This AI Tool is a Game-Changer for Graphic Designers
Summary
TLDRThis video tutorial showcases the capabilities of Chat GPT 40 for enhancing business and design processes. It emphasizes the importance of clear input and quality data for accurate analysis, and demonstrates how to leverage Chat GPT for market research, copywriting, brand building, and design evaluation. The host provides practical examples and prompts to streamline tasks, generate ideas, and create compelling marketing messages, while reminding viewers that Chat GPT is a tool to assist, not replace, human expertise.
Takeaways
- 😀 Chat GPT 40 is a powerful tool that can significantly reduce work time, allowing designers to focus on growing their business and creating excellent designs.
- 🔍 The clarity of input directly influences the quality of the output from Chat GPT, emphasizing the importance of being specific with questions for useful answers.
- 📈 Quality data is crucial for Chat GPT's analysis; providing relevant information enhances the accuracy of its analysis.
- 🛠️ Chat GPT can be used as a tool for idea generation, clarifying complex topics, and understanding target audiences, but it should not replace human judgment.
- 🔎 Market research is one area where Chat GPT excels, as it can quickly gather necessary information and analyze competitors' strengths, weaknesses, opportunities, and threats.
- 📝 Chat GPT is useful for writing and editing, especially for creatives who may struggle with written communication, and it can generate professional and natural-sounding content.
- 🏢 Building a brand to attract design clients can be streamlined with Chat GPT, which can identify potential niches and suggest designs that are in high demand.
- 📊 Customer journey mapping is another application of Chat GPT, helping designers understand their target audience's thought process and providing the right messaging at the right time.
- 🎨 While Chat GPT is not recommended for design inspiration, it can evaluate the effectiveness of completed designs and provide insights for improvement.
- 📈 Chat GPT 40's capabilities can enhance a designer's skills, but it is meant to assist and not replace human expertise and judgment.
- 📚 The video provides prompts and examples of how to use Chat GPT for various tasks, such as market research, copywriting, brand building, and design evaluation.
Q & A
What is the main purpose of the video?
-The main purpose of the video is to demonstrate how to utilize the capabilities of Chat GPT 40 to streamline work processes, enhance creativity, and improve business efficiency.
What are the two key concepts mentioned in the video for effectively using Chat GPT?
-The two key concepts are 'input equals output', meaning the clarity of your input directly influences the quality of the output, and 'quality data matters', which emphasizes the importance of providing relevant information for better analysis.
How does Chat GPT assist in market research according to the video?
-Chat GPT can significantly cut down research time by gathering necessary information for informed research analysis, conducting competitors' analysis, and identifying target audience preferences and design styles.
What role does Chat GPT play in writing and editing?
-Chat GPT can assist creatives who struggle with written communication by generating professional content and catchy copy, which can then be tweaked to fit specific brand purposes.
How can Chat GPT help in building one's own brand to attract design clients?
-Chat GPT can streamline the process of identifying potential niches and suggest design services that are in high demand, providing tailored marketing messaging for each niche, and supporting suggestions with relevant factual information.
What is the importance of using specific prompts with Chat GPT?
-Using specific prompts helps to guide Chat GPT in providing more accurate and relevant information, ensuring that the output is tailored to the user's needs and is supported by factual data and sources.
How does the video suggest using Chat GPT for evaluating the effectiveness of designs?
-The video suggests using Chat GPT to analyze completed designs for areas of improvement by comparing them against best design practices and providing insights based on current trends and methods.
What is the video's stance on using Chat GPT for design inspiration?
-The video does not endorse using Chat GPT for design inspiration, as it believes there are better ways to spark creativity, but acknowledges its usefulness for analyzing and improving completed designs.
How can Chat GPT assist in customer journey mapping for better marketing?
-Chat GPT can create customer journey maps that show the stages a client goes through from becoming aware of the need for a service to making a decision and hiring a designer, allowing for targeted marketing messaging at each stage.
What are the potential pitfalls of relying solely on Chat GPT for research and design?
-While Chat GPT can provide valuable insights and data, it is important to apply one's own judgment and experience to make final decisions, as Chat GPT is built on human knowledge and input and is meant to assist, not replace, human expertise.
Outlines
🤖 Maximizing Chat GPT 40's Potential
This paragraph introduces the video's focus on leveraging Chat GPT 40 for business efficiency and design excellence. It emphasizes the importance of clear input for reliable output and the significance of quality data for accurate analysis. The speaker suggests using Chat GPT for idea generation, clarifying complex topics, and understanding target audiences, while always applying personal judgment to make final decisions. The video promises to demonstrate practical ways to utilize Chat GPT's capabilities, such as market research, where it has significantly reduced the time spent on gathering information for informed research analysis in design projects.
📝 Enhancing Copywriting and Branding with Chat GPT
The second paragraph discusses the application of Chat GPT in copywriting and editing, highlighting its improvement from previous versions to generate more natural and professional content. It provides an example of generating catchy copy for a vitamin C serum packaging, illustrating how Chat GPT can align with a target audience's preferences. The paragraph also covers using Chat GPT for brand attraction, suggesting design services in high demand within various niches and generating tailored marketing messaging that addresses specific needs, desires, and pain points of potential clients.
🔍 Streamlining Market Research and Client Attraction
This section delves into streamlining the process of market research and client attraction using Chat GPT. It describes how to use prompts to identify potential niches and design services that are in demand, providing factual information and sources to back up suggestions. The paragraph also explains how to create customer journey mapping to understand the client's thought process from realizing the need for a designer to making a hiring decision, offering examples of messaging for different stages of the client's journey.
🎨 Evaluating Design Effectiveness with Chat GPT
The final paragraph explores using Chat GPT to evaluate the effectiveness of designs. It notes that while Chat GPT is not recommended for design inspiration, it can be a valuable tool for analyzing completed designs to identify areas for improvement. The speaker demonstrates how to use Chat GPT to analyze a YouTube thumbnail, providing insights into design strengths and areas that need enhancement based on current trends and best practices. The video concludes by reiterating Chat GPT's role as an assistant to creative professionals, designed to augment their skills rather than replace them.
Mindmap
Keywords
💡Chat GPT-4
💡Input equals output
💡Quality data
💡Market research
💡Competitor analysis
💡Target audience
💡Copywriting
💡Brand identity
💡Customer journey mapping
💡Design evaluation
Highlights
ChatGPT 4.0 is more powerful and efficient than previous versions, significantly cutting down work time.
Clarity of input directly influences the quality of output; specific questions yield more useful answers.
Quality data matters; relevant information enhances ChatGPT's analysis accuracy.
ChatGPT excels in data analysis, idea generation, and information gathering, making it a valuable tool for designers.
Using ChatGPT for market research drastically reduces the time spent on gathering necessary information.
A detailed prompt example for market research is provided, demonstrating how to gather competitive analysis and target audience preferences.
ChatGPT can generate catchy copy for product packaging, such as for a vitamin C serum, aligning with researched target audience preferences.
Identifying high-demand design services in viable niches can be streamlined using ChatGPT, helping designers target the right markets.
Generating tailored marketing messaging for specific niches using ChatGPT addresses unique needs, desires, and pain points.
Customer journey mapping helps understand the target audience's decision-making process, improving marketing strategies.
Evaluating design effectiveness using ChatGPT provides helpful analysis and specific suggestions for improvement.
ChatGPT 4.0 provides sources for its information, allowing users to verify data and ensure reliability.
Using ChatGPT as an art director assistant helps with competitor analysis, target audience preferences, and design elements.
ChatGPT's ability to generate professional content has improved significantly, sounding more natural and less artificial.
A balanced approach of using ChatGPT's output and verifying with human judgment ensures high-quality and reliable results.
Transcripts
[Music]
in this video I'll show you how I use
chat gbt 40 to the fullest it is more
powerful and efficient than previous
versions which cuts down work time so
you can focus on growing your business
and creating excellent
[Music]
designs now chat GPT excels in several
areas including data analysis idea
generation and information gathering
however many designers face challenges
with it so to fully take advantage of
chat gpt's potential it's important to
understand two key Concepts the first is
input equals output so that means the
clarity of your input directly
influences the quality of what it will
output if you put in vague questions
it's going to lead to unreliable results
so you have to be very specific in your
questions for useful answers the second
is that quality data matters so the more
relevant information you provide the
better the analysis of chat GPT will be
while it learns from vast amounts of
data online focusing on very specific
and relevant data helps provide more
accurate analysis on its part so
tailoring your input to include detailed
in applicable information will enhance
what it provides for you use chat gbt as
a tool to generate ideas clarify complex
topics understand Target audiences but
always apply your own judgment and
experience to make final decisions
because just remember it is built on
human knowledge and input and its role
is to assist rather than replace your
valuable judgment so here are some ideas
on how to use chat gbt's power to your
advantage the first is market research
now my team team and I used to spend
countless hours Gathering all the
necessary information for a
well-informed research analysis to then
create an effective design with whether
it was for brand identity strategy or
any other design projects Chachi PT now
helps us significantly cut down on this
research time for example if we were to
be taking some sort of vitamin C serum
let's say the client wants to better
communicate their value and previously
we had to sift through pages of
information so this is a really really
helpful prompt and we're I'm going to be
pasting it into chbt 40 here so you can
see what happens and this prompt is
going to be in the description below so
you can use it for your own projects so
what it's what I'm asking is for it to
be my art director assistant and I'm
working on a brand I give kind of a
context of what the target audience is
and I'm telling it that I want it to
have competitors analysis so they can
research what are their strengths what
are their weaknesses and what can there
be some opportunities for us to have
when we're designing the product and
making it stand out also it's really
going to be helping with figuring out
what are the what is the target audience
like to see what kind of design elements
what is the Styles and it's going to be
helpful when we're designing the actual
project if this was a real
project so you can see all the awesome
information it's Gathering right now and
the cool thing is it's providing the
sources so because there's this part at
the end of The Prompt that we provided
with making Mak sure it's supported by
relevant factual data and site sources
that's going to make it so that if I
want to verify things I can go back to
the sources and I know it's not just
making it all up so if you see this now
what it's provided it has some excellent
information so I understand the actual
product that it is used for these
benefits of brightening anti-aging
protecting from sun damage and these
other ones it gives other information
here it then gets into the target
audience the preference on design Style
so this is based on the research it's
done to see what other competitors are
out there and what is selling also you
can use these paint points if you're
helping to write some of the copy maybe
for the product packaging and then also
for the secondary target audience it
talks about a different different design
style so maybe if it if there's a
younger line for younger uh more 20y
olds and then there's more of an older
one that could work if it was applicable
for the specific target audience or
specific client you're working with and
then here are the competitors it says
the strengths weaknesses opportunities
and threats so this is all very helpful
to for yourself as well to when you're
documenting why you chose specific
Design Elements to the client you can
show that you did Research into the
competitors and I did look into this and
make sure that these actually gave
correct information so again use your
own judgment don't just rely 100% on it
but this cuts down the research time
dramatically the second point is writing
and editing now many of us creatives are
great at visual design but sometimes we
struggle with written communication so
we often find ourselves needing to do
some copywriting maybe for brand
purposes and that's where chaty PT can
generate some really cool and catchy
copy now it's great for coming up with
this professional content and maybe
tweaking it at the end but if you think
it only writes copy that sounds very AI
that might have been really true for 3.5
or four but now 40 it's much better and
sounds a bit more natural so let's say
this we were taking this earlier vitamin
C serum as an example so write catchy
copy for the back of a vitamin C
serum
packaging that aligns with the target
audience researched
earlier so let's see what it comes up
with
here Radiance un vitamin C serum unlock
your Skin's natural grow key benefits
brightens an even skin tone fights fine
lines and wrinkles hydrates and plumps
boost collagen production why you love
it and age gracefully that's very
beautiful embrace your age with
confidence as our serum Works to keep
your skin looking its best see I I
noticed in the earlier versions it was
very adjective heavy and they used to
use a lot of elaborate adjectives and
make it sound a little too artificial so
I what I'm finding here is it's much
more subdue it's much more natural and I
like these ideas that could be turned
into copy for this marketing package the
Third Way is building your own brand to
attract Your Design clients so let's say
you're sitting at your computer you're
trying to figure out what Niche should
you target with your Design Services and
whether it's actual viable well
gathering this information could take
you days weeks or even months sometimes
but now we can streamline the process
and identify markets where you could
give some real value to them and get
some income from those specific niches
so I'm going to show you some prompts
and again these are going to be in the
description below okay so here is a
prompt for locating potential niches and
suggested designs for them so it's going
to say suggest what design services will
be in high demand in viable niches
taking into account the industry needs
and pain points ensure the suggestions
are tailored to address specific
challenges and opportunities within each
Niche provide relevant factual
information to support your suggestions
so this is helping you 40 is helping you
go through the entire inter internet
research all the information and let's
see what it comes up with so the first
one is e-commerce and then it gets into
as you can see it gets into the
challenges there so standing out in a
crowded Market that's what the
challenges of these businesses that you
could design for and the opportunity of
creating mockups and product photos to
help con increase conversions it's
suggesting another service which is ux
UI for online stores and then health and
wellness packaging design brand identity
Tech startups Challen app design pitch
deck design Hospitality website design
print materials and for capturing the
essence of the experience making
appealing and then education and
e-learning then it talks about the
different ways that it can help and food
and beverage this is great it gives a
lot how many did it give us here so it
gave us eight different ideas of niches
and different designs within each one
and then it summarizes it or has the
relevant factual support So e-commerce
Trends visual content is crucial and it
gives all this back data to back it up
which is super valuable so that is one
way that you can use it for your own
branding there's this other one where
you can now taking based on this these
niches we're going to copy I'm going to
copy paste this prompt which again is
going to be in the description and it
says generate tailored marketing
messaging for the above mentioned niches
each message should address unique needs
desires and pain points so that now
let's see what it comes up with for each
of these eight niches so e-commerce
transform your online store into a
visual Powerhouse with our top-notch
product photography and realistic
mockups Captivate your customers and
boost your sales don't let poor visuals
hold you back optimize your store with a
seus iux so gives it's speaking to the
pain points it could be modified a
little bit if you need to but at least
you have this Foundation to start which
which can be very helpful let's just
take one more food and beverage so
Delight your customers with menus and
packaging that not not only look good
but also tell your Brand Story our
Design Services enhance the dining
experience making every interaction with
your brand memorable stand out on the
shelves and in your customers Minds with
our disp bespoke packaging Solutions
taste success with designs that deliver
so then it uses those fun puns on
tasting and deliver which obviously
aligns with the food and beverage
industry so I think that this is a great
starting point that you could use for
your own marketing messaging on your
website and in social media and such so
this is this can be very helpful this
prompt going to do now just two more in
this category so let's say that we are
I'm going to redo one of these prompts
because the problem is that chat gbt
sometimes will kind of hallucinate or
come up with its own ideas so now we're
going to do a different angle on one of
these prompts I'm going to redo one and
I'm going to be very specific that it
can't be hallucinating or coming up with
ideas but it's always retrieving its
information from some Source online
which makes your research here much more
reliable and accurate now the thing is
you should always do the prompt first
and see what it comes up with and then
do it with this this other angle on it
to make sure it's factual because it
sometimes can make it so that the
prompts are are it won't give anything
because it's going to be too cautious so
then you can balance the two and see
from yourself maybe doing some of your
own research just making sure that it is
aligned so to show you what I'm talking
about let's take this again this first
one suggesting what design service is
and instead of just using that I'm going
to use this prompt please provide
relevant factual information and site
the passage along with the source link
if you cannot find sufficient
information or data to support and
answer respond with insufficient
information so now I'm going to put this
underneath and let's see what it comes
up with see it's searching the web it's
looking through and it's searched five
sites and it's going to be citing those
at the bottom so here here let's just
stop it right here so it says e-commerce
high demand Services product photography
mockups uiux designed for online stores
now the relevant information is the
global e-commerce Market reached 5.8
trillion in 2023 and is projected to
grow to 8 trillion by 2027 highlighting
the increasing importance of topnotch
visuals and user experience in driving
sales so right there that's an example
of of backing up why they chose
e-commerce as one of the top niches so
this is a great example and that's why
it's good to have those sources so now
we're going to take one more prompt that
can help you in your discovery of your
own marketing how you're going to
attract your own clients and this is
called a journey mapping what that does
is it shows you where at what stage the
client would care about hiring you and
shows their thought process in the point
of realizing they need a designer to the
point of hiring and this can be true of
any type when you're buying something
you also have your own journey of when
you would buy when you realize you need
the product so every person a client as
well in this case will have a journey
and this is going to help you understand
that Journey which is only going to help
you get better marketing and create
better messaging so I this prompt again
will be there so I am let's just say a
brand Identity Design deser I want to
Target
e-commerce that
need branding and packaging I need to
create a customer Journey mapping so I
can better understand my target audience
and provide the right messaging at the
right time please create a customer
Journey mapping for
e-commerce looking for brand
identity and packaging so let's see what
happens here when we use this
one so first is the awareness stage so
this is when they capture attention and
make the target audience aware of your
services so and then I'm just going to
let it finish everything and then I'll
go through a few of them and it goes
through the consideration stage when
they're considering hiring you when they
make the decision about hiring you when
you get them and you get them on boarded
and and then this is showing examples of
messaging you could use at every stage
which is super helpful so let's just go
back up here you can see the awareness
stage the customer action so they're
they are browsing online for Branding
they're reading articles about the
importance of branding and maybe they're
attending industry webinars and
conferences so touch points where you
could connect with them is on social
media blogs and being at these webinars
and conferences pain points that they
will have is they're overwhelmed by the
number of options available out there
and they're uncertain about which
branding services to fit their needs so
your messaging at this stage could be
highlighting your expertise educating
about the impact of brand identity and
packaging on sales providing clear
concise and Visually appealing
information and then they're going to
move to the next stage and there are at
this stage consideration help potential
clients evaluate your services against
competitors so there's all these
different stages that you can go through
and make sure that you're addressing
each part of that client Journey
so that on you are not just sitting
there waiting for them to come on your
website but you are at the places
they're going to be when they're making
these decisions you're doing the right
actions at every stage and you're
carrying that through in all of your
social media and what you're doing in
your branding and marketing so one more
example I just want to show you is an a
messaging at this stage let's say
they're they're in the stage where
they're wondering they know they need
branding but they don't know what to do
you could have a messaging that says
says discover how our expert branding
and packaging Services can re elevate
your e-commerce business check out our
portfolio and see the transformation
yourself so I think this could be
tweaked a little bit to be more along
the lines of their pain points which
could be part of the process that you do
with the research based on that first
step when we're really understanding
that first prompt that we went over but
this gives you just an idea which will
really help in your messaging so so
those are the different prompts for your
own brand and attracting your own
clients so the fourth way to use chat
GPT is to evaluate the effectiveness of
your designs now I just want to note I
don't endorse using chat GPT for
inspiration for designs cuz I don't
really believe it's useful for that
purpose if you're stuck on a design
there's so many better ways to spark
your creativity which I've addressed in
past videos and I'll be talking about in
future ones but sometimes you might find
yourself stuck on a completed design and
you're not sure what's wrong with it or
how it could be improved maybe for
thumbnails and for graphics social media
posts maybe you created one and it
didn't perform well like you wanted so
here's an idea on how to use chat gbt to
provide you with a helpful analysis
we're going to go back to the
computer so I'm going to take an example
and this is this last prompt so I'm
going to have it and for this sake it's
going to be about analyzing a YouTube
thumbnail so research and identify the
best design practices for creating and
enticing and then I'll say
YouTube thumbnail design focus on the
effective method methods and Trends in
2024 that enhance the quality and
engagement
of YouTube
viewers Pro so I'm going to have it
provide this information right here and
then the follow-up question prompt that
I'm going to give it is going to be
applicable specifically to to a design
that I'm going to have it look at so
it's giving all the information on what
you should have in a thumbnail design
bold and clear text high contrast colors
faces and emotions eye-catching imagery
cons in branding use of graphics and
icons and minimalism animated thumbnails
AI generated so it's giving also the
supporting data of where it got this
information now I'm going to be testing
a YouTube thumbnail this is not one that
I made but it's one that I found so for
the sake of this I'm just saying that I
created it and I'm going to go
to this is the thumbnail so what I'm
saying is I've created a YouTube
thumbnail but it isn't effectively
attracting clicks let's just say as for
this example please analyze the design
and provide insights insights on what
might be the issue so it's going to be
then using the past this information it
just research to analyze this design so
let's see what
happens so it's telling me the strengths
and now it's telling me the areas for
improvement so Clarity and focus it's
saying it's cluttered it's saying it
doesn't have text it has contrast issues
and then it's giving specific suggest
suggestions about what to do so that's
pretty helpful that's basically going to
a mentor or going to a fellow designer
and having them analyze it but you're
having chaty PT do this so for that sake
I think it can be excellent and maybe
spark some ideas that you overlooked or
didn't have so that's where definitely
you can use it and I'll again have this
prompt in the description below so as
you can see Chachi BT 40 is here it's
offering more power and efficiency for
you to use and I've shown you how I have
been using its capabilities to cut down
my work time now whether it's generating
ideas creating engaging copy maybe
market research or evaluating the
effectiveness of your designs Chachi PT
can be an incredibly powerful tool in
your creative Arsenal now remember it's
here to assist and enhance your skills
it's not replacing you or your judgment
and expertise now if you found this
video helpful and you want to see more
content like this make sure to subscribe
to my channel hit the notification Bell
and give it a thumbs up thank you so
much for watching and until next time
keep creating
[Music]
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