How to Get Brand Deals on TikTok
Summary
TLDRThis video script offers seven valuable tips for content creators on TikTok seeking to monetize their influence. It emphasizes targeting brands already active on the platform, tailoring sponsorships to specific marketing goals, and the importance of professional communication via email. The script also advises creators to sign up for brand deal platforms, support niche peers, and not to dismiss free product offers as potential stepping stones to paid partnerships. Finally, it encourages creators to be selective with their deals, aiming for quality over quantity to attract high-paying brand partnerships.
Takeaways
- 🎯 Target brands already active on TikTok, as they understand the platform's value and are more likely to engage in partnerships.
- 📦 Avoid presenting brands with generic sponsorship packages; instead, tailor your approach to their specific marketing objectives.
- 📧 Include your email address in your bio to facilitate professional communication and streamline the negotiation and contract process.
- 🔍 Sign up for brand deal platforms to increase your visibility to brands looking for TikTok influencers and to discover new opportunities.
- 🤝 Follow and support creators in your niche to familiarize yourself with brands that sponsor them and potentially gain introductions.
- 🛍️ Don't dismiss offers of free products; use them as opportunities to educate the brand on the value of a long-term partnership.
- 📈 Understand that different campaign goals (conversion, content repurposing, brand awareness) require different strategies and rates.
- 💰 Recognize the importance of raising your rates when brands are vague about their objectives, as this indicates they may be willing to pay more for the right influencer.
- 📝 Move conversations with brands out of direct messages and into email to maintain professionalism and ensure clear communication for contracts and invoicing.
- 🚫 Refrain from accepting low-quality deals that don't align with your audience or your brand, focusing instead on quality partnerships that offer better value.
- 💡 Embrace the mindset that not all brand outreach requires immediate acceptance, and prioritize deals that make sense for you and your audience.
Q & A
What is the main challenge creators face when trying to monetize their TikTok content?
-The main challenge creators face is getting brands to pay for their content on TikTok, as brands often offer free products, gift cards, or promo codes instead of monetary compensation.
Why should creators target brands that are already active on TikTok?
-Targeting brands that are already active on TikTok is easier because these brands understand the platform's value and have a TikTok strategy in place, making them more likely to collaborate on paid partnerships.
What are the three main campaign goal types for TikTok sponsorships mentioned in the script?
-The three main campaign goal types are conversion (driving measurable outcomes like sales), content repurposing (reposting creator content for advertising), and brand awareness (creating content to explore TikTok as a marketing platform).
Why is it important for creators to include their email address in their TikTok bio?
-Including an email address in the bio is crucial because most professionals, including those from brands or advertising agencies, prefer to communicate via email for a more formal and organized approach to partnerships.
What is the significance of signing up for brand deal platforms for TikTok creators?
-Signing up for brand deal platforms exposes creators to more brand partnership opportunities, as these platforms often have marketplaces where creators can browse and apply for ongoing brand collaborations.
Why should creators follow and support others in their niche on TikTok?
-Supporting others in the niche helps creators become familiar with the types of brands that partner with creators in their field and establishes a positive relationship, which could lead to introductions to dream brand partners.
What is the common mistake creators make when brands offer them free products instead of payment?
-The common mistake is that creators often dismiss or delete offers for free products, missing the opportunity to educate the brand on the value of a long-term partnership and potentially convert these offers into paid deals.
What should creators do if a brand offers them a trial partnership with the promise of payment if successful?
-Creators should express their understanding and propose a structured partnership over a period, such as monthly posts, to measure success and adjust the approach if needed, emphasizing the importance of repeated exposure for credibility and purchase intent.
Why is it recommended for creators to avoid taking low-value deals?
-Taking low-value deals can lead to a cycle of dissatisfaction and lack of time for creators to strategically target and pitch to their dream brand partners, potentially missing out on more lucrative opportunities.
What is the key takeaway from the script regarding creators' approach to brand partnerships?
-The key takeaway is that creators should prioritize partnerships that make sense for them and their audience, focusing on quality over quantity, and not feel obligated to accept every deal that comes their way.
Outlines
🎯 Targeting Brands with TikTok Strategies
This paragraph discusses the importance of targeting brands that are already active on TikTok, as they understand the platform's value and are more likely to engage in paid partnerships. It advises creators to keep a list of brands they see advertising in their feed, as these are potential targets for collaborations. The paragraph also outlines three main campaign goal types for TikTok sponsorships: conversion, content repurposing, and brand awareness. It emphasizes the need to tailor sponsorship proposals to a brand's specific marketing objectives rather than offering generic packages.
📬 Professional Communication and Brand Deal Platforms
The second paragraph emphasizes the importance of having a professional email address listed in a creator's bio for brands to contact them. It explains that marketing professionals typically operate via email rather than direct messages, which is crucial for negotiations and contract agreements. It also encourages creators to sign up for brand deal platforms to increase their visibility to brands looking for partnerships. The paragraph shares a personal anecdote about a significant deal that came through an influencer platform after a period of inactivity, illustrating the value of being open to various opportunities.
Mindmap
Keywords
💡TikTok
💡Brands
💡Sponsorship
💡Media Kit
💡Campaign Goals
💡Influencer Marketing
💡Email Communication
💡Brand Deal Platforms
💡Niche Neighbors
💡Free Product Offers
💡Bad Deals
Highlights
Target brands already active on TikTok for easier collaboration.
Keep a list of ads in your feed to identify brands that align with your audience.
Understand three campaign goal types: conversion, content repurposing, and brand awareness.
Diversify your approach to sponsorships based on specific marketing objectives.
Include your email address in your bio for professional communication with brands.
95% of influencer recruiters prefer email over direct messages for professionalism.
Sign up for brand deal platforms to increase opportunities for brand partnerships.
Engage with creators in your niche to learn about brand partnerships and build relationships.
Support other creators to foster goodwill and potential introductions to brands.
Don't ignore free product offers; use them as opportunities to educate brands on the value of long-term partnerships.
Provide a template for negotiating free product offers into paid partnerships.
Avoid taking bad deals that don't align with your audience or personal brand.
Focus on quality over quantity when it comes to brand partnerships.
Learn to cold outreach to dream brand partners for high-paying deals.
Understand that not all brand outreach has to result in a deal; prioritize strategically.
The importance of having a robust social media presence for credibility and brand introductions.
Mental shift towards viewing sponsorships as strategic opportunities rather than quick gains.
Transcripts
if you're struggling to get brands to
pay you money on tick tock and instead
they're offering free products or gift
cards or promo codes really let me teach
you seven ways to make the duolingo owl
himself deliver a giant bag of cash to
your doorstep tip number one target
brands that already get it look most
brands still don't understand tick tock
yes i know it's been around for a long
time but brands move really slowly so
when you come in and you're like let's
go go go gotta jump on this trending
audio you've only got 48 hours before
this cultural moment is gone pay me 2
000 let's do this they're sitting here
thinking
security listen to me very closely it is
so much easier to convince brands that
are already on tick tock to work with
you whether they're running ads on the
platform or at the very least have
claimed their brand's handle they get it
they get that there's value in having a
tick tock strategy and you could still
try to work with brands that are just
starting to dabble with it but just be
prepared for that negotiation that
entire sales process to be harder and
longer so starting today keep a running
list of the ads that you see in your
feed because they're clearly targeting
people just like you and if you have
other people in your audience just like
you that the brand can tap into
organically that's the story you tell in
your pitch which leads me to tip number
two stop trying to fit brands into your
tiny little box of how they can sponsor
you a lot of times how this manifests as
a brand will reach out and a creator's
very first gut instinct is to just send
them their media kit which has a bunch
of packages that the brand can select
and while that might be helpful to a
brand that has no idea what they're
doing on tick-tock that's not helpful at
all to a brand that has a very specific
marketing objective in mind look every
single sponsorship you will ever do on
tiktok will have one of three campaign
goal types the first is conversion where
the only thing they care about is
driving some sort of specific measurable
outcome like sales and the second is
content repurposing where they say hey
you know we just really love your
content and actually we just want to
repost it on our tick tock handle or for
paid advertising and the third campaign
goal type is brand awareness where the
brand just says well you know we just
want to try out this newfangled thing
called tick-tock and we don't really
know how it works but we're willing to
pay you ten thousand dollars to make a
video for us i don't know where that
accent came from but you think i'm
joking but i'm not there are brands out
there who are still kicking the tires on
tick tock as a tactic so anytime a brand
says something squishy like oh well we
just want to spread the word get a bunch
of impressions and engagement
congratulations because it's time to
raise your rates the other really
important mindset shift is that by
throwing out that old dusty media kit
and coming at it from a perspective of
how can i solve this brand's problems
how can i help them accomplish this
marketing objective everything is going
to change for you trust me tip number
three add your dang email address to
your bio it's absolutely critical to
understand that 95 of the time the
people responsible for recruiting
influencers for paid campaigns are not
the same people who control the brand's
social handles especially if the brand
outsources their influence or marketing
strategy to an advertising agency that
person definitely does not have access
to the brand handle unless that agency
also handles community engagement i know
this might seem a little messy a little
confusing but all you need to know is
that if it is a legitimate brand they
don't want to communicate with you in
the dms they want to communicate with
you via email because that's how
professional marketers operate and if
they are dming you get that convo out of
the dms as quickly as possible because
you're a professional creator right so
even if the brand is saying oh you know
it's okay we can use this dm thread as
proof of our partnership you need to put
your foot down and say let's actually
move it over here so it's easier for you
to send me the creative brief and the
contract and most importantly i can send
you my invoice when we're done tip
number four you've gotta sign up for all
the brand deal platforms that have tick
tock opportunities so if you don't know
what i'm talking about brand deal
platforms are basically websites that
you can sign up for authenticate your
tick tock handle and whenever there is
an opportunity with the brand they'll
contact you or oftentimes these
platforms have marketplaces where you
can actually browse ongoing
opportunities with brands and submit
applications i know a lot of creators
out there who grumble about the oh
there's like 50 million platforms out
there i'm just fed up with it and i hear
you it can get kind of confusing but
spending half a day signing up for all
of them is well worth your time in my
opinion my wife and i had a situation
where a random new influencer platform
reached out to us about signing up and
we said okay sounds good signed up for
it didn't hear anything from them for
six months and then they brought us a 30
000 deal the beautiful thing about being
a creator is you never know where your
next deal is gonna come from so just
keep that perspective even if it feels
annoying by the way i have a newsletter
where i share paid sponsorship
opportunities every single week so make
sure to sign up using the link below or
just go to creatorwizard.com join tip
number five start following everyone in
your niche and becoming their biggest
supporters say what yeah every single
time they get a deal you're in their
comment section saying oh
congratulations this is amazing this is
a perfect partnership for you fire emoji
you better believe they're gonna notice
that especially if you do it for three
months straight let's face it we can all
be a little self-conscious sometimes as
creators and feel nervous when we post a
sponsorship that people are gonna send
us hate so when you're in there cheering
them on it feels good so aside from
being a nice thing to do this
accomplishes two things first you start
becoming familiar with the types of
brands that are partnering with other
creators in your niche and second the
next time that creator gets a
partnership with your dream brand you
won't feel as uncomfortable dm'ing them
congratulating them again and asking for
an introduction to the brand obviously
you have to be putting in the work and
have a robust presence yourself on
social media so that the creator feels
comfortable making that introduction but
as long as you do it'll be a no-brainer
because of how much you've supported
them and you know what they could say no
or they could ghost you but they could
also say yes so the moral is stop
looking at everyone else on tiktok as
your competitors and as my friend shelly
likes to say they're your niche
neighbors tip number six don't ignore
brands offering you free products this
is one of the biggest mistakes i see
creators on tik tok making they just
instantly delete those emails and i get
it it can be frustrating especially if
you're getting a large volume of free
product offers and these take quite a
few different forms by the way brands
offering ambassadorships brands offering
gift cards or brands offering affiliate
programs or brands wanting to send a pr
mailer in exchange for posts or a brand
saying well the products already
expensive that should be sufficient i
could go on and on i've heard it all but
your reaction to that should not be
how dare you it should be okay awesome
this is an opportunity for me to educate
this brand for example what if they say
hey well you know we just want to do a
trial and then if all goes well we can
talk about compensation for next time
your response should not be hey thanks
but i'm only prioritizing paid
partnerships right now your job is to
help them understand that one post is
not enough to determine success in fact
here's a template for you hi name
appreciate you sharing this in my
experience it actually takes several
posts to measure the success of a
partnership for example when i'm able to
repeatedly illustrate to my audience
that i'm continuing to love and use a
product it builds credibility and
increases purchase intent also if we
partnered through june for monthly posts
we could meet periodically and analyze
the results from each post and change
our approach if needed i'm sure you've
found the same type of long-term outlook
is required to see success when running
ads on facebook and instagram let me
know if you'd like me to send over a few
investment options for what a
collaboration like this could look like
now if i'm the brand wow you've got my
attention this creator is speaking my
language right they understand that we
need to get a return on this investment
yeah they're definitely not like the
other creators we talk to right so
they've got a point maybe paying them
makes sense by the way that template
along with many others is part of my
course gifted to paid where i teach you
how to convert free product offers into
paid partnerships so check the link
below to learn more or go to
giftedtopay.com and tip number seven
stop taking bad deals i know this is
easier said than done but if you
continue to take these onesy twozy deals
and mutter under your breath that all
brands are out to screw me well then
that is gonna be a vicious cycle when
you take those deals anyway you're not
going to have the time in your day to
spend strategizing about how to actually
intentionally target and pitch your
dream brand partners because let me tell
you some of the most lucrative deals
that my wife and i have landed over the
years have not been from them emailing
us no they've been from cold
outreach by the way if you want to learn
more about how we've made over three
million dollars working with brands i
have a comprehensive course called brand
deal wizard where i take you through the
entire process so just click the link
below or go to branddealwizard.com i
truly believe that one of the most
powerful mental unlocks comes when you
finally realize that just because a
brand is reaching out to you doesn't
mean you have to do the deal the
sponsorship has to make sense for you
and your audience and if you keep that
as your north star i guarantee you that
getting high paying brand deals with
your dream brand partners will start
getting a lot easier so look we're not
done here watch this video where i teach
you how to pitch a brand from start to
finish because you're ready to do this
right so click the video
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