19 Things I Wish I Knew When I Started TikTok

Summary

This video script offers a comprehensive guide for aspiring TikTok creators seeking to grow their audience and increase their content's virality. The speaker debunks the myth of 'luck' in success, emphasizing the importance of consistency, focused content, and strategic research. They highlight the necessity of daily posting, niche consistency, and leveraging trends to boost visibility. The script also addresses common misconceptions about posting times and hashtags, advocating for 'imperfect action' and learning from successful videos. Additionally, it provides tips on utilizing platform features like auto captions and descriptions to enhance algorithmic understanding and content discoverability. The speaker concludes with advice on balancing content creation with audience consumption to maintain a steady flow of ideas and creativity.

Takeaways

• 🔄 Persistence is key: Consistently posting daily builds momentum and helps to learn and improve quickly.
• 🎯 Niche focus: Posting consistently about the same topic or related topics helps to attract and retain a specific audience.
• 🔍 Research is crucial: Studying what works for others in your niche and understanding trends is essential for growth.
• 📈 Posting more frequently: Increasing the number of posts can lead to faster growth by providing more opportunities for virality.
• 🚫 Overthinking can hinder progress: Focus on creating and posting videos without getting caught up in minor details.
• 🏆 Celebrate successes: Learn from successful videos and replicate the elements that worked well.
• ⏰ Timing misconception: Posting times are less important than the quality and consistency of the content.
• 📝 Description and captions: Utilize auto captions and descriptions to provide context and signal to the algorithm what the video is about.
• 📊 Watch time matters: High watch time percentages are more important for virality than absolute watch time numbers.
• 📉 Handle failures gracefully: Don’t be disheartened by low views; instead, focus on improving and learning from each post.
• 📈 Two types of content: Create a mix of growth content aimed at going viral and trust-building content designed to convert and build relationships.

Q & A

What is the speaker's initial belief about success on TikTok?

The speaker initially believed that success on TikTok was based on luck and the algorithm randomly picking creators to go viral, with no control over the outcome.

Why did the speaker's early videos on TikTok struggle to gain views?

The speaker's early videos struggled because they did not understand the platform's intricacies and the algorithm was not picking up their content due to a lack of consistency and targeted content.

What is the most important action the speaker suggests for growing on TikTok?

The most important action is to post every day, which builds momentum, allows for learning and failing quickly, and demonstrates consistency to the audience and the algorithm.

Why is it crucial to post consistently about the same topic?

Consistency in posting about the same topic helps the audience know what to expect from the creator, keeps them coming back for more, and assists the algorithm in understanding the content's niche and who to show it to.

What role does research play in growing a TikTok account?

Research is vital as it helps creators understand what is working in their niche, including the best titles, thumbnails, and keywords with high search volume and low competition, and to create content around those successful elements.

How does posting more videos affect growth on TikTok?

Posting more videos increases the chances of creating a viral video and provides more opportunities to learn what works and what doesn't, thus accelerating growth.

What are the two caveats mentioned about posting more videos on TikTok?

The two caveats are: 1) Do not sacrifice research for the sake of posting more, and 2) There is a limit to how many videos should be posted daily to avoid being flagged as spam by the algorithm.

Why is it important to take imperfect action and not stress about view numbers?

Taking imperfect action is important because it allows creators to keep producing content and learning from both successful and unsuccessful videos. Stressing over view numbers can hinder creativity and the willingness to experiment with new ideas.

What are the speaker's thoughts on the importance of posting times and hashtags for virality on TikTok?

The speaker believes that posting times do not matter and have zero impact on views. Hashtags can slightly help but should not be the main focus; the most important aspect is having good ideas for content.

How can creators ensure their TikTok algorithm works in their favor?

Creators can help the algorithm by using auto captions for clarity, turning off suggestions to others to ensure the content reaches the right audience, and utilizing tools like text on screen, hashtags, and descriptions to signal what the video is about.

What are the two types of content the speaker suggests creating for success on TikTok?

The two types of content are growth content, which is designed to go viral and attract new viewers, and trust-building content, which is more educational and aimed at converting viewers into followers or customers.

What advice does the speaker give on finding inspiration for content creation?

The speaker advises that creators should consume content within their niche or related topics to recharge their creative batteries and find inspiration, but they should balance this with taking action and creating content.

Outlines

00:00

📈 TikTok Success Misconceptions and Growth Strategies

The speaker dispels the myth that TikTok success is purely based on luck or the algorithm's randomness. They used to struggle with low views, attributing it to the algorithm. However, they discovered that understanding TikTok's nuances was key. The speaker outlines critical steps for growth, emphasizing daily posting for momentum and learning, consistency in content to establish a recognizable niche, and the importance of researching competitors and trends to inform content strategy. They also stress the importance of posting more frequently without sacrificing research quality, and avoiding penalties from the algorithm for spammy behavior.

05:02

🔍 The Importance of Research and Imperfect Action on TikTok

This paragraph underscores the necessity of researching what works within one's niche on TikTok. The speaker highlights that simply posting without strategy won't yield results. They advise adopting a mindset similar to YouTube creators, focusing on what's successful and replicating it with strategic improvements. The speaker also encourages taking 'imperfect action' by not worrying about view counts and instead focusing on learning from successful videos while disregarding unsuccessful ones. They debunk common misconceptions about the importance of posting times and hashtags, asserting that good ideas are paramount for successful videos.

10:03

🎯 Leveraging Content and Algorithm for TikTok Growth

The speaker discusses the importance of creating content that resonates with viewers to stop the scroll and maintain attention. They suggest using text headlines and hooks effectively to capture interest within the first few seconds, which is crucial for watch time—a key factor for virality on TikTok. The speaker also emphasizes the importance of using auto captions for accessibility and the platform's black and white approach to content quality. They advise taking responsibility for one's performance on the platform and focusing on improving content packaging and research to align with audience interests.

15:04

🛠️ Optimizing Account Settings and Content Strategy for Algorithm Success

The speaker provides actionable advice on optimizing TikTok account settings for growth, such as switching to a Creator account for access to commercial sounds and trends, which can boost virality. They also recommend turning off suggestions to others for a more targeted algorithm推介. Furthermore, they discuss the use of auto captions, hashtags, and descriptions to help the algorithm understand and promote content to the right audience. The speaker stresses the importance of consistency in topics and the strategic use of keywords to signal content themes to the algorithm.

20:05

📚 Balancing Growth and Trust-Building Content on TikTok

The speaker differentiates between two types of content: growth content designed to go viral and attract new viewers, and trust-building content that focuses on converting viewers into followers and customers. They suggest a content mix that favors growth content to expand the audience and periodically creates longer, educational videos to build trust and provide value. The speaker also emphasizes the importance of creating content that the audience wants to see and balancing personal creation preferences with audience demands. They conclude with a reminder to consume content within one's niche to stay inspired and generate fresh ideas.

🚀 Final Tips for TikTok Growth and Content Creation

In the final paragraph, the speaker offers additional advice for TikTok growth. They encourage creators to focus on what the audience wants to see and to balance personal creation with audience preferences. The speaker also stresses the importance of consuming content to recharge one's creative battery and find inspiration. They provide a personal anecdote about choosing to create content that felt authentic and aligned with their audience's needs, even when not in the best mental space for their initial idea. The speaker concludes by suggesting a step-by-step guide on growing a TikTok account from scratch, promising a detailed walkthrough of account setup, content research, and video creation for maximum growth potential.

Keywords

💡Algorithm

The term 'algorithm' refers to the set of rules or processes that a platform like TikTok uses to determine the visibility and promotion of content. In the context of the video, the algorithm plays a crucial role in whether a video goes viral or not. The speaker emphasizes that understanding the algorithm is key to success on TikTok, contrary to the belief that success is purely based on luck or random selection.

💡Consistency

Consistency, in the video, is defined as the regular and predictable creation and posting of content. It is highlighted as a critical factor for growing a TikTok following because it builds momentum, allows creators to learn and improve quickly, and signals to the platform that the creator is reliable and dedicated. An example from the script is the advice to post every day to maintain this consistency.

💡Niche

A 'niche' in the context of content creation refers to a specific, focused topic or theme that a creator specializes in. The video emphasizes the importance of niching down and consistently posting about the same topic to attract and retain an audience that is interested in that particular subject. It helps the algorithm understand what the content is about and who to show it to.

💡Research

Research, as discussed in the video, involves looking at what other successful creators in the same space are doing, understanding what topics and formats are getting traction, and using that information to inform one's own content strategy. It is portrayed as a necessary step to grow on TikTok, rather than just posting without strategy and hoping for virality.

💡Trends

Trends refer to popular topics, challenges, or formats that are currently favored by the TikTok community. The script suggests that leveraging trends can give a creator's content an extra boost and increase the likelihood of going viral. It is part of the strategic approach to content creation that the speaker advocates.

💡Imperfect Action

'Imperfect action' is the concept of taking action and creating content even if it's not perfect. The video encourages creators to post videos without getting hung up on the fear of failure or the need for perfection. It's about learning from what works and what doesn't, and using that information to improve.

💡Winners

In the context of the video, 'winners' are the videos that perform well, gain traction, and contribute to a creator's growth on TikTok. The speaker advises focusing on the successful videos to understand what resonates with the audience and to replicate the elements that make them successful.

💡Auto Captions

Auto captions is a feature on TikTok that automatically generates captions for videos based on the audio. The script mentions using this feature to make content accessible to users who may not have their sound on, thus increasing the potential for views and engagement.

💡Watch Time

Watch time on TikTok refers to the duration for which a viewer watches a video and the percentage of the video that is watched. The video explains that higher watch time percentages are more important for a video's performance on the platform than the absolute watch time, as it signals to the algorithm that the content is engaging.

💡Hook

A 'hook' in video content is an attention-grabbing statement or concept that is presented at the beginning of a video to captivate the viewer's interest. The script uses the hook as an example of a technique to stop viewers from scrolling past and to encourage them to watch the video.

💡Creator Account

A 'Creator Account' on TikTok is a type of account designed for users who produce content on the platform. The video mentions switching to a Creator Account to access certain features like commercial sounds and trends, which are important for content discovery and growth on the platform.

💡Suggest to Others

The 'suggest to others' setting in TikTok allows the platform to recommend a user's content to other users. The video advises turning off this setting to prevent the algorithm from suggesting content to people who may not be the target audience, thus ensuring that the content reaches the right viewers.

💡Growth Content

Growth content is a type of content designed to go viral and attract a large audience. In the video, it is contrasted with trust-building content, which is more focused on converting viewers into followers or customers. Growth content is essential for expanding reach and gaining new followers on TikTok.

💡Trust-Building Content

Trust-building content is educational or informative content that aims to establish credibility and trust with the audience. The video script suggests creating this type of content alongside growth content to nurture relationships with viewers and encourage them to engage further with the creator's offerings.

💡Consumption

Consumption, in the context of the video, refers to the act of watching or engaging with other creators' content on TikTok. It is presented as a way to recharge one's own creative battery, gain inspiration, and find ideas for new content to create.

Highlights

Success on TikTok is not solely due to luck; understanding the platform's algorithm is crucial.

Consistent daily posting is essential for building momentum and proving reliability as a content creator.

Posting about the same topic consistently helps the algorithm identify your niche and attract a dedicated audience.

Researching what works for competitors and trends is vital for strategic content creation on TikTok.

Posting frequency can influence growth; more posts can lead to faster growth and learning.

Taking 'imperfect action' is encouraged; focus on creating and posting rather than obsessing over metrics.

Focus on successful videos to learn more, rather than dwelling on unsuccessful ones.

Posting times and hashtags are less important than the quality of content and ideas presented.

Good ideas are paramount; they must capture interest within the first few seconds to succeed on TikTok.

Watch time and completion rate are key metrics for TikTok algorithm, favoring shorter videos for higher percentages.

Using text overlays and hooks can effectively stop the scroll and engage viewers.

Auto captions feature can enhance accessibility and viewer engagement on TikTok.

TikTok's algorithm provides an initial view count to test video performance objectively.

Switching to a Creator account facilitates growth by allowing use of commercial sounds and trends.

Adjusting privacy settings to not suggest your account to others can help target the right audience.

Utilizing auto captions, text overlays, and strategic hashtags can signal to the algorithm what your content is about.

Creating two types of content: growth content for virality and trust-building content for conversions.

Consuming content in your niche can refuel creativity and inspire new ideas for your own creations.

Transcripts

a lot of people believe that you have to

get lucky in order to be successful on

Tik Tok that the algorithm is just

randomly picking people to go viral and

there's nothing that you can do as a

Creator to be successful and if I'm

honest I used to think that too I was

creating videos that were stuck at 200

views and I knew the content was good I

knew it helped my clients and it was

going to help my viewers and I was so

frustrated that the algorithm wasn't

picking up my content so I did what most

people do I listen to the gurus I create

a bunch of new accounts hoping one of

them would magically go off and what I

eventually realized was that I wasn't

failing because the algorithm wasn't

picking me to go viral it was because

there were things about Tik Tok that I

didn't understand yet and now that I've

figured them out I'm going to break them

all down for you today I'm going through

what I believe are the most important

things for you to be able to grow on Tik

Tok even if you are a complete beginner

and this video is packed so grab a

notebook don't be afraid to pause the

video let's get into it number one you

have to post every day this is number

one because one it is the message I

needed for myself today but it's also

the most important thing that you can do

posting every day builds momentum it

allows you to learn and fail forward

fast it proves that you are a consistent

Creator and will make you more

successful on Tik Tok look I didn't want

to record this video today I deal with

this too but I sat down and I recorded I

made the video because I have made a

commitment to grow on this platform and

to show up for you guys on YouTube and

it's the same thing on Tik Tok if you

want to grow on Tik Tok you have to post

every day you have to have that

consistency post at least once it only

takes a couple of minutes it's very easy

to do number two consistent doesn't just

mean posting every day it also means

consistency of what you are posting

consistently posting about the same

topic people freak out about the idea of

niching down but the reality is if you

are posting about one theme or one set

of related topics that are speaking to a

specific individual and what they are

interested in you are going to be wildly

more successful one because the people

that follow you and the people that see

your videos are going to keep coming

back for more because they know that

they can always come to you for that hit

of whatever the juice is that you bring

whatever the information the education

is that you bring they can depend on you

for it but beyond that it helps the

algorithm figure out what you are about

who to show your videos to and you are

going to reap the rewards in the way of

views and virality number three you have

to do the research I feel like I've been

saying this a lot in videos lately where

people comment and they're like Mike I'm

implementing everything in your videos

and it's not working I'm still stuck at

200 views and then I grab my phone I go

and I look at their profile and they're

not doing what I teach they're not doing

it it's very clear that they're not

researching they're posting whatever the

heck they want and so what I want for

you is to adopt the mindset of YouTube

creators on Tik Tok on YouTube the

culture is that we go research and see

what's working so we can grow as quickly

as possible because we all know when we

sit down to grow on YouTube that it's

going to take time and maybe it's the

fact that you can be an overnight

success on Tik Tok that makes us feel

like we don't have to research we just

have to post and we'll magically go

viral but like those those days are gone

you can still go viral but you have to

be strategic so just like on Tik Tok

where we research what our competitors

are doing and what worked for them the

best titles the best thumbnails we look

up the keywords and we see what are the

ones that have a lot of search volume

and have low competition we need to be

doing that research on Tik Tok as well

but the research on Tik Tok is so much

easier because all you need to do is

look at the other creators in your space

that do talk about the same things that

you do follow them look at their videos

in the feed and check their profile

every couple of days and see what are

the outlier videos what are the videos

that are getting a ton of views for them

compared to the normal amount of views

they get then pay attention to what

those videos are about how long they are

all of that kind of stuff but especially

those topics and the hooks that they use

and then go make your version It's not

that difficult you also want to be

researching the trends because if you

jump on a trend it's going to give you a

little extra boost and make it more

likely for you to go viral and if you go

viral you're getting followers you are

getting leads you are getting sales it's

very helpful so if you want to learn

more about how to like research and find

the trends I have another video on that

you can check it out here number four

you need to post more posting more means

you grow faster you might see people

saying hey you need to post three to

five times a day you really don't need

to do that I only posted one time a day

to go from zero to 10,000 followers and

I did that in under 60 days and I've

helped a lot of my other clients do that

as well but it is a fact that when I

started posting more when I started

posting two three times a day I started

to grow faster because I was giving

myself more shots more opportunities to

get that viral video and most

importantly I was putting more out there

to find out whether the video or the

hook or the idea worked or didn't work

and I was able to focus on what was

working and use that data to learn and

improve faster which allowed me to make

better videos go viral more often and

grow even more quickly as soon as you

can get to where you post consistently

every single day start posting more

often but there's two caveats to this

number one do not sacrifice your

research to post more it's not worth

posting 3 to five times per day if

you're sacrificing your research and

making sure that you're finding what is

working in your Niche and creating

videos around that I would much rather

you only post one two three times per

day and do the research number two there

is a limit to this if you start posting

five 6 seven nine times a day it might

work for a little bit but one day you're

going to post that 7th video and you're

going to get zero views because the

algorithm is going to think that you're

a spammer and they are going to punish

you for it number five you need to take

imperfect action and I'm about to go

through a couple of things that don't

matter that you're stressing about so

you don't have to worry about them

anymore and you can take that action but

it's really important that you just make

and post videos and that you don't worry

about the numbers that are there if you

have a video that gets no views or gets

low views who cares go on to the next

one don't delete it just keep making

videos keep doing the research keep

trying things then this is the next

Point focus on your winners you will

learn so much more from your videos that

are successful than the ones that didn't

work don't worry about the ones that

didn't work who cares move on once you

have a winner do more of that keep

making videos on that topic because

clearly it's working for you make more

videos in that length using that format

do more of the stuff that works and

you're going to grow fast now let's

knock out two things that you're

overthinking that are slowing you down

and preventing you from taking imperfect

action first when should you post the

answer is it doesn't matter posting

times do not matter I don't care what

you're hearing other people say about

needing to post at specific times I can

tell you from what I've done and from

the clients that I've worked with that

it has zero impact there's a lot of

things that are more important than

posting time which I'm going to get into

in a second the second one is hashtags

hashtags will not make you go viral I'm

going to explain to you in a little bit

how to use hashtags because they can

help you slightly but you shouldn't be

stressing about this just don't use the

fyp hashtag use hashtags related to what

your video is about and don't overthink

it because the most important thing when

it comes to successful videos are good

ideas let's talk about the three most

most important things when you're

creating a YouTube video the first one

is the idea because if you don't have a

good idea nobody's going to watch the

video the second thing is the title in

the thumbnail because that's what gets

somebody to click on the video and if

your idea combined with your title and

thumbnail can't even get somebody to

click on the video then YouTube will

stop giving you Impressions and you

won't get the views and then finally the

first 30 seconds of a YouTube video are

essential and you see that in the

analytics curves where it like starts up

top and a lot of times especially in

educational content you'll lose like 50%

of your audience in the first 30 seconds

so the better that you're able to hook

them and keep their attention in the

first 30 seconds the more people are

going to stay and watch more of the

video and that watch time leads to the

big views on YouTube now all of these

things are true of Tik Tok as well if

you don't have a good idea your video

will not succeed on Tik Tok people have

to be interested in what you're talking

about cuz if they're not interested

they're just going to swipe on past and

then your video is going to die the

difference on Tik Tok is that we don't

have a title or thumbnail to grab their

attention instead they're just scrolling

through their feed your video pops up

and you have to get them to stop

scrolling and one of the easiest ways to

do that is with what you're putting on

the screen and so I really like to use a

big text headline over my head that has

something that's going to make them go

huh I want to check this out and listen

a little bit so that way you can earn

the first 3 seconds of the video this is

the equivalent of the first 30 seconds

on YouTube this is where you have to

hook them you literally have about 3

seconds where the words that you say

have to get them interested so they will

continue watching your video whether

it's an 8sec video a 30 second video or

a minute plus video but it all starts

with a good idea so you need to make

sure you're doing that research and

getting great ideas for your video based

on what's already proven instead of just

trying to make stuff up and hope it

works now the reason I talked about that

headline in the first 3 seconds is

because watch time is what matters most

to getting views on Tik Tok and it's not

just how long they watch the video it's

the percentage of the video that they

watched and so if you have a 5 to 8C

video and they watch 100% of it there's

a good chance that that video is is

going to go viral but if you have a 1

minute video and they only watch 40%

even though that's like 24 seconds of

watch time they're not sticking around

for that video you're not keeping them

there with the video you provided so

since that watchtime percentage is so

much lower that video is probably going

to die off so creating shorter videos is

actually going to allow you to get a

higher percentage of watch time and make

it easier for you to go viral and grow

in the beginning now I'm going to talk

about the two types of content that you

need to be successful later in the video

but for now just realize like go with

shorter video when you're doing your

research because it's going to be easier

when you're starting out now I already

mentioned using the headline to stop the

scroll but there's other ways you can

stop the scroll as well and the biggest

one is the hook which is just the

statement that you make the first thing

that you say in the video you want them

to be clear this video is for me and you

want to get their interest you want to

make them curious curiosity is one of

the best things that you can do so if I

was creating a video on Tik Tok about

like how to grow and get views I might

start with something like why you're not

getting views on Tik Tok or or here's

why you're only getting 200 views every

time you post on Tik Tok if you're not

getting views on Tik Tok you're probably

making one of these five mistakes you

hear that and you're like there's

curiosity like I have that problem what

what is the reason why I want to know

and now you're going to stick around and

I've got my chance to hold you with a

rest of the content and deliver the

valuable Goods another thing that you

should do is use the autoc captions

feature on Tik Tok because a lot of

times people are watching these videos

while they're just sitting on the couch

scrolling maybe they're at the doctor's

office for one of their kids or maybe

their wife is watching The Bachelorette

not that this ever happens to me but I

don't care about the bachelorette so I

can sit there and sitp my Bourbon and

scroll through Tik Tok and research my

new ideas and if somebody has captions

on their videos it's a lot easier for me

to consume it than to have the sound

playing because she's going to be like

turn that off I don't want to hear that

I'm trying to figure out who wins the

you know golden Bachelor old man sweep

Stakes the next thing I want you to know

is that Tik Tok is black and white if

your videos are good you will get views

if your videos are bad you will not get

views because every single person on the

platform gets 200 to 300 views for

absolute free that way the algorithm can

test the performance of your video and

decide whether to push it on to other

people so the most powerful thing that

you can do to be successful on this

platform is to take responsibility for

how you're doing because if you aren't

getting the views it means that you have

room to improve so if you want to be

successful if you want to grow a

business if you want to grow your views

then you need to look at it not like why

is this happening to me but instead

saying like huh that wasn't working I

need to figure out how to make it work

how can I improve my content how can I

go do the research to figure out what

people actually want to see so I can

start to use that to grow my account

because the substance of what you're

talking about might be very good and

very valuable but you might just have it

packaged wrong now moving on there are

actually a couple of settings inside of

your account that I want to make sure

that you have set up correctly because

they can potentially have a big impact

on your ability to grow so if you go to

your profile uh the first thing that

you're going to do is you're going to go

to the top right to your menu you're

going to go to settings and privacy and

you're going to go to account and here

you want it to say switch to business

account because that means you have a

Creator account and that is actually

what we want to have it's really

important it is much easier to grow with

Creator accounts because Creator

accounts get to use the commercial

sounds and all of the Trends on Tik Tok

use commercial sounds so if you have a

business account you can have a link in

your profile right away but you can't

use commercial sounds which means it's

harder to grow because like I mentioned

earlier Trends give you a little push

they give you a little boost and make it

easier to go viral by riding that wave

but when you have a Creator account even

though you won't get that link in BIO

until you get to a th000 followers you

are going to be able to use these

trending sounds and it's a huge

Advantage so that's the first thing I

want you to do is I want you to make

sure that you have a Creator account it

will help you so much next um I

shouldn't let that go back into settings

and you are going to go down to privacy

and you're going to see suggest your

account to others you're going to click

on that and I want everything to be

turned off and I just want you to think

about this like when you're creating

most of your friends your family your

people that you're connected with on

Facebook or inside of your contacts

they're not your ideal viewer or your

ideal customer so we don't want our

content being suggested to them we want

the algorithm to suggest it to the

strangers that have the interest in the

type of content that we're creating and

so we're going to turn all of that off

to make sure that the algorithm has to

figure out who to show it to and that

way we don't have somebody like our

great aunt Tessy or whatever that ends

up watching our video and then she

bounces off she doesn't actually watch

it she watches 5 seconds and it hurts

your statistics and then you're not able

to get more views so these settings are

important because they're going to help

the algorithm work for you and help you

get better results but there's also some

things that you can do to help make the

algorithm work harder for you and that

is you want to take advantage of every

tool that you can to make sure that the

algorithm understands like what your

content is about and who it is for and

there's a lot of different ways that

you're going to be able to do that the

first one we already talked about you

need to be talking about the same topics

over and over and over that way they

know what you're about and who to show

it to but there's other things that you

can do too and it really comes down to

three big ones the first one is that you

can use the auto captions and the texts

on your screen to have those You Know

Rich keywords that talk about you know

what the video is about so if you're

talking about a topic and you hit autoc

captions you're already talking about

those things and that will help signal

to the algorithm what is the video about

the next thing you can do is you can use

your hashtags I told you we were going

to come back to this your hashtags

should be about that specific video I

usually recommend that you have one like

Cornerstone hashtag it's the umbrella

topic that every single one of your

videos is about and that can apply to

every video you post and you're going to

use that every time you post but for the

rest of the hashtags you just want to

make sure that you're using three to

four more of them that are specific to

that video signal what that video is

about and as long as it's on your core

topic then it's going to do well don't

try to do like the biggest hashtags or

like the most ones you think are most

viral use those hashtags to signal what

the video is about so the algorithm can

show it to the right person that is

going to help you take advantage of that

initial sample group of 20 people and

get better results and go have like a

higher chance of going viral and then

finally don't waste the description so

many people barely put any thought into

the description on their videos like the

little text that you're adding at the

bottom most people aren't going to read

that but that's your opportunity to use

a lot of keyword Rich text to help show

this is what the video is about and you

don't want to keyword stuff

strategically use the keywords that

topic is about in natural language and

you can do this with AI tools if you're

into that kind of thing but it's so easy

to like talk about in this video we're

going to talk about why you're uh stuck

in 200 view jail and things that you

need to do in order to grow on YouTube

and start getting not YouTube to grow on

Tik Tok and start getting more views

every single time you post right I just

gave a bunch of information about what

the thing is about so take advantage of

those things next you should be creating

two types of content because not every

every single piece of content is meant

to go viral and I like to split things

into our growth content that is going to

go you know hit it big on the for you

page make a bunch of different people

discover you for the first time and then

I want to have my trust building content

this is the content that converts that

gets sales that builds that relationship

that gets people to stay right and so

the growth content this is the stuff

that grows your account goes viral

whereas the trust building content which

is usually that talking head educational

video me explaining to you what you need

to do so you can be successful like type

of content generally isn't going to get

the big views it's incremental those

things will grow over time as you build

your audience and you start to get a

better idea of the topics that work in

the winners from your research and you

know analyzing what's worked on your

account but at first they are going to

get low views even if your other views

are get going viral so we want to

separate it into the two things and I

would focus mostly on the growth content

do the research find the outlier content

focus on you know the short videos with

the trending sounds and the text on

screen because those are going to help

you grow the most and for every two to

three of those that you create do a nice

educational video that has a good proven

hook that's been successful for someone

else in your space already but don't

watch their video just take the first 3

seconds the hook the idea the the

headline on their video and then do your

version of it and give that super

valuable information and don't worry

about the videos like those will grow

eventually but what it's for right now

is so when someone discovers you they

can then watch that video and really get

to know you really get that value and

that's what leads them to follow and to

click the link in your bio and

eventually to join your email list and

buy your stuff so short to grow long to

sell final tips for you and these are

super important ones first create what

you want to create and it feels good but

make sure you're only creating things

that your audience actually wants to see

so I had another video planned for today

and I'm telling you it was going to be a

banger when I went to my editor Hudson

He Knows My Name He Knows My Name who's

doing this video right now and I showed

him all the ideas I had he saw this this

one he was like you have to do that it's

going to be so good and it's coming but

I couldn't do it today I sat down I was

like I'm not in the mental space for

this I can't do it I didn't want to post

and so I allowed myself to flow to the

topic that I felt I could do but I was

still making a video that was for my

audience it was for y'all and the

problems you have and the things that

you're trying to learn and you're trying

to the problems you're trying to solve

so I wasn't just posting whatever the

heck I want like I see a lot of you

doing I still posted the things that

everybody's asking about in the comments

and that I'm finding in my research I

just allowed myself to create the video

that felt good to me today that I knew I

could get done and that's true on Tik

Tok as well but even with that there's

going to be times where you're

struggling to create you're struggling

to come up with ideas even with the

research you don't really feel motivated

and this next piece of advice is kind of

counter to the culture and what people

normally say and that's you need to

consume in order to create so I really

look at my creation and consumption as

like this fuel tank and I've done this

before but we'll have this is my battery

and so when you create you're draining

your battery and eventually you get to a

point where you struggle to find ideas

you struggle to find inspiration and

consumption is how you recharge your

battery and you fill it back up and get

ideas and so if you are doing a good job

of consuming things in your space or

even related topics like for me I'm

talking about how to grow on social

media but if I'm watching other business

related topics to help myself they I'm

going to make these Connections In My

Mind and so something they say might

trigger an idea for me that's how I had

this idea today and so you want to make

sure you're not consuming too much

because if all you're doing is consuming

and you're not taking action you're

never going to get anywhere you want to

be first a Creator not a consumer of

content but if you're stuck refill the

tank start watching other videos on Tik

Tok and as you do that your brain will

start to go and I guarantee you'll find

an idea now these are all the lessons

that I wish I had known when I first

started on Tik Tok but in this list I

don't actually go through the Strategic

step-by-step plan that I would be

following to grow on Tik Tok today so if

you're starting on Tik Tok or you're

just not happy with how quickly you're

growing you might want to check out this

video where I show you exactly step by

step how to grow an account on Tik Tok

from scratch as quickly as possible and

in that video I even pull out my phone I

show you exactly how to set up your

account how to research your content

ideas and walk you through step by- step

to creating your first Tik Tok video so

that way it has the highest chance of

going viral and getting great views