Kisah Wirausahawan Bapak Sanawi, Lulusan 1 SD jadi Miliarder Es Krim
Summary
TLDRThe video script tells the inspiring story of Sanawi, a man born into poverty in 1974 in Blora, Central Java, who despite having only a first-grade education and being illiterate until adulthood, rose to become a successful ice cream entrepreneur with a billion-dollar business. His journey from herding cattle to selling ice cream door-to-door, learning to read and write at 35, and eventually building a network of over 700 distributors across Indonesia, exemplifies the power of perseverance, hard work, and continuous learning. Sanawi's story is a testament to the belief that anyone can achieve success with the right attitude and determination.
Takeaways
- 😀 Perseverance is key: Despite being unable to continue formal education and facing economic hardships, Sanawi never gave up on his dreams.
- 📚 Education is important, but willpower is crucial: Sanawi, a primary school dropout, emphasizes that the desire to learn and improve oneself is more significant than formal education.
- 🚶♂️ Starting from the bottom: Sanawi began by herding cattle and working as a construction laborer, showing that success can start from humble beginnings.
- 🏙️ Moving to the city: At 16, Sanawi moved to Jakarta with a small amount of money, demonstrating the courage to seek opportunities in a big city.
- 💪 Overcoming setbacks: After being abandoned by his companion in Jakarta, Sanawi returned home but was determined to try again, highlighting resilience.
- 🎨 Entrepreneurial spirit: Sanawi started his own painting business by advertising his services in a residential complex, showing initiative and adaptability.
- 🍦 Ice cream business: Sanawi discovered the potential in selling ice cream and began his journey in this industry, which eventually led to significant success.
- 📈 Growth through hard work: By selling ice cream door-to-door and saving money diligently, Sanawi was able to invest in a motorbike and car, expanding his business.
- 🤝 Building a network: Sanawi learned from successful ice cream sellers and expanded his business by recruiting others to sell ice cream, creating a distribution network.
- 🏢 Scaling the business: Overcoming financial obstacles, Sanawi managed to secure loans and grow his business to have hundreds of sales partners across various regions.
- 🏷️ Branding success: Sanawi's ice cream business was given the brand name 'Vanessa,' inspired by his children's names, showing the personal touch in his business.
Q & A
Who is the main character of the story?
-The main character of the story is Sanawi, a successful ice cream entrepreneur with a billion-dollar business.
Where was Sanawi born and what was his family background?
-Sanawi was born in 1974 in Blora, Central Java. He came from a poor family, with his father being a cattle herder.
Why couldn't Sanawi continue his education?
-Due to economic limitations, Sanawi could not continue his education and was unable to read and write from childhood to adolescence.
What was Sanawi's first job in Jakarta?
-Sanawi's first attempt at finding work in Jakarta was to look for a job as a construction worker, but he faced difficulties and did not succeed easily.
How did Sanawi start his ice cream business?
-Sanawi started his ice cream business by offering to paint houses in a housing complex, which led to him becoming a distributor of paint. Later, he met a friend who sold ice cream and decided to join in selling ice cream, gathering capital through a loan from his friend.
What was the initial profit Sanawi made from selling ice cream?
-Initially, Sanawi was able to make a profit of 150,000 Indonesian Rupiahs a day by selling ice cream door-to-door.
What principle did Sanawi follow in his business and personal life?
-Sanawi followed the principle of frugality and continuous learning. He would not eat before making a sale and always sought to learn from successful ice cream sellers to improve his business.
How did Sanawi expand his ice cream business?
-Sanawi expanded his business by not only selling ice cream himself but also by building a sales network and persuading fellow construction workers to switch professions, highlighting the profitability of selling ice cream.
What challenges did Sanawi face in obtaining capital for his business?
-Sanawi faced difficulties in getting loans from banks due to his limited capital. However, after persistent attempts, he was eventually successful in obtaining the loans needed for his business to grow rapidly.
What is the name of the ice cream brand Sanawi created and what does it represent?
-Sanawi created the ice cream brand named 'Vanessa,' which was initially intended to be 'Vania' but changed due to patent issues. 'Vanessa' is an acronym derived from the names of his children, Vanes and Sang.
What other businesses did Sanawi venture into besides ice cream distribution?
-Besides ice cream distribution, Sanawi also ventured into various businesses in Samarinda, including a mini-mart, container rental services, and the sale of frozen duck and chicken.
How did Sanawi overcome his limited formal education in managing his business?
-Despite having only a first-grade education, Sanawi was determined to learn. He learned to read and write with the help of his children and sought to understand contracts and administrative aspects of business by interacting with successful ice cream sellers.
What was Sanawi's monthly income from his businesses?
-Sanawi's monthly income from his businesses was not less than 500 million Indonesian Rupiah, and he was able to provide employment opportunities for over 700 people across various cities in Indonesia.
Outlines
🚀 From Shepherd to Billionaire Ice Cream Entrepreneur
This paragraph tells the inspiring story of Sanawi, born in 1974 in Blora, Central Java, from a poor family. His father was a cattle herder, and due to financial constraints, Sanawi couldn't continue his education and was illiterate until his teenage years. Despite being seen as having no bright future, Sanawi was determined to change his fate. At 16, he moved to Jakarta with a small capital from selling betel nuts but had to return home after being abandoned by his companion at the terminal. Undeterred, he made up his mind to go to Jakarta again and started working in various odd jobs, including as a construction worker and a house painter. His life in Jakarta was tough, often sleeping in parks or on the streets, but he never gave up. In 2006, he moved to Samarinda and started selling homemade ice cream from a borrowed bike, making a profit of 150,000 rupiahs a day. This experience made him realize the potential of the ice cream business, and with frugal living, he saved up to buy a motorbike and a car to support his business. He continued to learn about business and eventually became a distributor of ice cream, building a network of sales and convincing other construction workers to switch professions, as selling ice cream was more profitable. Despite difficulties in obtaining loans, he persevered and by 2010 had 400 sales agents, or 'Mitra,' and his business expanded rapidly to have over 700 Mitra served by 27 ice cream sub-distributors across various regions in Indonesia.
🏭 The Vanessa Brand and the Path to Success
Sanawi's ice cream business was given the label 'Vanessa,' initially intended to be 'Vania' but changed due to patent issues. The name is a combination of his child's name 'Vanes' and his own name 'Sanawi.' Besides being a distributor of a well-known ice cream brand, he owns a factory in Kudus, Central Java, capable of producing 40,000 ice cream cones daily. Sanawi's journey to success was not easy, filled with hard work and tears. He faced prejudice and was often looked down upon due to his poverty. The key to his success, as he states, is hard work, perseverance, and continuous learning. Despite having only a first-grade education, Sanawi never stopped learning, teaching himself to read and write to understand business contracts and administration. He also learned from successful ice cream merchants to improve his business. His desire to learn greatly contributed to his current position. Sanawi's limited education made him cautious in signing contracts and dealing with business matters, but he overcame these challenges by learning from his experiences. Today, he owns various businesses in Samarinda, including ice cream distribution, convenience stores, container rentals, and the sale of frozen ducks and chickens. His story is a testament to the unpredictability of fate and the power of determination and continuous learning.
🛴 The Transformation from Street Vendor to Distributor
In 2006, Sanawi moved to Samarinda, initially working as a day laborer on construction projects. His ambition was to become a successful entrepreneur, and he started selling ice cream from a bicycle he bought with borrowed money. His hard work and enthusiasm in selling ice cream led him to become more well-known. Sanawi's story illustrates that hard work and a continuous desire to learn can change one's destiny. He evolved from a street ice cream vendor to a distributor of ice cream products in Samarinda and its surroundings. His success teaches us that there are no limits to what one can achieve with dedication and the right attitude towards learning and personal growth.
Mindmap
Keywords
💡Education
💡Determination
💡Entrepreneur
💡Ice Cream Business
💡Struggle
💡Learning
💡Distributor
💡Network
💡Perseverance
💡Success
💡Vanessa
Highlights
Sanawi, a first-grade elementary school graduate, became a successful ice cream entrepreneur with a billion-dollar turnover.
Born in 1974 in Blora, Central Java, Sanawi came from a poor family with his father being a cattle herder.
Due to economic constraints, Sanawi couldn't continue his education and was illiterate until his teenage years.
At the age of 16, Sanawi was sent to Jakarta with a small capital from selling betel nuts, marking the beginning of his journey to change his fate.
Sanawi's first attempt to migrate to Jakarta ended with him being abandoned at the terminal, which led to his return home in tears.
Despite the setback, Sanawi was determined to go to Jakarta again and started by looking for any work to change his destiny.
Sanawi's initial struggles in Jakarta included working as a construction laborer and facing difficulties in finding employment.
He began to shout 'painting services' in a housing complex, which led to him offering to paint houses wholesale and attracting curious onlookers.
Sanawi's life in Jakarta was tough, often sleeping in parks and under store eaves, but he never gave up.
In 2006, Sanawi moved to Samarinda and started looking for additional income opportunities, which led him to meet a friend selling ice cream.
Sanawi began selling homemade ice cream from a well-known brand at a price of Rp1.000, going door to door on a bicycle.
Despite being chased away by parents who didn't want their children buying ice cream, Sanawi managed to make a profit of 150,000 per day.
Sanawi realized the potential of selling ice cream and became more enthusiastic, saving money bit by bit and eventually buying a motorbike and car for his business.
He learned from successful ice cream sellers and started to develop his ice cream business potential, not just selling but also building a sales network.
Sanawi persuaded fellow construction workers to switch professions, presenting that selling ice cream was more profitable.
He faced a major challenge of capital, having difficulty getting loans from banks, but after persistent attempts, he succeeded in obtaining one, which allowed his business to grow rapidly.
By 2010, Sanawi had 400 distributors, referred to as 'Mitra', and his business continued to expand, now having over 700 Mitra served through 27 sub-distributors.
Sanawi's ice cream business, given the label 'Vanessa', started with the intention of naming it 'Vania' but changed due to patent issues.
Sanawi also owns a factory in Kudus, Central Java, capable of producing 40,000 ice cream cones a day.
Despite being limited to a first-grade education, Sanawi's life experiences made him wiser, and he never stopped learning, even teaching himself to read and write at the age of 35.
Sanawi's success story is one of hard work, perseverance, and continuous learning, which he considers the keys to his success.
He now owns various businesses in Samarinda, including ice cream distribution, minimarkets, container rental, and the sale of frozen ducks and chickens.
Sanawi's monthly income is no less than 500 million Rupiah, and he has provided employment for hundreds of people across various cities in Indonesia.
Transcripts
pendidikan bukan segalanya yang jauh
lebih penting adalah kemauan seseorang
untuk terus belajar
Halo semuanya kali ini saya akan
membahas kisah inspiratif dari sanawi
lulusan kelas 1 SD yang sukses menjadi
pengusaha es krim dengan omset milyaran
sanawi lahir pada tahun 1974 di Blora
Jawa Tengah Dia berasal dari keluarga
yang kurang mampu ayahnya merupakan
penggembala sapi
karena keterbatasan ekonomi sanawi tidak
bisa melanjutkan pendidikan Bahkan dia
juga tidak bisa baca dan tulis dari
kecil hingga remaja sanawi mengikuti
jejak orang tuanya untuk menggembala
sapi milik tetangga di kampung dirinya
dianggap sebagai pemuda yang tidak punya
masa depan yang cerah
namun hal ini tidak mengecilkan semangat
dirinya untuk merubah nasib sanawi
bercerita ketika usianya 16 tahun dia
diminta orang tuanya untuk merantau ke
Jakarta bermodal uang 7.500 dari hasil
jualan ketela sanawi berangkat dengan
tetangganya untuk Merantau namun
sayangnya dirinya terpaksa harus pulang
lagi karena tetangganya justru
meninggalkan dia sendirian di terminal
inilah yang membuat tsanawi kembali
pulang sambil menangis dia beranggapan
tetangganya meninggalkan dia sendirian
karena sanawi sebagai orang yang paling
miskin dan jelek sendiri
pengalaman buruk ditinggal di terminal
tidak menyurutkan semangat sanawi untuk
mengubah nasib kali ini dia bertekad
untuk pergi ke Jakarta lagi sendirian
sanawi Lalu tiba di Jakarta dan turun di
terminal bus Pulogadung dia bersedia
bekerja apa saja untuk merubah nasib
awalnya sanawi berusaha mencari kerja
menjadi kuli bangunan namun sayangnya
tidak mudah dia pun terus berjuang dan
tidak patah semangat
sanawi lalu berkeliling di Kompleks
Perumahan sambil berteriakrong
hal ini lalu membuat orang lain Jadi
penasaran apa yang diteriakkan oleh
tsanawi ternyata artinya pemborong cat
jadi dia menawarkan jasa untuk mengecat
rumah secara borongan
hidup yang dijalani oleh tsanawi di
ibukota juga cukup berat dia seringkali
tidur di taman di emperan toko dan
sebagainya namun semua ini tidak
membuatnya menyerah pilihan yang
terbatas mendorong tsanawi untuk bekerja
lebih giat lagi setiap harinya
[Musik]
pada tahun 2006 tsanawi pindah ke
Samarinda bersama teman-teman proyeknya
setahun disana hidupnya tidak ada
perubahan yang signifikan dia pun
terpikir untuk mencari penghasilan
tambahan ketika Mencari peluang bisnis
tsanawi bertemu dengan teman yang
berjualan es krim dia pun menawarkan
diri untuk ikut berjualan
mengumpulkan modal dari pinjaman
temannya sebesar 60.000 setiap hari dia
pergi berkeliling dengan sepeda untuk
menjual es krim buatan salah satu merk
ternama dengan harga Rp1.000
perjalanan sanawi berjuang dari rumah ke
rumah ternyata membuahkan hasil walaupun
sering juga dia diusir oleh orang tua
yang tidak mau anaknya membeli es krim
dalam sehari sanawi berhasil mengantongi
keuntungan sebesar 150.000
kenyataan ini baru membuat dia sadar
kalau berjualan es krim sangat
menjanjikan dia pun semakin bersemangat
dengan Hidup Sangat hemat sanawi
mengumpulkan uang sedikit demi sedikit
bahkan saat itu dia punya prinsip kalau
pantang makan sebelum laku
tsanawi pun akhirnya berhasil membeli
motor dan mobil untuk penunjang usahanya
namun tidak berhenti sampai di situ dia
pun tetap belajar cara berbisnis sanawi
punya prinsip Kalau mau kaya harus
bergaul dengan orang yang kaya itulah
yang dirinya lakukan sanawi berusaha
berbaur dengan para pedagang es krim
yang sukses dari situ sanawi belajar
untuk mengembangkan potensi bisnis es
krim dia tidak hanya berjualan sendirian
namun sanawi juga berusaha untuk
membangun jaringan penjualan es krim
lalu dia pun membujuk teman sesama kuli
bangunan untuk beralih profesi sanawi
menyajikan kalau berjualan es krim lebih
menguntungkan
Hal inilah yang membuat dirinya tidak
lagi jadi pedagang es krim sendirian
namun dia menjadi distributor es krim
bagi rekan-rekan yang lain tentu saja
saat itu kendala utama adalah modal
sanawi sulit mendapatkan pinjaman ke
bank namun setelah berkali-kali mencoba
Akhirnya dia pun berhasil mendapatkan
pinjaman
bisnisnya pun semakin berkembang pesat
pada tahun 2010 tsanawi sudah memiliki
400 pengecer yang disebutnya sebagai
Mitra
lalu usahanya berkembang pesat lagi
Hingga kini memiliki lebih dari 700
Mitra yang dilayani melalui 27 sub
distributor es krim yang tersebar di
berbagai wilayah mulai dari Samarinda
Kalimantan Makassar Manado Batam dan
Jakarta sanawi punya mimpi es krimnya
bisa tersebar di seluruh Indonesia
bisnis yang dimiliki oleh sanawi
diberikan label Vanessa Awalnya dia
ingin memberikan nama Vania Namun karena
nama tersebut sudah dipatenkan maka lalu
berubah menjadi Vanessa yang merupakan
singkatan dari nama anaknya yaitu Vanes
dan sang yang berasal dari sanawi
Selain sebagai distributor es krim merk
terkenal sanawi memiliki pabrik yang
memproduksi cone es krim di Kudus Jawa
Tengah dalam sehari pabriknya mampu
memproduksi 40.000 con
sanawi bercerita kalau perjalanannya
untuk mencapai kesuksesan memang tidak
mudah penuh dengan air mata dan kerja
keras
Dia bercerita saat dirinya miskin banyak
sekali orang memandang dirinya sebelah
mata hal ini yang membuat hatinya miris
Jika ada yang bertanya apa kunci sukses
seorang tsanawi seorang yang hanya
lulusan kelas 1 SD bahkan tidak bisa
baca tulis namun bisa jadi pengusaha
sukses
sanawi dengan mantap mengatakan kunci
suksesnya adalah kerja keras ke gigihan
dan semangat
kadang memang jawaban ini sulit diterima
setiap orang karena kerja keras
kegigihan dan semangat dianggap sebagai
kunci sukses yang umum namun jika tidak
dikerjakan secara disiplin dan konsisten
maka kita tidak akan menerima manfaatnya
jangan lupa juga sanawi merupakan orang
yang tidak pernah berhenti belajar
walaupun pendidikan formalnya berakhir
di bangku kelas 1 SD namun keinginannya
untuk belajar tidak pernah padam sanawi
belajar untuk membaca dan menulis agar
dirinya bisa memahami perjanjian dalam
urusan administrasi bisnis bukan hanya
itu Dia juga bergaul dengan para
pedagang es krim yang sukses untuk
belajar bagaimana cara mereka menjadi
pedagang es krim yang sukses
keinginannya sangat besar untuk belajar
itulah yang mendorong sanawi bisa ada di
posisi sekarang
ada pengalaman yang unik tsanawi takut
ketika diminta tanda tangan di atas
materai Maklum saja pendidikan yang
terbatas membuat dirinya banyak mendapat
informasi yang kurang tepat Mulai dari
ditakut-takuti kalau dirinya bisa
dipenjara karena ditipu orang lain dan
sebagainya ini merupakan tantangan
ketika bisnisnya semakin besar misalnya
dari segi administrasi apalagi di salah
satu bisnis tsanawi yang bergerak di
jasa sewa menyewa kontainer dia harus
berurusan dengan surat perjanjian entah
perjanjian sewa atau beli
sanawi saat itu tidak bisa baca tulis
namun kenyataan ini tidak membuat dia
patah semangat tsanawi lalu minta
anaknya untuk mengajarkan dia membaca
dan menulis hingga akhirnya ketika
berumur 35 tahun tsanawi baru bisa baca
dan menulis walaupun kurang begitu
lancar nasib setiap orang memang tidak
ada yang tahu sanawi tidak pernah
membayangkan dirinya bisa sukses menjadi
pengusaha es krim dengan omset milyaran
setiap bulan
dari tukang es krim keliling kini
tsanawi memiliki berbagai bisnis
Samarinda mulai dari distributor es krim
minimarket sewa kontainer hingga jualan
bebek dan ayam beku
Tuah ayam boleh dilihat Tuah manusia
Siapa yang tahu
itulah peribahasa yang menggambarkan
bahwa nasib setiap manusia tidak ada
satupun orang yang tahu
sanawi pengusaha dari Samarinda
Kalimantan Timur ini tidak pernah
membayangkan bahwa dirinya bisa sukses
dalam berbisnis seperti sekarang
dari seorang tukang es krim keliling
kini ia membuka berbagai macam usaha di
Kota Samarinda
[Musik]
meskipun hanya merasakan pendidikan yang
sampai kelas 1 Sekolah Dasar saja mental
pengusaha pria asli Blora Jawa Tengah
itu kuat karena pengalaman hidupnya yang
keras dia merasa semakin banyak tertipu
dirinya akan semakin pintar
dengan ilmu yang ia dapat dari lapangan
kini penghasilannya tidak kurang dari
500 juta Rupiah tiap bulannya Bahkan ia
mampu membuka lapangan pekerjaan bagi
700an orang yang tersebar di berbagai
kota di Indonesia
[Musik]
[Musik]
waktu dia mulai dari dari mulai mulai
kerjanya itu nah dia kadang ke toko
belanja material bahan bangunan belanja
di sini lama-lama kan jadi kenalan
itu orangnya ingin coba suka coba
orangnya
dan saya suka dukung dia cobalah namanya
kita hidup ini kan bisa kalau kita teori
terus coba aja kan Mana tahu cocok kan
pada tahun 2006 sanawi merantau ke
Samarinda awalnya ia bekerja sebagai
pekerja kasar di proyek
karena ingin menjadi seorang pengusaha
yang nekat berjualan es krim keliling
menggunakan sepeda yang ia beli dari
uang pinjaman
kegigihan dan semangat sanawi dalam
berdagang mengantarkan ia kenal sih yang
lebih baik
[Musik]
sanawi yang dulunya seorang tukang es
krim keliling kini menjadi distributor
produk es krim di Kota Samarinda dan
sekitarnya
Nasib orang tidak ada yang tahu kerja
keras dan semangat belajar terus-menerus
akan mengubah nasib silahkan komen di
kolom komentar Pelajaran apa yang kalian
dapat ketika tahu informasi ini
Ver Más Videos Relacionados
5.0 / 5 (0 votes)