How to grow your business on LinkedIn: A step by step guide
Summary
TLDRThis LinkedIn strategy guide reveals a unique approach to leveraging the platform for business growth. The speaker shares personal success stories and emphasizes treating LinkedIn as a business community rather than a social media platform. They break down the strategy into four key areas: creating engaging content, participating in public conversations through comments, building connections and personal messaging, and crafting a compelling profile. The guide also offers practical tips on content creation, the importance of social proof, and the necessity of a clear conversion path, encouraging viewers to observe the speaker's LinkedIn activity for practical examples.
Takeaways
- 🚀 LinkedIn should be treated as the largest business community rather than just a social media platform.
- 🎤 Posting content on LinkedIn is akin to delivering a keynote speech at a conference, aiming to share valuable insights with the audience.
- 📹 Vertical video content is recommended for LinkedIn, and the same content can be adapted for other platforms like TikTok, YouTube Shorts, and Instagram Reels.
- 📝 Copy accompanying video content is crucial on LinkedIn, as text is seen first before the video, requiring a compelling hook and well-written copy.
- 🖼 Picture posts with a compelling story that ties into the business can perform exceptionally well in terms of engagement and views.
- 🗨 Engaging in the comments section is vital for encouraging further interaction and for gathering insights for future content creation.
- 🔄 Actively engaging with potential customers' content on LinkedIn is essential for increasing visibility and fostering relationships.
- 💬 The difference between a connection and a follower on LinkedIn is that connections are two-way relationships, while following can be one-sided.
- 📩 Personalized and substantial messages rather than generic sales pitches are more effective when connecting with potential clients on LinkedIn.
- 🏷️ A compelling LinkedIn profile acts as a modern business card, requiring clarity, social proof, and a clear path to conversion.
- 🔄 Following the 'core 4 strategy' for connecting with potential clients involves searching, engaging, referencing, and messaging in a personalized manner.
Q & A
What is the main strategy discussed in the video for success on LinkedIn?
-The main strategy discussed is to stop treating LinkedIn like a regular social media platform and start treating it as the largest business community, leveraging it like a continuous business conference where one can engage through content, comments, connections, and messaging.
How has the speaker's LinkedIn strategy helped them and their clients?
-The speaker's LinkedIn strategy has helped them generate millions of views, gain over 30,000 followers, win over a hundred clients, build a well-known brand, and has also helped clients secure six and seven-figure deals, raise millions for startups, and even get companies acquired.
What is the speaker's advice before following a LinkedIn strategy from someone else?
-The speaker advises to check the person's LinkedIn profile to see if their content is performing well, if they have client success stories and recommendations, and if their profile is well-built out, as a way to verify the credibility of the strategy they're sharing.
What are the four categories the speaker breaks down their LinkedIn strategy into?
-The four categories are: 1) Content, which is like being on stage and delivering a keynote; 2) Comments, which are like public conversations at an event; 3) Connecting and Messaging, which are like intimate conversations; and 4) A compelling profile, which is like a modern-day business card.
What type of content does the speaker recommend for LinkedIn?
-The speaker recommends vertical video content, picture posts with compelling stories, text posts, polls, and carousels. They also suggest using the same video content across multiple platforms for efficiency.
How can one make writing copy for LinkedIn videos easier?
-The speaker suggests transcribing the video using a tool like Descript and then using that transcription as the copy for the video post, with some minor tweaks.
What is the significance of the comment section on LinkedIn according to the speaker?
-The comment section is significant as it serves as a platform for public conversations, allowing for engagement with the audience, gathering insights, answering questions, and developing future content based on the interaction.
How often should one post on LinkedIn according to the speaker's recommendation?
-The speaker recommends posting once to twice per day, ensuring that there is enough content to engage the audience while also managing the time to follow up on comments and engagement.
What is the difference between a connection and a follower on LinkedIn, as explained by the speaker?
-A connection on LinkedIn is a two-way relationship where both parties are linked and automatically following each other. A follower can be one-sided, where one party follows the other without necessarily being connected.
What are the three key components to creating a compelling LinkedIn profile according to the speaker?
-The three key components are: 1) Clarifying everything on the page to be clear and intriguing; 2) Adding social proof in the form of recommendations and video testimonials; and 3) Providing a path to conversion with links to direct people to where you want them to go.
Outlines
🚀 LinkedIn Strategy for Business Growth
The speaker introduces a unique LinkedIn strategy that has significantly contributed to their personal success, including millions of views, over 30,000 followers, and numerous client acquisitions. The speaker emphasizes the importance of verifying the credibility of LinkedIn advice-givers by examining their profiles and success stories. They propose a four-part strategy for LinkedIn success, comparing the platform to a continuous business conference. The first part of the strategy focuses on content creation, urging users to post valuable content as if they were giving a keynote speech, and highlights the effectiveness of vertical video content across multiple platforms.
📈 Engaging Content and Effective Storytelling on LinkedIn
This paragraph delves into the types of content that perform well on LinkedIn, such as picture posts with compelling stories that follow a narrative structure, including a problem, a villain, a hero, and a resolution. The speaker shares a personal example of a successful post that resulted in significant business outcomes. They also mention the importance of engaging with comments on one's own content and others' to foster community and generate leads, as well as the value of posting consistently and strategically to maintain visibility and engagement.
🔗 The Art of Connection and Messaging on LinkedIn
The speaker discusses the importance of making meaningful connections and messaging on LinkedIn, differentiating between connections and followers, and advocating for a strategic approach to building relationships with potential customers. They introduce the 'core 4 strategy' for identifying and engaging with ideal clients, emphasizing the need for personalized and non-spammy communication. The paragraph also touches on the importance of a compelling LinkedIn profile, which serves as a modern business card, and the necessity of clarity, social proof, and a clear conversion path in one's profile.
Mindmap
Keywords
💡LinkedIn Strategy
💡Organic Reach
💡Content Creation
💡Vertical Video
💡Public Conversations
💡Engagement
💡Social Graph
💡Connection vs. Follower
💡Profile Optimization
💡Recommendations and Testimonials
💡Path to Conversion
Highlights
A unique LinkedIn strategy has been shared that has helped the speaker generate millions of views and build a well-known brand.
The speaker advises checking the credibility of LinkedIn strategy advice by reviewing the advisor's profile and client success stories.
LinkedIn should be treated as the largest business community, not just a social media platform.
The strategy breaks down LinkedIn engagement into four categories: content, comments, connections, and profile.
Content on LinkedIn should be thought of as a keynote speech, offering valuable information to the audience.
Vertical video content is recommended for LinkedIn, as it can also be repurposed for other platforms like TikTok and Instagram Reels.
Transcribing video content can simplify the process of creating engaging text copy for LinkedIn posts.
Picture posts with compelling stories that include a problem, a villain, and a hero perform well on LinkedIn.
Carousel posts can be effective if they tell a story or create a curiosity gap to engage users.
Posting frequency on LinkedIn should be one to two times per day to maintain engagement without overwhelming followers.
Engaging in comments on both your own and other people's posts is crucial for building relationships and gaining insights.
The LinkedIn algorithm favors social graph engagement over interest-based content, emphasizing the importance of networking.
The CORE 4 strategy involves searching for ideal clients, engaging with their content, sending personalized connection requests, and starting meaningful conversations.
A compelling LinkedIn profile acts as a modern business card and should clearly communicate your value proposition.
Social proof in the form of recommendations and video testimonials can significantly enhance a LinkedIn profile's credibility.
Including a clear path to conversion in your LinkedIn profile helps guide potential clients towards the next steps.
The speaker encourages viewers to connect and follow them on LinkedIn to observe effective platform usage.
Transcripts
I'm about to show you a LinkedIn
strategy that no one has ever showed you
before it's one that's helped me
personally generate millions of views on
the platform get to over 30 000
followers win over a hundred clients
here and build one of the most
well-known and trusted brands in Myspace
and it's also helped our clients win six
and seven figure deals on LinkedIn raise
millions of dollars for startups and
even helped companies get acquired
through posting the right type of
content on LinkedIn now I know there's a
lot of LinkedIn strategy videos out
there because linkedin's become so
popular they're such good organic reach
your customers are there there is so
much opportunity to build your business
and brand there that I'm now seeing
videos pop up all over the place people
acting like they know all about LinkedIn
and a lot of them don't so before you
watch one of those videos what I would
recommend that you do is go to that
person's LinkedIn profile and check to
see if their content's performing check
to see if they have client success
stores and recommendations look at how
well their profile is built out if you
go there and don't see some of the stuff
that I just listed that could be a red
flag and if you want to hit pause for
quick and go check out my profile please
do that now the link is in the show
notes in the comments with all that
being said let's dive right into the
LinkedIn strategy
first things first if you want to find
success on LinkedIn you got to stop
treating it like it's just a social
media platform and instead start
treating it for what it really is which
is the largest business community on
planet Earth and it's basically like
this fun and engaging conference for
business people that's just running
Non-Stop and let me show you exactly
what I mean because when I go through a
LinkedIn strategy I kind of break it
down into these four categories but I
relate it back to the in-person
conference or event that we're all used
to so this is going to make a ton of
sense so hopefully this will simplify
LinkedIn and then give you a bunch of
the Strategic and tactical stuff that
you can actually go and use to build
your business put out great content and
attract your dream clients so if we
think about LinkedIn be in this live
event or this conference think about
four different buckets here all right
the first one and I'm gonna break each
one of these down in depth the first one
is your content the stuff that you post
in the LinkedIn feed I want you to start
thinking about that like you're on stage
that's your keynote that's your
presentation that's the valuable content
that you're going to share with the
audience there number two the comments
section on LinkedIn this could be the
comments from your own content or it
could be the comments from other
people's content comparing it back to
the live event think of this as the
public conversations that you're having
you're coming off stage from delivering
your content to the audience people are
asking you questions they're giving you
feedback they're sharing something with
you you see a speaker come off the stage
you ask them questions you share
insights with them this is your comment
section number three on LinkedIn you're
going to be connecting with people and
messaging people pretty much daily if we
could compare this to the live event
these are the intimate conversations
this is where you're talking to maybe
one or a couple of people and it's just
you guys it's not so much on the public
forum anymore a lot of times this is
where it shifts from personal or general
topics to uncovering if there's an
opportunity to work together and number
four you're compelling and client
attracting profile your LinkedIn profile
you got to start thinking about this
like it's the modern day business card
that you're gonna deliver to your
audience and to potential customers so
now that you understand a little bit
more on how LinkedIn works and we've got
this kind of simple comparison to make
let's break down each of the four
sections the first bucket remember your
content is like your keynote speech it's
like you being on stage so what type of
content actually works for LinkedIn
that's a good question I'm glad you
asked you can post video content there
it's videos become much bigger over the
last couple of years if you were to talk
to people a couple years ago they would
have said don't do video oh my gosh it's
text only not today that has changed but
I personally would recommend doing
vertical video I would take a lot of the
same content that you're posting on
LinkedIn and post it on Tick Tock
YouTube shorts Instagram reels this is a
once in a life opportunity now with
social media where you can post the
exact same video on multiple different
platforms and maybe you're tweaking a
little bit about it or maybe you're
changing the copy up but for the most
part because we live in this short form
vertical video World a lot of that
content translates to other platforms so
if you're smart you're working that and
using that to your advantage and you're
able to create basically one piece of
content or maybe it's a long form piece
of content and you're able to break that
down into tens or hundreds of thousands
of views and eyeballs on you and your
business by getting smart with how you
film the content and post us produce it
and then distribute it now keep in mind
even if you do a video the copy still
matters because some people when they're
scrolling on LinkedIn it's not like Tick
Tock or YouTube shorts or Instagram
reels where you're pretty much just
seeing a video and then the text is kind
of secondary on LinkedIn the text comes
up top before you get to the video so
you need to make sure that there's still
a hook with a text and that there's
well-written copy there that even if
they didn't watch the video they could
consume the text and still get a ton of
value from it and here's a cheat code
for making writing copy on LinkedIn with
the video a lot easier take the video
plug it into descript transcribe it and
then use that as the copy for the video
you just gotta tweak a few things the
second type of content on LinkedIn
that's performing very well right now is
picture post with a compelling story
hopefully that story either ties into
your business somehow maybe it's a
personal Journey story or it's a client
success story but not just hey we worked
with Johnny and this was the results or
hey here's Susan after 90 days of
working with us we're glad to have the
partnership not that kind of stuff I'm
talking about actually telling a story
you've got a problem a villain the hero
in the stories the client you're the
guide you've helped them overcome this
problem or this villain it's got
background it's got a plot and they
overcome the problem and here's the
result and now they're the hero of the
story an example is this picture post
right here with me and my client Robert
his company was acquired in a
multi-million dollar deal I shared that
story but in a really compelling way
with a hook up top and all that good
stuff that post alone did over 80 000
views and about 5 000 of those were from
Founders CEOs presidents co-founders
exactly my target audience which is why
that one post booked us six qualified
calls and two have already turned into
customers and over the next 12 months
that's six figures worth of Revenue now
I'm going to keep it real here it's not
like every time I post that happens of
course not right but that's the
opportunity that you have and of course
you still have text post on LinkedIn you
can write a straight up text post you've
got polls where you can get feedback and
insights from your audience that can be
useful at times and then you've got
carousels which personally I do not get
into but I've seen them work really well
for people on on the platform the
carousel is basically like a slider or
you might have anywhere from two to
three all the way up to 10 to 50 slides
and people can scroll past them and
hopefully again with this you're telling
a story or leaving something to be
desired you're creating that Curiosity
Gap from the first part to the last part
just like we would any type of content
to keep people interested and engaging
to get them to the end now on LinkedIn
I'm never going to tell you that you
can't post a certain amount of time so
I'm never going to tell you don't post
two or three times a day that's too much
some people do say that but I would
recommend one to two times per day
because you also have to keep up with
the comments and engagement and that
kind of stuff too I personally Post in
the morning around 7 30 7 45 Central
Standard time but there is no perfect
time to post I would just keep in mind
when do you think your audience is up on
the platform and likely to be consuming
the content as it sits right now I
typically post once per day Monday
through Friday and just doing that but
really nailing it and getting it right
has generated a significant amount of
business for our company number two
let's talk about comments which is the
public conversations that we're having
at this live event if we keep in mind
this comparison now you definitely want
to be commenting on your own content
that's pretty self-explanatory one
because you want to encourage people to
come back too because there's potential
lead opportunities and customers in the
comments some of them just like some of
them just lurk but some of them do
comment and then third you want to get
insights and you want to get ideas and
answer questions for other future
content so if you post over the course
of 30 days let's just say it's one month
30 days worth of content you've got but
I bet by day 15 you're able to go back
and look at the comments the questions
people are asking the things that
they're sharing and you're able to
develop 15 more days worth of content
just from that alone and you know what's
good because literally they're asking
and sharing about it you also should be
commenting and engaging with other
people's content and I would say it
should be a balance of people that
regularly post content in the feed you
need to partner up with other creators
so you can help support each other but
it's also extremely important that you
comment and engage with people that are
your potential customers against read it
like an in-person event would you go
there and just hang out with all your
homies and the people in your industry
no you'd be shaking hands and
Finn hanging out with your potential
customers your ideal clients so the same
exact thing on LinkedIn you need to hunt
down these people which you can easily
do in sales Navigator or traditional
LinkedIn you can search by industry job
title all types of different breakdowns
and you need to actively engage with
those people because one you're going to
get shown more of those people on your
feed but then when you start posting
content it's more likely to get shown in
their feed because here's the deal with
a LinkedIn algorithm it's a social graph
it's not an interest based graph like
you see with Tick Tock YouTube shorts
Instagram reels what does that mean that
means it's trying to show you content
from people that it thinks you want to
engage with people that you've engaged
with in the past that you've liked their
content in the past people that have
engaged with you it's trying to connect
you to other people so you can start
conversations an interest-based graph
like we see on Tick Tock for example
it's only trying to feed you content
that it thinks you're interested in it
doesn't care as much about who it's
coming from it just cares about the type
of content that it thinks you want to
see now LinkedIn has an aspect of that
too it's not just about who you're
engaging with it is trying to feed you
good content but it's much more socially
based than it is interest based and when
you understand that your approach to
LinkedIn changes and you start to find
more success your own content will not
likely perform over time unless you
engage with other people's content again
it's like showing up to the in person
and wanting to pass out all your
business cards or speak on stage and
then never talk to anyone never shake
hands never participate or give back you
gotta give to receive number three
connect and message remember this is
like the private and intimate
conversations at the real life event so
people ask me all the time Alex what's
the difference between a connection on
LinkedIn and a follower think about it
this way when you're connected to
somebody it's a two-way street you're
linked up with them they're linked up
with you you're connected when you
follow somebody it could be one-sided
right so I can follow a Creator but they
may not have nothing to do with me they
may not be connected with me they may
not be following me and vice versa
people could follow me but I may not be
connected with them or following them
when you're connected to each other
you're automatically following each
other do you need to send a connection
request every time you send a connection
on LinkedIn no but if you're strategic
and trying to track down potential
customers I would advise you to use the
core 4 strategy that we developed which
is basically just search for your ideal
client particularly on sales Navigator
engage with their content first you can
search by posted content in the last 30
days so you can find all the active
customers that you have and then filter
by if they've posted content in the last
30 days that's crazy value three once
you've found them you've engaged with
them then you're going to send a
connection request referencing the
content that you engage with so now
you've got some context and then lastly
you would send the message to start the
conversation video DMS work really well
on LinkedIn so do audio DMS and then
you've got the traditional text just
please whatever you do don't spam people
don't give them this long sales pitch
book a call it's not going to work you
personalize it you put some time and
effort into it you start a conversation
with some real substance you got a great
shot and number four the compelling
profile which remember back to the
in-person comparison is your business
card your LinkedIn profile is the modern
day business card so if you want to on
your LinkedIn page into a client
attracting profile you do these three
things number one clarify everything on
your page you've got a couple of seconds
where a prospect is going to land on
your page and if they don't know exactly
what you do who you do it for and why
you're unique they're going to bounce
off just like they would a bad website
so avoid the cute and fancy and
sophisticated and Industry jargon and
just get simple and clear but make it
intriguing at the same time don't be
boring the second really important piece
is you need social proof and
recommendations and video testimonials I
would load those up in the featured
content section of your LinkedIn profile
and then in the recommendation sections
make sure you've got recent
recommendations from clients not from
three years ago when you were working at
a different company or business that
stuff matters because when people get to
your profile they're looking to make
sure you're the real deal and the third
thing on this is you need a path to
conversion so again in your featured
content section you want to have links
to take people to wherever you want them
to go that will help them either consume
more content get more clear on what you
do book a call with you visit your
webpage whatever that looks like and if
you follow all this you are going to
dominate LinkedIn and it's going to be
an amazing community that you can
contribute and be a part of and it will
help you grow your business and your
brand and here's the thing don't just
listen to what I say in this video go
connect with me and follow me on
LinkedIn and watch what I put out every
single day Watch How I move on that
platform the type of videos I put out
the type of picture posts the stories
that I tell watch what I do oh and also
don't forget to hit the Subscribe button
right now so you don't miss any of these
videos that we're putting out every
single week until next time see you
around
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