The EASY Way to Scale Meta Ads 2024

Summary

This video script discusses the key elements for scaling on Meta ads in 2024: budget, creative content, and a desirable product. It emphasizes the importance of a strategic budget increase, recommends a 20% increase every 3 days for aggressive scaling, and stresses the necessity of creative testing. The script also highlights the significance of offering a product that solves a problem or taps into core human desires, sharing scaling stories of brands that achieved significant growth by adhering to these principles.

Takeaways

• 💰 Budget is essential for scaling on Meta ads in 2024; you need money to increase your spend and grow your business.
• 🎨 Great creative content is necessary for scaling, and it should be produced in large quantities to maintain ad effectiveness.
• 🛍️ A scalable product that people want is crucial for successful scaling; it should either solve a problem or tap into core human desires.
• 📈 Vertical scaling involves increasing the budget on existing campaigns or ad sets, while horizontal scaling adds new campaigns or ad sets.
• 📊 Clients are moving towards less horizontal scaling and more focus on creative testing and increasing budget on profitable assets.
• 📝 A spreadsheet is offered for free to help with scaling budget tactically on Facebook ads, available in the description.
• 🚀 Scaling up aggressively on Meta ads in 2024 should only be done by increasing the budget by 20% every 3 days at most.
• 📉 To avoid triggering the learning phase and instability, it's recommended to scale conservatively and monitor performance closely.
• 📈 Creative testing should be scaled with the budget; for every $11,000 spent daily, there should be at least one creative test per week.
• 🔄 Brands need to be flexible with their scaling strategy, adjusting percentages and timelines based on performance and business capacity.
• 📉 Scaling success stories vary, with some brands scaling their ad spend dramatically in a short time by closely monitoring and adjusting their strategy.

Q & A

What are the three essential elements required for scaling on Meta ads in 2024 according to the video?

The three essential elements are a budget to increase spend, great creative content in abundance, and a scalable product that people actually want.

What is the difference between vertical scaling and horizontal scaling in the context of Meta ads?

Vertical scaling refers to increasing the budget on an existing campaign or ad set, while horizontal scaling involves adding new ad sets or campaigns to increase the overall budget.

Why are fewer clients using the horizontal scaling method according to the video?

Fewer clients are using horizontal scaling because they are not adding as many new campaigns or ad sets unless it is for a creative test, as they are focusing more on adding new products to test and increasing budget on profitable campaigns.

What is the recommended budget increase strategy to avoid triggering the learning phase and adding instability to the account?

The recommended strategy is to increase the budget by 20% every 3 days, which is considered an aggressive approach, and only if there is a strong desire to scale rapidly.

What is the starting daily spend if the initial monthly budget is $30,000?

The starting daily spend would be approximately $1,000, based on the initial monthly budget of $30,000.

How often should creative tests be launched according to the video?

For every $11,000 a day in ad spend, there should be at least one creative test launched per week.

What does the video suggest about the importance of creative production when scaling Meta ads?

The video emphasizes that to scale profitably and sustainably on Meta ads, one must scale creative production, testing more creatives as budgets increase.

What is the role of a product that solves a problem or leans into core human desires in scaling Meta ads?

A product that solves a problem or taps into core human desires is more likely to succeed on Meta ads, as it resonates with a larger audience and can support higher scaling efforts.

What is the significance of a consolidated ad account structure when scaling on Meta ads?

A consolidated ad account structure is important for efficient scaling, as it may help avoid penalties from Facebook and allows for better management and performance tracking.

Can the provided scaling rules be broken, and if so, under what circumstances?

Yes, the scaling rules can be broken for a product or brand that is performing exceptionally well, especially during high-sales periods like Black Friday or Cyber Monday.

What are some examples of brands that have successfully scaled on Meta ads by solving a problem or tapping into core human desires?

The video mentions 'True Classics' as an example of a brand that has successfully scaled by tapping into core human desires, even though they are a t-shirt brand in a competitive market.