21 Website SEO Hacks That Feel Illegal To Use! (But Will Rank Your Small Biz High on Google)

Ranking Academy

18 Jun 202413:43

Summary

TLDRThis video outlines 21 innovative SEO hacks designed to enhance the online visibility of small businesses on Google. Key strategies include optimizing title tags with location keywords, improving page load speed, using original images, and creating dedicated service pages. The video emphasizes the importance of rich content, local schema markup, and the inclusion of customer reviews and FAQs to improve search rankings. By implementing these techniques, businesses can significantly boost their search engine performance and attract more customers.

Takeaways

😀 Adding your target city to title tags improves local search relevance.
😀 The order of keywords matters; prioritize keywords over your business name in title tags.
😀 Use H1 tags effectively by including relevant keywords for better SEO.
😀 Local schema markup on your homepage enhances search engine understanding.
😀 Improving page load speed can boost search rankings and user experience.
😀 Place the most important content at the top of your pages for better visibility.
😀 Quality content is crucial, but more content generally leads to better rankings.
😀 Use descriptive anchor text for links to improve both SEO and user clarity.
😀 Original, unique photos enhance your website's SEO potential.
😀 Implementing alt text for images helps search engines understand your visual content.
😀 SEO-friendly URLs should be short, descriptive, and include relevant keywords.
😀 Create dedicated pages for each service to optimize for specific keywords.
😀 Adding FAQs can enhance user experience and improve SEO through relevant keywords.
😀 Embedding customer reviews can enrich page content and enhance SEO.
😀 External links to reputable sources improve your website's credibility.
😀 Using Google Vision AI can help ensure your images are relevant for SEO.
😀 Create location pages to target searches in neighboring areas.
😀 Staff bios and photos can boost trust and enhance your website's SEO.
😀 Highlighting main services on your homepage can improve visibility and engagement.
😀 Case studies add valuable content and help with SEO through keyword integration.

Q & A

What is the significance of adding the target city to title tags?
-Adding the target city to title tags increases the relevance of your page for local searches, helping it rank higher when users search for services in that city.
Why shouldn't the business name come first in title tags?
-The order of keywords matters for SEO; starting with the main keyword improves ranking potential. The business name can be added afterward, but it's more important to lead with the service or product.
How does local schema markup benefit a business's website?
-Local schema markup provides search engines with detailed information about your business, including location and services, which can enhance visibility and understanding.
What impact does page load speed have on SEO?
-Faster loading websites are favored by search engines, which can lead to higher rankings and better user experience, ultimately bringing more visitors to the site.
What is the role of H1 tags in web pages?
-H1 tags are crucial for SEO as they help search engines understand the main topic of the page. Including relevant keywords in the H1 tag can improve ranking.
Why is it important to use original photos on a website?
-Unique images are preferred by search engines, and properly tagged original photos can enhance SEO, making the site more attractive to visitors.
How can customer reviews contribute to SEO?
-Embedding customer reviews that include relevant keywords can enrich page content and improve search engine rankings by providing more context about services.
What are the benefits of creating dedicated service pages?
-Dedicated service pages allow for targeted keyword optimization, detailed content, and improved site structure, which can enhance visibility and ranking on search engines.
How can FAQs improve a website's SEO?
-Adding an FAQ section helps answer common questions, incorporates keywords, and can increase the likelihood of appearing in Google's featured snippets.
What is the advantage of using descriptive anchor text for links?
-Descriptive anchor text helps search engines understand the linked content better, which can improve overall website search rankings and enhance user experience.