I Tried 97 SEO Strategies… Here’s What Works RIGHT NOW in 2024

Summary

The video script addresses the challenges faced by SEO professionals due to Google's recent updates, which favor user-generated content and authoritative sites like Reddit and Forbes. It outlines a strategy for small website owners and bloggers to compete by targeting less competitive, low-risk keywords and building topical authority. The speaker shares personal experience of increasing organic traffic by 50% by pivoting to easier-to-rank content and emphasizes the importance of not solely relying on Google for SEO. The script also suggests leveraging other platforms like YouTube and Pinterest for different niches and encourages building an email list and creating one's own products for sustainable income.

Takeaways

• 😡 SEO professionals are upset with Google's recent updates, feeling that the changes are detrimental to content sites.
• 🔍 Google is prioritizing user-generated content and authoritative sources, which is a reaction to AI-generated content.
• 🚀 Small website owners and bloggers need to adapt by focusing on less competitive and lower-risk topics to stand out in SEO.
• 📈 The speaker managed to increase organic traffic by 50% by pivoting to less competitive keywords and strategies.
• 🔑 Finding keywords with low competition and high search volume is crucial for small blogs to rank higher in search results.
• 💡 The use of AI tools for content ideation is recommended, but not for writing, to help generate article ideas that can dominate Google for specific topics.
• ✍️ Content creation should involve adding a personal touch and expertise to provide unique value and avoid being labeled as unhelpful by Google's algorithms.
• 🏠 Building topical authority by focusing on a specific niche and creating a substantial amount of content around it is key for SEO success.
• 🛠️ If SEO isn't working, consider pivoting to other platforms like YouTube or LinkedIn, depending on the niche, to reach the target audience.
• 🌐 The importance of a professional website that showcases expertise, has clear navigation, and includes a way to contact the owner or business is highlighted.

Q & A

What is the main concern of people in the SEO world regarding Google's recent actions?

People in the SEO world are concerned that Google's recent actions are negatively impacting content sites, with some believing that Google is favoring user-generated content and authority sites like Reddit and Forbes, while deprioritizing smaller content creators.

How is Google responding to the rise of AI in content creation?

Google is making reactionary moves to AI by becoming more of a human answer platform, rewarding user-generated content and authority sites, which are seen as more trustworthy and less susceptible to AI-generated content.

What strategy is suggested for small website owners or individual bloggers to compete in the current SEO landscape?

Small website owners and individual bloggers are advised to focus on writing content that doesn't require authority and doesn't heavily rely on user-generated content. They should also consider targeting less competitive, lower-risk keywords and building topical authority in a specific niche.

How can content creators find less competitive keywords to rank for in 2024?

Content creators can find less competitive keywords by using SEO tools to search for ideas with low difficulty scores and high search volume. They should also look for keywords where low authority sites are ranking highly, indicating less competition.

What is the recommended approach for content sites to increase organic traffic during the current SEO challenges?

Content sites can increase organic traffic by pivoting their strategy to focus on easier-to-rank-for keywords, building topical authority, and creating content that adds unique value to the conversation, rather than just reiterating existing information.

Why is it important for small blogs to write content that doesn't require authority according to the transcript?

Writing content that doesn't require authority allows small blogs to compete more effectively in SEO, as Google is currently rewarding user-generated content and authority sites. This strategy levels the playing field for smaller blogs.

How can content creators ensure their website showcases expertise and provides value to visitors?

Content creators can ensure their website showcases expertise by writing articles that are rich in information and personal experience, using professional-looking web design, and creating pages that house their best content in an accessible and engaging format.

What is the significance of topical authority in the context of the discussed SEO strategy?

Topical authority is significant because it helps establish a website as a trusted source in a specific niche, making it more likely to rank higher in search results. Building topical authority involves creating a substantial amount of high-quality, relevant content focused on a particular area.

How does the transcript suggest using AI tools in the context of SEO strategy for 2024?

The transcript suggests using AI tools for ideation and content optimization, but not for the actual writing. Tools like Surfer can help identify semantic keywords and optimize content for a score that indicates good SEO without over-optimization.

What alternative platforms are recommended for content creators if SEO on Google is too competitive?

If SEO on Google is too competitive, the transcript recommends pivoting to platforms like YouTube for video content, LinkedIn for professional networking and newsletter strategies, or Pinterest for visual content, depending on the niche.

Outlines

00:00

😡 SEO Challenges and Google's Impact on Content Sites

The paragraph discusses the discontent within the SEO community due to recent changes by Google that seem to favor user-generated content and authoritative sources like Reddit and Forbes, potentially marginalizing smaller content sites. The speaker shares their strategy to adapt to these changes, which includes pivoting to less competitive keywords and focusing on generating organic traffic through a targeted approach. The video promises to provide a step-by-step SEO course for 2024, emphasizing the need to rethink SEO strategies in light of Google's updates and the rise of AI.

05:02

🔍 Navigating SEO in 2024: Finding Less Competitive Keywords

This section delves into the specifics of finding less competitive keywords to rank for in SEO. The speaker suggests avoiding high-stakes niches like finance and health in favor of less risky topics. They provide a practical example of using 'living room ideas' as a less competitive keyword and discuss using SEO tools to find keywords with low competition and high search volume. The strategy involves identifying keywords that are not yet dominated by high-authority sites, allowing smaller blogs to have a chance at ranking.

10:03

📈 SEO Strategy Shift: Focusing on Topical Authority and User Engagement

The paragraph emphasizes the importance of building topical authority and creating content that engages users. It suggests that while Google's algorithms may be rewarding certain types of content, there are still opportunities for smaller blogs to rank by focusing on informational content that is easy to rank for and building an email list. The speaker shares their experience of increasing organic traffic by 50% by pivoting to simpler, less competitive keywords and discusses the potential of using AI tools for content ideation rather than writing.

15:05

🏡 Case Study: Optimizing a Blog for SEO and User Experience

This section presents a case study of optimizing a blog for SEO, focusing on creating a professional-looking website with clear navigation and showcasing expertise. The speaker discusses the importance of creating content that is helpful and relevant to the audience, suggesting the use of long-form landing pages to house the best content. They also touch on the idea of having a physical address or LLC to add credibility and the concept of branded search volume, which is about directing traffic through brand recognition rather than just SEO.

20:07

📝 Creating Content with SEO and Human Elements in 2024

The paragraph discusses the approach to creating SEO content in 2024, suggesting a balance between SEO optimization and adding a human touch. It mentions the use of tools like Surfer for SEO to optimize content without over-optimizing, which can lead to lower rankings. The speaker advises adding personal stories, examples, and unique perspectives to content to make it more engaging and valuable. They also stress the importance of not just copying features from company websites but providing original insights and contributions to the conversation.

25:07

🔄 Pivoting SEO Strategies Based on Niche and Platform

This section provides a lightning round of advice for pivoting SEO strategies based on different niches and considering alternative platforms. The speaker suggests that for certain niches like health, fitness, and outdoor activities, it might be beneficial to focus on single areas and create video content on YouTube. For more competitive niches like finance and software, they recommend exploring platforms like YouTube, LinkedIn, or Pinterest. The overall message is to diversify strategies and not rely solely on Google for traffic, emphasizing the importance of creating content that adds value and resonates with the target audience.

Keywords

💡SEO

SEO stands for Search Engine Optimization, which is the process of improving a website's visibility in organic (non-paid) search engine results. In the context of the video, SEO is a central theme as the speaker discusses the changes in SEO landscape and how website owners can adapt their strategies to compete effectively. The video mentions how Google's updates have affected SEO, emphasizing the need to pivot strategies to focus on user-generated content and authority sites.

💡User Generated Content

User Generated Content refers to various forms of content such as videos, comments, posts, etc., created by users, rather than company employees or experts. The video script highlights that Google is rewarding user-generated content, like forums and Reddit threads, as a response to AI-generated content. This is a significant shift in SEO strategy, as smaller websites and blogs must now consider how to create or engage with user-generated content to remain competitive.

💡Authority Sites

Authority Sites are well-established websites that are trusted by users and search engines alike due to their quality content, high traffic, and reputable links. The script mentions that Google is favoring authority sites like Forbes and Reddit, which implies that smaller sites need to build their authority to compete effectively in SEO. The video suggests that by creating high-quality, trustworthy content, websites can enhance their authority and SEO ranking.

💡Keyword Difficulty

Keyword Difficulty is a metric used in SEO to gauge how hard it would be to rank for a particular keyword in a search engine. The video discusses lowering keyword difficulty as a strategy for smaller websites to find less competitive keywords to target. By targeting keywords with lower difficulty, these sites can potentially rank higher in search results without needing as much SEO power as larger, more established sites.

💡Topical Authority

Topical Authority refers to a website's ability to demonstrate expertise in a specific subject or niche. The video script emphasizes building topical authority as a strategy for increasing SEO ranking. By focusing on a particular niche and consistently producing high-quality content within that niche, a website can establish itself as an authority, which can lead to better search engine rankings and increased organic traffic.

💡AI Content

AI Content refers to content created by artificial intelligence, such as ChatGPT. The video mentions that Google's updates are partly a reaction to AI content, as they are attempting to distinguish between AI-generated content and human-generated content. The speaker suggests that by creating content that requires a human touch and expertise, small websites can differentiate themselves from AI-generated content and improve their SEO.

💡Featured Snippet

A Featured Snippet is a selected search result that is highlighted at the top of the search engine results page, providing a direct answer to a user's query. The video script uses featured snippets as an example of high-value real estate in search results that content creators should aim for. Achieving featured snippet status can significantly increase a website's visibility and traffic.

💡Domain Rating (DR)

Domain Rating, often abbreviated as DR, is a metric used by SEO tools to estimate the likelihood of a domain's ability to rank in search engine results. The video script mentions looking for keywords where sites with a DR of 30 or less are ranking in the top five, indicating that these keywords are less competitive and offer opportunities for smaller sites to rank higher.

💡Pivot

In the context of the video, 'pivot' refers to a strategic change in direction or approach, particularly in response to changes in the SEO landscape. The speaker discusses pivoting away from highly competitive keywords or niches to focus on less competitive areas, or shifting focus from SEO to other platforms like YouTube or Pinterest, depending on the niche and target audience.

💡Human Element

The 'Human Element' in content refers to the personal touch, storytelling, and unique perspectives that come from human authors rather than AI. The video emphasizes the importance of adding a human element to content as a way to stand out in a crowded SEO field. This can include personal anecdotes, unique insights, or a conversational tone that AI-generated content often lacks.

Highlights

Google's recent updates have caused discontent among SEO professionals, leading to claims that Google is 'killing sites' and favoring certain types of content.

Google is adapting to AI by becoming a 'human answer platform', prioritizing user-generated content and authoritative sources like Reddit and Forbes.

Small website owners and individual bloggers are advised to focus on less competitive keywords to compete in the changing SEO landscape.

The presenter shares a personal success story of increasing organic traffic by 50% by pivoting SEO strategies.

The importance of avoiding high-risk topics like finance and health in SEO content creation is emphasized.

A strategy for finding low-competition keywords by using tools to filter for lower difficulty and domain rating is discussed.

Ideas for less competitive niches include party ideas, birthday themes, and tattoo designs.

The presenter suggests focusing on informational content that is easy to rank and building topical authority in a specific area.

A shift from affiliate marketing to generating traffic with informational content and building an email list is recommended.

The value of creating a professional-looking website with clear navigation and showcasing expertise is highlighted.

The presenter discusses using AI tools for content ideation rather than for writing, to generate article ideas that can dominate Google for topical authority.

The necessity of adding a human element to content, such as personal stories and unique perspectives, is emphasized to stand out in SEO.

A strategy for SEO in 2024 involves finding easier topics to rank for, building topical authority, and adding human elements to content.

The presenter shares insights on how to pivot SEO strategies based on the niche, suggesting different platforms like YouTube or Pinterest for various topics.

A comprehensive approach to SEO in 2024 includes a mix of strategies such as focusing on easier keywords, building an email list, and creating one's own products.

Transcripts

so people in the SEO world are pissed

they're saying Google is killing sites

content sites are doomed and there's

conspiracies Galore about Google saying

one thing and doing another rewarding

media sites Reddit while screwing over

everyone else so we're entering a new

world when it comes to SEO and SEO as we

knew it like a year ago it's still not

quite dead actually right but the big

pivot here is in so here's exactly

what's happening Google is making

reactionary moves to Ai and Chad gbt by

becoming the human answer platform

namely it's rewarding user generated

content and Authority right Forbes and

Reddit things that chat GPT can't

actually do so if you're just a small

website owner an individual blogger or a

Content site how do we actually compete

with that doing SEO in 2024 like what do

we do right now to generate traffic and

how did I do a complete 180 delete like

a 100 articles change my strategy and

increase my organic traffic during all

this craziness by 50% in this video I'm

covering the exact step-by-step SEO

course you need this year so we're going

to cover the problems with SEO right now

exactly what you should be doing how to

Pivot if it's just not working for you

and a game plan of what to do in any

Niche now if you want to join us learn

how we're building these profitable

online businesses in 2024 click the link

in the description below I'll give you

access to all the resources you need to

get started once and for all so after

the recent Google updates people are

pretty pissed off Google's killing the

industry the greatest trick Google ever

pulled was convincing everyone that all

small content creators are blog spammers

The Verge has gone nuclear um every site

I know of has been obliterated does

anyone care anymore stop with the

blogging is dead the truth

behind Google core updates my conspiracy

theory so AI content is making Google

crazy all that they have done is reacted

and rewarded uh user generated content

forums and Authority so they're they're

saying Authority matters because that's

the only thing we know that can be

trustworthy potentially big sites and

user generated content Reddit threads of

people just saying stuff even if they

have no experience on the topic so

that's their answer to AI so as a small

blog what do we do do we add a forum to

our site do we pretend that we have a

bunch of products on our site and we're

actually not a Content site we're a big

e-commerce brand not necessarily right

we don't have to do that but what we

have to do is realize that Okay Google's

rewarding user generated content and

Authority that is their answer so as a

small blog we need to write things that

don't require Authority and don't need

user generated content so when we think

about this what we want to rank for when

we're finding our niche as a small

website is things that aren't too

competitive first so your money your

life things like Finance software

business decisions risky stuff Health

Fitness things that can actually affect

people's health or their wallet or their

life we probably want to stay away from

those now to be completely honest what

we can do is find easier less uh risky

keywords that we can write so just do a

search for something like random like

living room ideas okay we see there's a

bunch of sites ranking here not saying

this is a good example but like yes

there's going to be the discussions in

forums tab here but there's not Reddit

on page one there's not an actual Forum

as one of the search results so we have

to find things that are less risky and

actually we can rank four so how do we

find them well it's a little bit

different in every Niche but I'm just

going to give you a broad example first

so if we put in ideas ideas are just

generally top of funnel ideas that

people have they want some inspiration

on so if you put that in what I would do

then is you drop the difficulty down to

literally like two we don't want to like

previous videos I say oh drop it to 10

or 20 we want things that are super low

competition right and then we can also

say lowest Dr so this is important you

can say up to 30 in the top so this is

saying that a site with a domain rating

of 30 or less is ranking in the top five

meaning a low Authority site is ranking

for this we can show results so what we

see here is a bunch of random stuff so

there's cool drawing ideas Easter Easter

basket ideas birthday party ideas so

this is giving all ideas so the easiest

possible blog to rank for right now is

probably things around uh party ideas

birthday parties 40th birthday 50th

birthday 60th tattoo everyone searches

for tattoo ideas right so that's not

competitive either so lots of like

Hobbies crafts and things like that

weren't competitive and still aren't

competitive when it comes to SEO you can

just do this in any Niche so put in

something like business the most

broadest thing possible I drop the

difficulty down to two and I see low Dr

site in the top five and we see all

kinds of interesting longtail keywords

here that are actually somewhat

interesting like how to start a box

truck business how to start a medical

transportation business how to start a

permanent jewelry business so really

writing all kinds of things now what

we're looking for when we put these

keywords in again with SEO we're trying

to rank this content on Google right so

we're trying to figure out what's not

competitive what we can rank for and

then how we can build topical Authority

because we can't just write one article

we have to write a lot of them to

blanket the topic another easy SEO thing

to rank for was like names right just

these ideas these names these lowrisk uh

things we can rank for so like cute

names Backstreet Boys names not I don't

know I don't know their names Justin

that was in sync but there's they have

names uh fairy names Druid names space

names you see like a ton of search

volume here so what we're doing is like

in this new world of SEO like it's a

little bit more difficult to rank and

I'll show you in a second here like

affiliate specific keywords like best

software best credit cards things like

that that are getting more competitive

so we're finding like okay if we're

going to shift our strategy to make

money with a website we're going to

shift it a little bit from like just

affiliate marketing to getting a ton of

traffic back with easier to rank for

informational content building the email

list from that content with exit and 10

pop-ups and adding ads to our blog so

that is still a viable option for

Content sites the good news is there's a

ton of search volume for a lot of this

easy stuff I mean if you're a food blog

I put in recipes and you can see all

kinds of different things like rice

cooker recipes difficulty of two 9100

penet pasta Trader Joe's uh all kinds of

different things right so you find the

search volume which this is the monthly

searches and then the keyword difficulty

is low and you just put in these seed

phrases related to your Niche so if it's

food it's going to be recipes if it's

Fitness it's going to be workouts and

then you just drop the difficulty down

to like literally two

and you know find things that way cable

back workouts CYCC syncing workouts

shoulder cable workouts so like if I was

going to start a fitness blog and I'm

like I was writing all kinds of stuff

about treadmills and back exercises and

workouts and like maybe my uh Niche is

like you could have anything from

high-intensity interval training to

CrossFit whatever I would hone in on

what is the easiest stuff to rank for

and I would start writing every article

about cable workouts because that's the

easiest opportunity like if you're in

Fitness you want to rank content on

Google look at all these keywords cable

back workouts chest cable workouts uh

bicep cable workouts so there's a lot of

different things and then again you

blanket the topical Authority by having

all of the articles about cable workouts

now even though it seems tough there are

still opportunities out there everywhere

most people that are complaining about

this stuff yes their rankings went down

right maybe they were on page one and

they're on page two but the question is

like should they have been ranking for

it in the first place do they have the

best SEO skills at all or are they just

complaining on Reddit forms like I know

most people on Reddit complain that's

what they love to do on there sit in

their basement and complain so the thing

is if we put in best software yes it

looks really competitive' 70s right but

if we drop that difficulty down to like

two we show the results here even if

we're using an affiliate keyword for SEO

for best software we can still see

there's stuff in here right like a lot

of it's around music recording and

podcasting so best golf simulator

software difficulty of zero it's

searched 500 times a month deep fake

software little risky to write but

whatever uh GoPro editing software right

so there's opportunities in every single

Niche still you just have to lower the

bar a little bit on what you're writing

about so the first thing I would do is

just look at HRS or another SEO tool

like use it for a month and cancel if

you need to but use it and try to find

like okay in my Niche if I put in my

main keywords around like this one's

like best kayak if I put in like kaying

fishing whatever my niches business

blogging anything and I drop the keyword

difficulty down to a super low level are

there enough keywords and enough

categories of stuff to write so the

truth is for outdoor products when it

comes to SEO if you're writing about

Kayaking and fishing and recommending

that kind of product the opportunity is

still out there I mean there's tons of

different things best kayak paddle fish

finders inflatable fishing kayaks kayaks

for dogs if you're in the outdoor Niche

or hobby Niche you don't really need to

Pivot you just need to keep doing what

you're doing finding low competition

keywords you can rank for however if

you're in more competitive niches like a

lot of people are a lot of people like

to write about making money online or

software or blogging or things like that

Finance you know kind of that

professional experience that you have

you just have to find the easy

informational seed phrase for you now

it's going to take some time you know if

anyone can find it it's going to be a

little bit more difficult so you know

you have to find it for yourself and the

goal when you find it is to find a

keyword seed phrase that gives you 50

articles that you can eventually write

that are low competition and once you

write all of them you're you're going to

have more content than anyone else cuz

think about it like Forbes isn't going

to write every single article about the

best kayaks paddles fish finders

inflatable fishing kayaks kayaks for

dogs like they don't have the time or

the resources or care they're making

enough money big media sites to not go

down this rabbit hole right so you have

to as a smaller blogger go down the

rabbit hole of deep informational and

transactional content

deeper in a specific Niche we can't go

too broad anymore we can't write about

Kayaking and fishing and hiking and all

of that stuff we can eventually right we

just need lots and lots of content to do

that so when it comes to SEO you just

have to find easier stuff to rank for

and as you can see like my site um in

the last 30 days organic's up 49.9% so

again when I did this strategy what I

did I I noticed that like I had I was in

software super competitive so when it

came to SEO I got pushed down to page

two I didn't disappear I got pushed down

to page two for a lot of these software

terms best CRM software should I bet

should I been ranking with there with

HubSpot in the first place probably not

doesn't make sense so I got pushed down

to for that one probably to page five

because it's like CRM tools are going to

be up there now right so authori is up

there the sites and companies are up

there content and affiliate sites are

getting pushed down for that competitive

stuff so I deleted a ton of articles I

had a bunch of stuff on like finance and

credit cards and crypto and nfts it was

just too broad so I deleted a lot of

content I then did a new strategy around

simple easy to rank for keywords related

to YouTube YouTube Instagram blogging

just stuff Tik Tok things that are a lot

easier to rank for and as you can

see blog's still making a million

dollars a year but traffic's also up 50%

over the last 30 days we can see that

here with some of the recent Trends in

HS and this is totally random it just

goes up and down and this is like

guessing random stuff but as you can see

there are still ways to get traffic uh

to a Blog to a website and do really

good SEO in 2024 we just have to kind of

shift our strategy and do it quickly so

let's talk about how to actually do SEO

in 2024 so we covered some of the

keywords stuff finding easier

opportunities we can also use AI tools a

little bit but not for the actual

writing it's more for the ideation so I

put in something like I'm a I'm a

blogger that writes about how to run an

Airbnb business random Niche give me 10

article ideas to dominate Google for

topical Authority around the subtopic of

Airbnb decorating and room designs so

what we're doing here is we're saying

hey I read about this give me some ideas

about this specific sub Niche and it

gives you some good ideas right so 10

must have decor items decorated tips

themed rooms styling eco-friendly budget

friendly seasonal and then what we can

do is like these are really good ideas

think of your blog as a way to help

people right so when they land on the

actual website and they see your stuff

it's related enough that all the

Articles actually help them what they

don't want to see is just a random

content affiliate site with tons of

random affiliate articles in there stuff

that doesn't make sense like my blog was

like that a few years ago just like

random articles about random software

business stuff like if if a a reader

lands on your blog

is it like optimized for them are there

actual helpful articles that most of

them they would like or not so we can

use a just generate ideas and then use

an SEO tool like HRS or another one to

just validate these ideas to make sure

that the competition is low the search

volume's decent we don't need to even

you know lower the bar on that too

because a lot of these tools are off you

could see when it comes to SEO there's a

keyword in ATS that might say monthly

search volume 10 it could be new and it

could actually be a thousand we just

don't know these are just tools we're

using them as a guide so we're get into

creating the SEO content in a second but

first let's talk about your actual

website so you have to be able to

Showcase some expertise you have to

think about eventually having a product

of your own to sell so when it comes to

thinking that Google's more competitive

now SEO is harder we don't want to put

all of our eggs in the affiliate

marketing Google basket it doesn't make

sense as a business owner to throw all

your eggs in one basket that you cannot

control Google could say tomorrow one

thing do another all of a sudden things

change again rankings go up rankings go

down it's not the best way to run a

sustainable business in the long term

you need things that you can control

products that you sell right a course

something that you teach that actually

has value that is what a business is

right and a business is not just like my

business started as an affiliate website

making affiliate Revenue I was also

doing some agency work I had clients

right so businesses make money in a few

different ways right selling services uh

selling things actually talking to

people or selling a product that's what

businesses are this middle ground that

we've lived in of affiliate marketing

and ads and blogging it does work it's

just getting more difficult on the

affiliate side side in certain niches so

the pivot is we have to start building

the email list from SEO and then

eventually we can sell our own product

so think about what would you teach for

example a really simple small website I

was looking at I found recently was bed

and breakfast Academy so as you know in

another video I have a house it's for

sale but I'm like maybe I could run it

as a bed and breakfast my mom would do

it someone would do it so I was like

Googling random bed and breakfast like

Airbnb type stuff and you can see if I

land on the site bed and breakfast

Academy it's only about that I land on

the blog and it all it is is a bunch of

informational articles that are all

pretty helpful right like if I'm

interested in this uh most of these

things are going to help me right

marketing ideas for bed and breakfast

practical guys choosing toiletries the

importance of this and that crafting

welcome trays so these are not all like

perfectly SEO optimized it's like

someone lands on this though and it's

actually helpful and there's a free

guide and then there's a paid course and

coaching right so there's a full course

and then you can go through it and get a

couple uh one-on-one coaching sessions

uh with that product another thing

really need to think about here is what

does your website look like what is the

navigation can people access information

easily are they going to stay on your

site or not because these things matter

to SEO so for example like you could

create a couple simple pages that house

some of your best content right instead

of just having the blog roll you could

create a WordPress page use a simple

theme like editor uh template like

either Thrive themes you could use

Cadence or something easy like that to

create a page and you see I have one

here on blogging so Adam enr.com

blogging I have information on it I have

a couple affiliate links here and then

it gets into my content so how to start

a blog from a seven figure entrepreneur

it's laid out in a simple way where you

can just read the content read my old

blog income reports and that and then I

created one I have one on YouTube so if

you want to start a YouTube business

they just creating these simple long

form landing page type of things that

people will actually read and look at

rather than just having a Blog R so it's

a little bit easier to consume it's a

little bit easier to process and see

when you actually have a few pages on

there that some of your best content so

that's a good way to make your

navigation a little bit easier so it's

pretty simple like you can click one of

these things and then you see a full

page on the content rather than just

finding a random blog post and then kind

of not sure where to click around to

You'll also see I did add products here

because I want to just make it look like

they products I sell products right

there these are external links but still

Rising above just an affiliate site and

having a real brand presence right so

that's like branded search volume that's

having products on the site things like

that so you want to showcase your expert

Chase within the content in the intro

I'm writing this article on the how to

start a trucking business and I have 15

years of trucking experience I've done X

Y and Z yada yada y right we want to

actually showcase the expertise in the

content we want to have a professional

looking website I recommend you start

with wpx and Cadence on WordPress there

is the best theme and web hosting and

then you add contact information have a

contact page have an actual address or

an LLC underneath in the bottom like

these are things you don't necessarily

need at the beginning but just have a

professional looking website and just

showcase your expertise and make it easy

to navigate in one specific Niche and

the most important thing here is

honestly topical Authority that is what

worked for me to increase traffic by 50%

recently it's like I was all over the

map I was talking about software

business finance blogging affiliate

marketing all this stuff I honed in on

various more specific types of content

in one area and it didn't work right

away like it took a month and I wasn't

really generating track I'm like is this

working or not but once I got 30

articles 31 32 33 34 35 then it started

to be like oh everything's kind of

ranking now because I actually have

topical Authority in this easier content

area for SEO so let's talk about

actually creating the content itself so

you have to find these easy topical

Authority building SEO informational

keywords whatever you want to call them

the ones that are easier in your Niche

the good news is a lot of these are a

lot easier to write than some

extravagant affiliate post or something

like that it's pretty much simple list

posts um with information in it right so

when we're doing it in 2024 we can still

use a tool like surf for SEO so here's a

random one of mine scheduling software

an old post I did uh but you can see

introduction it's got a score of 73 so

we can still optimize this uh this is

how I would use AI like this is natural

language processing a little bit of

machine learning understanding what the

top 30 ranking sites and the random

semantic keywords that they have in

there so you know things like an article

on best scheduling software would have

words like drag and drop scheduling

project managers multiple projects

visual planning these random things that

make it seem like it's really robust and

good content so you add some of these in

I say you add in 50% of these 80 so 40

is fine get the score up to like 70 or

65 we don't want to over optimize at all

in 2024 but then like Google's saying

don't SEO optimize at all it's like well

no if you just I tried that I actually

tried it so what I did was a lot of my

articles that were on like page two um

or the bottom of page one I completely

revamped the entire article I went from

SEO optimized with like an 80 Surfer

score to not really worrying about SEO

optimization maybe the surfer score was

like 40 or 50 and I made it as human

best human content I possibly could I

rewrote the intros I wrote it as

storytelling I did all this stuff and

guess what it got dranked down even

further so Google is lying to you saying

don't SEO optimize stuff they just make

things up to make it seem like they're

trying to care but they really don't so

don't abandon your entire strategies

here the goal here of SEO in 2024 isn't

to just do everything different it's all

nuance it's to slightly change strategy

so instead of over optimizing to like 90

and having it look perfect and it's

horribly written it's only SEO

optimized that doesn't work so lower the

expectation still use a tool like this

because that's still what works right

that is still working so use a tool like

Surfer get it to 70 and then we have to

add human elements so I'm talking simple

human elements we don't have to go crazy

here because Google's helpful content

update made some people and me included

go crazy with all this crazy experience

stuff and sometimes it just doesn't work

what does work is finding easier stuff

to rank for building topical Authority

and being like top five for topical

Authority in that area that's really

what works but adding a human touch can

help so uh personal stories examples

pictures of you using a product or doing

a thing the pros and cons your own

unique take right if you're reviewing a

product the thing that you don't want to

do what Google would deem unhelpful is

not adding anything to the conversation

so you find you know uh the latest video

screen recording software and you want

to write an article on the best screen

recording software so you look at the

different companies you look at their

websites you pick some features you add

it all in you don't really add anything

other than looking at other blog post

ranking looking at the company Pages

formatting it yourself publish it you're

adding nothing valuable to the

conversation so a media site can do that

they just put a bunch of on the

page and it ranks uh forums people will

give unbiased opinions on Reddit about

the best types of

things that they've actually used which

could be more trustworthy than a random

site right so as a small block though

what you have to do is add the human

element in from your expertise now this

isn't going to work if you don't have

real experience with these products

that's why building the topical

Authority again is the most important

thing in 2024 being known for one thing

one sub Niche the good news is you can

find it over time blogs are infinitely

pivotable when it comes to SEO you don't

have to delete everything like I deleted

a lot of stuff you just keep keep

publishing that's the thing you don't

slow down publishing you publish more so

let's talk about what to do if SEO just

isn't working for you so you're in a a

niche that's kind of getting competitive

finance software credit cards whatever

it is you have to Pivot your content to

easier your keywords you focus on

building your email list not affiliate

marketing you rank for the easier

informational stuff you build your email

list you sell your own product over time

maybe you're just in an ultra

competitive Niche and you see no path

forward if that's the case you know you

have to analyze your Niche really and

think about where would this audience

actually consume the content because

sometimes in often time most of the time

it's not going to be just Google so

first we have to talk about YouTube

YouTube is the second best choice

because it's the number two search

engine behind Google it's owned by

alphabet Youtube results are also shown

in the Google search results so it's the

best second platform and sometimes

videos are just better than text answers

you know if we Google something like how

to plant strawberries right we get a

feature snippet then we get a lot of

videos in here right and forums and

stuff so there's different ones and then

you see like a number of different

videos in the results because sometimes

if I want to plant a strawberry I just

want to see how to do it a like a

written blog post would have to be

diagrams and like pictures of how to do

it or words saying like you know do it

three inches this way it's easier to

just see it but another search is

completely different so tattoo ideas for

men that's mostly Pinterest and images

right Pinterest images Reddit threads

but then uh other you know smaller blogs

ranking for this tattoo ideas for men

because we just have to see it visually

that's picture based something like how

to screenshot on a Mac that can be

answered in about three sentences right

so there's a featured snippet showing it

and it's basically some videos but a lot

of just simple blog post writing about

how to actually take a screenshot right

so we have to think about it that way so

the key here is finding informational

content that makes sense to be written

in blog posts that can't be answered in

three to four sentences are answered by

AI too quickly so I want to cover how

and where to Pivot your strategy

in every Niche almost every Niche

quickly in a lightning round so let's

get into it if you're in health and

fitness first you find easier workout

keywords in a single area like I showed

you cable workouts things that are

easier to rank for with lower difficulty

and you also shift to YouTube doing

Fitness videos to eventually sell your

own course in the price of $ 20 to $100

if you have a food blog you keep your

blog you find easier recipes to rank for

with to build topical Authority and you

build an Instagram as well with pictures

of your recipes then you can sell your

own cookbooks recipes and things through

the blog and through Instagram if you're

in the outdoor Niche kaying fishing

hiking camping products that are outside

all you do is keep blogging uh find

easier info content you can just keep

with a Blog primarily because that is

not as competitive as others if you're

in fashion or beauty and you're not

getting traffic go to Pinterest that is

where all of the searches are happening

people looking for stuff I have videos

on that tattoos find easier keywords and

also Pinterest if you're in HomeGoods

like living room indoor products

Furniture pivot to easier ideas posts

different types of living room ideas

Farmhouse living room ideas bunch of

longer tail keywords you can rank for

build your email list sell your own

thing and eventually add Pinterest as

well so if you're in Hobbies like

crocheting knitting drawing painting

artwork things that are like hobbies

that you do in the home those are also

relatively easy to rank for so you still

blog but you're finding the easier

helpful how-to content informational

content and just keep blogging another

great secondary source for that is like

YouTube and short videos I've consumed a

ton of Tik Tok and YouTube and Instagram

reels about just interesting drawing

videos if you're in software or AI

blogging is getting too competitive for

you I would pivot to LinkedIn to a

newsletter strategy so LinkedIn posts

going to a newsletter and then you

monetize that with sponsors same thing

with sales sales can be really

competitive go from LinkedIn post

Twitter post to your newsletter all

right if you're in finance that's crypto

credit cards anything in finance go to

YouTube right you can rank YouTube

videos for the best credit cards the

best business debit account all kinds of

stuff on YouTube way easier than Google

let's talk travel so travel you can find

the easier informational keywords that

are longer taale you know different

destinations so maybe you focus on one

destination instead of the others and

you can also pivot to YouTube but not

some fancy crazy travel videos where

we're like shooting everything and it

takes this huge production budget more

just like talking head videos like this

about your experience traveling in

different places and talk about travel

insurance and things that actually can

make you affiliate revenue on YouTube

mindset and motivation you can pivot to

YouTube you're finding it a little bit

difficult to find easier keywords make

some you know videos on YouTube and then

eventually really honing on that Niche

so it's not just mindset I have a lot of

people saying I talk about mindset or

motivation too broad especially on

YouTube you have to talk about a

specific type of motivation and mindset

stuff is it stoicism is it building and

helping relationships is it a certain

aspect of life letting go of your past

you have to hone in on the sub Niche

first and then become known for one

thing pivot to YouTube find easier info

content if you're talking about

marketing building websites web design

good luck ranking for web design stuff

in 2024 when it comes to SEO it's been

around forever since the dawn of

Wordpress pivot to YouTube create videos

on how to build a website kind of like

what I'm doing on this channel some of

the stuff right a little bit different

but web design videos tutorials on

YouTube is unbelievably effective at

building a true audience you can do

faceless you could just show stuff on

the screen and then eventually sell your

own product if you're in pets pivot to

YouTube and video content like a lot of

the product based searches for pets are

getting more competitive so things like

the best you know GPS collars and things

like that might be a little bit tougher

but you can like review the product

simply in a simple talking head format

relationships YouTube huge opportunity

there to sell courses on YouTube about

relationships and speak to people and

really engage with an audience DIY do it

yourself power tools things like that

actually not that competitive when it

comes to blogging right like um you can

find a lot of random power tools and

random projects that people would work

on that aren't competitive woodworking

stuff you could still rank on Google

finding easier keywords but also pivot

to YouTube doing teaching on how to

build stuff how to do things is super

valuable if you're in science do YouTube

that's where all the science channels

are you can get ad Revenue get tons of

views so the good news is you can still

do SEO right we just have to Pivot the

strategy a little bit and then think

about based on your Niche based on where

you're at what's the pivot what's the

secondary platform that you can do

because we all want to make money here

right and I think just putting all your

eggs in the Google basket is not the

best option based on what's happened

over the last 12 months so SEO is a good

traffic Source but it is not the only

one so if you're interested in learning

more how we're building profitable

online businesses today all kinds of

different income streams make sure to

click the link in the description below

will'll give you access on how to get

started once and for all please like the

video subscribe to the channel and I

will see you in the next video