I Fixed This Facebook Ad Account In 2 Weeks!

Summary

In this video, Justin from P Advertising shares his strategy for reviving a struggling Facebook ad account. He details a two-step process that includes account consolidation and creative refresh, leading to a 15% increase in sales and a 1.64 ROAS in just 14 days. The approach involved simplifying the campaign structure, focusing ad spend on the best-performing product, and creating compelling ads with AI voiceovers. The success is evident in the client's positive feedback and improved account performance.

Takeaways

• 😀 Justin, the founder of P advertising.com, shares his success in fixing a Facebook ad account in 2 weeks with simple steps.
• 📈 The client's previous ad agency spent $47,000 with a 1.29 ROAS, which was unprofitable and needed improvement.
• 🔄 Justin's agency took over during a 30-day overlap and immediately began optimizing the account to stop further losses.
• 📉 The client had already noticed a significant drop in performance and decided to end the collaboration with the previous agency.
• 🚀 Justin's strategies led to a 15% increase in total sales and a 1.64 ROAS within 14 days of taking over the account.
• 🎯 They focused on consolidating the account, reducing the number of campaigns from 47 to 8 for better manageability and performance.
• 💰 The budget was realigned to prioritize the best-performing product, allocating 80% of the ad spend to it and 20% to test other products.
• 🛠️ A heavy creative refresh was implemented, resulting in new ads that outperformed previous ones, leading to a 12.5% hit rate.
• 📝 The creative process involved researching personas, desires, and product features to develop high-converting ad concepts.
• 📈 The top-performing ad accounted for about a third of the account's spend, indicating a winning ad that could be scaled over time.
• 🔗 For e-commerce or info product business owners looking for a paid ads partner, Justin invites them to book a call with P advertising.com.

Q & A

Who is the speaker in the video and what is his profession?

The speaker is Justin, the founder of P advertising.com, an online marketing growth firm specializing in simplifying online marketing for thriving businesses.

What was the primary issue with the Facebook ad account before Justin's intervention?

The primary issue was that the account was unprofitably scaling, with an ROI that was too low to cover expenses, and the client was losing money due to poor management by the previous agency.

How much ad spend and what was the ROI for the client before the old agency took over the account?

Before the old agency took over, the account had a $24,000 ad spend with a 1.57 ROI.

What was the situation of the account after the old agency had been managing it for some time?

After the old agency managed the account, the ad spend increased to $47,000, but the ROI dropped to 1.29, which was unprofitable for the client.

What was the client's main concern regarding the old agency's management of the Facebook ad account?

The client's main concern was that the old agency was just scaling the account without improving results, making the account a mess and causing unprofitable scaling.

How many live ad campaigns were there on the account when Justin's team took over?

There were 47 live ad campaigns on the account when Justin's team took over.

What was the main strategy Justin's team implemented to improve the account's performance?

Justin's team implemented account consolidation, focusing on the best-performing product, and a heavy creative refresh to improve the account's performance.

What was the result of Justin's team's efforts in the first 14 days after taking over the account?

In the first 14 days, they reduced the ad spend to $12.3 thousand, increased total sales by 15%, and improved the ROI to 1.64.

How did Justin's team approach the creative aspect of the ad account?

They focused on a heavy creative refresh, using AI voiceovers, and creating new ad concepts based on research about personas, desires, and product features.

What was the hit rate of the ad creatives tested by Justin's team in the first month?

The hit rate was 12.5%, meaning one out of the ads tested became a winning ad.

What is the long-term goal for the hit rate of ad creatives in Justin's team's typical account management process?

The long-term goal is to achieve a hit rate of 20% or more, where one out of five ads launched becomes a winning ad.

What advice does Justin give to e-commerce or info product business owners looking for a paid ads partner?

Justin invites e-commerce or info product business owners to book a call with his team at P advertising.com for potential collaboration.