Is Adidas Actually Selling Fake YEEZYS?!

Elliot Page
28 Feb 202411:38

Summary

TLDRこのビデオスクリプトでは、アディダスがYeezyの新しいカラーウェイを発売する計画について詳しく語られていますが、Ye(カニエ・ウェスト)はこれらが「偽物」であり、自分がデザインしたものではないと主張しています。アディダスは以前、Yeezyを「原価」で販売すると発表していましたが、実際にはフルリテール価格で販売されることになりました。このリリースには、さまざまなモデルが含まれており、特定の地域では独自のシューズが登場しています。しかし、Yeはこれらの新色については認められておらず、自分の名前を使用して販売されているにも関わらず、利益を得ていないと述べています。この状況は、大企業と独立したデザイナーとの間の葛藤を浮き彫りにし、消費者はアディダスをボイコットするかどうかの選択を迫られています。

Takeaways

  • 👟 Adidasは、Yeezy 350 V2 スチールグリットなど、複数のYeezy製品を販売予定であり、これはアディダス確認アプリを通じてラッフルで利用可能です。
  • 📢 Yay(カニエ・ウェスト)は、これらのYeezy製品が偽物であり、彼がこれらのカラーウェイを作成していないと主張しています。
  • 💰 アディダスは、これらのYeezyをコストで販売すると発表しましたが、実際には定価で販売し、利益を上げる予定です。
  • 🚫 特定の地域では、これらのYeezy製品に対して返品、返金、交換が不可能とされています。
  • 🌍 香港では、子供用サイズを含む多くのYeezy製品が利用可能であり、他の地域でも異なるシューズが販売されています。
  • 🔊 Yayは、アディダスが彼に支払いをせずにYeezyを販売していると非難し、250万ドルで訴えられているとも述べています。
  • 📉 アディダスは、Yeezy製品の販売を続けることで、Yayとの契約を尊重していないとの批判を受けています。
  • 🚨 Yeezyマーケティングの責任者は、アディダスに対するボイコットを呼びかけました。
  • 💬 アディダスは、内部文書を通じて従業員に、店舗でのYeezy製品に関する質問への対応方法を指示しています。
  • 📚 一部のYeezy 500の生産日は、Yayがアディダスとの関係を解消した後のものであり、彼が関与していない可能性があります。

Q & A

  • アディダスが発表したYeezyの新色「350 V2 steel grit」はどのように購入できますか?

    -「350 V2 steel grit」はアディダスの確認アプリを通じてラッフルに参加することで購入できます。

  • アディダスが2024年にYeezyを販売する際の価格設定について、どのような発表がありましたか?

    -アディダスは、Yeezyをコスト価格で販売すると発表しましたが、実際には定価で販売されています。

  • Yeezy製品を購入後に返品、返金、交換が可能ですか?

    -EU以外の地域では、Yeezyのラッフルに参加した製品は返品、返金、交換ができないとされています。

  • Yeezyのどのモデルが香港のアディダス公式サイトで販売されていますか?

    -香港のアディダス公式サイトでは、キッズとトドラーサイズのYeezyフォームランナー、スライド、ボーンホワイト500、オニキス350、ゼブラ350などが販売されています。

  • Yeezyの新色「350 steel gray」についてYeezy(Ye)はどのようなコメントをしましたか?

    -Yeは「350 steel gray」を偽物と呼び、自身がデザインしたものではなく、利益を得ていないと述べました。また、アディダスから訴訟を起こされているとも述べています。

  • アディダスがYeに支払いをしていないという主張について、どのような詳細がありますか?

    -Yeはアディダスが自分の名前を使用し、デザインした靴を販売しているにも関わらず、それに対する支払いを受けていないと主張しています。

  • アディダスの従業員に対して、Yeezy製品に関する問い合わせにどのように対応するよう指示が出されましたか?

    -アディダスは従業員に対し、デザイン権を含む製品の単独所有権、2022年に開始された既存のデザイン、契約義務の履行、以前のパートナーとの事前の製品発表議論について顧客に説明するよう指示しています。

  • Yeezy 500「Stone taupe」の生産日付はいつで、それが何を意味するか?

    -Yeezy 500「Stone taupe」の生産日付は2023年で、Yeがアディダスとの関係を解消した後に生産されたことを意味します。

  • Yeとアディダスの契約に関する議論の中で、メンタルヘルスに関する特定の条項が注目されていますが、その内容は何ですか?

    -契約には、Yeが30日間メンタルヘルスや薬物乱用治療を受けた場合、その期間中に契約を解除することができるという条項が含まれていました。

  • このYeezyリリースに関する議論の中で、アディダスに対するボイコットの呼びかけがありましたか?

    -はい、Yeezyマーケティングの責任者が「アディダスへのボイコットを今すぐ始める」という投稿をし、一部の人々はアディダスをボイコットすることを選択しています。

Outlines

00:00

👟 アディダスとイージーの新作リリース問題

アディダスが明日からイージーの新作を大量に発売する予定であるが、イェイ(カニエ・ウェスト)はこれらが偽物だと主張している。アディダスは「350 V2 スチールグリット」をはじめとする複数のイージーモデルを発売予定で、これらは従来の方法であるアプリを通じた抽選販売で提供される。しかし、アディダスが以前発表したコストプライスでの販売という声明とは異なり、フルリテール価格での販売が予定されている。さらに、イェイはこれらのカラーウェイには関与しておらず、アディダスから報酬を受け取っていないと主張している。この問題は、アディダスが未承認のカラーウェイをリリースし、イェイを訴える一方で彼に報酬を支払わないという複雑な状況を示している。

05:01

📣 イージー製品の販売に関する論争が深まる

アディダスによるイージー製品の新しいカラーウェイ、特に「350 スチールグレイ」のリリースは、イェイが設計に関与していないという彼の主張によって論争を引き起こしている。イェイは自身がデザインに関与していない製品の販売から収益を得ていないと述べ、アディダスがこれらの製品を販売することに強く反対している。アディダスが契約終了後もイージー製品を販売し続けることによる著作権や契約上の問題、そしてイェイに対する支払いの不透明性が、消費者やイージーファンの間で分断を生んでいる。一部のファンはアディダスへのボイコットを呼びかけており、この問題はアディダスのイメージに悪影響を及ぼしている。

10:02

🔄 イージー製品販売戦略の将来性と消費者の選択

イェイとアディダス間の論争は、契約終了後の製品販売とイェイへの未払い問題に焦点を当てている。アディダスがイージーデザインの販売を続けることで、イェイのクリエイティブな貢献と彼に対する報酬支払いに関する疑問が浮上している。この状況は、大企業が個人を利用する場合の倫理的な問題を浮き彫りにし、消費者に製品の購入を検討する際の道徳的な選択を迫っている。イェイとアディダスの間で公開された情報は限られており、今後の発展や双方の主張に関する詳細が待たれる状況である。

Mindmap

Keywords

💡アディダス

アディダスは、ドイツのスポーツ用品メーカーで、このビデオではイージー(Yeezy)スニーカーの販売者として重要な役割を果たしています。アディダスはイージーブランドとの提携解消後も、イージー製品の在庫を販売し続けており、このビデオの主要な論争の一つとなっています。イージーとの契約終了後の製品販売において、創設者であるカニエ・ウェスト(Ye)との紛争が生じています。

💡イージー(Yeezy)

イージーは、カニエ・ウェスト(Ye)が設計した人気の高いスニーカーブランドです。このビデオでは、アディダスがイージー製品を販売し続けていることに関する論争が中心になっており、特に新色の350 V2 スティールグリットに焦点を当てています。イージー製品の販売は、カニエ・ウェストの同意なしに行われており、その正当性について議論がされています。

💡カニエ・ウェスト(Ye)

カニエ・ウェスト(現在の名前はYe)は、アメリカのミュージシャンであり、イージーブランドの創設者です。ビデオでは、彼がアディダスによるイージー製品の販売に反対しており、特に新色ウェイの販売や彼の同意なしの販売戦略について批判しています。彼の声明は、アディダスとの間の著作権と利益分配に関する論争の核心をなしています。

💡350 V2 スティールグリット

350 V2 スティールグリットは、イージースニーカーの新色で、アディダスによってリリースされました。このモデルはビデオで特に言及されており、カニエ・ウェストがこの色の設計に関与していないと主張しています。このスニーカーは、アディダスとカニエ・ウェストの間の知的財産とブランド管理に関する論争の焦点となっています。

💡訴訟

カニエ・ウェストは、アディダスが彼に対して2億5000万ドルの訴訟を起こしていると主張しています。これは、アディダスとイージーブランド間の契約違反や知的財産権の問題に関連しています。この訴訟は、ビデオ内での論争の中心的な部分であり、両者間のビジネス関係の緊張を示しています。

💡ボイコット

このビデオでは、カニエ・ウェストと彼の支持者たちが、イージー製品の販売に反対し、アディダスに対するボイコットを呼びかけています。このボイコットは、アディダスによるイージー製品の販売方法に対する反発として位置づけられており、消費者がブランドに対してどのように影響を与えることができるかを示しています。

💡知的財産権

このビデオでは、イージースニーカーのデザインとブランドに関連する知的財産権が重要な議論のポイントです。カニエ・ウェストは、彼の同意なしにアディダスがイージー製品を販売していることに対して、自身の知的財産権が侵害されていると主張しています。

💡創造者と企業

ビデオでは、創造者(カニエ・ウェスト)と大企業(アディダス)との間の関係が重要なテーマです。この関係は、製品のデザイン権、利益分配、ブランド管理において複雑であり、クリエイターの権利と大企業のビジネス戦略の間のバランスを探るものです。

💡商品戦略

ビデオでは、アディダスがイージースニーカーの販売に関してどのような商品戦略を採用しているかが議論されています。特に、新色のリリースや過去のモデルの再販売、価格設定、消費者への影響などが言及されています。

Highlights

Adidas announces the release of new Yeezys, starting with the 350 V2 steel grit, available through a raffle on the Adidas confirmed app.

Despite Adidas's initial announcement of selling Yeezys at cost, they are released at full retail price without any discount.

Various Yeezy silhouettes and colorways, including foam runners, slides, and 500s, are previewed, indicating a wide range of upcoming releases.

Adidas's no return policy for Yeezy raffles is highlighted, with exceptions in the EU, impacting consumer rights.

Hong Kong's Adidas website showcases an extensive collection of Yeezys, including kids and toddler sizes, suggesting global availability.

Yay (Kanye West) criticizes Adidas for releasing 'fake' Yeezys and unauthorized colorways, claiming he's not being compensated.

Adidas is accused of not paying Yay for new releases and suing him, despite previous agreements on profit sharing.

The controversy sparks a debate among fans and consumers about boycotting Adidas or continuing to support Yeezy releases.

Adidas's internal document instructs employees on how to address questions about Yeezy products amidst the controversy.

Production dates of certain Yeezy models raise questions about Yay's involvement in their design, post-collaboration termination.

Adidas's financial struggles in 2022 and 2023, partly attributed to the Yeezy fallout, highlight the impact of the partnership's dissolution.

A leaked contract clause suggests Adidas restricted Yay from taking mental health breaks, sparking further controversy.

The article concludes with a reflection on the broader implications of corporate practices on individual creators, especially within the context of race and mental health.

The community's divided response to the Yeezy release and Adidas's actions prompts a broader discussion on consumer ethics.

The narrator invites viewer opinions on the Adidas Yeezy controversy, emphasizing the personal dilemma of supporting or boycotting the brand.

Transcripts

play00:00

guys Adidas is just about to sell a ton

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of Yeezys however yay says they're all

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fake I'm going to give you guys

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everything you need to know about this

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upcoming Adidas and Yeezy release which

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is happening tomorrow at least starting

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tomorrow there's supposed to be a ton

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more than what we've just seen just over

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a week ago during a sneaky Sunday's

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episode I told you guys that Yeezys were

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going to be dropping again in March F

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forward to two days ago and Adidas

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actually announced their first of many

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Yeezys to come so it started off with

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this product page over here it just has

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an announcement press release the first

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one is this pair of 350s over here it's

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called a 350 V2 steel grit so this one

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is available to enter through a raffle

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on the Adidas confirmed app which is

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basically the traditional way that

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Adidas has been releasing Yeezys since

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the whole thing collapsed in 2022 now

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one thing that people were questioning

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is that they loaded up for full retail

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price which isn't really a surprise but

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based off of what Adidas said when they

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first announced that they were going to

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be releasing more Yeezys in 201 24 was

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that they said that they're going to be

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selling these Yeezys at cost which

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everybody assumed because they said it's

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at Cost there would be some kind of

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discount applied that Adidas wasn't

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going to be making profit on the Yeezys

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that they sell but clearly that is not

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the case in the background over here you

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have a couple other Silhouettes that are

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all blacked out there's a 350 there's a

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foam Runner a pair of slides and also a

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pair of 500s you can also see that some

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other regions have different shoes

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loaded up on their respective apps so

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this country over here which I believe

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is Australia based on the $330 retail

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price this is the easy 500 Stone taupe

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which we did speak about one thing to

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kind of mention over here which I

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thought was noteworthy it says no

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returns no refunds or exchanges

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basically everywhere outside of the EU

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if you do enter for any of these Yeezy

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Raffles that are happening right now

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you're not going to be able to return

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these products over in Hong Kong they've

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got way more Yeezys available so if you

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check out this is the Adidas official

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website in Hong Kong they've got a ton

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they've got a lot of kids and toddler

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sizes of Yeezy foam Runners and slides

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the azer Yeezy Slide the bone white 500s

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couple 350s restocking the bone Yeezy

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slide got more 500s some more 350s like

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the Onyx one of the wildest ones the

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zebras these are all available right now

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out in Hong Kong are these shoes going

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to be dropping everywhere else it is

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quite possible however like I said with

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the shoes that I spoke about a couple

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weeks ago those were the only ones that

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I knew of which again all those shoes

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that I was speaking about that all came

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from Adidas these are all the shoes that

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I spoke about these were the only shoes

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that had information I said that there

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could be more but we do have release

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dates according to Adidas based on all

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of these and we didn't have a release

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date for the sand Boot and that wasn't

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on the release list that I had um so I'm

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not entirely sure if these are going to

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be dropping this month however we do

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have a bunch of official images so they

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are apparently supposed to release but

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something happened a couple days ago

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that pretty much just destroyed this

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entire Yeezy release yay speaking out on

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all of it so yay posted an image of the

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350 steel gray and basically had all of

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this to say anybody who loves yay would

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not buy these fake Yeezys I never made

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these colorways I'm not getting paid off

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of them and Adidas is suing me he also

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said that all the new non-approved 350s

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are corny and everybody know that the

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350 bin corny shortly after that he

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released a video going over all of this

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in a little bit more detail let me

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explain really clear to you guys what's

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happening with with Adidas it's not only

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are they putting out fake colorways that

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are non-approved they're suing me for

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$250

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million

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and they're also not paying me for these

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shoes that they're putting out that have

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my name on it and they're using contract

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Clauses and 50 years of business

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experience when the whole collaboration

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ended and we know that Adidas had a lot

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of these products still sat in their

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warehouse they decided to sell them off

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and I think everybody was generally

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pretty happy about it they were like we

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can get all of these Yeezy products

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before this collaboration turns to dust

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yay even said that all of the ones that

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Adidas were going to sell are completely

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fine even though the contract had ended

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he was still going to be getting some

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Kickback from these Yeezys or at least

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that's what a lot of us were under the

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impression of I know the people at

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Adidas are not going to have the best

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Thanksgiving but if any way I could

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indemnify what they've done even though

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they they took that IP they hired l to

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sign it over I I promise everyone out

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there those designs they still good by

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me those designs still good by me I know

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y'all saying we not going to buy them

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unless sh got them if y'all want those

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designs they still good by me I can

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guarantee you one thing so I'm telling

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you this Christmas this Thanksgiving

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whatever Adidas wants to drop and you

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know that that was a design that we put

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in those are good by me and hopefully

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this can like heal this can this can

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heal some of the bleed however now he's

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saying he's not getting paid so it is a

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little bit confusing because we're not

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entirely sure if it's just now that

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they've stopped paying him or if they

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never paid him but we do know that a lot

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of the Yeezys that Adidas has been

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releasing most of them have been

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restocks of older colorways that were

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being produced while yay was still with

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Adidas however not all of them were

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restocks and some of them were newer

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ones and that includes this steel gray

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colway of the 350 which yay has been

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making the highlight of all of these

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comments he even sent a DM to I shal

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post yay on Instagram saying I never

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made that Yeezy colorway heos are

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selling my Styles and not paying me and

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they are trying to sue me for a

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marketing fund they agreed upon so

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clearly yay had nothing to do with this

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gray colorway of the 350 what I also

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found pretty interesting that gray

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colorway of the 350 is not the only one

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that I don't think yay had anything to

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do with we'll get into that in a minute

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fact that Adidas is trying to sell

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Yeezys without paying yay I think is

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pretty insane like I completely

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understand one thing if they decided to

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end the contract but if you were so dead

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set on ending the agreement I don't

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think they should continue selling them

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and if they still decide to sell them

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then I think the man whose name is

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literally on these shoes and who helped

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create the designs should be getting

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paid for what he created regardless of

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the way that the contract ended this is

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really a story about a massive

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Corporation going against an independent

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designer however this has led to aot lot

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of people having two very different

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opinions on this there has been a lot of

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people basically deciding to boycott

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Adidas entirely we got a post over here

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by the head of Yeezy marketing yes jwes

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on I believe this is Twitter saying that

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the Adidas boycott Starts Now by the way

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while there's a lot of people that agree

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with that message and are not going to

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be supporting these Yeezy releases and

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not buying them there are people on the

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other side who were kind of like well I

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really like these shoes I kind of want

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to buy them you know yay originally

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designed them so so it's a little bit

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disappointing when it goes down like

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this and you kind of have to choose a

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side honestly I think it is really just

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down to a decision that people have to

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make do they want to support Adidas or

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are they going to decide to boycott

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Adidas and basically agreed that Adidas

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is doing something morally wrong here so

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after all of this went down yay said

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what he had to say uh what did Adidas

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respond with well they didn't respond

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with anything publicly which I think was

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probably a smart move apparently they

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heard the message loud and clear

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internally this was a very interesting

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thing I found on Reddit an internal

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document meant for Adidas employees

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basically giving employees information

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on how they should deal with anybody

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coming into their stores and asking

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about these Yeezy products they've got

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three points over here saying that

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Adidas is the sole owner of the product

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including the design rights for existing

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products as well as previous colorways

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under the partnership the products are

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existing Yeezy designs initiated in 2022

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Adidas honored contractual obligations

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and disc discussed releasing products

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prior to the announcement with the

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former partner however that is not

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entirely true because one of the Yeezy

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sneakers that are going to be dropping

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is the Yeezy 500 Stone taupe this

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colorway over here it's a basically an

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all over white pair with the gum out

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soole you can see that the production

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date on this sneaker says

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0223 they produced this pair in 20123

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after Adidas and Yeezy was cancelled cuz

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if this one was produced in 2023 then

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obviously he wasn't part of the brand

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since October 2022 there's a lot of

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potential that he had nothing to do with

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this pair as well this is also a picture

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that a lot of people have hosting around

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uh both on Reddit and of course on

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Instagram as well it basically shows all

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of the bigger Brands how they've been

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growing in 2022 and 2023 the one brand

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that really took a hit in that year was

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Adidas and this is largely because of

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Yeezy and we know financially Adidas

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wouldn't be selling all of these Yeezys

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if they didn't have to do it because it

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would hurt them now another thing that I

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also found was pretty interesting is I

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saw this post basically saying that part

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of y's contract with Adidas have

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resurfaced today according to this

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contract Adidas forbid yay from taking a

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30-day break to receive any kind of

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treatment for mental health they linked

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to the full article which was written by

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fast company this is the full article

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over here no it's an old story it was

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written back in 2023 this article didn't

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make the headlines that's obviously

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because all of the Articles were really

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focusing on the stuff that yay was

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saying the writer of this article

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actually commented on the picture and I

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think the ending is pretty significant

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regardless of the Public's view on yay

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today this Clause was written in a

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contract preceding most of the

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controversy in that way it's not even a

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yay story to me but a snapshot of how a

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black Creator could be set up to fail

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and lose billions so according to this

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article the contract said it had another

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termination Clause included by Adidas

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that was not typical 30 cons consecutive

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days of mental health or substance abuse

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treatment in other words if yay spent a

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month receiving care for significant

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aspects of his health he could be forced

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to give up his significant piece of what

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was then The Greatest Shoe Empire of the

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modern era so there you have it a very

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drama filled situation and it's not very

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fun I think it's just unfortunate all

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around I think anybody who appreciated

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Yeezy shoes is a little bit sad by all

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of this but what's really going on here

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I think is a much bigger thing than just

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these Adidas Yeezys in all honesty I

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think Adidas does have a pretty bad look

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at the moment now look we could get more

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details on this we could get some more

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clarification uh maybe really figure out

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what's going on and why Adidas isn't

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paying yay if all of that is true but I

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think something we can all agree on is

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that in most cases big companies big

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corporations we know for a fact they are

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bottom line first and for the most part

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they do not mind if they screw over

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individuals in the process this is all

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just alleged a lot of this information

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is just kind of rumors leaks and

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different things going around but as of

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right now it seems like everybody needs

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to make a decision that they're going to

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be buying these Yeezys or not and I

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would love to know down in the comment

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section what your opinion is are you

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going to be buying them or are you going

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to be boycotting them drop your thoughts

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down in the comment section on this

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entire situation would love to have a

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read through I don't know you've been

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checking out the shoes that have been

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chilling on the couch so why don't you

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just go and watch a full review click on

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that video over

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there

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