What’s the actual point of blogging?

Summary

This video script focuses on the importance of building topical authority through blogging for SEO purposes. It clarifies that direct sales from blog traffic are rare, and the real goal is to demonstrate authority to Google by creating high-quality, engaging content. The script uses the example of 'two men' to illustrate how internal linking within blog posts can boost traffic to specific product pages, aiming to rank higher for targeted keywords like 'chessini suits'. The ultimate aim is to enhance the website's visibility and rankings, not just to drive traffic to the blog itself.

Takeaways

• 🚀 The script promotes Harbor SEO as a tool to enhance SEO using AI for website growth.
• 📈 The speaker emphasizes that it's rare for a blog to directly lead to a sale from an inbound click.
• 🔑 The main goal of blogging is to build 'topical authority' by demonstrating the ability to produce high-quality, useful, and interesting content.
• 🤖 AI is highlighted as a key component in creating content that can help build authority with Google.
• 🔗 Blogs serve as connection points between the website and Google, as well as internally within the website through internal links.
• 💼 The speaker uses 'Two Men' as an example to illustrate the concept of topical authority in the niche of Italian fashion.
• 👚 The example of 'Two Men' also points out that the blog's page itself may not be the main focus but rather the products it links to.
• 📊 The script discusses the importance of ranking for specific queries, such as 'chessini,' to increase the visibility of related product pages.
• 📝 The content of the blog is described as 'filler' if it does not contribute to ranking for desired keywords or driving traffic to product pages.
• 🌐 The script mentions the impact of translations on search rankings and how it can multiply the effect of the content.
• 👋 The speaker concludes by reiterating the purpose of the blog is to build topical authority and improve Google rankings, not just to grow the blog page itself.

Q & A

What is the main focus of the video script about Harbor SEO?

The main focus of the video script is to promote Harbor SEO as a tool to grow websites using AI for better SEO strategies.

What is the purpose of blogging according to the video script?

The purpose of blogging, as mentioned in the script, is to build topical authority by producing high-quality, useful, helpful, interesting, and readable information.

Why is it rare for an inbound click from Google to a blog to lead to a sale?

It is rare because the primary goal of a blog is to build authority with Google rather than directly driving sales through inbound clicks.

What is the key aspect of 'topical authority' mentioned in the script?

The key aspect of 'topical authority' is 'authority', which is built by consistently showing the ability to produce valuable content.

How does the script suggest using blog posts to increase website traffic?

By creating blog posts that Google accepts and starts ranking, which serve as additional connection points between the website and Google, and using internal links to connect to other parts of the website.

What is the role of internal links in the context of the script?

Internal links help in distributing traffic across the website and enhancing the visibility of other pages within the site.

Why might a business prefer not to sell women's clothing according to the script?

The script suggests that women's clothing has a higher return rate compared to men's clothing, which could be a reason for a business to avoid selling it.

What is the script's stance on the importance of ranking individual blog pages?

The script implies that ranking individual blog pages is not the primary goal; instead, the focus should be on building topical authority to improve overall website rankings.

What is the main goal of the blog post about 'chessini' mentioned in the script?

The main goal of the blog post about 'chessini' is to rank better for the term 'chessini' and to indirectly promote related product pages like chesini suits.

How does the script describe the role of content in building a website's presence on Google?

The script describes content as a means to build topical authority and improve the website's ranking on Google by creating high-quality, engaging, and readable pages.

What does the script suggest about the relationship between blog content and product pages?

The script suggests that blog content should be good enough to rank and also to support the ranking of related product pages, rather than focusing solely on the blog page itself.