Surfer SEO Tutorial | Rank No1 For Any Local Keyword
Summary
TLDRThis video tutorial introduces viewers to the Surfer SEO tool, an AI-driven solution for improving local service businesses' online visibility. The host, Kurt, demonstrates how to rank first on Google for local keywords by optimizing content with Surfer's suggestions, emphasizing the importance of targeting high search volume keywords. He guides through keyword research, content creation, and optimization strategies, showcasing how to achieve a high Surfer score to outrank competitors. The video concludes with an audit feature overview, which further refines page performance, promising increased leads for trades businesses.
Takeaways
- 🔍 Use the Surfer SEO tool to rank high on Google for local service keywords.
- 🛠️ Surfer SEO is an AI-based tool that analyzes data from Google to suggest content improvements.
- 💡 Importance of ranking number one is illustrated with the example of a 'plumber in London' keyword.
- 📝 Start with keyword research using Google search, Uber suggest, and Surfer SEO tool for suggestions.
- 📈 Focus on keywords with high search volume to avoid wasting time on low-traffic terms.
- 📝 Note down keyword phrases and variations from Google and Uber suggest searches.
- 🎯 Use Surfer's content editor to optimize your content with suggested headlines, word count, and images.
- 📖 Write content with a main header, subheadings, an 'About Us' section, and a breakdown of services offered.
- 📊 Aim for a high Surfer score (over 70%) to increase the chances of ranking high on Google.
- 🔄 Use Surfer's audit feature to identify and fix issues with page structure, keyword usage, and loading speed.
- 🔗 Improve website authority by linking to other relevant pages within your site.
- 📈 Since using Surfer SEO, clients have seen an increase in leads for their local service businesses.
Q & A
What is the main focus of the video?
-The video focuses on how to rank number one on Google for local service keywords using the Surfer SEO tool.
Who is the intended audience for this video?
-The intended audience includes professionals in local service industries such as plumbers, electricians, and home improvement businesses.
What is the Surfer SEO tool?
-The Surfer SEO tool is an AI-based tool that analyzes data from Google and provides suggestions on how to improve content for higher search rankings.
Why is it important to rank number one on Google for a specific keyword?
-Ranking number one on Google for a specific keyword can lead to a steady flow of new customers every month, as demonstrated by the example of the keyword 'plumber in London'.
What is the first step in optimizing content for search engines as described in the video?
-The first step is to find a keyword with high search volume to ensure that ranking efforts are not wasted on irrelevant keywords.
How does the video suggest finding relevant keywords for optimization?
-The video suggests using a combination of Google search, Uber suggest, and the Surfer SEO tool to find and note down relevant keywords and variations.
What role does the Surfer SEO tool play in content creation?
-The Surfer SEO tool provides a content editor that offers suggestions on keywords, word count, headlines, paragraphs, and images to optimize the content for better search rankings.
What are the key elements to include in a service page according to the video?
-Key elements include a main header with the main keyword, subheadings with suggested keywords, an 'About Us' section, image areas showcasing work, and a breakdown of different services offered.
How does the Surfer SEO tool assist in auditing a webpage?
-The Surfer SEO tool creates a full audit of the page, checking content length, internal linking, keyword usage, header tags, page structure, and loading speed, and suggests improvements.
What is the recommended content score to aim for when using the Surfer SEO tool?
-The video suggests aiming for a content score over 70%, as pages scoring higher than this usually rank the highest on Google.
What is the final goal of using the Surfer SEO tool as presented in the video?
-The final goal is to help generate high-quality leads, fill the business diary with more customers, and grow the business.
Outlines
🔍 Local SEO Ranking with Surfer SEO Tool
This paragraph introduces a tutorial on achieving top search engine rankings for local service keywords using the Surfer SEO tool. The video is aimed at professionals in home improvement businesses such as plumbers and electricians. It emphasizes the importance of ranking first on Google for relevant keywords, as illustrated by the example of a London plumber, and explains that high search volume keywords should be targeted. The Surfer SEO tool is described as an AI-based assistant that analyzes data from Google to suggest content improvements. The paragraph also introduces the video's presenter, Kurt from One Based Media, who focuses on online marketing strategies for trades businesses. The summary advises viewers on the initial steps of keyword research using Google and Ubersuggest, and how to use Surfer's content editor to optimize content with suggested keywords, headlines, and images. It concludes with the importance of scoring content over 70% to compete with top-ranking pages and the necessity of a well-rounded website with quality content, backlinks, and domain authority.
🛠 Advanced SEO Auditing with Surfer SEO
The second paragraph delves into the advanced features of the Surfer SEO tool, focusing on the auditing process to further optimize web pages for higher rankings. It explains how to paste a webpage into Surfer's audit section and analyze various aspects such as content length, internal linking, keyword usage, header tags, page structure, and loading speed. The paragraph highlights the benefits of using Surfer SEO for local service pages and shares the positive impact it has had on the presenter's clients in terms of increased leads. The video concludes with a call to action for viewers to fill out a form in the description for lead generation solutions, encourages engagement through likes, subscriptions, and comments, and expresses gratitude for watching. It also invites viewers to share their success stories resulting from implementing the discussed SEO strategies.
Mindmap
Keywords
💡Ranking
💡SEO Tool
💡Local Service Keywords
💡Keyword Research
💡Content Optimization
💡Subheaders
💡Service Pages
💡Content Score
💡Internal Linking
💡Lead Generation
💡Page Audit
Highlights
Introduction to a method for ranking number one on Google for local service keywords using the Surfer SEO tool.
Explanation of the Surfer SEO tool as an AI-based assistant for improving content ranking without replacing human copywriters.
Importance of ranking number one for local service keywords, illustrated with the example of a plumber in London.
Introduction of the presenter, Kurt from One Based Media, and the focus on online marketing for trades businesses.
The first step in the process: finding a keyword with high search volume to avoid wasting time on irrelevant keywords.
Demonstration of keyword research using Google search and the example of 'Loft conversions ess6'.
Utilization of Uber Suggest for additional keyword variations and the importance of noting these variations.
Instructions on using the Surfer SEO tool's content editor to input and optimize keywords for better content suggestions.
Breakdown of how Surfer scores content, suggests word count, headlines, paragraphs, and images for optimization.
Advice on writing content for service pages, including main headers, subheadings, an About Us section, and service breakdowns.
Example of a successfully optimized page that ranks number one on Google, with a content score over 80%.
Explanation of why pages scoring over 70% usually rank highest on Google and the importance of surpassing this threshold.
Feature of Surfer SEO that allows comparison of content scores with top-ranking pages on Google.
Second round of optimizations involving using Surfer's audit section to analyze and improve page elements like internal linking and keyword usage.
Details on Surfer's audit capabilities, including page structure, header tags, loading speed, and other issues.
Testimonial on the effectiveness of Surfer SEO in increasing leads for local service pages over the past few years.
Conclusion emphasizing the goal of generating high-quality leads and growing businesses through online marketing.
Call to action for viewers to subscribe, like, and comment on the video, and to share their success stories.
Transcripts
hey welcome back to the channel today
I'm going to show you how you can rank
number one on Google for local service
keywords using the surfer SEO tool
number one number one number one number
one if you're a plumber electrician or
any other Home Improvement business
looking to get to number one for your
service in your local area then you're
going to want to watch this one until
the end now the surfer SEO tool is
essentially an AI tool that pulls in
data from Google and makes suggestions
on how you can improve your content to
get higher positions now please do keep
in mind it is a tool that assists you
and is not here to fully replace human
copywriters just yet so why is it
important to rank number one well the
keyword plumber in London for example
gets searched around 720 times a month
so if you're a plumber in London who is
ranking number one for this keyword you
can expect a steady flow of new
customers every month into your business
now if you're new here hi I'm Kurt from
one based media and I'm here to help you
get more leads for your trades business
using online marketing so if you don't
want to miss any videos join our
community and hit that subscribe button
and the bell icon to get notified okay
back to today's topic so the first thing
you want to do is find a keyword that
gets a lot of search volume because
ranking number one on Google for a
keyword that gets no searches is about
as much of a win as being the biggest UK
supplier of bottled air so to make sure
you're not wasting time we begin by
doing a few different types of keyword
research first of all we just do a
Google search so for the purpose of this
video we're going to do Loft conversions
ess6 now scroll down to the bottom of
the page and you'll see a few keyword
phrases associated with Loft conversions
in essics you have keywords that mention
reviews prices and also near me keywords
now make a note of these keywords and
open up another tool called Uber suggest
then type in your main keyword again for
this example we'll type in Loft
conversions essic scroll down and you'll
see more variations of your keyword also
make a note of these next open up the
surfer SEO tool and click on content
editor and put your keyword into the
tool you'll notice Surfer will now give
a drop down of loads of other
suggestions so click on any that are
relevant as well as adding in any more
that you found from your Google and Uber
suggest searches now use one of your
credits and this will pull up the editor
ready for you to start editing your
content here's a breakdown of how this
works so your main headline will go here
here Surfer scores your content out of
100 so the more you optimize the High to
score here it suggests how many words
you need for the page suggested
headlines how many paragraphs and how
many images suggested for the page under
this you can see more suggestions with
the keyword you should use how many
times you should use them in the content
make sure not to keyword stuff you also
have keyword suggestions so these
keywords should be mentioned throughout
the subheaders now start writing your
content you want to include a few things
in a service page you want a main header
that includes your main keyword you want
subheadings that include the suggested
keywords also have an About Us section
and have an area for images of the work
and have a breakdown of the different
services so for this example we're
talking about Loft conversions so
subservices will be things like Dorma
Lofts vux Lofts and mansard conversions
if you're writing a roofing or Plumbing
page you'll do subhe headers like the
different types of roofs you repair all
the different types of plumbing services
you offer this is a great way of getting
a lot more content on the page page and
more keywords now let me show you a page
that we've built indexed and optimized
to get number one on Google so here is
all the content you can see it scores
over 80% now we found pages that score
over 70% usually show the highest on
Google anything below that and your
website will have to have a lot of other
attributes going for it such as a lot of
other content on the site back links and
domain Authority for it to rank highly
and that's why we suggest going over 70%
every time also another great feature
here is to click on this Cog and you can
see the score of the other pages that
are on the first page and see how high
their content score is always try and
aim to get your surface score higher
than the top five on Google for all of
your website Pages now go through all of
the content and keep making the
suggested changes the main things we
focus on is the keywords the suggested
headers and the amount of content and
images we need on the page once your
content scores higher than all of the
other competitors get it all added to
your website now the second round of
optimizations we do is to take the web
page and paste this into the audit
section on Surfer then type in your main
keyword hit create audit now what Surfer
does is creates a full audit of the page
it will say if the cont is the right
length and if the internal linking is
correct if the internal linking is not
good it will suggest other pages on the
website you can link back to this one
this is a great way to pass Authority
around the website to improve the
rankings the audit will also show you
other issues on the page like keywords
being used too much if the keywords are
being correctly used in the header tags
page structure issues if the title and
description are the right length and it
will also highlight any page loading
speed issues we've been using Surfer SEO
for a couple of years now and find it
works brilliantly for local service
pages and since using it our clients
have seen a huge increase in leads and
there you have it thank you for watching
until the end I hope you got a lot out
of the video so our goal here is to help
you generate the best quality leads you
can fill out your diary with more
customers and grow your business and
that's it from me and by the way if lead
generation is a problem for you right
now then there's a link in the
description that will help you solve
that problem in under 3 minutes I want
to say a big thank you again for
watching this video if you want to see
more like this please do like and
subscribe and also leave a comment in
the comment section let us know the
results you get from making these
changes we love to hear your success
stories and we read and respond to all
the comments we get have a great day
I'll see you on the next
one
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