We need to talk about Concord.
Summary
TLDRThe video script addresses the underwhelming reception of 'Concord,' a video game by first-time developer Firewalk Studios, published by Sony. The speaker, a seasoned industry professional, criticizes the game's heavy focus on identity politics and lack of unique traits, which have alienated gamers. They advise Firewalk Studios and Sony to acknowledge their mistakes, prioritize customer experience, and innovate rather than replicate existing games. The speaker also encourages gamers to voice their preferences to shape the future of the gaming industry.
Takeaways
- đšâđ» The speaker is a full-time game developer with a background in various industries, including public relations and brand management.
- đź 'Concord' is a video game developed by first-time developer Firewalk Studios and published by Sony, known for their electronic entertainment devices like the Walkman.
- đ Concord's development took 8 years and reportedly cost Sony around $100 million, highlighting the scale of the project for a first-time developer.
- đ The game's launch saw low numbers and largely negative customer reactions, underperforming in a competitive genre of online multiplayer hero shooters.
- đŹ The game's focus on identity politics and the use of pronouns in character selection received negative feedback from players.
- đ The speaker criticizes the developers for disregarding audience feedback and pushing their vision without considering customer preferences.
- đ« The speaker advises Firewalk Studios to accept their approach was wrong and that focusing on identity politics is not well-received by gamers.
- đĄ The speaker emphasizes that good games are not made by identity politics or diversity alone but by creating engaging and unique experiences.
- đ The speaker calls on the game industry to innovate and not just replicate past successes, stating that gamers want new and interesting experiences.
- đ€ Sony is urged to treat its audience as equals, listen to their feedback, and rebuild its team with professionals who understand modern customer expectations.
- đŁïž The speaker encourages gamers to voice their opinions constructively, advocating for the importance of feedback in shaping the future of the gaming industry.
- đ« The speaker discourages creating rage bait content or being negative without a genuine reason, highlighting the potential harm to the industry and developers.
Q & A
What is the main topic of the video script?
-The main topic of the video script is a discussion about the video game 'Concord', its development, launch issues, and the broader implications for the gaming industry.
Who is the speaker in the video script?
-The speaker is a full-time game developer who has worked in various roles including public relations, brand management, digital technology consulting, and event management.
What is the game 'Concord'?
-'Concord' is a video game developed by first-time developer Firewalk Studios and published by Sony.
How long did it take to develop 'Concord' and what was the reported cost?
-It took 8 years to develop 'Concord', and it reportedly cost Sony around $100 million to produce.
What is the speaker's intention with the video?
-The speaker's intention is to offer advice to Firewalk Studios, Sony, future game developers, and fellow gamers to help understand the problems with 'Concord' and the gaming industry as a whole.
What genre is 'Concord' entering and what are its challenges?
-'Concord' is entering the hero shooter genre as an online multiplayer game, competing with well-established games in the market.
What was the customer reaction to 'Concord' upon launch?
-The customer reaction and response to 'Concord' upon launch were largely negative, with low launch numbers and user numbers.
What is the speaker's view on the focus on identity politics in 'Concord'?
-The speaker believes that the focus on identity politics in 'Concord' is not well-received by gamers and the gaming industry, and it is not a desirable trait in a game.
What advice does the speaker give to Firewalk Studios regarding their approach to 'Concord'?
-The speaker advises Firewalk Studios to accept that their approach was wrong, especially regarding the focus on identity politics, and to listen to their audience's feedback.
What does the speaker suggest to the gaming industry regarding the creation of new games?
-The speaker suggests that the gaming industry should create something new and interesting instead of producing generic AAA games, and to offer these new experiences to players to see if they are desired.
What is the speaker's stance on the negative behavior towards 'Concord' online?
-The speaker, as an adult, does not condone the negative behavior and rage bait content online but encourages gamers to voice their genuine concerns and dislikes about 'Concord' to the industry.
Outlines
đčïž Game Industry Critique: Concord's Launch Issues
The speaker, a veteran in various fields including game development, addresses the disappointing launch of 'Concord,' a game by first-time developer Firewalk Studios. The game, published by Sony, took eight years and a significant budget to develop but failed to meet expectations due to low launch numbers and negative customer feedback. The speaker criticizes the game's focus on identity politics and the developers' disregard for audience preferences, suggesting that Firewalk Studios and Sony misunderstood the gaming community's desires. The speaker also touches on the broader issue of the gaming industry's reliance on live service models and the negative impact of such business practices on player experience.
đą Call for Change: Rebuilding the Gaming Industry
In the second paragraph, the speaker offers advice to Firewalk Studios, urging them to acknowledge their mistakes and realign their approach with what gamers want. The speaker emphasizes the importance of creating engaging, unique games rather than focusing on identity politics. They also advise Sony to rebuild their team with professionals who understand modern customer expectations and cultural nuances. The speaker calls on gamers to voice their opinions constructively, advocating for high-quality games and against settling for subpar products. The paragraph concludes with a message of empowerment for gamers to potentially become game creators themselves, shaping the future of the industry.
Mindmap
Keywords
đĄPublic Relations
đĄBrand Management
đĄDigital Technology Consultant
đĄEvent Manager
đĄGames Developer
đĄSony
đĄWalkman
đĄIdentity Politics
đĄLive Service Games
đĄDiversity, Equity, and Inclusion
đĄPronouns
đĄRage Baiting
đĄAAA Games
Highlights
The speaker has a diverse background in public relations, brand management, digital technology consulting, event management, and is currently a full-time game developer.
Concord is a video game developed by Firewalk Studios, marking their first game and a massive endeavor for a first-time project.
Sony, the publisher of Concord, is known for its Electronic Entertainment device, the Walkman.
Concord took 8 years to develop and cost Sony around $100 million to produce.
The speaker is offering advice as a game developer, not reviewing or criticizing the game for engagement.
Concord's launch numbers and user numbers were low and below expectations.
Customer reaction to the game is largely negative, with the game entering a competitive genre.
The game and brand focus heavily on identity politics, which has been met with backlash from gamers.
A developer of Concord has insulted gamers, calling them 'talentless freaks'.
The speaker argues that identity politics and personal biases should not overshadow creating an engaging game experience.
Diversity, equity, and inclusion are good, but their implementation in Concord has been poorly received.
The speaker advises Firewalk Studios to accept their approach was wrong and to focus on creating a better gaming experience.
Sony is advised to treat their audience as equals and listen to their feedback.
Gamers are urged to voice their opinions on games they dislike for genuine reasons to help the industry improve.
The speaker emphasizes the importance of not settling for subpar games and pushing for the AAA industry to provide the best.
The speaker concludes by encouraging gamers to create games if they have the power, to contribute positively to the industry.
The speaker did not play Concord due to time constraints and a belief that it is not worth the time.
Transcripts
thanks for joining me today who I am
does not matter I've worked in industry
in public relations brand management as
a digital technology consultant event
manager and I'm now a full-time games
developer running my own studio so
here's the situation I want to discuss
today Concord is a video game developed
by firsttime developer firewalk Studios
and published by Sony you may have heard
of Sony they made this Electronic
Entertainment device you might have used
before it's called the Walkman this is
firewalks Studio's very first game and
it is a massive Endeavor for a
development team's firsttime project
Concord took 8 years to develop and
reportedly cost Sony around $100 million
to
produce in this video I will not be
reviewing Concord as I am not a reviewer
I will not be criticizing or rage
baiting content for engagement as I am
not a YouTuber I will be offering my
advice as a game developer as a working
professional and lastly as an adult
which it firewalk Studios is in
desperate need of I'm making this video
for firewalk studios for Sony for future
game developers who will be making games
for us in the years to come and for my
fellow Gamers to help understand what
the problem is here so here's the
problem Concord launch numbers and user
numbers upon launch are quite low well
below expectations customer reaction and
response to the game is largely negative
the game is entering the hero shooter
genre as an online multiplayer game
competing with games that are already
well
established the game and brand puts a
heavy focus on identity politics a
developer of the game has called Gamers
and their target audience talentless
Freaks and the game and brand has no
identifying unique traits Sony the
publisher and firewalk Studios the
developer totally disregarded the
response of Their audience and forged
ahead with their Vision because they
knew better than the customers when the
Gameplay trailer for Concord was
originally shown two months ago response
from Gamers was and still is largely
negative according to my research
players are not interested in another
generic online squad-based hero shooter
we already have so many of those and
whether or not people actively think
about it Gamers do understand the
predatory focus of live service games
gamers are burned out on live service
games that manipulate the player into
spending money on in-game purchases
whether that be for alternate outfits
for characters or mechanical advantages
that let them have an easier time
beating other
players what seems important is that
concord's character design places a
heavy focus on diversity equity and
inclusion players have responded by
expressing their dislike for the
character designs and the usage of
pronouns in the character selection menu
now diversity equity and inclusion Is
Not a Bad Thing those are good things
the problem is that people who are
pushing those Concepts into the public
space lack the maturity self-awareness
and understanding of social
responsibility to to do it correctly and
are instead causing more damage to
social progress and are actually pushing
back social inclusivity further and
further the developers of Concord
clearly lack the understanding that
taking a cultural topic with negative
association and making that part of your
game's identity will then result in your
product your game bearing the entirety
of the weight of that negative
association so here's the important part
here is my advice to firewalk Studios
you need to accept that your approach
was wrong and your focus on identity
politics is something that Gamers and
the gaming industry at large does not
like and does not want I know it is
difficult to hear this but it seems you
do not have any adults in your working
environment to tell you this and explain
it to you based on your marketing it
seems you have an attitude that is
unappealing to your audience and
damaging to your product you are very
clearly capable and talented developers
but with Concord instead of spending
your attention and resources on creating
an engaging and new unique game with a
focus on providing the best possible
experience for the end user you seem to
have focused on identity politics and
shoving your personal biases upon your
customers this is a message for the
entire game industry identity politics
does not make a good game diversity does
not make a good game and pronouns do not
make a good game diversity can make a
good game better but diversity will make
a bad game worse to the games industry
stop producing the same generic AAA slop
just copying someone else's homework and
doing what was successful last year
Gamers don't know what they will want
next year and it's not their job it is
your job to create something new and
interesting offer that to the player and
see if that is something they want and
like and what players and Gamers do know
is what they don't want what they don't
want is Concord to Sony I strongly
advise you start treating your audience
your customers as human beings and as
equals and you start listening to them
you made a mistake with Concord by
letting it turn out this way I would
advise rebuilding your team of
consultants and marketing managers with
professionals who have a stronger
understanding of modern expectations of
your customers and awareness of The
Wider cultural
landscape to my fellow Gamers there are
a lot of negative videos and posts about
Concord online right now as an adult I
cannot condone that kind of behavior
but as a gamer and a professional I urge
you please continue to let your voice be
heard and let others hear your thoughts
if you really really dislike something
for a genuine reason it is vital to the
games industry that you let it be known
creating rage bait content and being
negative for the sake of being negative
will destroy the industry especially for
small and independent developers but in
this situation you absolutely have to
let the industry know you do not want
more games like Concord you have to let
developers and Publishers know you do
not care about identity politics you
care about good games you want the best
games that the AAA industry can provide
do not settle for slop and if it is
within your power you create games you
make something great for your fellow
Gamers because you will be the future of
the games industry thank you for
watching and if you're wondering no I
didn't play Concord at an adult I have
very limited time so I can't afford to
waste my time playing garbage
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