Value of partnering with Microsoft

Summary

The speaker emphasizes the pivotal role of Microsoft's ecosystem in their company's success, highlighting the significant growth facilitated through the partnership. They credit Microsoft's tools and programs as core to their business expansion, with a 200% increase in FY19 ACR numbers and a 250% increase projected for the current fiscal year. The speaker advises new partners to achieve Microsoft Gold Competency for its benefits and to align with Microsoft's strategies. They also encourage community engagement, sharing business stories, and participating in Microsoft events to leverage the wealth of opportunities within the ecosystem.

Takeaways

• 🤝 The partnership with Microsoft has been instrumental in the speaker's success, suggesting the value of such collaborations.
• 🌟 Being part of the Microsoft ecosystem has facilitated significant business growth for Nintex.
• 📈 Workspot achieved a 200% increase in FY19 ACR numbers, attributing this success to the Microsoft partnership.
• 🚀 The speaker anticipates a 250% increase in the current fiscal year, highlighting the ongoing impact of the partnership.
• 🏆 Microsoft serves as a competitive differentiator in a horizontal market, underlining its strategic importance.
• 🏅 Advice is given to achieve Microsoft Gold Competency for new partners, emphasizing its worth and benefits.
• 💼 The speaker emphasizes the importance of aligning with Microsoft's strategies to be successful in the market.
• 🗣️ Engaging with the Microsoft community and sharing business stories is recommended to foster connections.
• 📰 Monitoring and participating in Microsoft's social media and blogs is part of the speaker's strategy.
• 📢 Plans for joint press releases, webinars, and attendance at Microsoft events are mentioned to strengthen the partnership.

Q & A

What is the significance of the partnership with Microsoft according to the speaker?

The partnership with Microsoft is crucial as it has provided a roadmap to success and enabled significant business growth for the speaker's organization.

How has the Microsoft ecosystem contributed to the growth of Nintex?

The Microsoft ecosystem has been instrumental in Nintex's expansion, to the extent that Nintex would not exist without the partnership.

What specific impact did the partnership have on Workspot's fiscal year 19 ACR numbers?

The partnership with Microsoft allowed Workspot to achieve a 200 percent increase in their FY 19 ACR numbers.

What is the expected increase in ACR numbers for the current fiscal year according to the speaker?

The speaker expects a 250 percent increase in ACR numbers for the current fiscal year.

Why is Microsoft considered a competitive differentiator in the market space mentioned by the speaker?

Microsoft is seen as a competitive differentiator because the market space is very horizontal, and Microsoft provides a unique advantage in this competitive landscape.

What advice does the speaker give to new partners regarding Microsoft Gold Competency?

The speaker advises new partners to achieve Microsoft Gold Competency as soon as possible, emphasizing that the benefits outweigh the costs.

How does being a Microsoft Gold Partner benefit a business according to the speaker?

Being a Microsoft Gold Partner is beneficial as it provides a competitive edge when selling to customers and is considered totally worth the investment.

What opportunities does the Microsoft ecosystem present to organizations, as per the speaker?

The Microsoft ecosystem presents a wealth of opportunities for any organization, including access to a wide range of tools and programs for business growth.

Why is it important for partners to align with Microsoft's strategies, according to the speaker?

Aligning with Microsoft's strategies is important because it ensures that partners are in lockstep with Microsoft's strategic focus, which is crucial for joint market efforts.

What actions does the speaker suggest partners take to engage with the Microsoft community?

The speaker suggests that partners should get involved in their community, engage with Microsoft and other partners, share their business stories, monitor and participate in Microsoft's social media, and plan joint activities like press releases, webinars, and attending Microsoft events.

What is the speaker's ultimate goal in their partnership with Microsoft?

The speaker's ultimate goal is to bring the best solutions to their customers by leveraging the partnership with Microsoft and engaging with the broader Microsoft community.