TGP Events: Aggressive Marketing Standards For Your Business with Chelsea Rodriguez

Summary

In this sales-focused transcript, Chelsea Rodriguez emphasizes the importance of aggressive marketing and investing in relationships with customers. She outlines her comprehensive marketing strategy for state fairs, including text and email campaigns, postcard mailings, and ticket giveaways. Chelsea also discusses the positive impact of marketing on sales, sharing her personal success stories and advocating for a generous approach to donations and customer engagement.

Takeaways

• 💰 **Investment in Relationships**: Chelsea emphasizes the importance of investing effort, time, and money into customer relationships to build a strong foundation for business growth.
• 📈 **Aggressive Marketing Strategy**: She outlines an aggressive marketing approach, including text messages, emails, postcards, and ticket giveaways, to engage with customers and boost sales.
• 🌟 **Value Over Sales**: Chelsea stresses the significance of providing value to customers, rather than just focusing on making sales, to foster long-term relationships.
• 📆 **Strategic Timing**: She discusses the strategic timing of marketing efforts, such as sending texts between 2-6 PM for better engagement and open rates.
• 💌 **Personalization in Marketing**: Chelsea highlights the use of personalized marketing materials, like Texas-shaped sequins and handwritten thank you cards, to make customers feel special.
• 🎟️ **Ticketing Strategy**: She shares her strategy of sending fair tickets to customers, with a change from single to double tickets per household to increase the chance of visits.
• 📊 **Data-Driven Decisions**: Chelsea's marketing decisions are data-driven, with a focus on maximizing the return on investment (ROI) from marketing activities.
• 📝 **Follow-Up and Consistency**: She underscores the importance of consistent follow-up with customers, including using a 'Hit List' to track and engage with potential leads.
• 🔄 **Reciprocity in Donations**: Chelsea discusses the positive impact of generously donating to customer events, which often leads to increased loyalty and sales.
• 📈 **Proof of Concept**: She shares her personal sales records, demonstrating how aggressive marketing and relationship building have positively impacted her sales results.

Q & A

Why does Chelsea believe it's important to invest in relationships with customers?

Chelsea believes investing in relationships is crucial because it fosters a two-way street where effort, time, and money are invested, leading to stronger bonds and more genuine connections. This approach contrasts with a one-sided, transactional relationship, enhancing customer loyalty and satisfaction.

How does Chelsea differentiate between customers and clients?

Customers are individuals who approach Chelsea primarily to purchase a product or service, while clients engage with her for her expertise and solutions to their specific needs or problems. Chelsea aims to transform customers into clients for life by nurturing and valuing these relationships.

What is Chelsea's strategy for aggressive marketing during the state fairs?

Chelsea's aggressive marketing strategy includes sending personalized text messages, emails, and postcards to her customers. She also plans to give out double tickets per household to encourage referrals and is considering unique touches like Texas-shaped sequins to make her marketing stand out.

Why is Chelsea investing more in marketing despite having a baby and a potential decrease in sales?

Chelsea is investing more in marketing because she believes in the value of her customers and sees marketing as an investment rather than an expense. She is strategic about her marketing efforts, aiming to maximize returns and build long-term relationships with her clients.

How does Chelsea plan to use text messaging as part of her marketing strategy?

Chelsea plans to send text messages to her customers in Oklahoma and Texas, strategically timing the messages between 2 and 6:00 p.m. for better engagement. She will send one text before the fair opens and another halfway through the fair to remind customers to visit her booth.

What is Chelsea's approach to email marketing during the state fair?

Chelsea will send three emails to her customers: one at the beginning of the fair, one in the middle, and one going into the last weekend. This approach keeps her business at the forefront of her customers' minds throughout the event.

Why is Chelsea choosing to skip voice drop marketing this year?

Chelsea is skipping voice drop marketing this year to test its impact on her sales. She plans to allocate the budget to other marketing efforts, such as providing more tickets to her customers, and will monitor the results to inform her strategy for future fairs.

How does Chelsea plan to handle follow-up with potential customers after the fair?

Chelsea will create a 'Hit List' spreadsheet to organize and follow up with hot leads from the fair. She will use her days off to make follow-up calls, ensuring she capitalizes on the interest generated during the event.

What is the significance of Chelsea's approach to donating to customer events?

By generously donating to customer events, Chelsea builds goodwill and strengthens relationships. This approach often results in increased loyalty and referrals from those customers, as they feel valued and are more likely to engage with her business.

How does Chelsea measure the success of her marketing efforts?

Chelsea measures the success of her marketing efforts by tracking sales results, particularly focusing on repeat business from past customers. Her strategy aims to maximize the return on investment from her marketing activities, as evidenced by her record-breaking sales days.