Your blog's first 90 days... exactly what to do

Adam Enfroy
4 May 202224:02

Summary

TLDRThis video script outlines a strategic 90-day plan for starting a profitable blog in 2022. It emphasizes setting clear end goals, learning all aspects of blogging, and doing everything yourself initially before outsourcing. The script covers website setup, choosing a niche, keyword research, creating content, and on-page SEO. It stresses the importance of link building for authority and monetization, suggesting a focus on quality content and link acquisition over immediate monetization. The speaker provides actionable steps and recommends tools to track progress, aiming to build a sustainable income stream through blogging.

Takeaways

  • πŸ˜€ Starting a blog requires having a clear end goal in mind, such as generating side income or surpassing full-time job earnings.
  • 🎯 The first 90 days are crucial for setting up the blog for profitability, focusing on learning and doing everything yourself initially.
  • πŸ› οΈ Building a blog is most effective when done alongside a full-time job, requiring careful time management and prioritization.
  • πŸ“ˆ The aim is to create a passive income stream through content ranking on Google, link building, and authority in a niche.
  • πŸ’‘ A successful blog is a living, breathing entity; perfection is the enemy and the mantra should be 'good enough, move on'.
  • 🏠 The core pages of a blog include the home, about, blog archive, and blog post template, which are essential for a good user experience.
  • πŸ” Choosing the right niche is foundational, and it should be based on a balance of personal passion, market demand, and potential for monetization.
  • πŸ”‘ Keyword research is vital for understanding what content to create and involves finding opportunities with decent search volume and low competition.
  • ✍️ Content creation should follow a templatized assembly line approach, focusing on transactional and informational posts.
  • πŸ”„ On-page SEO is critical for ranking content in Google, and tools like Surfer SEO can assist with optimizing posts.
  • πŸ”— Link building is a continuous process that parallels content creation, focusing on building domain authority and relevance.

Q & A

  • What is the main focus of the first 90 days when starting a blog?

    -The main focus of the first 90 days is to learn as much as possible, do everything yourself, create a profitable runway, and set up a foundation for passive income through content, SEO, and link building.

  • Why is it important to have an end goal in mind when starting a blogging business?

    -Having an end goal in mind is crucial as it dictates the entire strategy of the blog. It helps in deciding whether to build the blog as a side income source or to surpass full-time income and take it full time.

  • What are some examples of end goals for a blogging business?

    -Examples of end goals include making a few thousand dollars a month to pay down student loans or mortgage, or building a blog that generates twenty to fifty thousand dollars a month and surpassing one's full-time income.

  • Why should new bloggers avoid focusing on perfection during the initial phase?

    -Perfection can slow down growth as it keeps the focus on minor details that don't matter initially. Blogs are living, breathing entities that can be updated at any time, so it's better to publish and iterate rather than getting stuck on perfection.

  • What are the core four pages that should be set up for a blog?

    -The core four pages include the home page, about page, blog archive page (or blog roll), and the blog post template, which dictates how individual blog posts will appear.

  • What is the recommended approach to writing blog posts in the first 90 days?

    -The recommended approach is to write at least 12 blog posts with a focus on 70% transactional content (like product comparisons) and 30% informational content. The goal is to publish about one 2000-word article per week.

  • How does keyword research play a role in deciding what to write on the blog?

    -Keyword research is essential to understand what people are searching for in the blog's niche. It helps in finding emerging products with less competition, which can lead to higher rankings and potential monetization opportunities.

  • What is the importance of link building in the first 90 days of a blog?

    -Link building is crucial as it helps establish the blog's authority and contributes to higher rankings on search engines. It's a continuous process that runs parallel to content creation and is essential for long-term success.

  • Why should new bloggers not focus on monetization in the first 90 days?

    -In the first 90 days, the focus should be on creating quality content and building links to establish authority. Monetization is a byproduct of these efforts and should not be the primary focus during the initial phase.

  • What is the estimated cost to start a blog according to the script?

    -The estimated cost includes a one-time fee of $132 to launch the website with the recommended setup, a one-month subscription to ahrefs for keyword research at $199, and ongoing costs of about $74 per month for web hosting and SEO tools.

  • How can bloggers keep track of their progress and tasks?

    -Bloggers can use a master spreadsheet to manage their profit and loss, content plan, and link building outreach. Additionally, a simple document can be used to track weekly tasks and progress.

Outlines

00:00

πŸš€ Starting a Profitable Blog in 90 Days

This paragraph outlines the strategy for starting a profitable blog within the first 90 days. The focus is on maximizing time efficiency and establishing a path to profitability. The speaker emphasizes the importance of having a clear end goal, whether it's generating side income or surpassing full-time job earnings. The initial phase involves learning as much as possible and doing everything yourself to understand the process before outsourcing. The aim is to create a passive income stream through content ranking on Google, link building, and authority establishment in a niche. The speaker also advises against perfectionism, suggesting that blogs are dynamic and can always be updated, and recommends a mantra of 'good enough, move on'.

05:01

πŸ›  Setting Up Your Blog and Choosing a Niche

The speaker discusses the initial steps for setting up a blog, including creating core pages and setting up Google Search Console and Analytics. The importance of choosing a profitable niche is highlighted, with a debunking of the myth that one should blog solely about their passions. Instead, a niche should be based on a combination of personal identity, expertise, market position, and leverage. The paragraph also touches on the importance of keyword research using tools like Href's to find profitable topics and affiliate opportunities. A content plan is suggested, with a mix of transactional and informational posts, and the speaker provides a link to a tutorial for further guidance.

10:03

πŸ“ Developing a Content Assembly Line and On-Page SEO

This paragraph delves into the process of creating a content assembly line, where blog posts are systematized to ensure consistency and efficiency. The speaker recommends templatizing posts for transactional and informational content and emphasizes the importance of on-page SEO for ranking in search engines. Tools like Surfer SEO are suggested for optimizing posts with the right semantic keywords. The goal is to publish 12 blog posts of approximately 2000 words each within the first 90 days, which translates to about 266 words per day. The speaker also discusses the importance of uniqueness in content to stand out from other niche sites.

15:03

πŸ”— The Crucial Role of Link Building in Blog Growth

Link building is presented as a critical component of blog growth, alongside content creation. The speaker explains the importance of understanding the authority landscape within a niche and building a domain rating sufficient to rank content. The initial focus should be on link building to establish a foundation of authority. Various strategies for link building are mentioned, including guest posting and outreach, with an emphasis on finding one's 'value spot' to initiate the process. The paragraph also discusses the importance of not focusing on monetization during the first 90 days, instead concentrating on building a strong content and link foundation for future success.

20:05

πŸ’° Monetization, Costs, and Tracking Blog Progress

The speaker clarifies that monetization should not be a focus in the first 90 days, as it is a byproduct of content and link building efforts. They argue against the temptation to join affiliate programs or Adsense too early, suggesting that it's more effective to focus on building a sustainable business. The costs associated with starting a blog are outlined, including the initial setup and ongoing monthly expenses for tools and hosting. The paragraph concludes with advice on tracking progress using a simple spreadsheet and maintaining consistency in content creation and link building to achieve long-term success.

Mindmap

Keywords

πŸ’‘Profitability

Profitability in the context of the video refers to the ability of a blog to generate income. The speaker aims to provide strategies to achieve this within the first 90 days of starting a blog. It is a key goal for bloggers who wish to turn their hobby or side project into a full-time income source. The script emphasizes the importance of maximizing time and effort to reach profitability quickly.

πŸ’‘Content Marketing

Content marketing is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. In the video, it is a central concept where the speaker discusses using content to attract readers and improve search engine rankings, which ultimately leads to profitability.

πŸ’‘SEO (Search Engine Optimization)

SEO is the process of improving a website's visibility on search engines. The video script mentions SEO as a critical component of a blogging strategy, where the speaker discusses the importance of on-page SEO and keyword research to increase organic traffic to a blog.

πŸ’‘Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where a blogger earns a commission for promoting another company's products or services. The video discusses affiliate marketing as one of the monetization methods for a blog, where the speaker talks about creating content around products that offer affiliate programs.

πŸ’‘Niche

A niche refers to a specific segment of the market that has particular needs or interests. In the script, choosing the right niche is highlighted as a foundational step in starting a blog. It's about finding a subject that is both profitable and of interest to the blogger, which will form the basis of their content creation.

πŸ’‘Keyword Research

Keyword research is the process of identifying and researching phrases that people enter into search engines. The video emphasizes the importance of keyword research for creating content that ranks well on search engines and attracts organic traffic.

πŸ’‘Link Building

Link building is a process of acquiring hyperlinks from other websites to your own. The script discusses link building as a crucial activity for increasing a blog's domain authority and search engine rankings, which are essential for long-term success.

πŸ’‘Authority

In the context of the video, authority refers to the perceived expertise and trustworthiness of a blog within its niche. Building authority is linked to creating high-quality content and earning backlinks, which helps in ranking higher on search engines and establishing the blog as a go-to source of information.

πŸ’‘Monetization

Monetization is the process of generating revenue from a blog. The speaker advises against focusing on monetization in the first 90 days, instead emphasizing the importance of building a solid foundation through content creation and link building before considering monetization strategies such as ads or affiliate programs.

πŸ’‘Outsourcing

Outsourcing involves hiring external individuals or companies to perform tasks on your behalf. While the video mentions outsourcing as a strategy for scaling a blog, it also stresses the importance of learning to do everything yourself first, so you can effectively manage outsourced tasks later.

πŸ’‘Passive Income

Passive income refers to earnings that are generated with little to no effort on the part of the recipient. The video script discusses building a 'passive income machine' through blogging, which involves creating content and building authority that can generate income with minimal ongoing effort once established.

Highlights

The video provides a 90-day plan to start a profitable blog, emphasizing the importance of maximizing time efficiency and shortening the path to profitability.

The presenter offers a free master class covering in-depth strategies for content marketing, SEO, and affiliate marketing.

Setting clear end goals for the blogging business is crucial as it dictates the entire strategy.

The video suggests focusing on building passive income quickly, given most people start blogging alongside full-time jobs.

Learning and doing everything yourself in the first 90 days is key to understanding the blogging business before outsourcing.

A profitable blogging business involves creating content that ranks on Google, building authority in the niche, and generating passive income through various means.

The importance of avoiding perfectionism when starting a blog is highlighted, as it can hinder growth and progress.

The presenter explains the necessity of setting up core pages on a blog and the flexibility these pages have to evolve.

Choosing the right niche is foundational to the blog's success, and it should be based on a combination of personal identity, expertise, and market position.

Keyword research is essential to understand what people are searching for and to create content that can rank on Google.

A content plan involving 12 blog post ideas prioritized based on keyword research and potential profitability is recommended.

The video introduces the concept of a 'content assembly line,' where blog posts are systematized and templatized for efficiency.

On-page SEO is crucial for ranking, and tools like Surfer SEO can assist in optimizing blog posts.

The goal for the first 90 days is to publish 12 blog posts, with a daily word count target of approximately 266 words.

Link building is a critical aspect of blogging that should be focused on heavily in the first 90 days.

Understanding the authority landscape in your niche is important to set realistic goals for your blog's domain rating.

Monetization should not be a focus in the first 90 days; instead, concentrate on content creation and link building.

By the end of the first 90 days, a functioning website with 12 blog posts and a minimum of 10 backlinks is expected.

The cost to start a blog is outlined, with an initial investment and ongoing monthly costs for various tools and services.

Tracking progress with a simple spreadsheet and maintaining consistency are key to managing and growing a blog.

The timeline for success in blogging is flexible and depends on the effort and time invested by the individual.

Transcripts

play00:00

so you want to start a blog and make

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money online in 2022 what do you

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actually do on a day-to-day basis so in

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this video i'm going to cover exactly

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what to do in your blog's first 90 days

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to get it to profitability basically we

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want to maximize the effective use of

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your time and shorten that runway to

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profitability so that you can take this

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thing full time if you choose to so make

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sure to bookmark this video as well

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because it's kind of a choose your own

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adventure type video i'm covering the

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exact process in this video in the first

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90 days and if you want to dive deeper

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into each specific tactic you can check

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out the other videos on screen to go

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deeper into that but before we get

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started i want to invite you to watch my

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free master class on how to start a

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profitable blogging business goes over

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all the strategies in depth content

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marketing seo affiliate marketing you

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know what blogging is it's a 90-minute

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training make sure to click the link

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sign up for that and let's get into the

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topic for today

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so when we're first starting a blogging

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business we really have to have our end

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goal in mind because that's going to

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dictate our entire strategy so an end

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goal can be things like you know what do

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you want to do with this blogging

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business why are you building it

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typically we're building this on the

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side of a full-time job and we want to

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do either you know start making some

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money on the side maybe a few thousand

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dollars a month to pay down student

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loans or help pay your mortgage or all

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of these things or we could want to

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build like a

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twenty 10

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fifty thousand dollar blog and take it

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full time and surpass your income and

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all of these things but we have to have

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that end goal in mind we also have to

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realize that we're starting these on the

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side of a full-time job so we have to be

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wary of this ultimately we have to focus

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on the right things at the right time to

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build passive income the fastest also

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known as you know we have time

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constraints most of us don't have the

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the ability to do this you know 40 hours

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a week because we have another job so

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how do we work then get home and spend

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like those 10 hours a week possibly up

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to 20 hours a week of on the side how do

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we spend those in the best way possible

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and with these time constraints we

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really have to maximize the effective

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use of our time because ultimately we

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want to build this profit runway get

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this blog successful and we want to do

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so in the shortest time frame possible

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so we have to focus on working on the

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right things so what do we do on a daily

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basis and really the key in the first 90

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days is to learn as much as humanly

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possible and do everything yourself so

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yes one of my strategies was outsourcing

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like the writing and freelance help with

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link building and all those things early

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on and building this like a business but

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to really build it like a business you

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have to learn everything yourself and

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know how to do it you know master it

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before you start outsourcing it so that

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you can train effectively so the key in

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the first 90 days just learn as much as

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you can and then the goal here is to

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create a profitable runway and quit your

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full-time job within i'm saying 12

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months

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i did it within seven but i did it like

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really aggressively working a lot on it

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so we want to basically build this

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passive income machine based on content

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ranking on google doing some link

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building building authority in your

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niche becoming you know see your face on

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that website you're an authority you're

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ranking for content you're making

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passive income through affiliate

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marketing maybe some ads some consulting

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whatever that looks like to you but we

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want to have the end goal in 12 months

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be to pass your full-time income or at

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least match it so that's a really good

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goal to have now first of all we talk

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about like okay so i want to do that

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that's great so first we need a website

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so you might already have a blog on

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wordpress so you may or may not have

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that but really you have to realize that

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your blog is a living breathing thing

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and perfection is the number one enemy

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perfection is what slows you down it's

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what keeps you focused on little details

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that don't matter like the fonts you

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know little details and

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the logo and the graphics and making

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sure every single word is perfect in

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each article perfection is the enemy

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because it just slows down growth blogs

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are living breathing things and what

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that means is every page can be updated

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every blog post can be updated so we

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have a kind of a mantra it's like good

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enough move on

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if you know you if perfection is is

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something that you struggle with and

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it's like you can't spend two weeks

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perfecting an article because you think

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you're going to be judged you have to

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actually just publish stuff and keep

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moving on and keep moving and pushing

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and focusing on the right things a lot

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of people like to focus on the design

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and building this website perfectly but

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every single minute you spend doing that

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you're not spending it on ranking

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content so

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really perfection is the enemy and then

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you know when we're setting up our site

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in my course blog growth engine we cover

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exactly how to set up your core four

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pages so that's your home page your

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about page your blog archive page

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basically your blog roll like how all

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the posts show up in your blog and your

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blog post template mainly you know

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wordpress themes have these built in so

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you don't have to really struggle with

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it and the home page the homepage is

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basically a sales page about you like

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who are you what you're going to be

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talking about on your blog you know a

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little brief preview of your story and

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what the site's about and the good thing

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is the homepage can evolve and adapt and

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change a million times if you wanted to

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when i first started mine i had a

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different theme i had a different

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message all of that and it's changed and

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evolved over the years so that thing

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changes a lot your about page is kind of

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like a personalized story of you you

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know what um not just like your

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professional experience to look good

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it's more or less your page to be

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vulnerable and share your unique message

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with the world so what is your life

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story why are you creating this blog you

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know what is it about who are you and

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you know those more interesting about

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pages work well

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then you know the blog archive is pretty

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self-explanatory it doesn't really

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matter so much on the layout and then

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the blog post template so this is like

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what your actual blog looks like so

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every theme has this as well every

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website that you build

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and really it's about readability so

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when you're writing for the web you know

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you want to have short paragraphs you

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want to make sure the line spacing looks

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good so it's not too cluttered it wants

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to be easy on the eye break up things

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with images text bullet points bold text

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all of those things you also want to

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make sure it's not too wide so like most

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themes have at 800 pixels but really you

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build these four pages you build your

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website you choose web hosting

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um

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and then you set up google search

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console and google analytics so you know

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with search console that's what indexes

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your website submits your site map and

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tells google that you exist in order to

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rank your content if you want to check

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out more if you want the exact specifics

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on every single tool to use the hosting

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the theme and all of that make sure to

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check out my wordpress tech stack video

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mentioned here that'll go deeper much

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deeper into the tactics specifically

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exactly the tools that you need to start

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your website so that's basically setting

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up your website after you do that

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you know we're talking about choosing

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your niche so this actually might come a

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little bit before all of that because

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you might need some stuff for your

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homepage but when you're choosing your

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niche there's a big myth about

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write about what you're passionate about

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you know go with your passions and then

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you'll make money well that's not always

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the case you know i'm passionate about a

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lot of things but it doesn't mean it's

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going to make me money i might like

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running but i'm not i like running do i

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like writing about running for years not

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necessarily so you know when we talk

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about choosing your niche this all this

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stuff builds on itself so the niche is

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the foundation and then we talk about

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keyword research in your niche and then

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search intent in your niche and how you

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have to match what people want to read

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and that dictates then your content and

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your link building efforts what to link

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to all these things which finally hits

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your monetization so the niche is the

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initial pillar that you need to know and

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in my course we also cover this

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authority flywheel so it's like you have

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your you which is your unique experience

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your identity your beliefs there's your

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expertise your professional and personal

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experience in the world basically and

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then the market position so that's based

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on keyword research search volume what

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if people are if there are enough people

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actually searching for what you want to

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talk about and that's where affiliate

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opportunities come in what products you

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can review and make commissions on and

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then your leverage so we all have

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different starting lines in life we all

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have different connections and different

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leverage points that we can use when

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choosing our niche so it could be a

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professional career or a lot of personal

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experience and a hobby sometimes you

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know someone has a really strong hobby

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and a professional career we have to

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choose between the two but ultimately

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if you see your face on the website what

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are you talking about and that's what

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choosing your niche is all about

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so once we have that we have a website

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then we have to talk about what are we

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actually going to write on this blog so

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we have 90 days what are we going to

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start doing well that's where keyword

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research comes in before we you know

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start deciding what to write we have to

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know are people actually searching for

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this thing because as we know now blogs

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are living you know google driven

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engines so basically it's not write

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everything and update an audience it's

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rank on google for specific content and

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rank over time getting new people to

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your audience into your blog every

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single month so when we talk about

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keyword research we use the tool hrefs

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because it is the best seo tool and what

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we want to do is uh you know create

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other uh create posts 70 transactional

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30 informational so 70 of your articles

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should be these kind of comparison

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product roundup posts about the best

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products in your niche

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to make affiliate revenue and then 30

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can be informational sprinkled in

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and if you want to like look at this

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specifically and exactly how to find

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these opportunities you can check out

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here the keyword research seo tutorial

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video find exactly how to find your

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first keywords but the goal here is to

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find emerging new products in your niche

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so certain things that don't have a ton

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of competition yet can make you money

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aren't so competitive with a million

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other sites writing about it and are

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seemingly new and on the upswing because

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timing is a crucial component here if

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you write about something early enough

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you can start ranking for it so really

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the key is finding keywords to add into

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your content plan

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with decent volume so a good search

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volume people are searching for it every

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month and one to two low authority sites

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ranking on page one so that's a sign

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that you can rank as a new blog if the

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first page is just covered by authority

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sites that are super high you know

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domain rating

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and are you know really competitive then

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it's going to be impossible for a brand

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new blog to rank google's just not going

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to do that but if you see that other

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sites are ranking on page one that are

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really low authority sites

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you know you can actually rank two

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that's a really good sign and then this

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is also where we look for some affiliate

play09:02

opportunities so when you're doing the

play09:03

keyword research and you want to write

play09:04

an article maybe something like you know

play09:06

i have on like the best video editing

play09:07

software well does adobe premiere have

play09:10

an affiliate program does final cut pro

play09:12

have an affiliate program if you're

play09:13

going to be recommending products can

play09:14

you make money on it so you can do a

play09:15

little bit of affiliate research here

play09:17

don't cut too in over your head in this

play09:19

your first initial post that we're going

play09:21

to write might not ever rank you know it

play09:23

really is about learning and adapting

play09:25

and evolving over time not every post

play09:27

will rank but if you do this enough many

play09:29

of them will so keyword research

play09:31

eventually it becomes instinctual but

play09:32

requires practice so you know you want

play09:34

to be able to have this instinct where

play09:36

you look at a keyword report and be like

play09:37

that's a good opportunity that's a bad

play09:39

opportunity so again it requires uh

play09:42

some decent amount of you know going

play09:43

through this and understanding but make

play09:45

sure to check out that other video in

play09:46

mind if you're interested

play09:47

so then you know we have keyword

play09:49

research now we have to actually create

play09:51

the content plan for our blog

play09:52

so you want to add 12 blog post idea

play09:55

into your content calendar and then

play09:56

prioritize them so based on that keyword

play09:58

research create a spreadsheet

play10:00

and add you know 12

play10:02

12 keywords in there you know see what

play10:04

the volume is and then prioritize them

play10:06

which ones are like based on you know

play10:08

the volume that people are searching for

play10:09

and the competitiveness which one do you

play10:10

think you can make money on do a little

play10:12

bit of prioritization and then you start

play10:13

creating your blog post titles and then

play10:15

you run a you know add that add those

play10:17

into the content calendar as well so

play10:19

titles you know we cover that as well in

play10:21

different you know on-page seo video

play10:23

that you can check out now so this is

play10:25

exactly how to write this content

play10:27

another thing you want to do is like

play10:28

think about uniqueness so instead of

play10:29

just being a random small affiliate

play10:31

niche site what makes you unique and

play10:33

what would be interesting to see when

play10:35

someone visits your blog so we cover one

play10:36

link bait post this could be a really

play10:38

long list like something like the top

play10:40

100 outdoor patio ideas and something

play10:43

that's like really unique to the niche

play10:45

and then maybe you tell a personal story

play10:46

so one of your blog posts is not

play10:48

optimized for keywords or anything and

play10:50

you just write about who you are in a

play10:51

unique interesting experience that you

play10:53

had to make your blog unique that's

play10:55

going to help down the line when you're

play10:56

asking for links building partnerships

play10:58

and doing all of that so you want to

play10:59

have some uniqueness and not just be

play11:00

another random site now we get into the

play11:02

content assembly line so

play11:04

again when we're thinking about blogging

play11:05

in the 2020s it's not so much writing

play11:07

content from a blank page it's

play11:09

templatizing everything and creating

play11:11

systems for this stuff so for example in

play11:13

a transactional list post about the top

play11:15

seven best video editing software you

play11:17

have an introduction you have product

play11:19

one and then you have a templatized

play11:21

version of this with features pricing

play11:23

what you think about it what you like

play11:24

and dislike call to action then you have

play11:26

product two the exact same thing three

play11:28

four five so it's really templatizing

play11:30

this and making it easy on you to create

play11:32

this content where you're not writing

play11:33

like

play11:34

getting writer's block or worried about

play11:36

being a writer it's more about you know

play11:37

mono assembling content in order to

play11:39

monetize it so you templatize the post

play11:41

you begin writing about products in your

play11:43

niche and creating these transactional

play11:44

posts and informational posts in your

play11:46

niche without worrying about affiliate

play11:47

marketing yet because it takes traffic

play11:49

and you know volume in order to make

play11:51

money with affiliates so the key here is

play11:52

just focusing on creating this content

play11:55

and publishing these blog posts you know

play11:57

fearlessly without perfectionism then we

play11:59

gotta get to on-page seo so in order to

play12:01

rank in the 2020s you need to have

play12:03

really good on-page seo to tell google

play12:05

that you're the best source of

play12:06

information so here we can use a tool

play12:07

like surfer seo that will literally tell

play12:10

you the exact semantic keywords and

play12:12

number of keywords to add in your post

play12:14

related keywords all the things that you

play12:15

need to do from an on-page perspective

play12:18

and again if you want to like dive

play12:20

really deep into this make sure to check

play12:21

out my video on page seo covers the

play12:23

exact titles headings

play12:25

format semantic keywords how to use

play12:27

those tools and more so that's like the

play12:28

initial 90-day content plan i'm saying

play12:30

add 12 posts in because that's about a

play12:31

little bit less than one a week so we

play12:33

want to at least do one blog post a week

play12:34

you can always do more than that but

play12:35

this is like the minimum

play12:37

so the content goals for this you want

play12:39

to publish 12 2000 word articles in your

play12:41

first 90 days or so which is about 24

play12:43

000 words in 90 days ultimately that

play12:45

comes down to well what does that look

play12:47

like on a daily basis it's 266 words a

play12:49

day that's less than one page double

play12:50

space it's about one page double spaced

play12:52

basically

play12:53

and really to be a blogger and build

play12:55

this blogging content driven business

play12:57

you need to be publishing one article a

play12:58

week minimum if you can't get that into

play13:00

your calendar you're so busy that you

play13:02

can't create one article a week then

play13:04

you're really stagnating your business

play13:05

and you shouldn't be doing this maybe

play13:06

it's just a hobby for you but if you

play13:08

want to make real money you gotta at

play13:09

least do that minimum

play13:11

and then at the end of nine days you

play13:12

want to begin seeing search impressions

play13:13

in google search console maybe a little

play13:15

bit of trickling of traffic to some

play13:17

specific post this again is going to be

play13:18

dictated by some of the link building

play13:19

we'll talk about because that's going to

play13:21

be what accelerates the initial traffic

play13:23

but you want to start seeing some

play13:24

impressions which means you showed up on

play13:25

google people are at least visiting

play13:27

seeing the title of your articles

play13:29

and you can get some trickle of traffic

play13:30

here as well but if you really want to

play13:32

see you know more of this content plan

play13:34

how i plan my content you can check out

play13:35

my video on my seven-figure content plan

play13:38

how i do it how i structure the content

play13:40

how i plan it and all of that

play13:42

now let's talk about link building so

play13:43

there's two paths when it comes to

play13:45

starting a blog there's your content

play13:46

path what you're actually writing on

play13:47

your blog and then there's link building

play13:50

all the off-site stuff that you're doing

play13:51

building partnerships relationships

play13:53

getting links those two paths are always

play13:55

going like at all times no matter how

play13:57

long your you know your blog how old it

play13:59

is you're basically always doing these

play14:01

two things publishing content getting

play14:03

links

play14:04

so the first step here is like

play14:06

understanding the authority landscape in

play14:07

your niche so for me in the software

play14:09

niche and make money online

play14:11

basically it's very competitive so i

play14:13

need my domain rating my site's

play14:15

authority to be high probably in the 70s

play14:18

out of 100 in order to start you know

play14:20

ranking for a lot of content if you're

play14:22

in a different niche maybe it's outdoor

play14:25

or home or something like in the

play14:26

e-commerce space that's related to

play14:28

products kitchen

play14:31

living room patio outdoor

play14:34

those types of product related niches

play14:35

gardening power tools then you might

play14:37

only need a domain rating like in the

play14:39

30s to rank content or even in the 10s

play14:41

or 20s you don't need a ton of links but

play14:43

you should start getting some because

play14:44

you need to be in the ballpark of other

play14:46

sites that are ranking in your niche and

play14:47

this is what is really going to be the

play14:49

solid foundation for your blog content

play14:51

can always be updated you can always

play14:53

update publish something you know the

play14:55

top five certain types of products and

play14:56

update it to seven and ten and make it

play14:58

better and better over time that's what

play15:00

i've done with a lot of posts but really

play15:02

links are kind of like the solid

play15:03

structure of your blog like blog posts

play15:05

are like the rooms in the house links

play15:07

are like the foundation and the cement

play15:09

and the concrete that hold it up and

play15:10

build the authority and allow you to

play15:12

rank so they're really important so when

play15:14

you're not writing you want to focus 100

play15:15

of your time on link building in your

play15:16

first 90 days so that comes down to what

play15:18

message am i going to send out to ask

play15:20

for links via guest posts and other

play15:22

partnerships and that comes to an

play15:23

outreach template based on you know

play15:25

either email or linkedin or even

play15:26

facebook or things like that the key is

play15:28

to find your value spot and get the ball

play15:30

rolling so in my other video here on

play15:31

link building that you can watch i cover

play15:33

this in about 30 minutes exactly how to

play15:36

do this finding leverage points finding

play15:37

unique opportunities this is probably

play15:39

the hardest part especially when you're

play15:40

starting out and don't have any leverage

play15:42

or traffic or anything asking for links

play15:44

and doing guest posts and stuff is more

play15:45

difficult so this is the hardest part of

play15:47

blogging no doubt is the initial link

play15:50

building but once you get the ball

play15:51

rolling and you develop systems for this

play15:52

it gets easier and easier so the key is

play15:54

just to not quit so you begin linking to

play15:56

your articles here

play15:57

and doing guest posts you know in your

play15:59

niche linking to pretty much everything

play16:01

there's no perfect formula you want to

play16:02

just build up your initial uh domain

play16:05

rating here it's not like you need to

play16:07

perfectly link to these specific types

play16:09

of articles now at this point we're just

play16:10

building kind of the initial domain

play16:12

rating and then definitely make sure to

play16:13

watch this link building video because

play16:14

it goes over these strategies in depth

play16:16

you'll notice here in these first 90

play16:18

days so i didn't mention monetization

play16:21

once and that's because everybody wants

play16:23

to monetize early however blog

play16:25

monetization is a byproduct of your

play16:27

content and link building efforts

play16:29

people want to just post a website up in

play16:31

the world and then all of a sudden join

play16:33

adsense and make a few pennies on

play16:35

adsense and then join all the affiliate

play16:37

programs before they're getting any

play16:38

traffic you know they might be on page

play16:40

five for of google getting nothing but

play16:41

then they join the affiliate programs

play16:43

and all that so that would be focusing

play16:45

on the outputs not the inputs in the

play16:47

first 90 days of your blog or any

play16:49

content driven business you need to just

play16:50

focus on publishing quality content

play16:53

building links building authority

play16:54

instead of focusing on monetization

play16:56

i always say this but you don't want to

play16:57

scrape pennies off the ground when

play16:59

there's 100 bills just in sight so

play17:01

why would you focus on monetization you

play17:03

should not focus on any monetization

play17:05

really in the first 90 days you should

play17:06

just focus on creating systems learning

play17:08

creating content building some links

play17:10

getting this stuff going because once

play17:12

you do that if you keep doing it

play17:14

you know if you do 12 blog posts in 90

play17:16

days by the end of the year even if

play17:17

you're just doing one a week you have 50

play17:19

blog posts you're working on maybe even

play17:20

just getting one link

play17:22

a week with link building doing a little

play17:24

bit of outreach you're gonna get traffic

play17:26

you're going to see success and then

play17:28

you're going to be ranking on page one

play17:30

for stuff if you do the keyword research

play17:31

right like i teach finding emerging

play17:33

products

play17:34

and at that point then it's just like

play17:35

boom swap out the links

play17:37

monetize right away so this is just kind

play17:39

of again back to that maximizing the

play17:41

effective use of our time we could join

play17:43

affiliate programs here with no traffic

play17:45

we could join adsense and struggle to

play17:46

edit into our blog or we could just

play17:48

focus on all the content link building

play17:50

to

play17:51

you know look at the future and build

play17:52

something that's a real business for

play17:54

ourselves before doing that

play17:56

so by the end of your blog's first 90

play17:57

days you should have a functioning

play17:59

website with your core four pages your

play18:00

home about your blog roll your blog

play18:02

archive page 12 blog post live on your

play18:04

site minimum

play18:05

i'm saying 10 backlinks here because

play18:07

you're going to be learning this process

play18:08

maybe the first month you're just

play18:09

learning about your outreach and what to

play18:10

say and how to message it in the

play18:11

marketplace on linkedin and doing this

play18:13

type of stuff to get backlinks so you

play18:15

know this one

play18:17

is you know probably the hardest part

play18:18

but you can eventually learn this and

play18:20

just kind of you know do this a little

play18:21

bit a day you should start seeing your

play18:23

first traffic in google analytics within

play18:24

90 days the goal here though is not to

play18:26

make money in 90 days blogging is not a

play18:28

get rich quick scheme

play18:30

you know everyone wants to go viral on

play18:32

tick tock and instagram and build some

play18:33

crazy make money online crypto world but

play18:36

it's like blogging is the best way to

play18:38

build sustainable income that you're in

play18:39

control of you can control the content

play18:41

you write you can control your authority

play18:42

and link building with the right

play18:43

strategies and you build this long-term

play18:45

growth level your own personal brand in

play18:47

the internet in the digital world but

play18:49

the goal here is not to make a ton of

play18:51

money in 90 days is to learn as much as

play18:52

you possibly can because the outsourcing

play18:55

the monetization the fun stuff comes

play18:57

later but you really have to get this

play18:58

part down first so what this actually

play19:00

looks like on a daily basis is basically

play19:02

if you're spending 10 hours a week on

play19:04

the side of your full-time job blogging

play19:05

that could be five hours a week writing

play19:07

blog content so that would be your you

play19:09

know seven days a week times 266 words a

play19:13

day

play19:14

that you can complete that maybe faster

play19:15

than this especially if you're using you

play19:17

know surfer seo it's templatized you

play19:19

could even use it to like jasper or

play19:20

something to speed it up ai writing and

play19:22

then you're you know spending the five

play19:24

hours of that week doing link building

play19:25

so you can always change these numbers

play19:26

but it's not anything crazy it's not

play19:28

like you have to sell your soul to this

play19:30

or

play19:30

you know crush yourself to do this what

play19:32

does that look like well it's basically

play19:33

a few hours a day 266 words a day maybe

play19:36

it's just like five outreach messages

play19:38

messages a day for uh to get links so

play19:40

like guest blogging emails you send five

play19:42

targeted ones you look at people on

play19:43

linkedin you build connections again you

play19:45

can check out my other videos on this

play19:46

stuff but it's not like

play19:49

sending a million emails a day and

play19:50

writing blog posts every day it's not

play19:52

that grind you don't have to do it that

play19:54

way

play19:55

so it's just a little bit of work every

play19:57

day but it's consistently having no

play19:58

zero-sum days and making sure that

play20:00

you're always making progress on this so

play20:03

how much does it cost to start well in

play20:04

my wordpress tech stack video you know

play20:06

we cover it's basically 132 to launch

play20:09

your website with the exact setup that i

play20:11

use i would use

play20:12

um it can be cheaper if you go with

play20:14

cheaper options but i recommend that you

play20:16

do this and then you can do ahrefs is

play20:18

199. so you can do one month of that if

play20:21

you need to to do all of your keyword

play20:22

research for like six months

play20:24

you know get your content plan in order

play20:26

but that is the best seo tool to use and

play20:28

then ongoing costs would be web hosting

play20:30

25 a month is for wpx which is what we

play20:32

recommend it's a little bit more pricey

play20:34

than like three dollars a month for some

play20:35

cheaper options but it is in my opinion

play20:38

the best and then server seo is 49 a

play20:40

month that does your on-page seo so that

play20:42

does specifically tells you what

play20:43

keywords to add to your articles when

play20:45

you're writing it so basically you're

play20:46

running your blog for like 74 a month

play20:48

when you first start and we have to

play20:49

think about this as a business owner

play20:50

like i make you know over three hundred

play20:53

thousand dollars a month blogging today

play20:55

and i made two you know i made 299 000

play20:58

of profit blogging uh in march of 2022

play21:02

april's on pace for four

play21:04

um and really we have to think about

play21:06

that from a business perspective i'd

play21:07

have to own like 30 starbucks to make

play21:09

that amount of profit

play21:10

30 starbucks and that would probably

play21:12

cost me 5 to 10 million 10 probably 10

play21:14

to 12 million dollars to start in

play21:16

startup costs so we're entering this

play21:19

digital age blogging you know might seem

play21:22

outdated or you know older than like

play21:24

people trying to go viral with like nfts

play21:26

and crypto and twitch and these things

play21:28

but it's still the best way to build a

play21:30

sustainable business for yourself that

play21:32

grows over time because google is not

play21:34

going anywhere but to build this

play21:36

business we need to spend a little bit

play21:37

of money you know to do it so 74 a month

play21:40

to run an effective online business is

play21:42

not much when you think about it that

play21:44

way when you want to keep track of

play21:45

everything what i do i have a simple i

play21:46

make it really simple so i have

play21:47

spreadsheet i have like one master

play21:49

spreadsheet and i have it in my course

play21:50

where you have your profit and loss you

play21:52

have like your content plan in one tab

play21:54

you have your link building outreach

play21:55

stuff in one tab you can basically run

play21:56

your entire blog post with one google

play21:58

sheet your entire blog with one google

play21:59

sheet and then you know you can have a

play22:01

google doc just keep track of what

play22:02

you're doing for that week you know you

play22:03

can write the dates down be like week of

play22:06

may 1st and then you write down just the

play22:08

things that you have to do get back to

play22:09

this person for this link trade you know

play22:11

right finish writing this article just

play22:13

keep track of stuff but it's don't

play22:14

overthink it it's really simple and the

play22:16

timeline of your success is really up to

play22:18

you you can do one article a week you

play22:20

could do three articles a week you could

play22:21

do no link building and you know not

play22:23

really get much traffic or traction or

play22:25

you could blow it out of the water and

play22:27

get you know five to ten guest posts a

play22:29

month

play22:30

the timeline of success is totally up to

play22:31

you

play22:32

but if you're real you know if you want

play22:33

to treat this like a real business you

play22:34

have to put some time in so i say

play22:36

minimum 10 hours a week focusing on

play22:38

content and links content links content

play22:40

and links in order to build the passive

play22:43

income machine so the first 90 days is

play22:45

all about just building that initial

play22:46

machine so if you want to dive deeper

play22:48

into the strategy this kind of covered a

play22:49

broad overview and gave you the tactics

play22:51

uh the tactics or in other videos

play22:52

there's check out other videos on my

play22:54

channel these ones go over the stuff

play22:55

specifically in detail like keyword

play22:57

research how to do on-page seo how to do

play23:00

link building and find your leverage

play23:01

point all that stuff these videos right

play23:03

here um

play23:04

is almost two hours of content so just

play23:06

check out my channel for that kind of

play23:08

stuff there's a lot more dive really

play23:09

deep into the specifics but this video i

play23:11

wanted to give you a framework for the

play23:13

first 90 days and kind of an action plan

play23:15

so that you can

play23:16

you know know what to do on a daily

play23:18

basis so you know when we're working

play23:19

full time and we want to build something

play23:21

on the side we have to maximize the

play23:22

effective use of our time in order to

play23:24

build this profit runway and in 90 days

play23:27

though you're not going to necessarily

play23:28

be making enough money to quit your job

play23:29

however you can build the foundation to

play23:31

accelerate that that by month 6 to 12

play23:34

you will so we'll cover that very soon

play23:36

now if you're interested in learning

play23:37

more exactly how i make over 300 000 a

play23:40

month blogging what blogging is in the

play23:41

2020s how it's more of a science than an

play23:44

art make sure to watch my free blogging

play23:45

masterclass it's a 90 minute training

play23:47

lots of students that have uh have had

play23:48

aha moments going through it and please

play23:50

check out other videos on my channel you

play23:52

know i write about all kinds of things

play23:53

related to business to blogging to

play23:54

making money online i hope you found

play23:56

this video useful you know let me know

play23:57

what you think where are you and your

play23:58

blogging journey please like the video

play24:00

and i will see you in the next one

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