Micro SaaS Products: Ideas, Advantages and Examples

Summary

In this video, T.K. from Unstoppable shares insights on building successful micro SaaS businesses. He emphasizes targeting a niche market, validating the idea with a lead magnet and audience building before product development, and ensuring the product is self-service with a clear value proposition. T.K.'s three principles guide entrepreneurs to avoid common pitfalls, offering a structured approach to creating profitable, low-maintenance SaaS solutions.

Takeaways

• 💡 Micro SaaS businesses are loved for their ease of building, low maintenance needs, and potential for profitability without a large team or sales force.
• 🚀 The speaker emphasizes the importance of focusing on a niche market and a specific task to solve an urgent and important problem for that market.
• 🛠️ The speaker's experience with building a Micro SaaS business, Sun, illustrates the process of validating the market and solving a specific problem for entrepreneurs.
• 📈 The concept of an 'a10x solution' is introduced, which means offering a significantly better solution than what currently exists in the market.
• 🔍 Before building a product, the speaker recommends building version zero of the go-to-market machine to avoid wasting time on the wrong product.
• 📝 The process involves creating an audience, offering a lead magnet, and building a mailing list to validate the idea and the problem it aims to solve.
• 💼 The speaker shares personal experience, having coached over 500 SaaS founders and operated two SaaS companies, to highlight the learned principles for success.
• 💰 A key principle for Micro SaaS is to ensure the product is self-service, offers a free trial, charges a reasonable monthly fee, and has a single-player mode for ease of use.
• 📈 The potential for a Micro SaaS to grow into a larger SaaS business is highlighted, as understanding the market can reveal even bigger problems to solve.
• 📚 The speaker offers a course, the 'SaaS Launch Challenge', to guide founders in validating their ideas and building their Micro SaaS businesses effectively.
• 🔗 The importance of sharing the knowledge and strategies with others in the entrepreneurial community is stressed, to help avoid common mistakes and foster growth.

Q & A

What is the speaker's perspective on micro SaaS businesses?

The speaker is in love with micro SaaS businesses due to their relative ease of building, the lack of need for a large team or sales team, and their potential for compounding recurring revenues and profitability.

What is the difference between a traditional SaaS company and a micro SaaS company in terms of focus?

Traditional SaaS companies may focus on an entire workflow, while micro SaaS companies are very focused, aiming to solve a specific task for a niche market.

What is the name of the micro SaaS business the speaker built with his co-founder?

The micro SaaS business the speaker built with his co-founder is called Sun.

What is the primary target market for the Sun micro SaaS product?

Sun is designed specifically for high-performing entrepreneurs, helping them to focus, pause, and reflect on their weekly, monthly, and daily tasks.

What are the three key questions to ask when developing a micro SaaS idea?

The three key questions are: Are you solving for a specific task? Are you solving an urgent and important problem? Can you offer a 10x solution?

What is the importance of building an audience before creating a product in the micro SaaS business model?

Building an audience before creating a product helps validate the market and the problem being solved, reducing the risk of wasting time and resources on the wrong product.

What does the speaker suggest as the sweet spot for pricing a micro SaaS product?

The speaker suggests a pricing sweet spot of around $3 to $30 per month, depending on the plan, as it provides a low barrier for entry and allows for a good return on investment for the user.

What are the three principles the speaker suggests for building a successful micro SaaS product?

The three principles are: 1) Focus on a niche market, 2) Build out version zero of your go-to-market machine before the product, and 3) Ensure the product is self-service, offers a free trial, charges money, and has a single-player mode.

What is the purpose of the 'SaaS Launch Challenge' mentioned by the speaker?

The 'SaaS Launch Challenge' is a self-directed course designed to teach founders how to hone in on their SaaS idea, validate it, and avoid wasting time building the wrong product.

How does the speaker suggest validating the problem you're solving with your micro SaaS product?

The speaker suggests building an audience relevant to the product, offering a lead magnet to generate leads, and using those leads to validate the problem through direct engagement and feedback.

What is the potential outcome if a micro SaaS business is successful?

A successful micro SaaS business can become a profitable, low-maintenance asset that generates recurring revenue. It can also potentially grow into a larger SaaS business or be sold as a valuable asset.

Outlines

00:00

🚀 Launching a Micro SaaS Business: The Basics

The speaker expresses enthusiasm for micro SaaS businesses, highlighting their ease of building, minimal team requirements, and potential for profitability without a sales team. The focus is on building the right type of business, turning a micro SaaS idea into a profitable venture. The speaker introduces themselves as T.K., a SaaS founder coach, and discusses their journey from starting a micro SaaS business to coaching over 500 founders. They share the story of their last business, Tout app, which started as a micro SaaS but grew significantly, attracting investment and eventually being sold. The speaker emphasizes the importance of understanding what makes a successful micro SaaS business and the steps to avoid wasting time on the wrong product.

05:02

🎯 Targeting a Niche Market for Micro SaaS Success

The speaker outlines the first principle of developing a micro SaaS business: targeting a very niche market. They discuss the importance of focusing on a specific task that solves an urgent and important problem for that market. The example given is their own micro SaaS business, Sun, which is designed for high-performing entrepreneurs and helps them focus and reflect. The speaker explains how they validated the market need through content creation and lead magnets, building an audience before even starting to develop the product. They stress the importance of not building a product right away, but instead focusing on market validation and audience building.

10:02

🛠 Building the Go-to-Market Machine Before the Product

The second principle discussed is to build a version zero of the go-to-market machine before creating the product. The speaker details their strategy of building an audience of entrepreneurs through content creation on platforms like YouTube, Twitter, and LinkedIn. They used lead magnets to convert this audience into a mailing list, validating the market need without having built the product. The speaker emphasizes the importance of avoiding the waste of time and resources on the wrong product by first ensuring there is a market and a validated problem to solve. They also touch on the potential for micro SaaS ideas to grow into larger SaaS opportunities.

15:04

💡 Key Principles for a Successful Micro SaaS Product

The speaker outlines the third principle for a successful micro SaaS business: ensuring the product is self-service, offering a free trial, charging a reasonable fee, and providing a single-player mode for quick value realization. They discuss the importance of making the product easy to use without the need for salespeople, offering a free trial to de-risk the product for potential customers, and charging a fee that provides at least ten times the value received. The speaker also stresses the need for the product to be something that users can get value from immediately, on their own, without needing to invite others to use it with them.

📈 The SaaS Launch Challenge: A Course for Micro SaaS Founders

The speaker introduces the SaaS Launch Challenge, a self-directed course designed to help founders hone in on their SaaS idea and validate it before development. The course covers the MGP framework: Market, Go-to-Market, and Product. It aims to guide founders through developing a market thesis, building an audience, generating leads, and creating a product that meets market needs. The speaker shares testimonials from over 250 founders who have taken the course and emphasizes its value in avoiding common mistakes and ensuring a successful launch of a micro SaaS business.

Keywords

💡Micro SaaS

Micro SaaS refers to a small-scale Software as a Service (SaaS) business that typically requires minimal resources and infrastructure. In the video, the speaker expresses a fondness for Micro SaaS businesses due to their ease of building and the potential for significant profitability without the need for a large team or a sales force.

💡Recurring Revenues

Recurring revenues are the income streams that a business receives on a regular basis from its customers. The video emphasizes that Micro SaaS businesses can compound in recurring revenues, meaning they can grow steadily over time as customers continue to pay for the service on a subscription basis.

💡Market Validation

Market validation is the process of confirming that there is a real demand for a product or service in the target market. The script describes the importance of validating the market for a Micro SaaS business to ensure that the product solves an urgent and important problem for a specific niche market.

💡Lead Magnet

A lead magnet is a marketing tool used to capture potential customers' contact information by offering them something of value in return, such as a free guide or tool. In the script, the speaker discusses creating lead magnets to attract entrepreneurs and build a mailing list for the Micro SaaS product they were developing.

💡Go-to-Market Machine

The go-to-market machine refers to the strategies and processes a company uses to launch and sell its products or services. The video script outlines the importance of building out a version zero of the go-to-market machine before developing the product, which includes building an audience and validating the market need.

💡Self-Service

Self-service in the context of SaaS refers to the ability of customers to use the software without the need for direct assistance from sales or customer support. The script mentions that a successful Micro SaaS product should be self-service, allowing users to start using it easily without the involvement of salespeople.

💡Free Trial

A free trial is a period during which potential customers can use a product or service at no cost to evaluate its value. The video emphasizes offering a free trial for Micro SaaS products to de-risk the purchase for the customer and demonstrate the product's value upfront.

💡Monetization

Monetization is the process of generating revenue from a product or service. The script discusses the monetization of Micro SaaS businesses, including setting a clear price point and ensuring that the product provides enough value to justify the cost.

💡Aha Moment

An aha moment refers to the instant when a user realizes the value of a product and understands why they need it. The video script talks about the importance of designing a Micro SaaS product that allows users to reach an aha moment quickly, which can lead to conversion and retention.

💡Product Market Fit

Product market fit occurs when a product satisfies a significant need in the target market and is well-received by its customers. The script suggests that following the principles outlined in the video can help achieve product market fit for a Micro SaaS business.

💡SaaS Launch Challenge

The SaaS Launch Challenge appears to be a course or program mentioned in the script designed to guide founders through the process of validating and launching their SaaS business. It is presented as a resource to help avoid common pitfalls and ensure a successful launch.

Highlights

Micro SaaS businesses are easy to build and maintain without a large team or sales force.

Micro SaaS businesses can compound in recurring revenues and become highly profitable.

Building the right type of Micro SaaS business requires identifying a great idea versus a bad one.

The importance of developing a Micro SaaS idea into a profitable business with the right principles.

The channel's focus on helping SaaS founders grow their businesses with strategies and tactics.

The story of building Tout app, a micro SaaS business that grew to 100,000 users and was sold to Marketo.

Coaching over 500 SaaS founders on growth principles learned from experience.

The strategy of building a micro SaaS business from scratch to understand the process deeply.

Learning key insights on what makes successful Micro SaaS businesses and avoiding wasted time on the wrong products.

Introducing Sun, a micro SaaS product designed for high-performing individuals to focus and reflect.

The simplicity of Sun's tool and its subscription pricing model ranging from $10 to $30 per month.

The steps followed to ensure not wasting time building the wrong product for a Micro SaaS business.

The importance of focusing on a niche market for a Micro SaaS product and solving a specific task.

The strategy of not building a product right away but instead developing a go-to-market machine.

Building an audience and offering lead magnets to validate the market and problem before product development.

Ensuring a Micro SaaS product is self-service, offers a free trial, charges a minimum of $3 per month, and has a single-player mode.

The potential for Micro SaaS businesses to grow into larger SaaS opportunities or remain profitable on their own.

The SaaS Launch Challenge course as a resource for pre-founders to validate their ideas and avoid common mistakes.

Transcripts

Ever since

I got involved in the SaaS industry,

I've been in love

with micro SaaS businesses.

What's not to love about them?

Micro SaaS businesses are relatively easy

to build.

Micro SaaS's businesses

don't need a huge team to maintain them.

In fact,

Micro SaaS's businesses

don't even need a sales team.

On top of that, Micro SaaS's business is

can compound in recurring revenues

and grow to be wildly profitable.

How do you actually build

the right type of business?

What makes for a really great Micro

SaaS business versus just a bad idea?

to develop

your Micro SaaS Idea

and turn it into a profitable business.

And when you follow these

principles, SaaS's

Interim

Let's, everybody.

Welcome to Unstoppable.

I'm T.K.,

And on this channel I help SaaS founders

like you grow your businesses faster

with an unstoppable strategy.

Now, if you're new to the channel,

Welcome.

I drop an episode every single Sunday

with actual strategies

and tactics from the trenches

and how to grow your SaaS

business faster.

So if you knew.

Be sure to hit that subscribe button

and that bell icon.

That way you'll get notified.

Every single time

I drop an episode with the TC Energy.

Now, if you're already part

of this community,

you're part of my SaaSkatoon

market coaching programs.

If you're a customer

of one of my SaaS products, my people.

Welcome back.

It's really awesome to see over here.

Whoo! That hurt a little bit.

Back when I started

my last SaaS business Tout app.

It started with the intention

of actually creating

a micro SaaS business.

I was working to quit my finance job,

get financial freedom,

not have a boss anymore.

So I wanted to create

a micro-sized business

that would turn into passive income

so I can go do whatever I want.

Well, the universe had different plans

for how that ended up

tapping into a massive problem.

We amassed 100,000 users.

We raised from the likes

of Andreessen Horowitz,

and then we sold to a market

leader called Marketo.

Fast forward to today.

I've coached over 500 founders,

500 SaaS founders on

how to apply the principles

that I've learned to actually grow

their SaaS businesses.

Fast forward to today.

I actually operate

two SaaS companies

that are actively scaling.

But also along the way,

I wanted to set up myself

for a challenge.

So I actually built a micro SaaS business

with my co-founder

to actually get our feet

wet on coding again

and to actually get revenues flowing

and just to see what it's like

to start from scratch.

This is before the new SaaS

company started.

along the way I learned a ton about

what makes for successful SaaS businesses

successful Micro SaaS businesses

and the steps to follow to actually

make sure you don't waste time

building the wrong product.

the

micro SaaS

product that runs today

that I developed along the way

that I don't really put much time into,

but it just runs

kind of where it landed.

And then we started pursuing

bigger opportunities.

But at this point

that Micro SaaS's just runs

for those of you that are wondering,

the Micro SaaS business

that I built along the way with

my co-founder

is called Sun,

you can check it out

at Unstoppable Sun AECOM.

Here's a screenshot of the home page

right over here.

It's a simple tool.

It's specifically designed

for high performing people,

and it helps them get focused

and actually pause

and reflect every single week

and every single month

and every single day

to execute at an unstoppable motion.

It's a super simple tool,

and we charge about 10 to $30

a month, depending

on which plan that you go for.

So in order to actually build this out,

we follow some specific steps

to make sure we didn't waste months

building the wrong product.

And also we really wanted

to get our feet wet on coding again

because I hadn't coded in like 3 years

when I first started building

and working on this.

So principle

number one,

the first thing we did

when developing our Micro SaaS offering

and every single time

I started any sort of SaaS offering

is really focus on market,

but specifically

for a micro SaaS product,

we wanted to make sure we go

after a very niche market.

Micro SaaS's

companies are very focused companies,

so instead of focusing

on an entire workflow with traditional

SaaS companies tried to do

what you really want to be

focusing on

is a specific task

that your tool can actually solve for.

And you also want to be doing

is making sure that task is solving

some sort of an urgent

and important problem

that this niche market has.

Now, in our case,

a micro SaaS company

that we started is called Sun.

can check it out at Unstoppable

Sun dot com.

Here's a

screenshot of the actual homepage

and here's

a screenshot of the actual application.

It's a super simple tool

for a very specific market.

It's focused

specifically for high performing

entrepreneurs,

and I was basically building

the tool for myself.

But I also wanted to validate the market.

It also solves

an urgent and important problem.

Entrepreneurs tend to lack focus.

They don't really know how to get focus

and execute on the top

three things they need to do every day.

So we have a daily Pomodoro timer

and an actual task tab to figure out

what are the three things

you want to get done.

Today.

Entrepreneurs also beat themselves up

even though they make progress

on their goal,

They keep moving the goalposts forward

and then they think that

they're actually losing

when in fact they've come a long way.

we have specific features

to pause and reflect every single week

and every single month

so they can actually express

gratitude on their progress

and then go back to relentless execution

on a daily basis.

Super simple tool.

But the problem that entrepreneurs

have is

they actually really struggle with ADHD

focused procrastination.

When they know they have a set of things

they really need to get done.

So that's kind of the urgent problem

we started to focus on

for a very specific niche

market of entrepreneurs.

And what we wanted to do was offer a ten

axis solution.

There are plenty of to do list out there.

There are plenty of courses out there,

but there wasn't anything

that really used software

to guide people in getting focused

and to plan

every single week

and every single month

and every single day.

And so that's essentially

the a10x solution that we built.

So that's the approach that we took.

Now, when you're thinking

about your microSaaS idea

and you're

honing in on your Micro SaaS idea,

those are the three questions

you want to consistently be asking.

Are you solving for a specific task?

In our case, it was

how do we actually get you to plan

and execute on a daily basis?

Are you solving an urgent,

important problem?

Procrastination is a huge problem

with entrepreneurs

and can you offer a ten X solution?

And we found that yeah,

we can totally offer

a totally technical solution

to solve this kind of problem.

So that's the first principle

that we follow.

You want to make sure you're going

after a niche market.

Now the second principle we follow

is not actually build a product.

Even though my co-founder is a

technical founder and we both coded,

we wanted to make sure

we didn't build a product right away.

So the second principle we followed

was to actually build out version

zero of our go to market machine.

If you've seen any of my other

SaaS videos

about starting a SaaS company,

this principle is borrowed from that.

So regardless of whether you're

starting a Micro-Sized business

or a SaaS business, you want to avoid

wasting months of building

the wrong product,

want to make sure you start

with your go to market

before you build your product.

So the first thing you do is market

and then you get into go to market.

Specifically for go to

I did three things.

The first thing I did is

I built an audience of entrepreneurs.

And as I built that audience, I.

Created a lead. Magnets.

Every single time

I posted content,

whether it was on YouTube

or Twitter or LinkedIn,

I made sure I connected

with entrepreneurs

because that's who

I was essentially building this product

for that

every single time

I would post content

about procrastination,

about burnout, about being proactive

their lives.

And every single time

I would actually link to a lead magnet

specifically for this application

that we built,

we built our unstoppable

life planning guides.

If you've seen

any of my really old videos,

like I'm talking like Baby TK and YouTube

those are the videos

where we actually promoted

this lead magnet

and we still generate

leads from that today.

I also did it on Twitter and LinkedIn.

You don't have to start

a YouTube channel.

But the biggest thing here is

we start to build an audience

of these entrepreneurs

and offered a lead magnet.

And we turned that lead magnet

into a mailing list of people

that we could email

as we started to develop our offering

and develop our product.

And you'll notice

none of these two steps

had anything to do

with building the product.

What we really wanted to do is first

make sure we have a specific market

and we actually got to validating

the problem that we thought existed.

And as the content started to do well,

as the leads start to flow in,

we start to recognize like,

okay, this is a real problem.

We can actually sell something to them.

And we started to actually focus

on selling them and building the product

so that's when principal number

three comes out.

When it comes to Micro SaaS's business,

there's some specific principles

you want to follow on

what makes a successful

Micro SaaS product.

I mean, learned this the hard way.

Before we get into that,

let me just pause here for a second.

You start seeing the power of this.

The power in this is Micro SaaS.

Businesses are incredible,

but the rules still apply on a successful

SaaS company,

which means that you want

to make sure you're going

after a specific market

and you are actually validating

the problem that you are solving.

That's how you really hone

in on your idea

and validated

before you waste months

building the wrong product.

There's two other things

that's really cool about this.

One, as you are doing this,

even if you start with a

SaaS idea

like I did with my last company

Tout App,

Micro SaaS Ideas

can very quickly turn into massive

SaaS ideas

as well as you really understand

what's going on in the market.

That's what happened with Telnet.

In the case of Sun,

it still state as a

micro SaaS idea and quite honestly we saw

bigger opportunities

to put our time into it,

which is why we started

focusing on megaphone,

which is what me and my co-founder

spent a lot of time on.

But at the same time we just let it run

and right now it just continues

to make money.

continues to delight users

and actually new people

sign up for it all the time and convert.

And at some point

we may have some extra resources

to put more into it

so we can actually scale to go to market.

But it just works and print money for us,

which is really amazing.

So the power in this,

the power in

this is to make sure you're going

after a very specific market

and you're actually building an audience

with that market to really validate

your idea and the problem solving.

Best case scenario,

you actually

end up with a successful

micro SaaS product

that just prints money.

And even better scenario,

you will actually build

a complete SaaS offering

because you'll understand

so much about the target market

and they'll highlight

the even bigger problems

that you should be solving.

And the absolute worst case scenario,

you say to yourself,

I'm wasting months

building the wrong product.

That's the power in this three

step framework.

Now we're going to go in principle

number three.

But if you see the power of this,

can I just get a

yes in the comments below and also smash

the like button

for the YouTube algorithm?

It just loves it when you do that.

And honestly, so do we.

We put a lot of love into these videos.

So if you're in this stage

where you're building out your idea,

if you're starting to hone in on

what's my idea,

what's my Micro SaaS business,

if you're starting to think about

how to actually build

an audience, you can validated.

This is why I acquired my SaaS

launch Challenge.

It's a completely self-directed course,

step by step.

It's what I follow

every single time I'm starting

SaaS companies, even today.

And will teach you

how to apply these principles

so you don't have to go anywhere

right now

when going

go in principle number three,

a link to it below. you

want to understand

what's unique about a

Having built Micro SaaS products

and SaaS products,

having seen the difference,

having started

a Micro SaaS product,

graduated to a SaaS product,

I've seen some patterns

on what makes for a successful

Micro SaaS,

and there's some key things

you want to make sure you have.

The first thing you want to have is

you want to make sure it's self service.

Micro SaaS businesses

are meant to be little tools

that people can start using,

so they don't really

want to talk to sales.

And nor can

you afford to have salespeople remember

Micro SaaS's business.

The whole point of these

are their asset light, meaning

you don't need a lot of employees.

They're high

margin, they're recurring revenue,

they're wildly profitable,

and they just run on their own.

It's a simple tool,

so doesn't require

a huge amount of maintenance.

That's what you want for these.

Do you want to make sure

that you have a self-service offering?

No. Salespeople are involved.

The second thing you want to do is

you want to make sure

that there is an actual free trial,

meaning that people don't really know.

They can't talk to someone

to ask all the questions,

so you want to de-risk it for them.

So you want to make sure

you can start a free trial,

whether it's a seven day

trial, a 14 day trial,

or a three day trial, it's up to you.

The third thing is

you want to make sure you charge money.

I don't really believe

in freemium offerings

because it

gets a bunch of freebie seekers.

You want to offer them a free trial,

but you want to make it

clear that costs money.

And the sweet spot I found for Micro

SaaS is a $3 per month.

$3 per

month makes it where you can get users.

You actually hauled yourself to a bar

where I'm like, okay,

I'm going to charge them

three bucks a month,

but I want to make sure

I give them at least $3 of value,

You want to give them a ten ROI,

also $3 a month.

You can describe it

as it's just a dollar a day.

So if you're not adding a dollar

a day of value or $10 a day of value,

then this product is not good enough,

So it's a good bar to hit also.

That also means

with $30 a month,

it can compound pretty quickly

and you can take the profits

and invest it into marketing.

If you want to continue to scale it

using your profits.

And the last piece is

you want to make sure

that there's

a single player mode, meaning

you want to make sure it's

very easy to start that trial and start

to get to an aha moment

in the product as quickly as possible.

This means that you shouldn't

have to invite a bunch of other people

to get value from the product.

There should be a lot more

the guidance for how to use the product.

There should be a very quick way

for them to get to an aha moment like,

Oh my God, this is cool.

I want to keep using it

and you want to make sure

that they keep coming back to it.

There's a daily use case.

These are all little things

that make

a more successful micro SaaS product

and that will make sure

that by the time

that you're reaching out to your audience

and saying, Hey,

here's a solution to my problem,

they'll be like, Oh my God, I want it.

But also they'll be able to get

into the product

without any risk, get value,

and then they'll convert to paid

and hopefully they'll stay

from there as well.

You know, it's a power in this. Okay.

So those are the three principles

that I learned in building

Micro SaaS's companies.

My last company taught us

started off as Micro SaaS

and then graduated to a full SaaS Sun

We started as a Micro SaaS

and we just let it run right now

and generates 200 bucks a month,

which is really cool.

on top of that,

we can always take those profits

and it into our

go to market machine at scale.

But honestly,

we just have other companies

that we're focused on right now,

so we just let it run.

But also at the same time,

it can even eventually

turn into something bigger as well

if we decide to focus on it

or we exited out to another person

who wants to buy it

and they want to grow it,

these essentially become assets

that grow and compound,

which is the power of Micro

SaaS's company.

So let's recap

principle number one,

you want to make sure you're going

after a niche market for your Micro

SaaS principle number two,

before you build a product,

you want to build out version

zero of your go to market machine,

or you build an audience,

offer them a lead magnet,

build a mailing list of those people

and make sure

that you validate the problem.

And by the time you build the product,

you actually know

you can go to them and say,

Hey, the product's ready.

Do you want to sign up and give it a try?

And then you want to build a product.

And specifically for Micro SaaS,

you want to make sure

that it's self service or the free trial

charging at least 30 bucks a month

and has a single player mode

that will ensure

that you can actually monetize it

and people will try it

and they'll value and all those things

start to come into play.

So now, you know,

the three principles that I follow

and the example that I use

for my own Micro

SaaS's business that runs right now

and just is profitable on its own

without putting in the effort.

So now, you know,

the three principles to build

your Micro SaaS copy.

Now, what you may not know is, okay,

how do I actually hone in on my idea?

What are the key ideas?

How do I develop my idea?

What are the niche markets

that I can go after

that has a specific task?

How do I know if I'm solving an urgent

and important problem?

You might be wondering

how do I build this version?

Zero of my

go to market machine

where I build an audience or post content

and generate leads with a lead magnet?

And how do I know

how to structure my product

so that people are actually signing up

for it and paying for it?

How do I figure out my pricing,

how I create a demo video for my product

so people actually

try it out from the website?

So if you're

grappling with these questions,

this is why I created my SaaS

Lodge Challenge.

My SaaS loss

challenge is a self-directed

step by step course that teaches you

my MGP framework,

which is what I just showed you.

MGP meaning Market.

How do you actually

develop the market thesis and test out

whether you're solving an urgent problem,

your go to market?

How do you build out this

little mini funnel

so you can actually generate leads

and then finally, your product?

How do you build a ten X product

so that you can actually serve

the needs of the market?

How do you create the core loop

and how do you structure

the pricing in the demo

and all those pieces?

It is an incredible course

We've had at this point over 250

founders go through it.

We've gotten rave reviews

and testimonials.

So if you want to actually do my SaaS

launch challenge

so you can actually hone

in on your SaaS idea

and make sure you don't waste

months building the wrong path,

you can actually validate it

and then launch it.

Just go to T.K.

Cater eCommerce Challenge.

T.K.

Cater eCommerce

Challenge is an incredible course.

I highly recommend it.

And the reason we run it is

because there's so many people

wanting to build

these micro-sized companies,

and we want to make sure

you have the resources

and you don't make the mistakes

that I did.

And the coolest part about

this is after my talent journey,

I created this course

and then when I got into actually

creating my next generation

of SaaS companies for Sun, for instance,

for Megaphone,

I followed this course again

and the principles inside of it

to actually get to product

market fit and initial revenue.

So it is an incredible course.

So just articulated our comp

slash challenge.

This is specifically for pre founders,

for founders

who are actually honing in on their idea

and they want to validate their idea

before they waste months

building the wrong products.

It just got to cheeky

care.com slash challenge.

Also, if you got value from this episode,

please

smash it like button

for the YouTube algorithm.

It just loves it when you do that.

It's sort of we we put a lot of love,

put a lot of research,

put a lot of care in this video

so you get actionable strategies.

Also, I drop an episode

every single Sunday

with actual strategies

and tactics

on how to start,

grow, scale and exit SaaS companies.

So be sure to hit that subscribe button

and that bell icon.

That way

you'll get notified every single time

I drop in the episode.

see if you have a fellow

potential founder or a team member.

you're part of a Slack group

or WhatsApp group

with other aspiring entrepreneurs.

And I want to get into

Micro SaaS businesses, please

share this video with them

and just mean the world to us.

Lastly, remember,

everyone needs a strategy for their life

and their business.

When you are with us,

yours is going to be unstoppable.

I'm take

and I'll see the SaaS launch

challenge for pre founders

or on the next episode.

Either way, I'll see you soon.

Take care everybody.