 🕵️‍♂️ Er legt Wert auf die Recherche und die Darstellung von Geschichten, die eine doppelte Botschaft haben und hinter denen mehr steckt als auf den ersten Blick sichtbar.
  • 🔍 Johnny verwendet Puzzleteile als visuelles Element, um die Geschichte zu erzählen und die Zuschauer auf den Zusammenhang zwischen den Ereignissen aufmerksam zu machen.
  • 📈 Die Verwendung eines Countdowns in seinen Videos dient dazu, die Spannung aufrechtzuerhalten und die Zuschauer auf die bevorstehende Katastrophe hinzuweisen.
  • 👨‍💻 In seinem Video über Sam Bankman-Fried, dem reichsten Mann unter 30, verwendet Johnny die Geschichte, um ein Gefühl der Unruhe und des Misstrauens gegenüber dem Charakter zu erzeugen.
  • 📹 Johnny legt Wert auf die Verwendung von echten Geschichten und Interviews, um die menschliche Dimension und die Auswirkungen auf die Betroffenen hervorzuheben.
  • 🚀 Seine Videos sind bekannt für ihre hohe Produktionsqualität, die oft mit dem, was man von Fernsehnetzwerken oder großen Streamingplattformen erwarten würde, vergleichbar ist.

Q & A

  • Wie beschreibt der Sprecher seine Herangehensweise an die Erstellung von Dokumentarfilmen?

    -Der Sprecher beschreibt seine Herangehensweise als eine Mischung aus Emotionen, Ermittlung und einem konspirativen Gefühl, das den Zuschauern eine emotionale Reise bietet.

  • Was ist das Ziel von James' Video, wenn es darum geht, eine Geschichte zu erzählen?

    -Das Ziel ist es, eine Geschichte auf eine Weise zu erzählen, die normalerweise jeder erzählen könnte, aber mit einer kinematografischen Qualität, die für Netflix geeignet wäre.

  • Wie verwendet James Musik in seinen Videos?

    -James verwendet Musik, um die Bearbeitung zu leiten und die Stimmung und den Rhythmus seines Videos zu bestimmen. Musik ist ein großer Teil seines kreativen Prozesses.

  • Was sind 'Bewegungsgrafiken' und wie werden sie in James' Videos verwendet?

    -Bewegungsgrafiken sind animierte visuelle Elemente, die in James' Videos verwendet werden, um Informationen zu vermitteln oder die Geschichte zu unterstützen. Sie werden von einem Team von Motion-Graphics-Künstlern erstellt.

  • Wie wichtig ist die Verwendung von Musik für James' Videobearbeitung?

    -Musik ist sehr wichtig für James' Videobearbeitung, da sie die Inspiration und den Rhythmus für seine Videos liefert und dazu beiträgt, die Emotionen und die Dynamik des Films zu definieren.

  • Was ist der Unterschied zwischen der 'V1'-Version und der endgültigen Fassung eines Videos?

    -Die 'V1'-Version ist die erste Schnittfassung mit allen aufgezeichneten Materialien, wohingegen die endgültige Fassung nach dem Bearbeiten, Hinzufügen von Musik, Bewegungsgrafiken und anderen Elementen die fertige Produktion ist.

  • Wie verwendet James Countdowns in seinen Videos?

    -James verwendet Countdowns, um den Zuschauern mitzugeben, dass eine Situation oder ein Ereignis in Kürze stattfinden wird, was Spannung und Erwartungshaltung schafft.

  • Welche Rolle spielt die persönliche Geschichte des Opfers, Martins, in James' Dokumentarfilm über die FTX-Kollaps?

    -Die persönliche Geschichte von Martin, einem Opfer der FTX-Kollaps, dient dazu, die menschliche und emotionale Komponente der Geschichte zu vermitteln und unterstreicht die realen Auswirkungen der Ereignisse auf die Menschen.

  • Warum ist es für James wichtig, die letzten 30 bis 20% der Details seines Videos zu vervollkommnen?

    -Obwohl James anfänglich nach der Perfektion strebt, erkennt er, dass die letzten 30 bis 20% der Details nur von sehr wenigen Menschen bemerkt werden und er lernt, sich mit der Idee zufrieden zu geben, dass ein Video 70% gut ist, um den Schaffensprozess zu erleichtern.

  • Wie hat sich James' Einstellung zur Upload-Frequenz von Videos geändert?

    -James hat gelernt, sich mit der Idee zufrieden zu geben, nicht alle Videos perfekt zu machen, und er hat begonnen, ein Team einzusetzen, um den Druck zu reduzieren und die Produktivität zu erhöhen, anstatt alle Aspekte des Videos selbst zu bearbeiten.

Outlines

00:00

🎥 James Johnny's Documentary Filmmaking

James Johnny ist ein YouTube Dokumentarfilmemacher, der für seine einzigartige Art von Storytelling bekannt ist. Er verwendet nichtlineare Bearbeitungstechniken, um das Publikum auf eine emotionale Reise mitzunehmen. In diesem Podcast wird erzählt, wie er mit Filmmotiven spielt, um die Erwartungen des Publikums zu spielen und sie in seinen Videos zu halten. James nutzt auch Musik, um die Bearbeitung zu leiten und leitet sein Motion-Graphics-Team an, um hochpolierte Visuals für seine Dokumentationen zu erstellen.

05:00

🧩 Die Retentions-Storytelltechnik

Der Podcast diskutiert eine besondere Storytelltechnik, die durch die Verwendung von Puzzleteilen gekennzeichnet ist. Diese Technik wird verwendet, um das Publikum auf eine Weise zu fesseln, die es auf eine Erkenntnisreise bringt, ähnlich der, die der Filmemacher selbst durchläuft. Die Verwendung eines Countdowns im Video wird als effektive Methode betrachtet, um das Interesse des Publikums aufrechtzuerhalten und es auf den bevorstehenden Zusammenbruch hinzuarbeiten.

10:02

🎵 Musik als Inspirationsquelle

James betont die Rolle von Musik in seinen Videos und wie sie dazu beiträgt, die richtigen Emotionen und den richtigen Rhythmus für die Geschichte zu schaffen. Er verwendet Musik, um die Bearbeitung zu steuern und die richtige Stimmung für seine Dokumentationen zu erzeugen. Die Musik wird als ein wesentlicher Bestandteil des kreativen Prozesses beschrieben, der hilft, die Geschichte zu einem Spektakel zu machen.

15:03

👤 Das Herz der Geschichte

In diesem Abschnitt wird die Bedeutung der menschlichen Geschichte und der emotionalen Verbindung mit dem Publikum hervorgehoben. James suchte nach einer Geschichte, die die Wirklichkeit der Opfer der FTX-Kollaps zeigte. Durch ein Interview mit einem Opfer, Martin, wird die menschliche Seite der Geschichte hervorgehoben, die zeigt, dass es sich bei dem Ereignis um mehr handelt als nur um die Geschichte eines reichen Mannes. Es wird betont, wie wichtig es ist, diese menschliche Perspektive in seine Dokumentationen einzubinden, um das Publikum mit der Geschichte zu verbinden.

20:03

🔄 Die Herausforderungen des Content-Erstellens

James reflektiert über die Herausforderungen, die mit der Produktion von hochwertigen Inhalten einhergehen, insbesondere im Hinblick auf Perfektionismus und die Notwendigkeit, sich selbst zu erlauben, 'schlecht' zu sein. Er diskutiert, wie er lernt, mit dem Druck umzugehen, kontinuierlich hochwertige Videos zu veröffentlichen, und wie er sich anpasst, um diese Herausforderungen zu meistern.

Mindmap

Keywords

💡Dokumentation

Die Dokumentation ist ein zentrales Konzept im Video, da es sich auf die Arbeit des Filmemachers James Johnny konzentriert, der hervorragende Dokumentarfilme für YouTube erstellt. Dokumentarfilme sind lange, nicht-fiktionale Filme, die real existierende Ereignisse oder Themen darstellen und oft auf der Suche nach Wahrheit und Erkenntnissen basieren. Im Kontext des Skripts bezieht sich das Wort auf die künstlerische und journalistische Methode, mit der James seine Geschichten erzählt, um die Zuschauer auf eine emotionale Reise mitzunehmen.

💡Narrative

Ein Schlüsselbegriff im Zusammenhang mit der Art und Weise, wie Geschichten erzählt werden. Im Video wird er verwendet, um die Fähigkeit von James Johnny zu beschreiben, komplexe Geschichten mit künstlerischer Qualität zu erzählen, die normalerweise in Serien oder Filmen auf Netflix zu finden sind. Die narrative Struktur ist entscheidend für die Fähigkeit des Filmemachers, die Aufmerksamkeit des Publikums zu halten und eine emotionale Verbindung herzustellen.

💡Montage

Montage ist ein zentraler Begriff in der Filmherstellung und bezieht sich auf die Technik, wie verschiedene Filmsequenzen zu einem kohärenten Ganzen zusammengesetzt werden. Im Video wird dies verwendet, um die künstlerischen Fähigkeiten von James Johnny hervorzuheben, insbesondere seine Fähigkeit, nicht-lineare Erzählweisen zu verwenden, um die emotionale Reise des Zuschauers zu steuern und ein Gefühl der Unruhe und Neugier zu erzeugen.

💡Kinetische Motive

Kinetische Motive sind wiederkehrende visuelle oder thematische Elemente in einem Film, die verwendet werden, um die Geschichte zu unterstützen oder die Erwartungen des Publikums zu spielen. Im Video wird dies verwendet, um die Techniken von James Johnny zu beschreiben, wie er kinetische Motive wie Puzzleteile verwendet, um die Geschichte von Sam Bankman-Fried und dem Zusammenbruch von FTX zu erzählen und die Zuschauer in die Geschichte einzubinden.

💡Kreativer Prozess

Der kreative Prozess ist der Weg, wie ein Künstler oder Filmemacher an ein Werk herangeht, von der Idee bis zur Fertigstellung. Im Video wird dieser Begriff verwendet, um die Methoden von James Johnny zu erläutern, wie er die Bearbeitung durch Musik leitet, seine Motion-Graphics-Team leitet und die visuellen Elemente seines Films aufpoliert, um eine der hochwertigsten YouTube-Produktionen zu schaffen.

💡Investigativ

Investigativ bezieht sich auf die Art und Weise, wie eine Geschichte erzählt wird, die oft mit der Untersuchung von Fakten und der Aufdeckung von Wahrheit einhergeht. Im Video wird dies verwendet, um die Art und Weise zu beschreiben, wie James Johnny seine Videos aufbaut, indem er eine Art von Konspirativ-Video-Gefühl schafft und die Zuschauer auf eine emotionale Reise führt, indem er hinter die Kulissen der Geschichte geht.

💡Unruhe

Unruhe ist ein Gefühl des Misstrauens oder der Unsicherheit, das im Video verwendet wird, um die Atmosphäre zu beschreiben, die James Johnny in seinen Videos erschafft. Es wird verwendet, um die Reaktion der Zuschauer auf die Geschichte von Sam Bankman-Fried und dem Zusammenbruch von FTX zu beschreiben, indem er ein Gefühl der Unruhe und Skepsis hervorruft, bevor die Geschichte auf den Höhepunkt zusteuert.

💡Puzzleteile

Puzzleteile sind ein visuelles Motiv in dem Video, das verwendet wird, um die Geschichte von FTX und Sam Bankman-Fried zu veranschaulichen. Sie stellen die Teile der Geschichte dar, die zusammenpassen müssen, um das vollständige Bild des Zusammenbruchs zu sehen. Im Video wird dies verwendet, um die künstlerische und narrative Methode von James Johnny zu beschreiben, wie er die Zuschauer durch die Geschichte führt und sie auf die Lösung des Rätsels hinweist.

💡Zeitlupe

Eine Zeitlupe ist eine Technik, bei der Ereignisse schnell oder langsam wiedergegeben werden, um Details hervorzuheben oder die Wahrnehmung der Zeit zu verändern. Im Video wird dies verwendet, um die Methode von James Johnny zu beschreiben, wie er die Zeit durch die Verwendung von Countdowns und der Rückblende auf vergangene und zukünftige Ereignisse manipuliert, um die Spannung und den Fortschritt der Geschichte zu steigern.

💡Storytelling

Storytelling ist die Kunst oder der Prozess, Geschichten zu erzählen, um Informationen, Emotionen oder Botschaften zu vermitteln. Im Video wird dies verwendet, um die Fähigkeit von James Johnny hervorzuheben, um komplexe und faszinierende Geschichten zu erzählen, die die Aufmerksamkeit und das Interesse des Publikums aufrechterhalten und eine emotionale Verbindung herstellen.

Highlights

James Johnny's documentary style is compared to a beautiful garden with a dark secret, symbolizing the contrast between surface-level beauty and underlying truth.

His videos are described as having an investigative and almost conspiratorial feel, building an emotional journey for the audience.

James uses nonlinear editing to match the emotional arc of his storytelling, keeping viewers engaged.

Cinematic motifs, such as puzzle pieces, are used to play with audience expectations and maintain interest throughout the video.

The creative process involves guiding the edit with music to dictate the pacing and emotional tone of the video.

James directs his Motion Graphics team to produce polished visuals that contribute to the high production value of his videos.

The documentary on Sam Bankman-Fried explores the rapid downfall from a 32 billion dollar company to bankruptcy.

The storytelling technique involves creating a sense of unease and mystery, drawing parallels to community-driven phenomena like mega churches and cryptocurrencies.

Contrasting moments in the video, such as the switch from overly optimistic music to a darker theme, serve to hook the viewer and build intrigue.

The use of a countdown in the video adds a sense of impending doom, mirroring the pre-apocalypse feeling and keeping viewers engaged until the climax.

James discusses the importance of including real human stories, like that of an FTX victim, to add emotional depth to the documentary.

The process of creating a video involves a detailed storyboard, which includes script, music, and motion graphics directions.

The assembly cut is the first step in editing, where raw footage is organized and mistakes are removed to create a rough structure of the video.

Music selection plays a crucial role in dictating the pacing and emotional impact of the video, with James often using music as a source of inspiration.

The video's narrative is crafted to take the audience on the same journey of discovery as the filmmaker, enhancing relatability and engagement.

James emphasizes the importance of including small, emotionally resonant moments that bring the human element to the story, such as personal interviews.

The challenge of balancing perfectionism with the practical need to publish content is discussed, highlighting the decision to be satisfied with 'good enough'.

The interview concludes with a reflection on the permission to be 'bad' initially, acknowledging that early work may not be perfect but is necessary for growth.

Transcripts

play00:00

you can't go too far down the list of

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YouTube's best documentary filmmakers

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without getting to James Johnny that

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feeling is really what I love having in

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the videos and it should feel like it's

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a beautiful garden and there's a bunch

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of people eating from this tree that has

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amazing apples on it and in comes James

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who's sort of watching this all and

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going okay on what's what's going on

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here and so I would start digging around

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the tree to find that the thing that's

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fueling this tree are dead

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bodies whoa whoa whoa Rel like hold on

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everyone like this is what's happening

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underneath the surface James's video

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Builds on that feeling of unease I've

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doubled down on more of like the

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investigative almost that feeling of

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like a conspiracy sort of video but how

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does James tell a story that anyone

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could tell but with a cinematic quality

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that should be on Netflix in this

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episode we break down how James uses

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crazy editing techniques like editing in

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a nonlinear way to bring his audience on

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his emotional Journey as a filmmaker how

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James uses cinematic motifs to play with

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his audience expectations and keep them

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watching and we get an inside look at

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James's creative process how he guides

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the edit with music and how he directs

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his Motion Graphics team to generate

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some of the most polished visuals on

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YouTube this is the editing podcast and

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this interview was recorded with

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Riverside the all-in-one video

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podcasting tool if you're new here

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please

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subscribe I'm very excited to introduce

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you to Sam bankman freed the wealthiest

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person under 30 in the world sleeping on

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a bean bag in his office you build these

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people up to be these really interesting

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people but you know that their entire

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world their entire Foundation is about

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to crumble from a 32 billion doll

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company to bankruptcy in a matter of

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Just 4 days or so many out there who

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believe he's just a pathological liar I

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feel like that comes down to just the

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stories that you pick like inherently

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are just interesting and I think that is

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a really good analogy I think for what

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I'm trying to do with the videos is to

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give you first like a mystery something

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that's intriguing that has almost again

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that essence of I think a community

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around it like with both mega churches

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cryptocurrencies even FTX and especially

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this this new video that I'm working on

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there's this element of like there are a

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bunch of people that surround this thing

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um that there has a lot of attention

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around it but there's a sense of

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something isn't quite right uh and I

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think I'm just naturally hooked to

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stories like that uh which is why I

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usually gravitate in that direction when

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I pick ideas how do you make us feel

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that cuz yeah you can show us hey look

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how great Sam bman freed is but I don't

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trust him already how did you make us

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feel that with the context in mind that

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you're watching a video titled the fake

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genius there's already a feeling of

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unease with that I think in the hook of

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that video there was a really important

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um sort of contrasting moment that I

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wanted to get where you start off the

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video with this very exciting music the

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wealthiest person under 30 in the

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[Music]

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world almost too overly optimistic where

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you sort of hear me saying there's this

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guy everybody loves a story about an

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underdog and a genius and then you hear

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like s m mfri he's sleeping on bean bags

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and he's rich and he wants to give all

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of his money away and then you

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eventually have the switch which is like

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literally me going you know the

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equivalent of I'm not like other girls

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like this isn't like this isn't one of

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those stories he wanted to dedicate his

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life to doing good for the

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world this is not one of those

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stories and then that launches us into

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the next segment which is where we sort

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of the shifts there's a bit of a darker

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theme and we get this Mark cot's tweet

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appear which is just literally the words

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FTX is a problem after having a whole

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segment of how great this guy is and how

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amazing he is just having that moment of

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someone tweeting FTX as a problem is

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like okay like all right what's what's

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happening like let me dig into this and

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so in the case of the video there was

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this common Motif that we used which was

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these puzzle pieces kind of coming

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together puzzle that had managed to fool

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so many but what I found was a story

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that left people brok

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throughout the video you start to see

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how these puzzle pieces happen as we go

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to the past or go to the present and

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we're starting to see slowly as an

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audience you're getting a a picture of

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okay so I see like this thing is

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important this thing is important I'm

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starting to understand how all of this

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is going to lead up to this big collapse

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moment um and it's almost like when you

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when you have those moments you can feel

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what it's like to be me in that in the

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sort of story of trying to piece

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together what is going on taking the

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audience through the same Journey that

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you essentially took it brings in a very

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interesting narrative it's like by

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throwing us backwards and forwards in

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time in the same way that you are

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discovering it yourself in that sense

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making us Discover it in that probably

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same way every single time a significant

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moment happened it was then bookended

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with cutting towards the puzzle pieces

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but if you tell someone that there is a

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box that they can put their money into

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and that box will return back tfold what

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you gave it how could you not be tempted

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from the years of 2020 to 202

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the world of cryptocurrencies had become

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that box for regular people the puzzle

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pieces though it was a really satisfying

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I was a retention moment of like I am

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now understanding the story so much more

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I'm seeing it being built but I think

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the really really cheeky part of it all

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is at the start of the video you started

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with those puzzle pieces and you broke

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them away yeah and I was like I was like

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wait no I wanted to see what that was

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but then you started building it back up

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in the retention editing language that

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became my dopamine hit you know like oh

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this is working I I am now getting uh

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the signal of chapters of like getting

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that sense of progression there's a very

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cheeky retention uh storytelling

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technique but it works very well in this

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context this interview was recorded with

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Riverside the all-in-one video

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podcasting tool so we've been using

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Riverside for over a year now and it's

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simply because they've been a great

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supporter in making sure that our show

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gets made not all of our guests can be

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in person so to make sure that we can

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still make our show we've been using

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Riverside for our remote podcast

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interviews and the video quality is

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excellent you can record up to 4K and

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we've mentioned multiple times before

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the ease of use of their multirack

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changed the podcasting game again with a

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this just knocks so many hours off like

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can make your entire podcast just on

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their site such as their transcription

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based editing you can simply search a

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for your show and use the code editing

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podcast for 20%

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off the countdown that then being

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another sense of progression another

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sense of time of what of something for

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us to then look forward to towards that

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moment why was the countdown so

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important for you in this story yeah the

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countdown thing was it was interesting

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because that was never in the kind of

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like original sort of first draft of the

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video it only became a concept after um

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in the second draft especially when I

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committed to the idea of not telling

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this story in a linear way and when I

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went and looked at the first draft and

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this sort of back and forth it kind of

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felt jarring like something just felt

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wrong or that it was missing and I think

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it was just naturally through the

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scripting process like what if I just

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add in like a countdown of like 10

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months left and immediately it was like

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oh my God like that that works perfectly

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because it kind of accompanies even the

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puzzle pieces element where so not only

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are you looking in the past and you're

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piecing together this puzzle you're

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constantly reminded that this thing is

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going to collapse that something is

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going to fall and it keeps reminding you

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why you're building those puzzle pieces

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it's because you know things are about

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to end and you want to find out what

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what the hell is happening cuz

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constantly in the story you're told how

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great this person is how amazing the

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business is and you're piecing together

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the puzzle but then you're always

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reminded every single time there's 10 10

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months left there's 5 years left in that

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retention tactic sort of world like that

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again acts as a moment for someone to be

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like I'm I'm here because I want to see

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how this ends and how this eventually um

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yeah how this all sort of collapses I

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love it it's it's it's it's a very

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really effective way just knowing the

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end is coming there's a fantastic

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feeling about uh the

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pre-apocalypse right yes you know that

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the world's about to end and then that

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feeling that you can create and then

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just that countdown of like this is when

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the apocalypse is going to happen s bman

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freed is the devil he is the devil in

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crypto this guy's literally trying to

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ruin crypto permanently and you know

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what he says oh that's not what I'm

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doing you liar you lie s bman

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[Music]

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fre

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so James the Polish of your videos is

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excellent quality this is the things

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that we would see on network television

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or some of the biggest streaming sites

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the thing that I'm definitely curious of

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is of course the journey to get to that

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point so I'm curious what does the V1

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version of this look like the assembly

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cut I's say you've recorded everything

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you've got it and what I have is

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somewhat of a storyboard before we jump

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into the edit and the storyboard will

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literally be like script is kind of on

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the left side on the right hand side

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you'll have somewhat of a direction

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whether it's motion graphic here b-roll

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of this thing here etc etc gives you

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some sense of what the edit could look

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like once you get into the edit you drop

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in your a-roll your face cam Miner

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rating footage cut it all up any

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mistakes and stuff so that you've just

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got the things that you know you're

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going to include after that's done you

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know that there's going to be bits of

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kind of essential b-roll is what I call

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it we know that there's going to be a

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footage of this thing happening here or

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this interview here because it's

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literally in the script and it says so

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so we start to put in the essential

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footage in there what happens next is

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where things get a little bit more

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interesting it's where you kind of go

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into this process of back and forth and

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it will be now the moment where you

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start to implement some music and music

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like I mentioned is a big part in my

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videos and what I do so as soon as I

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drop a song in that can dictate a lot of

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about how the footage is going to roll

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and how everything is going to be paced

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again we have a sense of and it's

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something I'm still trying to get better

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at is having a sense of pacing before

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you even do that um because that's going

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to help you with your music selection

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and everything else and now we're like

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okay as you like watch through the video

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there should be a sense and again you

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can use a storyboard as an example we

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know that okay we got to get a bunch of

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Clips here of people praising Sam

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bankman freed but now with the context

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of the music in there you can start to

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be able to shape the Clips in a way that

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it makes sense with the music one of the

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greatest quarterbacks in football

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history well he's not only an ambassador

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for FTX now he's also given equity in

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the company and the same goes for the

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Brazilian fashion model and Brady's wife

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at the time bun the entirety of Major

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League at this point as well again in

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the story board you'll have a sense of

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where Motion Graphics is going to be

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which in the timeline uh in Premier Pro

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is what I use the timeline is literally

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just going to be a black screen that

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says insert Motion Graphics of whatever

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here once you've got a good sense of we

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know the music is right we have a decent

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amount of footage um an archive footage

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that we we know we're going to use maybe

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there's some like polishing that needs

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to be done with it but whatever we have

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a very good sense of what all of that is

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going to be for a lot of them so I I

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have a lot of what I call internet

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sequences in my videos which is just

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anything where it's like clicking on an

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article or searching someone's name on

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Google um it's a very kind of specific

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thing that I have a lot of the time in

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my videos I've got a whole creative

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brief page that instructs like how to go

play11:43

about making those internet sequences

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from the effects used including like

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after effects templates all of this

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stuff and I will generally give that to

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uh my Motion Graphics editors we had

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this detective board thing that appeared

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um is what we called it where we showed

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kind of the piece of uh the individuals

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who are important in the kind of sand

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bankman free team or FTX in a circle

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those ones require a bit more

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storyboarding screen record me really

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badly but still somewhat helpful in a

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paint uh in an MS paint uh document and

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just like drawing what I'm like looking

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to have happen uh with the Motion

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Graphics once they're done with the

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Motion Graphics there might be a little

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bit of back and forth but once they've

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finally locked it in we just plug it

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into the sequence and then yeah mixing

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and and mastering kind of happens

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afterwards which I'm I'm very terrible

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at interestingly enough um conversation

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around like AI kind of used mid journey

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to help with some concept ideas which I

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have found like AI to be helpful when it

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comes to like figuring out concepts for

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stuff like with the detective board uh

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shots of this video I knew I wanted

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something that looked a bit neon and and

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kind of with this orange and blue theme

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run it through mid Journey got some

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really cool results fed it back to my

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Motion Graphics guy and we kind of

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played around with ideas and eventually

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you know we got we got what we were we

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were happy with in One Moment In the FTX

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video we had this uh point in time where

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it's we're kind of towards the end of

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the story where customers are trying to

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withdraw their funds from FTX and

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there's this big moment where we talk

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about how um imagine being a customer on

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FTX when you're hearing all of this bad

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news and you you want to withdraw your

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money and we initially wanted to do we

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we saw it we were like we have a big

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Motion Graphics bit here can we just

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like can we just record something can we

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get like some some actual footage like

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of this and we tried we we did like a

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day we tried to to you know film

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something and it didn't work we did we

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didn't manage to find a good way of

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doing it so we went back to the drawing

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board and was like okay let's just

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actually go and have an animation that

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is mimicking what it'd be like as a as a

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person on their computer so the

play13:36

animation themselves is like being in a

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browser clicking and seeing the article

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then clicking to the tweet and seeing CZ

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it's very like not it's kind of on the

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nose it's very obvious but it was a

play13:45

moment like okay cool this is fine like

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let's move on um and yeah you'll get

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moments like that I try and avoid it but

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uh that that generally is how sort of

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directional Motion Graphics will work

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hey hold up let's take a quick music

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break

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this is nice isn't it music is such a

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key source of inspiration for me lots of

play14:04

times I put music on and I just sit and

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I think and I listen I'm like is this

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going to work for a scene on my next

play14:11

project is this going to work in this

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YouTube video and doing that research

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ahead of time is a big deal and when I

play14:15

find something that I know I'm going to

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want to use in a scene I get pretty stok

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bro I it's kind of exciting music bed is

play14:22

that source of inspiration for me and

play14:24

recently I have made the switch to music

play14:26

bed for my music needs the reason why

play14:29

like to use Music bed as opposed to

play14:30

anybody else is that their curation

play14:32

level is absolutely ridiculous I've

play14:34

heard that they literally only let 1% of

play14:36

the music submitted to them on their

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service if it's not a Bop it's not a cop

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if you know what you know what I'm

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saying they have any kind of genre any

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kind of mood and the producing quality

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is absolutely ridiculous like off the

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charts it sounds so Pro So Pro that you

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might even find artists that you already

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like on Spotify and you could use them

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in your next video with music bit so

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make the switch to music bed today and

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experience what is only on music bed

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check the link in our description and

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get a 14-day free trial right now back

play15:06

to the conversation what are some of the

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small moments that are really important

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for you to pull off in this documentary

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when I do the videos there's always an

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element of like you want to find what

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the heart of the story is like what's

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kind of the thing that actually brings

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the human emotion into it because Sam

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bankman freed is this very like know

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Larger than Life type of character um

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you know you just hear big headlines

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about how much money he's worth and how

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much money the FTX collapse caus and all

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of this stuff it's very hard to relate

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to it maybe on a human and emotional

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level so one of the important things

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that I really wanted to have was this uh

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interview that I had with one of the

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victims of the FTX collapse um who had a

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really like powerful story which I think

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humanized everything that was going on I

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was following the situation uh quite

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well after all of this and I was

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horrifying that it's it's fun to see a

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countdown it's fun to see you know oh my

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God like this guy is not as what people

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seem and all of those elements are

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interesting to watch but then I think

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the the thing that I constantly wanted

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to have uh was this interview running

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with uh like Martin who was the the

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victim and to have him constantly go

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through his experience and have this

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moment at the end where I knew I wanted

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to end kind of the main video on just

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his own comments and his own thoughts on

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the whole thing which I felt would have

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been the real way to close it out is

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yeah you hear the story about s m free

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but you're finally reminded at the end

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of it that there is someone who you know

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is at the heart of it the ones who did

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lose money and had real consequences

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happened and Martin you know had this

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really powerful moment where he's

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talking about you know this is like

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watching all your Christmas bonuses all

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your checks everything you've worked

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hard to like seeing it sort of thrown

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into the wind it felt like everything I

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worked up to this point in my life has

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been just like there were different

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memories flashing in my head of all the

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raises you get at work of all the money

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you get Christmas bonuses it would be

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all the same if I just took those checks

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and burned them and thrown them into the

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wind or whatever and then this moment

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where I kind of I includ in the

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interview where I asked him you know

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what what would you say to Sam bankman

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freed if if he would you know if you

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could talk to him uh and him just saying

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you know just try make it right if he

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has any Humanity left I think that was a

play17:18

really big moment to emphasize that it

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wasn't just about this bankman freed

play17:21

character that everyone spoke about that

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there were real losses uh at the end of

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it all um and that I think was like kind

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of the heartbeat of the story which I

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think was really important to include

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otherwise it becomes this funny roller

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coaster story of rich man who you know

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is so great and good and turns out he's

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not spectacle is fun it can be

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entertaining but spectacle doesn't hit

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until you can bring in that human

play17:44

element towards it how are you able to

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allow yourself to be in a place where

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you don't care how long it is between

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uploads or you're making sure that you

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are working on the video Until It's

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actually done I funly enough I do care

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quite bit about the upflow time it's

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kind of it's been my um biggest kind of

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pet peeve at the moment in terms of not

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being able to consistently upload I

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think again part of the issue is I still

play18:09

have those areas of perfectionism which

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makes me want to continue to draw things

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out slowly as I've started to begin

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developing out a team or people to help

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me um like with this FTX video we hit um

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a point you know weeks before the actual

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release where I'm looking at my um my

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creative producer and I'm saying to him

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you like bro I don't think I don't think

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this is ready like there's so much more

play18:30

that I want to add into this like the

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video is bad it's terrible I can't put

play18:33

this out and he's like look we had a

play18:36

conversation about it we're like we need

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to be happy with 70% of this thing being

play18:39

good and continue and move on from there

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because truthfully that perfectionism

play18:45

wanted me to pursue the the best

play18:47

possible video in lie of like the

play18:49

emotional like stress and and mental

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like fatigue and and physical fatigue

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that would it take to like get that last

play18:55

bit completed um and I think it was

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helpful having again like want to

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actually again fundamentally different

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to what it was before prior to burning

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out where I brought on a team and

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thought I had to come with the answers

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this was a moment where I got to sit

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down and be like okay here's how I'm

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feeling and and we ended up you know

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figuring out the solution in there what

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we've been coming to realize uh amongst

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a lot of these conversations is that

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that last 30 to 20% of details barely a

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100 people will really notice that

play19:21

detail yeah and then but then that's

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where you then start breaking your mind

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on that detail that 99.9% of the

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audiences won't care about and as you

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gain the audience and you gain the

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pressure of like a reputation of being

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someone that uploads like high quality

play19:35

content is you you I started to lose

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this principle which is really important

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I think to me which is giving yourself

play19:40

permission to be bad um that was like I

play19:44

I wouldn't have even uploaded my first

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video if I didn't like drill that into

play19:47

my head because you know when I was

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making the first video as I'm recording

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in my head the only thought was this is

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the worst thing I this is going to be so

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bad but it was always like give yourself

play19:56

permission to be bad it's going to be

play19:58

okay it was it and bear in mind like I

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didn't have much of like I didn't have

play20:01

any editing experience really prior to

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starting this channel the only way I

play20:05

slowly improved on that and understood a

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lot of like what I was doing was again

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going this video there were good moments

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couple moments where I think I could

play20:12

have improved let's move on to the next

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[Music]

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one

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