How i book 3-5 meetings a day (web design cold calling)
Summary
TLDRIn this video script, the speaker demonstrates the art of cold calling using the 'buffoon technique,' which involves direct questioning to gauge interest. The speaker shares their experience of cold calling from their mom's basement and how they've evolved with the times. They discuss the process of offering a good deal upfront and then asking if the prospect is interested. The script includes several cold call examples, showcasing how to pitch a website service, handle objections, and schedule follow-up meetings. The speaker also mentions using an app called 'go high level' for making calls and setting up automated follow-ups, emphasizing the importance of value-first selling and persistence in securing appointments.
Takeaways
- đ The speaker demonstrates a 'cold calling' technique known as the 'buffoon technique', which involves asking direct questions to gauge interest.
- đĄ The approach starts with offering a good deal upfront and then quickly follows up with a direct question about the prospect's interest.
- đĄ The speaker shares personal anecdotes about starting from humble beginnings, such as cold calling from a mattress in a basement.
- đ€ The speaker emphasizes the importance of providing value first, like offering a homepage of a website before discussing further business.
- đ The script includes scheduling follow-up meetings at specific times, showing the importance of time management in sales calls.
- đ ïž The speaker mentions using an app called 'go high level' for making calls, highlighting the use of technology to enhance the cold calling process.
- đ The script illustrates the process of handling different responses, from immediate interest to deferring to a later time or outright rejection.
- đŒ The speaker discusses the strategy of offering a website build service, suggesting that this is a common service being pitched.
- đ° There's a mention of pricing strategies, comparing the cost of the speaker's service to that of a competitor, indicating a focus on value and pricing in sales.
- đ The script includes attempts to address the issue of a prospect's website not being found online, suggesting services for SEO and online presence management.
Q & A
What is the 'buffoon technique' mentioned in the script?
-The 'buffoon technique' refers to the direct and questioning approach used by the speaker during cold calls, where they ask potential clients if they are interested in the services being offered.
Why does the speaker mention cold calling from their mom's basement?
-The speaker mentions cold calling from their mom's basement to illustrate their humble beginnings and to show how they started their business with basic tactics before using any software or advanced strategies.
What is the significance of the good offer mentioned in the script?
-The good offer is significant because it serves as an initial incentive for potential clients to engage with the speaker. It's a strategy to pique interest and initiate a conversation that could lead to a business deal.
How does the speaker handle the situation when a business is closed or not interested?
-When a business is closed or not interested, the speaker politely acknowledges the information, thanks the person, and ends the call, moving on to the next potential client.
What is the purpose of building a website for potential clients before they express interest?
-The purpose of building a website for potential clients is to demonstrate value upfront. By showing a completed homepage, the speaker aims to impress the client and potentially secure their business.
Why does the speaker suggest a Zoom meeting to show the website?
-The speaker suggests a Zoom meeting to show the website because it allows for a more interactive and visual demonstration, which can be more persuasive than sending a static link or email.
What is the 'go high level' app used for in the script?
-The 'go high level' app is used for making calls from a local number, which is beneficial for the speaker who is outside the US. It also has features for automated calling and follow-up strategies.
How does the speaker handle the scenario where a potential client is already working with another service provider?
-When a potential client is already working with another service provider, the speaker still offers to show their work and suggests a meeting to compare services, emphasizing the benefits and lower cost of their own services.
What is the strategy behind offering a free website homepage to potential clients?
-The strategy behind offering a free website homepage is to provide value upfront and showcase the speaker's capabilities. This could lead to a full website deal or other services if the client is impressed with the initial offering.
Why does the speaker mention not leaving voicemails initially?
-The speaker mentions not leaving voicemails initially because they have an automated system in place that will later send voicemails, texts, and emails as part of their follow-up strategy.
Outlines
đ Cold Calling and Website Demonstration
The speaker begins by expressing the need to demonstrate the process of acquiring clients through cold calling. They introduce the 'buffoon technique,' which involves asking direct questions to gauge interest. The speaker shares their personal experience of cold calling from their mom's basement and how they would approach potential clients. The dialogue includes a call to a business named BNB, where the speaker inquires about the business's operations and offers to show a newly built website. The potential client is busy but agrees to a later meeting to discuss the website. The speaker emphasizes the importance of providing value upfront and securing a meeting to present the website on a Zoom call.
đ Efficient Cold Calling with Go High Level App
The speaker explains their method of making cold calls using the Go High Level app, which allows them to purchase local phone numbers for calling within the US while being outside the country. They discuss the simplicity of using the app for dialing and the option to use a mobile app or browser for calling. The speaker also mentions more advanced features like automated calling and follow-up strategies, including voicemails and text messages. They share a call with a landscaping business, offering to show a website they've built. The potential client is already working with another service provider but agrees to a Zoom meeting to compare the speaker's offer. The speaker highlights the cost-effectiveness of their service and the potential to upsell additional services like lead follow-up and automation.
đ Identifying and Booking Client Meetings
The speaker continues their cold calling efforts, focusing on businesses that may need website services. They call various businesses, including a plumbing company, and offer to show a website they've created. Some businesses decline the offer, while others agree to a meeting. The speaker books several meetings, emphasizing the efficiency of their approach and the value of their services. They also mention the importance of follow-up automations to ensure potential clients receive voicemails, text messages, and emails. The speaker concludes by summarizing the meetings booked and encourages viewers to check out their channel for more information on their services and strategies.
đ„ Behind the Scenes of Website Services and Cold Calling
In the final paragraph, the speaker invites viewers to explore their channel for more insights into their website services and cold calling strategies. They offer to share videos that showcase client closing techniques, the process of finding businesses to call, and the tactics they use for website building. The speaker's aim is to provide a comprehensive understanding of their services and how they can benefit potential clients.
Mindmap
Keywords
đĄCold Call
đĄBuffoon Technique
đĄValue Proposition
đĄLead Generation
đĄAutomation
đĄCustomer Engagement
đĄSales Tactics
đĄFollow-up
đĄWebsite Building
đĄBusiness Development
Highlights
Introduction to the 'buffoon technique' for cold calling
Direct approach by asking if the client is interested before proceeding
Offering a good deal upfront to gauge client interest
Personal anecdote about cold calling from a basement
Mistaken assumption about a business being closed leads to a discovery of new ownership
Proposing a website preview as a value-add before discussing services
Scheduling a meeting to present a website prototype
Use of 'Go High Level' app for making calls from a local number
Description of manual dialing process for those starting from scratch
Automated calling system setup for efficiency
Offer to help with website issues despite initial rejection
Scheduling a meeting with a potential client who is price shopping
Highlighting the speed and cost-effectiveness of website services
Dealing with a lead that is not immediately interested but could be a future opportunity
Booking multiple meetings through a combination of direct calls and persistence
Providing a low-ticket website service as a quick win for clients
Invitation to the channel for more information on services and tactics
Transcripts
no one actually shows you how to get
clients yes they tell you about it they
give you the tactics and the strategies
but what about just sitting down and
watching someone do it I'm going to go
back to my roots here and show you how I
cold call using something that's called
the buffoon technique what you're going
to see is me asking questions is this
something you even want is this
something you're even interested in this
is my style I like it it's direct first
thing we do is give them a good offer
and then hit him with it do you want
this or not this is how I used to cold
call for my mom's basement back when I
was sleeping on a mattress on the floor
and I think times have
changed hey uh sorry you you broke up
there for a second did you say this is
BNB yes sir this is BNB okay cool yeah I
just I wasn't sure if uh you guys were
open it it said closed for some reason I
I didn't see a website or anything you
guys are still like open and and doing
service calls
right uh yes sir B&B the company did
change about three years ago like during
Co so I know we did close down for a
brief time but yes sir we are uh it's
under new ownership okay amazing well
sounds good I I actually built you guys
a a beautiful website if if I do say so
myself uh if you like it you can you can
keep it is that something you would you
would even want to look at
possibly you already have it built yes
sir I have the homepage built uh I
didn't build out the rest of the site I
believe in giving value first so I could
show you the homepage and then if you
like it we could we could maybe um you
know work
together okay that sounds like something
we can do but it's going to have to be a
little bit later I'm currently on a
pretty massive uh mini escavator and in
the middle of a project but um we can
definitely take a look can you give me a
call around like 3:00 yeah for sure man
I was going to say uh it'd be better if
we just book it in and we could jump on
Zoom and I'll just show you cuz it's not
live obviously I'll just I could just
show you uh when we're on a zoom call no
that's something we can definitely do
let's shoot for around give me a call
around 3 3:30 and then we'll sit down um
let me get my business partner on the
hor talk to him and then we'll meet but
it's definitely something we'd be
interested in cool you guys don't have
any website right now right no no
currently we do not okay than but
something to help us you know we're even
looking for possibly like formatting and
scheduling but we'll talk around 3:00
and we'll go from there yeah for sure
man I'll just show you what what I
already have built uh if want it you can
you can keep it um if not that's that's
cool too so all right sounds good I'll
chat with you at
three thank you cool
bye all right one meeting
booked hello hey is this uh Jr
Landscaping yeah okay uh nice cool I
wasn't sure if you guys are open it said
said closed for some reason you guys are
open
right I have to uh activate my account
something happened though oh okay that's
that's interesting um I actually built
you guys a a beautiful site if uh if you
like it you can keep it is that
something you want to look
at yeah I'm sorry I didn't hear you well
can you repeat that again sure yeah I
just said that I built you a beautiful
website uh if you want it you can keep
it do you want to look at
it
can you send it to me by email well it's
not live like it's not on it's not
online um it's I have it here on my
computer so if you want I could just
share my screen and show you on Zoom I
could do sometime later today if that
works yeah can you send it to me uh well
it's a zoom link so let's let's schedule
and then we could we could jump on Zoom
have you used Zoom before Oh so yeah
yeah yeah yeah okay what what did you
say was down for you like why does it
say that you're closed
I actually like to start the website on
uh online
yeah I um I got so busy though like I
never finish it up like the last few
things to post my uh website yeah but uh
if you can send me that first so I can
probably finish it up that'd be nice
yeah for sure man I could help I mean if
it says I could also probably help you
with the uh the clo thing that you have
going on uh so let's do this are you
free today at like 3 P.M we could jump I
could jump or 3:30 I could jump on
Zoom sounds good just send me the link
on a text message right the zoom link
yeah I can text it to you yeah I could
send you the text uh I can send you the
the zoom Link at 3:30 over text yeah
just jump on I'll sh my I'll uh I'll
share my screen with you and then I'll
just show you the full website and then
we'll just take a look at what you have
going
on sounds good sweet all right I'll see
you later all right bye
perf
boom so if you are wondering how we're
actually making these calls I'm using
this app that's called go high level and
the reason I'm doing this is because I'm
outside the US so I purchased the phone
number in whatever state that I want to
call in and then I can call it from a
local number you can call inside your
browser like this by putting in the
number and then dialing or what I like
to do is use the mobile app right here
and you just simply type that in like
this and then it will start dialing
there's much fancier ways to do this as
you've seen on my channel like we can
automate calling one business second
third fourth fifth until someone picks
up then it stops however I want to keep
this video very simple and show you the
way that I used to do it back in the day
before any softwares before anything I
would just use my native phone and just
call people number after number and I
would just type it in so you could do it
if you're starting from zero zero you
have no budget just use your phone and
call people now if you want to be super
efficient this is the best way to do it
it looks very complicated but I promise
you it's not all it's saying is hey
trigger this if someone's busy you hit
voicemail or there's no answer then just
do this and all it is is we're going to
wait 1 minute we're going to
automatically text them we're going to
automatically leave them a voicemail and
then we have more fancier replies right
did they reply yes no and so forth then
we uh respond back again SMS 2 voicemail
2 a day later and so forth so we have
this fancier stuff you can do don't need
it but it certainly does help if you do
want to use any of this go high level
for calling or you want this fancy
automations there's a free 30-day trial
that you can get and just start calling
people and start getting clients before
your 30-day trials over there's a link
in the description you can download all
of
this thing is we do have an automatic
dialer so you can import a spreadsheet
and then just automatically call
everyone but I want to make this
realistic since this is how I used to do
it when I was working out of my mom's
basement typing in each number
individually hey uh sorry you broke up
there is this uh
Delino yes okay amazing man cool yeah I
actually wasn't sure if you guys are
open or not it said closed I didn't see
a website or anything you guys like are
still open and working right yeah no
we're we're close right now because we
don't open till uh
8:30 oh okay man here in the office oh I
see I was gonna say hopefully I didn't
wake you up here did I no no no we're
I'm in the office at 7 but we don't oh I
see we don't uh we don't open doors
till3 okay got it got it man uh yeah so
I actually built you a beautiful uh site
and if I do say so myself if you like it
you can keep it is that something you
would even want to look
at uh yeah I'm already working with
someone else right now they're going to
be presenting that later to me they're
local um so I'm work with I hear do they
already have it live for you or
no uh no they're going to be sending it
over to me I can check it out okay I
need to make changes then I can make
changes yeah I get you man and I mean do
you even want to look at what I built
for you cuz I can still show you like I
said it's done I just have to show you
on
Zoom
uh sure how much
uh can we do a zoom meeting later yeah
for sure man I mean I can't do right
this second either um let's do it later
I mean how's
1M um 1M check my schedu right now cool
by the way just just out of curiosity I
mean how much is this company charging
you for the
website uh the website is about uh like
500 bucks and then monthly to keep track
of it like $80 a month so they could do
any changes from it okay I see I got you
yeah that's not bad ours is actually uh
quite a bit cheaper ours ours is 150 and
it's it's done in a day so I don't know
how how long have you been waiting for
it uh just
yesterday oh I see cool they're they're
going to present it to me today as well
okay amazing all right man well sounds
good I mean like I said ours is cheaper
it's it's 150 uh pretty much all done
you can check out the homepage and then
you can just choose whichever one you
like best you can just go with that one
does that sound fair
yeah um let's do uh can we do about 2:30
let's do it
man 2:30 it is yeah perfect I wait for
your call amazing all right man sounds
good it's nice to meet you my name is
Paul by the
way see you later bye all
right probably not the best lead in the
world since he is a Price Shopper and he
already has someone building a website
but still could be worth it I already
spent the time calling him might as well
just do a zoom meeting and show him one
of our templates maybe he'll like it
more and I mean it is cheaper and not
only that but if he's not interested in
the website I'm going to try to sell him
the automations lead followup everything
else so let's keep going you're
wondering why I never leave
voicemails it's because at the end we're
going to have an automation that sends
everyone voicemails and text messages
and emails to follow up with them this
is all
automatic
coming hey is this uh sorry you broke up
there is this jeffre
Plumbing yes it is okay perfect cool
yeah actually wasn't sure if you guys
were open it just said closed and I just
I didn't see a website or anything you
guys are open
right yes we are okay amazing so I
actually built you a beautiful website
if I do say so myself it's not fully
done but the home page is and uh just
wondering if uh if you guys would even
want something like
that um for
online yes
correct um no thank you not right now I
appreciate the offer but not right now
sure no problem bye thank you have a
good
day hay Plumbing hey uh sorry you broke
up there is this hay
Plumbing
hey yeah okay awesome yeah I wasn't sure
if uh you guys were were open I said
closed for some reason I didn't I didn't
see a website or anything uh you got you
guys are open though right uh the store
the store is closed it's been closed for
a few
years okay so do you guys still provide
services uh no they don't do service
calls I see got it got it all right
thank
you you're welcome
hello hey is this uh TJ
pluming yeah okay cool yeah actually
wasn't I wasn't sure if you guys were
open or not it said closed for some
reason I didn't like see a website or
anything oh no no sure my website is uh
actually TJ New York
.c okay interesting yeah I'm not sure
why why I didn't see it cuzz it's going
to say I actually built you a a
beautiful website if I do say so myself
man if uh if you like it you can keep it
uh is that something you want to look
at uh right now
noite
myself yeah I I understand not not right
now I mean we can do sometime perhaps
later today if you'd like uh I can show
you what I have and then you can you can
show me yours and then if you need some
help linking it I can I can also do that
because I wasn't able to find
it okay uh it's your phone number I can
give you a call back when I get a little
bit time uh yeah man let's let's just
book in a time uh so how is today at 400
p.m.
um actually promise we got a
couple okay I got you man when's when's
When's the better time for you we can do
some time today tomorrow whenever uh
tomorrow probably better cool what time
um probably around
9 around 9:00 a.m. yeah okay gotcha so
your your current website I mean you how
how long have you had
it uh about two years now oh wow so I I
wonder why I wasn't able to find it so
it hasn't been linked for two
years I'm sorry what was that yeah no I
was going to say like I wonder why I
wasn't able to find it it hasn't been
linked for two
years um I'm not sure probably uh some
people be getting me off of Google I
don't know how I have put up to that
yeah oh that's crazy all right man well
why don't we do this when we chat I can
I can show you how to get it back on
Google and so at the very least like at
the end of that call like you don't have
to pay me anything uh I'll just show you
how to relink it and then I'll show you
what I have okay okay okay and then if
it makes sense for us to work together I
can also show you you know some other
stuff that we have with like lead
followup and and and and all that stuff
like Google reviews and all
that okay cool all right thank you so
much cool all right thanks man have a
good day see tomorrow
bye so we have four meetings that were
booked here they are we have one at 3:00
p.m. another at 2:30 p.m. and then at
3:30 p.m. and then tomorrow at 9:00 a.m.
they usually don't go for very long it's
pretty easy when you're giving someone
something that they actually need that
they don't already have and again this
is a low ticket website that's a copy
paste website we get it done in a day
and then we publish it out for a client
I called for a few hours here and I was
able to book a bunch of meetings if you
don't know how the website in a day
works or you don't know how these
services are being delivered or who
would pay for this kind of stuff you can
check out my channel I have a bunch of
videos of me actually closing clients
and what I say on Zoom plus I show you
how I find businesses that we actually
call all of our website building tactics
and how we're able to copy and paste it
and how it all works you can check out
my channel if you want to see more
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