Aprenda as diferenças entre Perfil, Conta de Anúncio e Business Manager | Bruno Lunardi

Appmax

8 Feb 202306:11

Summary

TLDRThe transcript explains key concepts related to Facebook advertising using Business Manager (BM) and ad accounts. It highlights the differences between personal ad accounts and BM accounts, the benefits of purchasing a pre-made BM, and strategies to avoid account blockages. The speaker provides tips on managing multiple ad accounts, transferring personal ad accounts into BM for better control, and ensuring backup profiles are linked to BM. They emphasize the importance of diversifying ad accounts across different BMs to mitigate risks of account suspension or blocking.

Takeaways

😀 You don't need to buy a Business Manager (BM); it's optional, but useful for more professional advertising.
🤔 Facebook profiles are needed to create advertising accounts, which some agencies provide without using hacked or fake profiles.
🛠️ With one Facebook profile, you can create two BMs, and each BM can hold multiple ad accounts, usually up to three per BM.
💼 It's possible to buy ready-to-use BMs that come pre-set with ad accounts, allowing quick setup and ad launches.
🔒 Personal ad accounts have a higher durability and often perform better, especially in product testing.
💡 After making the first payment on a personal ad account, you can transfer it to a BM, and a new personal ad account will be generated automatically.
🚫 If your BM gets blocked, all ad accounts within it may also be blocked. Hence, it’s important to have multiple BMs.
🔑 If your profile is blocked but not the BM or ad account, ads will keep running, but you won’t be able to modify them.
👥 Always assign multiple profiles to a BM. If one profile gets blocked, another can still manage the ads.
📈 Transferring BMs to multiple profiles ensures smoother ad management, especially in case of profile blocks.

Q & A

What is the difference between a personal ad account and a Business Manager (BM) account?
-A personal ad account is tied directly to a user's Facebook profile, while a Business Manager (BM) account allows more professional ad management. BM accounts can have multiple ad accounts and provide more structure for businesses managing several ad campaigns.
Do you need to buy a Business Manager account to run ads?
-No, it's not necessary to buy a Business Manager account. You can use a personal ad account, but BM accounts offer more flexibility, such as the ability to manage multiple ad accounts.
How many Business Manager accounts can you create within a single Facebook profile?
-You can create up to two Business Manager (BM) accounts within a single Facebook profile.
How many ad accounts can you create within a single Business Manager account?
-Typically, you can create up to three ad accounts within a single Business Manager (BM) account.
Why do some advertisers prefer to buy a pre-made Business Manager (BM) account?
-Some advertisers prefer to buy pre-made BM accounts because they often come ready with multiple ad accounts, making it easier to start running ads immediately without setting up everything from scratch.
What is the advantage of running ads through a personal ad account?
-Personal ad accounts tend to have better durability and are often used for product testing. After the first charge, these personal accounts can be added to a BM for more robust management.
What should you do if your profile gets blocked but you still have active ads?
-If your profile gets blocked, your BM and ad accounts remain active, but you won’t be able to modify campaigns. To avoid losing control of your ads, it’s important to have multiple profiles managing the BM.
What happens if a Business Manager (BM) account is blocked?
-If a BM account is blocked, all the ad accounts under that BM are also blocked, which is why many advertisers recommend having multiple BM accounts to minimize risk.
Can you continue running ads if your Facebook profile is blocked?
-Yes, you can continue running ads if your Facebook profile is blocked, but you won’t be able to make changes to the campaigns unless you have another profile managing the BM.
Why is it important to have multiple profiles managing a Business Manager (BM)?
-Having multiple profiles managing a BM is important because if one profile is blocked, you can still access and manage the BM with the other profiles, ensuring you don’t lose control over your ads.

Outlines

00:00

💼 Understanding Facebook Profiles and Business Manager (BM)

This paragraph discusses the distinctions between a Facebook profile, ad accounts, and Business Manager (BM). It explains that users need a Facebook profile to create ad accounts, and some businesses create profiles specifically for advertising purposes. The BM allows for more professional ad management and can house multiple ad accounts, offering scalability and flexibility. The paragraph also touches on the benefits of buying a pre-made BM, which can come with several ad accounts, making the process smoother for advertisers who wish to run campaigns immediately.

05:01

🛠️ Managing Ad Accounts and Overcoming Blocks

This section details strategies for managing ad accounts within BM, particularly in cases where accounts face restrictions or blocks. The author recommends linking personal ad accounts to BM after the first charge is made to generate new accounts automatically. It highlights how ad accounts within BM are more resistant to blocks, and users can add multiple profiles to BM to ensure access to ad accounts even if one profile is blocked. However, a BM block affects all linked ad accounts, making it crucial to have backup BMs.

Mindmap

Keywords

💡BM (Business Manager)

BM stands for Business Manager, a tool provided by Facebook to manage business assets like pages, ad accounts, and more. In the video, it is highlighted as a platform where one can manage advertisements more professionally, create multiple ad accounts, and control advertising strategies. The speaker emphasizes using BM for better control and scalability, especially when handling multiple advertising campaigns.

💡Profile

A Facebook profile is the personal account of a user. In the context of the video, a profile is necessary to create ad accounts and manage them. The speaker discusses the importance of having multiple profiles linked to a BM to avoid disruptions in case of profile blocks. This approach ensures continuity in ad management even if one profile is blocked.

💡Ad Account

An ad account is a dedicated space within Facebook where ads are created, managed, and analyzed. The video explains that each Facebook profile comes with a personal ad account by default. Additionally, within a BM, one can create multiple ad accounts, which is crucial for testing and managing different campaigns. The speaker recommends transferring personal ad accounts to BM for better performance and management.

💡Blocking

Blocking refers to the restriction or limitation imposed by Facebook on a profile, BM, or ad account. In the video, blocking is a critical concern for advertisers, as it can halt advertising activities. The speaker shares strategies to minimize the impact of blocks, such as having multiple profiles and BMs to continue advertising operations smoothly if one account faces restrictions.

💡Purchasing BM

Purchasing BM refers to buying a pre-set or ready-made Business Manager account from external sources. The video mentions that some advertisers prefer to buy BMs to avoid the time-consuming process of setting up and warming up new BMs. These pre-purchased BMs often come with multiple ad accounts and can be quickly integrated into the user's profile for immediate use.

💡Personal Ad Account

A personal ad account is the default advertising account associated with a user's Facebook profile. The video suggests that personal ad accounts have better durability and resilience compared to those created within BM. The speaker often uses personal ad accounts for product testing before integrating them into BM for more extensive campaigns, especially after the first successful billing.

💡Durability

Durability in the context of the video refers to the lifespan and resilience of ad accounts against blocks or restrictions. The speaker notes that personal ad accounts tend to have greater durability compared to BM ad accounts. By using durable accounts, advertisers can maintain consistent advertising activities without frequent interruptions.

💡Account Creation

Account creation involves setting up new profiles, ad accounts, and BMs. The video describes the process of creating these accounts strategically, including creating up to two BMs within a single profile and adding multiple ad accounts under each BM. It also emphasizes using a systematic approach to avoid blocks and maintain multiple backup options.

💡Identity Confirmation

Identity confirmation is a process by which Facebook verifies the identity of a user managing ad accounts or BMs. The video discusses the importance of this step in case of profile blocks. If Facebook requests identity confirmation and the user cannot verify, they may lose control over the ad accounts. Therefore, having multiple profiles linked to a BM is advised to maintain access.

💡Budget Limits

Budget limits refer to the maximum amount that can be spent on advertising within an ad account. The video mentions that personal ad accounts have a daily budget limit of $250, which can be sufficient for initial advertising efforts. By purchasing or creating additional BMs and ad accounts, advertisers can manage larger budgets and scale their campaigns effectively.

Highlights

BM (Business Manager) is essential for managing ads in a professional manner.

Each Facebook profile can create two Business Managers (BM), and within each BM, three ad accounts can be created.

Personal ad accounts linked to a profile are more durable and often used for product testing.

After the first charge on a personal ad account, it can be transferred to a BM, unlocking a new personal ad account automatically.

The speaker recommends having multiple BMs to prevent full ad account loss when a BM gets blocked.

Blocking of a profile doesn't necessarily block the associated ad accounts or BMs; ads can still run.

To avoid losing control over ads, it's advised to have more than one profile connected to a BM.

If a profile gets blocked, ad campaigns can still be managed using another connected profile.

Purchasing ready-to-use BMs is common and allows for quick setup without creating from scratch.

When using a purchased BM, it's important to transfer it to multiple profiles for security.

The durability of personal ad accounts is higher than BMs, making them more resilient to blocking.

After the first billing of an ad account, transferring it to BM generates a new personal ad account for further use.

Blocking a BM results in the blocking of all associated ad accounts, so having multiple BMs is key to avoiding complete loss.

Profiles blocked at the identity confirmation stage can still run ads but cannot modify or create new campaigns.

Multiple profiles in a BM provide flexibility if one profile faces a block, allowing others to maintain full functionality.