This New SMMA AI Tool Will Make You RICH

Summary

Jordan Plattner, a seven-figure agency owner, shares his strategy for doubling cold outreach response rates using AI. Despite his team's request not to record, he reveals his success with personalized emails and AI tools like Replicue, which create bespoke media for emails and DMs. He emphasizes the importance of standing out in a competitive landscape by avoiding generic scripts and highlights the potential of automated video audits. Jordan also discusses the financial aspects and ROI of such strategies, offering practical advice for agency owners at various stages.

Takeaways

• 😀 Jordan Plattner, a seven-figure agency owner, shares his strategy for doubling cold outreach response rates using AI.
• 🌐 His agency, affluent.com, is based in the UK and serves a multinational client base, emphasizing the importance of a global approach.
• 🚀 Jordan launched Renault Reach, a new agency, and signed a client within four days using cold outreach, demonstrating the effectiveness of his methods.
• 📧 Cold outreach is defined as the process of reaching out to potential customers who have not previously heard of your agency or services.
• 💡 Personalizing emails and avoiding generic scripts is crucial to standing out in a competitive landscape where many people send emails.
• 📈 Using AI tools like replicu, Jordan was able to increase his email campaign's reply rate significantly, showcasing the power of AI in sales outreach.
• 📹 Replicate offers AI-based software to create hyper-personalized media, including chat GPT screenshots and automated video audits, to enhance email outreach.
• 🔍 The video highlights the importance of not just focusing on emails and DMs but also overcoming the fear of cold calling to scale a business effectively.
• 💼 For new starters, manual loom videos or DMs are recommended as a cost-effective way to personalize outreach before investing in more expensive tools.
• 💰 The financial aspect of using AI tools like replicu is discussed, with different pricing tiers based on the number of personalized videos sent per month.

Q & A

What is the main focus of Jordan Plattner's video?

The main focus of Jordan Plattner's video is to share the strategy he implemented to double his cold outreach response rate using AI in his agency.

What is Jordan Plattner's profession and where is his agency based?

Jordan Plattner is a seven-figure agency owner, and his agency, affluent.com, is based in the UK.

What is the name of the new agency Jordan Plattner launched from scratch?

The new agency Jordan Plattner launched from scratch is called Renault Reach.

What does Jordan emphasize as a crucial part of building a successful agency?

Jordan emphasizes that building a successful agency requires going beyond just sending emails and DMs, and includes getting on the phone for cold calling.

What is the significance of cold outreach in the industry according to Jordan?

Cold outreach is significant in the industry as it is a foundational strategy for all agencies to acquire customers, despite being a competitive landscape.

Why does Jordan advise against using generic scripts found in videos for cold outreach emails?

Jordan advises against using generic scripts because it leads to blending in with the competition, resulting in poor response rates and a higher chance of falling into spam.

What AI tool did Jordan Plattner recently start using to improve his email campaign results?

Jordan Plattner started using an AI tool called Replica to improve his email campaign results.

What are the two main features of Replica that Jordan discusses in his video?

The two main features of Replica that Jordan discusses are chat GPT screenshots and automated video audits.

How does the chat GPT feature in Replica work?

The chat GPT feature in Replica works by creating a simulated chat GPT screenshot based on a custom prompt, which is then sent to the potential client.

What is the Loom video outreach strategy mentioned by Jordan?

The Loom video outreach strategy is a method where agency owners record personalized videos on potential clients' websites to demonstrate their interest and propose services.

How does the automated audit feature in Replica differ from manual Loom videos?

The automated audit feature in Replica differs from manual Loom videos by generating bespoke videos for multiple leads at once, saving time and effort compared to manually creating each video.

What is the financial implication of using Replica's service for an agency?

The financial implication of using Replica's service can be significant, with plans ranging from $39 for 200 personalized videos per month to $2000 for 10,000 videos per month, but it also offers a high return on investment if used effectively.

Outlines

00:00

📈 Doubling Cold Outreach Response Rates with AI

Jordan Plattner, a seven-figure agency owner, shares his success in doubling his cold outreach response rate by using AI. Despite his team's initial reluctance, he emphasizes the importance of providing value to his audience. He introduces his agencies, affluent.com and Renault Reach, and mentions his quick success in acquiring a client through cold outreach. Jordan stresses the necessity of hard work and overcoming fear, particularly in cold calling, to build a successful agency. He also warns against laziness and generic email scripts, advocating for personalized outreach strategies to stand out in a competitive market.

05:05

🛠️ Leveraging AI Tools for Personalized Outreach

The video showcases the use of AI in enhancing cold outreach strategies. Jordan introduces 'Replicu', an AI-based software that creates personalized media for email attachments and direct messages. He demonstrates how the tool uses Chat GPT to simulate conversations and generate bespoke screenshots, which have significantly improved his response rates. He also discusses the potential of automated video audits as a more engaging form of outreach, comparing it to the popular Loom video strategy. Despite acknowledging the current limitations of AI avatars, Jordan is optimistic about their future in personalizing outreach efforts.

10:07

💡 Framework for Creating Effective Outreach Videos

Jordan provides a framework for creating effective pre-recorded videos for outreach, emphasizing the importance of a quick introduction, highlighting services, and making the content relevant to the prospect's needs. He also stresses the importance of presentation, suggesting that the video background and personal appearance should be professional. The paragraph discusses the financial aspects of using AI tools like Replica for outreach, weighing the costs against the potential return on investment. Jordan presents different options for agencies based on their financial capacity, ranging from manual Loom videos to using virtual assistants for规模化 video creation.

15:07

🔗 Integrating Personalized Videos into Outreach Strategies

The final paragraph outlines how to integrate personalized videos into an outreach strategy using tools like Instantly.AI. Jordan explains the process of uploading leads and using variables to insert video previews into emails, enhancing the personal touch and effectiveness of the outreach. He briefly mentions his private community of agency owners and encourages viewers to subscribe for more in-depth strategies. The summary ends with a call to action for viewers to implement the discussed strategies and share their results.

Keywords

💡AI

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video, AI is central to the theme as it is used to enhance cold outreach strategies by personalizing emails and creating automated video audits, which are tools that help in engaging potential clients more effectively.

💡Cold Outreach

Cold Outreach is the process of initiating contact with potential customers or clients who have not previously been aware of your business or services. The video emphasizes the importance of cold outreach in an agency's sales strategy, and how the use of AI can significantly improve response rates by personalizing the outreach efforts.

💡Personalization

Personalization in the context of the video refers to tailoring communication to individual recipients, making them feel uniquely addressed. The script highlights the use of AI to create personalized media attachments for emails and DMs, which is a strategy to stand out in a competitive landscape and increase engagement rates.

💡Email Campaigns

Email campaigns are organized and strategic efforts to send targeted email messages to a group of people for marketing purposes. The video discusses the success of using AI in email campaigns to achieve higher reply rates, showcasing the practical application of AI in improving the effectiveness of such campaigns.

💡Chat GPT

Chat GPT, or Generative Pre-trained Transformer, is a type of AI language model that can generate human-like text based on prompts. In the video, it is used to create bespoke screenshots that simulate a conversation, which are then sent to prospects as part of the outreach strategy to grab their attention.

💡ROI (Return on Investment)

ROI is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of several different investments. The video script discusses the financial aspect of using AI tools for cold outreach, calculating the potential ROI of sending personalized videos to leads and emphasizing the cost-effectiveness of such strategies.

💡Loom Video Outreach

Loom Video Outreach is a strategy where agency owners record personalized videos for potential clients, often while browsing the client's website, to demonstrate a deeper understanding and interest. The video mentions Loom as a method for personalization, which is then enhanced by AI to create automated, yet personalized, video outreach.

💡Lead Generation

Lead generation is the process of attracting and capturing interest from potential customers to ultimately drive sales. The video briefly touches on lead generation as a prerequisite for effective cold outreach, suggesting that having a solid strategy for lead generation is essential before implementing outreach campaigns.

💡VA (Virtual Assistant)

A Virtual Assistant (VA) in the video refers to a remote assistant who can perform tasks such as recording and stitching together personalized videos for outreach. The script suggests using VAs as a cost-effective way to scale personalized video outreach efforts while maintaining a level of personalization.

💡CRM (Customer Relationship Management)

CRM systems are used to manage a company's interactions with current and potential customers. The video mentions using CRM tools like Instantly.AI for outreach, indicating that integrating AI-generated content with CRM systems can streamline and enhance the process of engaging with leads.

Highlights

Jordan Plattner, a seven-figure agency owner, shares his strategy for doubling cold outreach response rates using AI.

The importance of not being lazy and putting in the gritty work to build a successful agency is emphasized.

Cold calling is mentioned as a powerful tool for agency owners, despite the video's focus on email outreach.

The necessity of personalizing emails and avoiding generic scripts to stand out in a competitive landscape is discussed.

AI tool 'Replicu' is introduced as a method to create hyper-personalized media for email and DM outreach.

Replicu's AI-based software allows for the creation of automated video audits and chat GPT screenshots for personalized outreach.

The video demonstrates how to use chat GPT to simulate personalized conversations and generate engaging content.

Results from three different email campaigns showcasing increased response rates with AI implementation are presented.

The concept of the 'loom video outreach strategy' is explained as a method to personalize agency outreach.

Replicu's automated audit feature is highlighted as a time-saving alternative to manual loom videos.

The potential of AI Avatars in the future of personalized agency outreach is discussed, despite current technological limitations.

A financial breakdown of the costs and potential ROI of using Replica's services for agency outreach is provided.

Recommendations for new and established agencies on how to implement personalized video outreach within their budgets.

A framework for creating effective pre-recorded videos for outreach, including tips on appearance and background.

The process of integrating personalized videos into email outreach using tools like Instantly.AI is outlined.

The video concludes with a call to action for viewers to apply these strategies and share their results.

Transcripts

my agency team asked me not to record this video  I'm not even joking but I cannot help myself I  

need to bring you guys the value because in the  last couple of weeks alone I have doubled my  

cold Outreach response rate in our agency using Ai  and in today's video I'm going to be running you  

through the exact strategy that I have implemented  Now quickly for those of you that don't know me my  

name is Jordan plattner I'm a seven figure agency  owner the agency is called affluent.com based in  

the UK we've got a multinational client base I  also recently launched another agency from scratch  

called Renault reach I signed up one client  in four days after starting cold Outreach to  

prove to you what is possible with this business  model in a small amount of time and a very basic  

strategies okay I did not use anything that I'm  going to be going through in this video today this  

is a hack okay this is the way for you to position  yourself above all of your your other competitors  

but I want to stipulate before we get into this do  not watch videos like this and expect to be lazy  

when you're first starting a business for you to  build a successful agency you're gonna have to go  

out there put in the gritty work okay and it's not  just going to be focusing on emails and DMS okay  

because emails and DMS are great okay but it's  very easy to send emails and DMS if you want to be  

a successful agency owner you need to push through  your fear and get on the phone and start cold  

calling now that is not what this video is about  I'm not going to be talking about cold calling  

today but I want you to understand cold calls are  a king go watch the other videos on my channel  

okay learn how to cold cool overcome that fear and  trust me when I say you'll be setting meetings for  

your agency as a new start every single day okay  so with that stipulated let's get into what we're  

going to be going through today now I'm going to  be talking about emails mainly but this does apply  

to DMS as well and cold emails are a foundational  strategy for absolutely all agencies to be using  

in their sales or client acquisition system okay  now quickly for those of you that don't know cold  

Outreach is simply the process of reaching out to  your potential customers cold okay AKA they don't  

know you they've never heard about you before and  trying to book in a meeting so you can then sell  

your services regardless of whether you're a web  agency an ad agency on AI agency it doesn't matter  

you have to do cold Outreach if you want to go and  acquire customers now one of the harsh realities  

of this industry is that the majority of people in  it are incredibly lazy and I hope it's none of you  

guys watching this video do not hide behind your  computer screen sending emails and DMS all day you  

need to put yourself out there pick up the phone  call up local businesses demand their business  

and trust me you will scale at a 10x rate than  the person that is afraid sat behind a computer  

screen only sending emails because emails are a  foundational Outreach strategy that absolutely all  

agencies should be using there are non-negotiable  they are not the be-all and end or they are not  

the Pinnacle but because everybody is sending  emails it's a very competitive landscape okay  

it's very hard to stand out when sending emails  and so we have to personalize our emails and write  

our own scripts the worst thing that you could  do to blend in and get terrible results is watch  

a random YouTube video that tens of thousands  of other people have watched and you copy the  

script that you see on that video word for word  all of a sudden you're just another number you're  

just another person sending the same email to the  same people expecting the same results and you're  

probably gonna fall into spam quicker then you  can send out a hundred emails and so it's very  

important that when you watch videos like this  you understand the psychology behind what you are  

learning and you go out there to write your own  scripts and you personalize your Outreach do not  

treat your sales prospects like they are just a  number on a spreadsheet you need to make them feel  

desires you need to make them feel unique and that  you have only reached out to that individual that  

is how you master the art of email and you master  the art of DMS so I want to stipulate that before  

we move on to this strategy now I want to show  you a screenshot of my recent result following  

these principles personalizing emails and these  are three different campaigns that I've been  

running over the past couple of weeks at my seven  figure agency and the top one you can see we have  

sent out 15 000 emails now this is just a general  personalized emails to various e-commerce Brands  

around the globe that is the niche that we work  with and you can see that we've generated or we've  

got a 4.7 percent reply rate okay now this could  be better now this could be worse we're getting a  

lot of clients from this it's working well for  us so we didn't need to fix anything that was  

broken until we tried out a new AI tool that got  introduced to recently and you can see that in the  

second and the third email campaign the second one  is using chat GPT and we got a 6.3 reply rate and  

the final one we almost doubled our reply rate at  8.1 percent okay so this is pretty insane I'm very  

excited about this we're now scaling this bad boy  out and getting some incredible results with it so  

I want to show you the exact tool that we've used  to increase these results over the past few weeks  

okay so this is replicu it's an AI based software  that allows us to create hyper personalized media  

that we can attach to our emails and DMS two  different options we have chat GPT screenshots  

and we also have automated video audits I'm going  to show you both of these they actually reached  

out to me originally using their automated chat  GPT screenshots I'll show you what this actually  

looks like so here we've got a screenshot which  is automatically created okay they didn't do  

this manually it says imagine you are Jordan the  YouTuber from Jordan plan YouTube channel list  

your top three challenges for 2023 using bullet  points and then it gave an answer okay so this is  

simulating the chat GPT platform and then sending  a bespoke screenshot over to me okay this made me  

respond straight away I hadn't seen this done  before it's pretty crazy so this is how you do  

it you log into the tool click chat GPT and then  we create our prompt okay so let's say we're a  

um an ads agency and we're working with certain  brands so let's just say the prompt might be  

imagine you own and then it could be a company  name what would be your top free Facebook ad  

moves in 2023 okay and then we hit test the  prompt uh well this is going to import this  

is from the variables so if we import leads into  this so we're going to import a big list of leads  

if you don't have a list of leads already watch  my lead generation videos best lead generation  

strategy in 2023 it's on my channel might be able  to put a link below watch that first of all but  

let's say you've got a list of leads you're gonna  have company name it's going to import that every  

single time to create these screenshots but just  for the purpose of this let's just say let's do it  

for affluent dot Co imagine your own affluent.com  we could also do imagine you are Jordan platten so  

imagine you are first name last name and you own  company name or be your top free Facebook ad moves  

in 2023 here we go we've got a big screenshot so  these are some results okay it's even mentioned  

the company name here throughout this okay so this  is completely bespoke and it's going to strike the  

interest of our prospects we're going to get  such a higher response rate hence we already  

are because this is something that they haven't  seen before it's pretty incredible right but this  

actually isn't even my favorite feature I would  put this in a box of like gimmicks somewhat and  

gimmicks do work they do generate results but  I actually believe there is something even more  

valuable that replicute have to offer and that  is within their automated audit and when I say  

automated audit there's a strategy we within  the agency world called the loom video Outreach  

strategy and all it simply means is as an agency  owner when we send over an email to someone we  

just have text okay and when we're trying to  personalize an email it's quite hard for us to  

be as as bespoke as we want to be or as unique as  we want to be just by sending over something that  

we're seeing on their website hi like I saw this  blog post and uh yeah I related to it because of  

XYZ by the way I'm reaching out because of this  reason okay so that's what a lot of people do  

to personalize their emails and it does still  work very well so do not rule that out but it's  

getting a little bit more diluted because more and  more people are doing it and so agency owners have  

started sending Loom videos Loom is just a way to  record your screen you can do this on QuickTime  

or any other screen recording software and they  will go over actually be on the potential client's  

website and say hey look my name's Jordan I'm from  here I'm on your website because of X reason and  

this is what I want to do for you they've recorded  a bespoke introduction keep it very very short and  

then call to action and meeting so they're sending  a complete completely bespoke video over to every  

single Prospect and therefore showing them how  much they want to speak to them and it's a very  

personal approach this though can be incredibly  time consuming it might take you a couple of hours  

to create 20 different Loom videos which is fine  when you're first starting out okay it's important  

to get in and do the gritty work you want to save  costs on software Etc so go out there and do this  

and try it for yourself but as you start to get  more clients as you start to get a team you're  

not going to have the time to be going out there  and doing this manually this yourself I certainly  

would not have the time to do this myself and so  tools like replicue have their place so let me  

actually show you first of all what one of these  looks like what it does and the reason why I love  

replica I think it's even better than looms is  you can add your own domain name Okay so we've  

got our domain video.afluent.com and what it's  done by importing a list of leads okay so you  

can upload up to 400 leads at once it's then going  to generate those 400 videos in under 10 minutes  

this is what one of those videos looks okay I'm  not going to go through the entire video it's  

automatically scrolling through the website and  then it's got me in the bottom corner simulating  

a loom and you can see it's under two minutes here  I'm going to give you a framework for these videos  

in a moment it says video message by affluent.co  it even has a personalized message there you can  

change quick question for you James and it's got  the actual name of the business owner there as  

well so it's a completely personalized video and  it looks like I've gone out there and recorded  

it myself but it's completely automated okay I  haven't had to do anything for this apart from  

pre-record this video and upload a bunch of leads  so how does this work this is the pre-recorded  

version I'll touch on the AI Avatar in a moment  this is a pre-recorded video so what we would do  

is we would go out and we would record our video  first of all just this little segment here this is  

going to be the video that is going to be sent to  absolutely everyone so it's very important that we  

don't mention the company by name because this  is going to go to every single lead so we keep  

this relatively Broad and then we hit upload that  video and we choose what we want to happen on this  

video itself okay so I chose website okay this is  actually the most popular option and that's going  

to automatically scroll down the leads website  but you can have their LinkedIn profile their Tick  

Tock their Twitter their Facebook and so on and so  forth even their Instagram or their YouTube page  

now I've only tested websites so far and we've  almost doubled our results okay you've seen the  

results they're very clear I would argue though  that it may be even better if you have their  

LinkedIn profile if you have their Twitter if you  have their YouTube or whatever okay any of these  

others that it could convert even better because  at some point enough agencies are going to do this  

and most will go for website and therefore if you  do something else it's going to make you stand out  

even more from your competition that's something  we always want to be mindful of how do I stand  

out from my competition how do I keep on top of  what everyone else isn't doing right now so we hit  

websites and then it's simple we upload our video  and we hit next and it's going to go ahead and  

we're going to upload all of our leads it's very  simple it's a step-by-step process I don't need  

to run you through it anyone can do it now the  other option is becoming an AI Avatar now this is  

really interesting and I'm going to be completely  transparent here I don't believe the technology is  

there yet okay now you can watch this video but  it's self-explanatory what we're going to do is  

going to upload a series of videos and pictures of  ourself it's then going to create an AI version of  

us and our mouth will move based on the script  we give this Avatar now now I've tested out a  

multitude of different softwares from replica to  be human which is another one that's trying to do  

this right now I do not believe the technology  is there yet it's a little bit clunky the mouth  

doesn't move in a fluid way and the voice isn't  quite there yet and so I wouldn't recommend  

playing around with the AI Avatar stuff yet but  it's great that replicue are trying to master this  

already albeit it's not there yet they will get  there eventually and this will end up being the  

ultimate Outreach strategy we're not just gonna  have some broad video that we pre-recorded we're  

gonna have a hyper personalized AI Avatar which  is like like for like the same as us people won't  

be able to tell the difference and that video  will be completely personalized in every single  

word will be personal to the specific lead that  we're reaching out to so yeah I don't think this  

is there yet it will be it's very exciting I'm  sure I'll record another video about it in the  

future see if I've got anything else I can show  you there is a road map of features here as well  

we don't don't need to go through that you can  see all the Imports that my team have put through  

over the last couple of days it's literally all  just the last couple of days here you can do  

400 at a time and it literally populates these  within 10 minutes now let's run into a little  

bit of a framework for these videos specifically  okay what should you actually say inside of one  

of these pre-recorded videos so we'll do this on  notion it's nice and simple got some prompts here  

um and the coolest the loom framework because you  guys don't have to use replica you can use Loom if  

you want to instead okay or you can use QuickTime  you can just screen record in fact I'd recommend  

this if you haven't got a lot of money I will go  through the kind of financial solution in a moment  

the framework is very simple it's going to be  quick intro okay so who you are and this is going  

to be like 10 sex Max or 15 seconds okay highlight  what you're doing on your website highlight your  

service notice you're not doing X so I was on your  website but I noticed that you guys aren't running  

any ads at the moment I wondered why because based  on what I can see right here you would absolutely  

smash it something along them lines make it  relevant to your service okay now one thing I  

will say which does actually make a difference is  make sure that your background is good and you're  

presentable okay don't be like looking there  like an absolute Scruff like you're in a in a  

track suit I've seen multiple people send me over  balloon videos formula you'd like can you review  

this formula look at you look at you why would  you work with you I wouldn't work with you okay so  

fix yourself make sure the background looks good  make sure you get good lighting do your hair get a  

haircut wear a shirt or the don't wear a shirt but  just don't have some scruffy gym top on okay or  

know your audience okay make sure you're catered  to your audience so this is the framework what  

are the actual Solutions how does this actually  work financially so first of all let me just jump  

on to replica and I want to run you through the  financials and so some of you this might shock  

some of you okay it's not the cheapest of services  out there and for good reason I will explain this  

a little bit more to send 200 personalized videos  every month is 39 if you want to send a thousand a  

month it's 200 up to ten thousand is two thousand  dollars per month okay and this might shock you  

you might think this is a lot of money especially  if you're a new start existing agency owners watch  

this it's a drop in the ocean if your new starter  this can be quite intimidating but it is the price  

that it is for very good reason and I want to  use the example here of 1 000 personalized videos  

first of all it takes up a lot of computing time  I'm sure they have a massive server and so on but  

actually even just based on value even if we just  said it didn't cost them much money and I've just  

got this based on value so if it's 1K videos and  that's 200 let's just say okay so it's 200 there  

now let's just break down the potential return on  investment on this okay so I have sent let's just  

say where we sent them 1 000 emails and you get  I mean I'm getting what is an 8.1 response rate  

let's just say you get a six percent response rate  because for whatever reason I mean you don't get  

case studies me you don't have the clout as me  let's say you get a six percent response right  

here let's make this really it's really simple  let's just figure this out uh what is it 60 so  

that should be really simple maths but yeah 60  cool um 60 responses Okay add loads of sponsors  

let's just say we have a 10 on average positive  response rate okay 10 positive reply rate is  

pretty low you can be up to 25 in some cases but  let's just say I want to always do the mass review  

of worst case scenaries ten percent is going to be  six and positives and let's just say 25 of those  

booking meetings okay again like your meeting book  rates should be more like 50 but again worst case  

scenario it's gonna be at 1.5 meters we can't have  1.5 rounded up and put two because again this data  

is low so I've got two meetings there you close  one that's 1K for you for your agency lifetime  

value let's say they saved you three months that's  3K and you have invested 200 to get 3K back into  

your business massive return on investment  there okay you you run these numbers higher  

you get a better book meeting book rate you get  a higher positive Supply rate good response rate  

Etc etc etc you send these across DMS as well  you're not just sending via email sending plus DNS  

there's a massive amount of return on investment  on a service like this hence why it is the price  

that it is okay but if you want to let's go into  some of your options this is option number one  

and you want to follow the principles in this  video I'm sure you're not doing it by arai but  

just following the principles using manual looms  you can smash out 10 looms an hour this is if  

you're really screwing up okay 10 looms an hour  so you're spending like eight minutes per Loom  

uh that's if you're screwing up so that we've got  10 looms an hour times three hours let's just say  

you do two hours in the day you've got 20 looms  a day that is you've got 100 looms a week 400 a  

month and they press so you can send out 400 hyper  personalized zooms every single month as well as  

cold calls as well as DMS and it costs you enough  this is what I recommend for the majority of you  

who don't have a lot of money when you're first  starting out in your agency send manual looms  

okay follow the principles that have gone through  in here try this out okay as long as well as cold  

calls Etc okay but try some manual looms and  this is Niche dependent it doesn't work with  

every Niche okay you do want to make sure that you  test this out some niches won't receive this very  

well some niches you don't even need to do this  you can just send a normal email and DM that's  

the pleasure of marketing it's a pleasure of sales  welcome to the industry it's very unpredictable we  

need to split tests we need to try out different  variables and we need to not be lazy okay don't  

just copies one thing that somebody else did and  expect it to work in the same way for you okay  

you don't deserve success that is what you do you  need to be prepared to test out different things  

to get the cream okay if you want to be a top one  percent agency do what the top one percent do not  

with a 99 do final option is gonna be doing this  through VA okay so the VA system I'm not going to  

break this down right now properly we can create  another video for this in the future if you would  

like me to smash a comment down below and then  enough of you comment and I'll record this video  

so VA system is simple this isn't going to be a  breakdown of cost but instead what I will do cost  

instead what you're going to do is you record  manual video okay so you're going to record the  

manual video just like we do with replicue and the  VA records client website or lead website and then  

VA stitches both together using Automation and  they can do this with automation they can also it  

manually and so instead of you now just being able  to do 10 looms now and doing two okay that's 20  

looms a day right you could also can just do this  over eight hours and do 80 looms okay some of you  

absolute animals but I'm just catering this to the  masses here if you can do more you should do more  

they're going to be able to create 20 looms an  hour okay at least they can create more than this  

um and over the course of the whole day what are  we looking at we're looking at between let's say  

you're doing six hours realistically of solid  work then you've got like 120 looms a day you  

can just say 100 to 150 over the course of a  week it's 500 looms a week minimum and you're  

looking at 2K looms a month now this is going  to cost you anywhere from 600 to 1K depending  

on where you hire the VA from you can go from  South Africa or India it needs to be here from  

a developing country really if you want to get  this rate if not you're going to pay home soil  

it's going to be like 2K or any uh 1.5 Ken UK 1.5  K in the US roughly in the caveat to this you're  

gonna have to manage this team okay you're gonna  have to deal with the team and actually nurture  

them and make sure that they they taught you train  them and so on and is something that you're only  

really going to want to do if you're more of an  established agency and so this is kind of the  

cheaper version of doing this but you don't get  all these custom websites and so on it's just the  

loom video or a video that you upload and you  host somewhere else it's got added complexity  

it does work really well I know lots of agencies  that do this this is the easiest solution though  

if you've got money this is money in money out  you upload your list you're done no fannying  

around you're gonna get return on investment if  you're just starting out you haven't got money I  

would recommend doing uh the manual solution okay  until you earn money to then put it into something  

like this or if you want it to be a little bit  more complex but you can drive the cost down a  

little bit more then you can go with a VA system  sweet okay let me quickly run you through what  

we're looking like on time let me quickly run you  through how you then implement this on instantly  

I've got a live call in our private community  in five minutes this is our private community  

of agency owners I cannot be late for that so  let me run you through now we use instantly dot  

AI this is our Outreach tool you can use limb  list you can use Smart leads instantly is what  

we use I'm not going to show you all my email  scripts right now got to keep some stuff back  

for the private Community I don't want you guys  call copying me and so my emails are diluted all  

you simply need to do is you've got your email hey  name blah blah blah blah blah call to action pitch  

etc etc all you're going to do is go insert  variables you're going to scroll down and  

you're going to have video HTML code okay so what  this is now going to do is on your import list of  

all of your leads that you have exported okay  from replica so you go on here and you click  

download there then all you do is you upload those  leads into instantly or your Outreach tool and you  

use this variable and what it then does is it  automatically takes that video and uploads a  

preview into the email and send it out to all  of the Outreach or all the leads that you've  

uploaded into your Outreach tool in fact let me  just quickly show you one of those uh emails okay  

so I've zoomed in the email so you can't see the  rest of it but this is what it looks like it's got  

a gif with a it's a video of their website showing  them that so they can have a preview before they  

click through and a call to action at the bottom  okay guys I hope you've enjoyed this one it's a  

big one I can't wait to see the results that you  get comment down below below and let me know just  

remember emails are foundational Outreach strategy  as part of all agencies every single agency out  

there should be using email but you need to  be using it as part of a solid multi-platform  

strategy if you want to learn more subscribe  to the channel and I'll see you all soon cheers