Helium 10 Product Research For Beginners (Complete Tutorial)

Summary

In this video, the host offers a beginner's guide to product research using Helium 10, a software tool for Amazon FBA sellers. They introduce Helium 10's features, emphasizing the importance of not manually sorting through millions of products. The tutorial covers using the Black Box tool for product research, setting criteria like price, review count, and revenue. The host also discusses leveraging the Chrome extension, keyword research with tools like Magnet and Cerebro, and analyzing product opportunities and competition on Amazon.

Takeaways

• 🔍 The video is a tutorial on how to conduct product research for beginners using Helium 10, a product research software.
• 🛠 Helium 10 offers various tools to help users sort through millions of products on Amazon, streamlining the research process.
• 💡 The presenter recommends starting with Helium 10's Platinum plan for new users, suggesting a month-to-month commitment to begin with.
• 🔗 A discount link for the first six months of use or a 10% off monthly plan is provided for those interested in Helium 10.
• 📈 The Black Box tool within Helium 10 is highlighted as a way to get started with product research by filtering through Amazon's products based on set criteria.
• 📊 The importance of selecting the right product category and subcategory on Amazon is discussed, with a focus on finding a balance between demand and competition.
• 💰 The presenter advises keeping the price range moderate to avoid high competition and to maintain good profit margins.
• 📊 Review counts and ratings are emphasized as key factors in product research, with a suggestion to target products with fewer reviews to have a chance at competing.
• 📈 The video mentions using the Helium 10 Chrome extension for real-time product research and analysis on Amazon.
• 🔑 The ASIN (Amazon Standard Identification Number) is introduced as a key identifier for products on Amazon, which can be used in Helium 10 for further research.
• 📝 The script stresses the importance of learning by doing and applying the knowledge gained from product research tools like Helium 10.

Q & A

What is the main topic of the video?

The main topic of the video is how to conduct product research as a beginner using Helium 10, a product research software for Amazon.

Why is Helium 10 recommended for product research on Amazon?

Helium 10 is recommended because it can sort through millions of products on Amazon, which would be impossible to do manually, and it offers various tools to aid in product research.

What is the significance of the Helium 10 Chrome extension mentioned in the script?

The Helium 10 Chrome extension allows users to browse through marketplaces in real time and analyze product data directly on Amazon's website.

What is the Black Box tool in Helium 10 and how is it used?

The Black Box tool is used for product research. It sorts through Amazon's products based on various criteria to find products that fit the user's defined parameters, such as price, review count, and revenue.

What are some of the product categories discussed in the script for potential selling on Amazon?

Some product categories mentioned include Arts, Crafts, and Sewing; Baby products; Home and Kitchen; Office Products; Patio, Lawn and Garden; Pet Supplies; Tools and Home Improvement; and Toys and Games.

Why is it suggested to start with a lower price range when doing product research?

Starting with a lower price range is suggested because it helps avoid highly competitive products and allows for easier management of inventory and costs.

What does the script suggest about the number of reviews a product should have for a beginner to consider?

The script suggests that beginners should consider products with between 15 to 450 reviews to avoid competing with products that have a very high number of reviews.

How does the script advise using the review ratings of existing products?

The script advises looking for products with a rating of four stars or lower to identify opportunities where improvements can be made to existing products.

What is the significance of the keyword research tool in Helium 10?

The keyword research tool helps find long-tail keywords with significant search volume and lower competition, which can lead to discovering niche markets for potential products.

What is the X-ray tool in Helium 10 and how does it assist in product research?

The X-ray tool provides detailed information about a product's sales, reviews, and rankings on Amazon, helping users understand the product's performance and market position.

Why is it important to consider the shipping size and weight of products when doing product research?

Considering shipping size and weight is important because these factors directly impact shipping costs, FBA fees, and storage fees, which can affect the profitability of a product.