The Secret To Printing Money With LinkedIn

Summary

Jordan Ross, founder of a figure agency, shares a simple yet effective strategy to triple the number of booked calls from LinkedIn. By updating his profile with a focus on social proof, a clear call to action, and a services section featuring customer reviews, he managed to increase his monthly calls from 3-5 to 20-30. Ross emphasizes the importance of optimizing LinkedIn profiles for business growth and offers free consultation for those seeking assistance.

Takeaways

• 📈 Jordan Ross has tripled the number of booked calls from LinkedIn by implementing a simple change to his profile.
• 👤 Ross is the founder of a figure agency, a growth consultancy and portfolio company that has helped clients add over $200 million in annual revenue.
• 🔄 He experienced a decrease in booked calls due to an algorithm change on LinkedIn but pivoted to Twitter, where he successfully booked 80-100 calls a month.
• 🔄 After the shift back to LinkedIn, Ross managed to increase his monthly booked calls from 3-5 to 20-30 by making a single profile update.
• 🖼️ The profile update included a new banner and a change in his role description to better reflect his focus on working with agencies.
• 🔗 He removed his university affiliation to concentrate solely on his business and added a call to action button for booking consultations, which has been very effective.
• 📋 Ross added social proof to his profile, discussing the success of the agencies he works with and the revenue they generate.
• 📝 He emphasized the importance of optimizing the 'About' section of his profile with a clear message and a call to action for potential clients.
• 🌟 A new feature on LinkedIn as of July 2024 is the 'Services' section, which allows for social proof through customer reviews and ratings.
• 📝 Ross provided a step-by-step guide on how to add services and request reviews from clients to build social proof on LinkedIn.
• 🔑 The key takeaway is the significant impact of social proof and a clear call to action button on increasing the number of booked calls on LinkedIn.

Q & A

What was the primary change that Jordan Ross made to his LinkedIn profile to increase booked calls?

Jordan Ross updated his LinkedIn profile by changing his banner, role, and adding a 'Book a free consultation' button, which significantly increased his booked calls.

How did Jordan Ross' approach to LinkedIn change after the algorithm update in 2021?

After the 2021 algorithm update, Jordan Ross shifted his focus to Twitter where he was able to book 80-100 qualified calls a month, but he has since been able to increase his calls on LinkedIn as well.

What specific role did Jordan Ross change to on his LinkedIn profile?

Jordan Ross changed his role on LinkedIn to 'Chief Agency Officer' to narrow his focus towards agencies.

What new feature did LinkedIn introduce in July 2024 that Jordan Ross took advantage of?

LinkedIn introduced a 'Services' section in July 2024, which allows users to add social proof like customer reviews, which Jordan Ross utilized to enhance his profile.

How did Jordan Ross use the new 'Services' section on LinkedIn to boost his business?

Jordan Ross used the 'Services' section to add a thumbnail, a call to action for booking a call, and to highlight the problems his agency solves, thus providing more opportunities for scripting and call to actions.

What was the impact of adding a 'Book a free consultation' button on Jordan Ross' LinkedIn profile?

Adding the 'Book a free consultation' button resulted in approximately 20 qualified calls being booked in the last 45 to 60 business days, making it a significant change.

How did Jordan Ross encourage his clients to leave reviews on his LinkedIn profile?

Jordan Ross sent his clients a message with a link to leave a review, following up with them if they forgot, which helped him accumulate social proof in the form of star reviews.

What is the significance of the Hamptons membership mentioned by Jordan Ross in his LinkedIn profile?

Membership in the Hamptons signifies that Jordan Ross' business meets a minimum annual revenue requirement of one million dollars, providing social proof of his business's success.

How does Jordan Ross recommend optimizing LinkedIn content for better engagement?

Jordan Ross suggests posting content once a day and joining engagement groups on LinkedIn to improve content performance and engagement.

What additional resources does Jordan Ross offer to help businesses grow?

Jordan Ross offers a free consultation through his agency, a free school community with weekly calls and exclusive training videos, and access to a community of business growth enthusiasts.

Outlines

00:00

🚀 LinkedIn Profile Optimization for Increased Bookings

Jordan Ross, founder of a figure agency, shares a simple step that tripled his booked calls from LinkedIn in the last 30 days. He explains the importance of optimizing LinkedIn profiles for business, especially after an algorithm change that initially decreased his bookings. Ross details the changes he made to his profile, including updating his banner, narrowing his focus to 'Chief Agency Officer', removing his university, and adding a 'Book a Free Consultation' button which significantly boosted his bookings. He also emphasizes the addition of social proof, refining his messaging, and the introduction of a 'Services' section on LinkedIn as of July 2024, which allows for customer reviews and further social proof. Ross concludes by encouraging viewers to subscribe and engage with his content for business growth assistance.

05:01

🔗 Enhancing LinkedIn Profile with Services and Social Proof

In the second paragraph, Ross continues to discuss the enhancements he made to his LinkedIn profile. He talks about the new feature of including services and links in the job experience section, which allows for more engagement and social proof. Ross also mentions his plans to add more links and testimonials to strengthen his social proof. He briefly touches on his involvement with Hamptons, using it as another form of social proof due to its minimum annual revenue requirement. The paragraph concludes with Ross inviting viewers to subscribe, like the video, and join his free school community for one-on-one assistance and access to exclusive content to help grow their businesses.

Keywords

💡3x the amount of booked calls

This phrase refers to tripling the number of successful appointments or meetings arranged. In the video's context, it signifies a significant increase in productivity or business engagement through LinkedIn. The speaker claims to have achieved this by implementing a simple change to their LinkedIn strategy.

💡LinkedIn

LinkedIn is a professional networking platform. It is central to the video's theme as the speaker discusses leveraging the platform to increase business opportunities. The script mentions both a decrease and subsequent increase in the speaker's ability to book calls through LinkedIn.

💡Growth consultancy

A growth consultancy is a type of business that provides services to help other businesses grow, often through strategic planning and implementation. In this video, the speaker introduces themselves as the founder of a growth consultancy, indicating their expertise in business development.

💡Social proof

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of correct behavior. In the script, the speaker adds social proof to their LinkedIn profile to build trust and credibility, mentioning their agencies' jobs and revenue.

💡Profile update

Updating one's LinkedIn profile is a key action discussed in the video. The speaker details the changes made to their profile, such as updating the banner and role, which contributed to the increase in booked calls, emphasizing the importance of an optimized online presence for business purposes.

💡Call to action (CTA)

A call to action is a prompt designed to elicit a response, often used in marketing to guide potential customers towards a desired activity. In the video, the speaker highlights the addition of a 'book a free consultation' button on their LinkedIn profile as a highly effective CTA that has led to a significant number of qualified calls.

💡Algorithm change

An algorithm change refers to modifications made to the underlying rules that determine how content is displayed or ranked on a platform like LinkedIn. The speaker mentions such a change that initially decreased their booking ability, illustrating how platform algorithms can impact user engagement and business outcomes.

💡Optimized section

Optimizing a section refers to enhancing a part of a profile or webpage to perform better in terms of visibility, engagement, or conversion. The speaker mentions optimizing their 'About' section on LinkedIn, adding social proof and a tagline to make it more compelling and effective.

💡Services section

The services section on LinkedIn is a feature that allows users to showcase the services they offer. The speaker discusses the new feature, emphasizing its importance for displaying social proof and providing a direct way for potential clients to book calls, which is a critical aspect of their business growth strategy.

💡Tagline

A tagline is a brief phrase or slogan that encapsulates the brand message or mission of a company. The speaker includes their tagline 'build a dream and out of prison' in the 'About' section of their LinkedIn profile to convey their business philosophy and attract the right audience.

💡Free consultation

Offering a free consultation is a common business strategy to provide potential clients with an opportunity to understand the services offered without commitment. The speaker uses this as a诱饵 to attract clients, mentioning that it has resulted in a substantial increase in booked calls.

Highlights

In the last 30 days, the speaker has managed to triple the number of booked calls from LinkedIn with a single change.

The speaker, Jordan Ross, is the founder of a figure agency, a growth consultancy and portfolio company that has helped clients add over $200 million in annual revenue.

Jordan Ross experienced a decrease in booking calls on LinkedIn due to an algorithm change in 2021, which led to a shift in focus to Twitter.

After making changes to his LinkedIn profile, Jordan Ross was able to increase his booked calls from 3-5 to 20-30 per month.

The most impactful change was the addition of a 'Book a Free Consultation' button on the LinkedIn profile, which has booked around 20 qualified calls in 45-60 business days.

Updating the LinkedIn banner with a clear focus on the role as Chief Agency Officer and removing unnecessary information was part of the profile optimization.

Social proof was added to the profile, discussing the agency's jobs and revenue, to enhance credibility.

The 'About' section was edited to include a clear call to action and a tagline to attract potential clients.

LinkedIn introduced a new 'Services' section in July 2024, allowing for social proof in the form of customer reviews.

The speaker provides a step-by-step guide on how to launch the new 'Services' section and gather customer reviews for social proof.

The importance of having a high number of positive reviews from different clients to stand out in the market is emphasized.

The speaker has adjusted the 'Feature' section of his profile to include an agency audit and updated testimonials.

A video overview of the operating model is included to explain why the agency's approach works and why clients should engage.

Posting content daily on LinkedIn, even if it doesn't perform well, is part of the speaker's strategy.

Engagement groups on LinkedIn are recommended for optimization and joining to increase visibility.

The new feature on LinkedIn allows for including services and links in the experience section for more engagement.

The speaker is part of Hampton, a group with a minimum annual revenue requirement, which serves as additional social proof.

The overall change in the LinkedIn profile led to a significant increase in booked calls, demonstrating the effectiveness of the strategy.

The speaker offers assistance for business growth through a free consultation or a community with exclusive content and support.

Transcripts

last 30 days I've been able to 3x the

amount of booked calls I have been

getting from LinkedIn in just one simple

step that one step could change your

business in this calendar year and

making you way more money so you must

watch this video if you are doing

business on LinkedIn or even considering

it now for those of you that don't know

me my name is Jordan Ross I'm the

founder of a figure agency we're a

growth consultancy and a portfolio

company that works with agencies we've

worked with over 800 helping our clients

add over $200 million in annual revenue

and we're also doing over eight figures

in our own portfolio I'm going to walk

you through the one change and I'm going

to show you exactly what I did to start

3 exing my book calls to give you some

context before I pull this up back in

2021 I was booking about 20 or 30 calls

a month on LinkedIn and there was an

algorithm change that drastically

decreased my ability to book calls and

Twitter started to go crazy for me I was

able to book 80 90 100 qualified book

calls a month on that platform so I

diverted all my attention to that

platform but things have changed I'm now

able to book more calls on LinkedIn and

it's not significant but I'm able to

book 20 to 30 calls now on LinkedIn when

a few months ago I was only able to book

three to five and I've only had to

change one thing that one thing is my

profile and I'm going to show you

exactly what I did now as you can see

here this is my profile and I'm going to

walk you step by step every single

change I made now first and foremost I

updated my banner having a great Banner

everyone knows you need that I changed

my role Chief agency officer I obviously

work with agencies so I'm narrowing my

focus I removed the university I went to

and I'm just focusing on my business CU

if you click this it does go to my

business I added more social proof right

I talked about our agencies the jobs and

the revenue that we're doing the biggest

most impactful thing is book a free

consultation here this one button has

booked us probably about 20 qualified

calls in the last 45 to 60 business days

so this one button is enormous

continuing on my about section has been

edited and I'm about to show you the

most important section but the thing

that I did in here this is pretty much

the same thing I just optimized this

section if you want to remove yourself

from the day-to-day operation execute

projects consistently retain clients

longer generate more revenue and message

me here I added social proof which I

didn't have and I also added my tagline

build a dream and out of prison so as

I've improved and learned more about my

ICP and my messaging I've improved my

script and my copy on my profile cuz

this is a landing page now here's the

new feature as of July of 2024 you could

see here I'm recording this on July 25th

now the really cool thing is that

there's a Services section so this is

supposed to be a thumbnail this is I

need to get a better thumbnail here you

could still see this is super new but

similar to Google my business LinkedIn

now has social proof like reviews from

your customers social proof out of five

stars 15 reviews when you first launch

this you could only do 20 reviews at a

time and I'm going to show you exactly

how to launch this from here on out in

here there's more opportunity for

scripting and call the actions right

here's a way to book a call I narrow

focus on here are the five problems that

that you might be facing that we solve I

need to update this this could be a

thumbnail for social proof or call to

action or something the way you add this

just to show you if you're unsure how to

add this you go to add profile section

on your profile you go to add services

and there you go you have the services

section if you already launched the

services section and you need to get

your clients and customers to review you

so you can get social proof here's how

you do it you go to the services section

page you go to review status and this is

where you could see I shout out to my

clients that are pending they're all

great you should all hire them you could

see here I have client pending statuses

so what you would have if you had all of

your invites or a few invites up here

there would be a search bar that you

could just type in your client's name to

send them a message now when you send

them they're only going to get a

notification in the notification section

so what's really important for you is

you send them this and then you send

them a message so you could see here

this message will give them a link to

leave a review so that's super easy and

then you could follow up with them if

they forget this is so so critical

because I'm about to have 25 star

reviews from 20 different clients and no

one's doing this yet in the summer of

2024 so by the time you see this this

might be coming along but maybe not even

so that was the biggest change I made in

my profile from a social proof

perspective the call to action button is

still the biggest most important thing

from here we have a few more things I've

adjusted I've narrowed down my focus on

what my feature section includes which

is an agency audit that's always been

there I've updated this to my

testimonials page so this will go to my

website and you're going to click and

see so many testimonials and the third

thing that I have is a video this video

gives an overview of our operating model

and why this works so this is basically

an overview of what we do why it works

and why you should work with us now to

continue on as you can see here right

I'm posting content once a day but my

content doesn't even perform that well

this is 1 hour ago so this is still new

you could optimize this and there are

engagement groups I do recommend you

join them I'm about to sign up for one

and the final final sections of like the

few things I made what's a new feature

on LinkedIn is when you go to your

experience section and you go to your

job enroll you could include what

services your business is offering and

you could start to include links and

testimonials so I'm probably going to

come in here and just start dropping

more links for people to engage in my

social proof why wouldn't I right if

you're a part of anything cool like

Hampton Hampton's requirements you have

to be doing a million dollars in minimum

annual revenue so that's some social

proof but that's it so that is

everything on LinkedIn that I've changed

and this one change enabled me to be

doing 20 30 calls a month when I was

only doing like 3 to five so I 3x from 3

to 15 but even in the last 7 to 15 days

our calls are just keep going up and up

and up that is all you need to do now if

you're looking for help to grow your

business and this added value to you

make sure you click that subscribe

button like this video and if you want

assistance in helping your company grow

either book a call with my Agency for a

free consultation or join my free school

Community where we are going to help you

one-on-one with hundreds of other

members that are trying to grow their

business you're going to get access to

weekly calls you're going to get access

to hundreds of free training videos that

are exclusive content and you're going

to get access to us and a community of

people that are here to help you grow

thank you