SEO Last Month October 2023 | Latest Updates From Google Search, Google Ads, and Bing in Hindi

Summary

In November 2023's SEO update, Amit Tiwari highlights significant developments: Twitter's partnership with Google Ads for ad display, Meta's introduction of AI features in ad platforms to save time, Google's spam update targeting non-English languages, and the Broadcore Update causing confusion. Google Analytics' Data Reduction feature and Meta's Instagram ad innovations are also discussed. Google Ads launches Demand Gen ads and Data Manager, while Google stops showing indented search results. Accessibility features in Google Maps and Search are improved, and structured data for paywalled content is introduced. Microsoft relaunches PubCenter to compete with Google AdSense, and Google completes mobile-first indexing.

Takeaways

• 🚀 SEO has become even more dynamic with AI, leading to frequent updates and changes.
• 📅 The 'SEO Last Month' series provides a monthly roundup of SEO news and updates in a concise 10-minute format.
• 🤝 Twitter partnered with Google Ads, allowing ads from Google Ads display campaigns to appear on Twitter, aiming to boost ad revenue for Twitter and user engagement for Google.
• 🧠 Meta and Facebook introduced AI features in their ads platform to automate background generation, image enlargement, and ad text creation, saving advertisers time.
• 🇮🇳 Google rolled out a Spam Update in October, specifically targeting non-English languages like Hindi, Chinese, Indonesian, Turkish, and Vietnamese to combat spam content.
• 📊 Google Analytics introduced 'Data Reduction' to help users remove personally identifiable information (PII) from collected data, enhancing privacy and compliance.
• 📈 Instagram and Facebook announced new ad formats like Collection Ads, Multi-Destination Reel Carousel Ads, and the Swipe Left function to improve user engagement with ads.
• 🌐 Google Ads launched Demand Gen ads globally, an AI-based ad type designed to compete with social media ads, promising lower CPA and higher conversion rates.
• 🔧 Google Ads introduced 'Data Manager' to streamline data access management from a single interface, preparing for a future with reduced reliance on third-party cookies.
• 🛠️ Google made several accessibility-related announcements to improve the experience for disabled users across Google Maps, Search, and other products, including new business attributes and routing options.
• 📱 Google confirmed that it has completed the transition to mobile-first indexing, crawling all websites with a smartphone bot, marking a significant shift in SEO practices.

Q & A

What significant change has AI brought to the field of SEO?

AI has made SEO an even faster-changing field, with frequent updates and new announcements that require constant attention and understanding.

Why did Twitter announce a partnership with Google Ads?

Twitter is seeking to increase its ad revenue, which has been impacted by Elon Musk's actions, and Google aims to gain a large group of active users to enhance their display ads.

What are the three AI features announced by Meta and Facebook for their ads platform?

The features include the ability to generate ad graphics backgrounds with AI, expand small images, and have AI assist in writing ad text.

What was the purpose of Google's October Spam Update?

The update targeted non-English languages like Hindi, Chinese, Indonesian, Turkish, and Vietnamese to combat spam and improve search quality in these languages.

What is the Broadcore Update announced by Google, and why was it confusing for webmasters?

Google's Broadcore Update is a general algorithm update, but it was confusing because it was rolled out alongside the Spam Update, leading to uncertainty about which update affected their websites.

What is the Data Reduction feature in Google Analytics, and how does it help users?

Data Reduction allows users to remove personally identifiable information such as email IDs and names from their Google Analytics data, preventing the unwanted collection of such data.

What new ad features did Meta and Facebook announce for Instagram and Reels?

The new features include Collection Ads for exploring more products, Multi-Destination Reel Carousel Ads for linking to multiple pages, and the Swipe Left Function to visit ad landing pages.

How does Google's Demand Gen type ads differ from Discovery campaigns, and where will they be shown?

Demand Gen ads are AI-based and include YouTube videos and shots, not just images and carousels. They will be shown on YouTube, Google Discover, and Gmail.

What is the Data Manager feature in Google Ads, and why is it important for the future?

Data Manager allows users to manage all data access from a single window, which will be crucial as third-party cookies become obsolete, enabling the management and use of first-party data.

Why did Google stop showing indented search results from SERP?

Google believes that in the era of continuous scrolling, the value of indented results has diminished, and they are focusing on a cleaner, more streamlined search experience.

What accessibility-related announcements did Google make to assist disabled users?

Google introduced features like 'Disabled Owned' business attribute, wheelchair-friendly routes in Google Maps, sign and board reading for the blind using Google Lens, customizable routes for disabled users, and magnification features for pixel users.