Value of partnering with Microsoft

Microsoft Americas Partner Community

12 May 202001:51

Summary

TLDRThe speaker emphasizes the pivotal role of Microsoft's ecosystem in their company's success, highlighting the significant growth facilitated through the partnership. They credit Microsoft's tools and programs as core to their business expansion, with a 200% increase in FY19 ACR numbers and a 250% increase projected for the current fiscal year. The speaker advises new partners to achieve Microsoft Gold Competency for its benefits and to align with Microsoft's strategies. They also encourage community engagement, sharing business stories, and participating in Microsoft events to leverage the wealth of opportunities within the ecosystem.

Takeaways

🤝 The partnership with Microsoft has been instrumental in the speaker's success, suggesting the value of such collaborations.
🌟 Being part of the Microsoft ecosystem has facilitated significant business growth for Nintex.
📈 Workspot achieved a 200% increase in FY19 ACR numbers, attributing this success to the Microsoft partnership.
🚀 The speaker anticipates a 250% increase in the current fiscal year, highlighting the ongoing impact of the partnership.
🏆 Microsoft serves as a competitive differentiator in a horizontal market, underlining its strategic importance.
🏅 Advice is given to achieve Microsoft Gold Competency for new partners, emphasizing its worth and benefits.
💼 The speaker emphasizes the importance of aligning with Microsoft's strategies to be successful in the market.
🗣️ Engaging with the Microsoft community and sharing business stories is recommended to foster connections.
📰 Monitoring and participating in Microsoft's social media and blogs is part of the speaker's strategy.
📢 Plans for joint press releases, webinars, and attendance at Microsoft events are mentioned to strengthen the partnership.

Q & A

What is the significance of the partnership with Microsoft according to the speaker?
-The partnership with Microsoft is crucial as it has provided a roadmap to success and enabled significant business growth for the speaker's organization.
How has the Microsoft ecosystem contributed to the growth of Nintex?
-The Microsoft ecosystem has been instrumental in Nintex's expansion, to the extent that Nintex would not exist without the partnership.
What specific impact did the partnership have on Workspot's fiscal year 19 ACR numbers?
-The partnership with Microsoft allowed Workspot to achieve a 200 percent increase in their FY 19 ACR numbers.
What is the expected increase in ACR numbers for the current fiscal year according to the speaker?
-The speaker expects a 250 percent increase in ACR numbers for the current fiscal year.
Why is Microsoft considered a competitive differentiator in the market space mentioned by the speaker?
-Microsoft is seen as a competitive differentiator because the market space is very horizontal, and Microsoft provides a unique advantage in this competitive landscape.
What advice does the speaker give to new partners regarding Microsoft Gold Competency?
-The speaker advises new partners to achieve Microsoft Gold Competency as soon as possible, emphasizing that the benefits outweigh the costs.
How does being a Microsoft Gold Partner benefit a business according to the speaker?
-Being a Microsoft Gold Partner is beneficial as it provides a competitive edge when selling to customers and is considered totally worth the investment.
What opportunities does the Microsoft ecosystem present to organizations, as per the speaker?
-The Microsoft ecosystem presents a wealth of opportunities for any organization, including access to a wide range of tools and programs for business growth.
Why is it important for partners to align with Microsoft's strategies, according to the speaker?
-Aligning with Microsoft's strategies is important because it ensures that partners are in lockstep with Microsoft's strategic focus, which is crucial for joint market efforts.
What actions does the speaker suggest partners take to engage with the Microsoft community?
-The speaker suggests that partners should get involved in their community, engage with Microsoft and other partners, share their business stories, monitor and participate in Microsoft's social media, and plan joint activities like press releases, webinars, and attending Microsoft events.
What is the speaker's ultimate goal in their partnership with Microsoft?
-The speaker's ultimate goal is to bring the best solutions to their customers by leveraging the partnership with Microsoft and engaging with the broader Microsoft community.

Outlines

00:00

🤝 The Power of Partnership with Microsoft

The speaker emphasizes the significant role Microsoft has played in their company's success, highlighting the growth and expansion facilitated by the partnership. They mention that without Microsoft, their company, Nintex, would not exist. The partnership has enabled a 200 percent increase in annual recurring revenue in FY19, with an expected 250 percent increase in the current fiscal year. The speaker advises new partners to achieve Microsoft Gold Competency for its numerous benefits and to align with Microsoft's strategies for a successful market approach. They also stress the importance of community involvement, engaging with Microsoft and other partners, and leveraging the Microsoft partner network.

Mindmap

Keywords

💡Microsoft Ecosystem

The Microsoft Ecosystem refers to the comprehensive collection of Microsoft's products, services, and partnerships that work together to provide a unified and integrated experience for users. In the video, the speaker emphasizes the importance of being part of this ecosystem for their business growth, highlighting how it has been crucial for the success of their company, Nintex.

💡Partnership

Partnership in this context denotes a collaborative relationship between two entities, where they work together to achieve common goals. The speaker discusses their partnership with Microsoft, which has provided a roadmap for success and has been instrumental in the expansion of their business.

💡Growth

Growth in the video refers to the expansion and development of a business. The speaker mentions that their partnership with Microsoft has allowed for significant growth, with a 200 percent increase in their FY 19 ACR numbers, and an expected 250 percent increase in the current fiscal year.

💡Competitive Differentiator

A competitive differentiator is a unique feature or advantage that sets a company apart from its competitors. The speaker states that Microsoft is their competitive differentiator, meaning that their association with Microsoft gives them an edge in the market.

💡Gold Competency

Gold Competency is a level of achievement within the Microsoft Partner Network that signifies a higher level of commitment and capability. The speaker advises new partners to attain this status for its benefits, which include enhanced credibility and access to resources that can aid in selling to customers.

💡Microsoft Partner Network

The Microsoft Partner Network is a program that connects Microsoft with businesses that deliver Microsoft's products and services. The speaker mentions leveraging everything in the Microsoft Partner Network to grow their business, indicating the extensive resources and opportunities available to partners.

💡Strategic Focus

Strategic focus refers to the key areas or initiatives that a company prioritizes in its business strategy. The speaker advises partners to align with Microsoft's strategic focus and strategies to ensure that their efforts are in lockstep with Microsoft's, which can lead to more effective market approaches.

💡Community Engagement

Community engagement involves actively participating in and contributing to a community, often for mutual benefit. The speaker suggests getting involved in the Microsoft community, engaging with other partners, and sharing business stories, which can lead to collaborative opportunities and knowledge sharing.

💡Joint Activities

Joint activities are collaborative efforts between two or more parties to achieve a common goal. The speaker mentions plans for joint press releases, webinars, and attendance at Microsoft events as part of their strategy to work closely with Microsoft and reach more customers.

💡Customer-Centric

Being customer-centric means prioritizing the needs and satisfaction of customers in business decisions and operations. The speaker expresses a desire to bring the best to their customers, indicating a customer-centric approach that is integral to their business philosophy.

Highlights

Partnership with Microsoft has been a roadmap to success.

Microsoft ecosystem enables business expansion and growth for Nintex.

Microsoft tools and programs are core to the business growth.

Workspot achieved a 200% increase in FY19 ACR numbers with Microsoft's help.

A 250% increase is expected in the current fiscal year.

Microsoft is a competitive differentiator in a horizontal market.

Advice for new partners is to achieve Microsoft Gold Competency.

Benefits of Microsoft Gold Competency outweigh the costs.

Being a Gold Microsoft Partner is invaluable for business.

Microsoft ecosystem offers a wealth of opportunities for organizations.

Aligning with Microsoft's strategies is crucial for market success.

Engaging with the Microsoft community and partners is recommended.

Monitoring and participating in Microsoft's social media is beneficial.

Joint press releases and webinars are part of the partnership strategy.

Attending Microsoft events is important for business growth.

The partnership aims to bring the best solutions to customers.