Write a Compelling Email with Jasper - Jasper University

Summary

Discover how Jasper streamlines the process of crafting engaging emails and campaigns for your business. Begin by understanding your audience's needs and tailoring your message accordingly. Utilize Jasper's power mode to generate content that addresses your audience's goals, challenges, and ideal customer profile. Create a personalized cold email, enhance it with Jasper's suggestions, and craft a compelling subject line. Finally, repeat the process for a cohesive campaign or use Jasper's pre-built workflows for efficiency. Jasper is your new personal writing assistant, saving time and boosting email effectiveness.

Takeaways

• 🚀 Jasper makes writing emails and campaigns easy, especially for BOSS mode users.
• 🧑‍🤝‍🧑 Begin by understanding your audience's needs and how they align with your company's offerings.
• 🔄 Use Jasper's power mode and document editor to create a company bio that fits your brand.
• 📝 Paste the company bio into the content brief to guide Jasper in generating targeted email content.
• 🔍 Determine the demographics (age, gender, location, occupation) of your target audience.
• 🧠 Run commands to identify the audience's goals, reasons they're ideal customers, and their challenges.
• ✉️ Build the email using Jasper, keeping the initial content answers for a focused message.
• 📧 Use the personalized cold email template and audience goals to create effective email content.
• 📝 Generate a compelling subject line using various tones and templates to capture attention.
• 🔄 Repeat the process for consistent email campaigns, utilizing pre-built or custom recipes for efficiency.

Q & A

What is Jasper and how does it assist in writing emails?

Jasper is a tool designed to simplify the process of writing emails and crafting email campaigns. It helps users, especially those in BOSS mode, by generating content that drives engagement for their company or product.

What is the first step in leveraging Jasper for email writing?

The first step is to help Jasper understand your audience by determining their needs and how they connect with what your company provides. This is done by switching to power mode and using the company bio template in the document editor.

How does Jasper assist in understanding the target audience's needs?

Jasper can analyze the input provided by the user regarding the audience's age, gender, location, and occupation. It uses this information to guide the content creation process in the email.

What are some commands Jasper can run to understand the target audience better?

Jasper can run commands to write about the goals the audience can achieve with the user's product or service, list reasons why the audience is an ideal customer, and identify challenges the audience might face.

How does one create an email using Jasper after understanding the audience?

After establishing a foundation for the email, users open power mode and choose a personalized cold email template. They use the content generated from the first command and include challenges faced by the customers to create a focused email.

What is the purpose of the 'command + J' or 'compose' function in Jasper?

The 'command + J' or 'compose' function allows Jasper to elaborate on any content within the email, helping to expand and refine the message as needed.

What are some additional commands that can enhance the content of an email in Jasper?

Additional commands include writing a call to action for the end of the email, listing benefits for the user's business, and expanding on solutions to address the audience's challenges.

Why is the subject line of an email important when using Jasper?

The subject line is crucial as it determines whether people will notice and open the email. Jasper can help craft subject lines using different tones of voice and templates to ensure it stands out.

How can Jasper's subject line templates be utilized effectively?

Jasper's subject line templates can be run through to test different tones of voice. The user should prompt Jasper with the correct information they want to include in the subject line to achieve the desired effect.

What is the significance of repeating the process in Jasper's workflow?

Repeating the process ensures content cohesion and maintains a consistent tone of voice throughout the email campaign. It also allows for the refinement of the workflow and the creation of custom 'recipes' for specific email needs.

What are 'recipes' in the context of Jasper's email writing process?

Recipes in Jasper are pre-built or custom workflows that can be used repeatedly for email writing. They help streamline the process and ensure consistency in the email campaign.

Outlines

00:00

📧 Crafting Engaging Emails with Jasper

The script introduces Jasper, an AI tool designed to assist in writing emails and email campaigns, particularly for BOSS mode users. It emphasizes the importance of understanding the audience's needs and how they align with the company's offerings. The process involves switching to power mode, using a company bio template, and filling in prompts to tailor the content to the brand. The script then guides the user through writing commands to help Jasper understand the audience's goals, challenges, and ideal customer profile. These insights are used to generate content that addresses the audience's needs and goals.

🛠 Building the Email with Jasper's Assistance

This section of the script focuses on creating the actual email using Jasper. It advises keeping the command answers from the previous step to allow Jasper to generate a more focused email. The user is directed to open power mode and choose a personalized cold email template, incorporating the audience's goals and product information. The script suggests using Jasper's commands to elaborate on content, write a call to action, and list benefits. It also highlights the importance of including challenges that customers might face to make the email more relevant and engaging.

📝 Crafting the Subject Line for Maximum Impact

The script underscores the significance of the subject line in capturing the recipient's attention. It suggests using Jasper's capabilities to experiment with different tones of voice and subject line templates. The user is prompted to provide Jasper with the correct information to include in the subject line, such as a persuasive bullet point or an attention-grabbing headline from the AIDA framework. The goal is to make the subject line compelling and reflective of the email's content.

🔁 Repeating the Process for Consistent Email Campaigns

The final part of the script encourages the user to repeat the established process for an entire email campaign, ensuring content cohesion and consistent tone. It mentions the option to use a pre-built workflow called the 'cold email recipe' or to create a custom recipe based on the steps taken. The script concludes by highlighting Jasper's role as a personal writing assistant, capable of helping users write powerful emails efficiently.

Keywords

💡Email Campaign

An email campaign refers to a series of email messages that are targeted and sent to a specific audience over a certain period. In the video's context, it's about leveraging Jasper to create a cohesive and engaging email series that can drive audience engagement for a company or product. The script mentions crafting an 'entire email campaign' with Jasper, indicating its utility in managing and creating a sequence of emails.

💡BOSS Mode

BOSS Mode is a term used in the script to denote a user level or feature within Jasper that offers enhanced capabilities for crafting emails. It suggests that users with this mode have access to more powerful tools or features, making the process of writing emails and campaigns even more efficient and effective.

💡Audience

The audience in this video script refers to the target group of individuals that the company or product is trying to reach and engage with through emails. Understanding the audience's needs is a key step mentioned in the script, emphasizing the importance of tailoring email content to resonate with their interests and requirements.

💡Power Mode

Power Mode is a feature within Jasper that the script suggests to use for enhancing the email writing process. It is implied that this mode provides additional functionalities or a more advanced interface for users to utilize when they are working on crafting their emails, starting from understanding the audience to generating content.

💡Company Bio

A company bio is a brief description of a company's identity, mission, and values. In the script, it is used as a template within Jasper's document editor to help users define and input information about their company, which then assists in shaping the email content to align with the company's brand and offerings.

💡Content Brief

A content brief in the context of the video is a document that outlines the key points and information that will guide the creation of content, in this case, for an email. The script instructs to paste the company bio into the content brief of the document editor, which serves as a foundation for Jasper to generate email content.

💡Personalized Cold Email

A personalized cold email is a message sent to potential customers who have not previously engaged with the company. The script mentions using a 'personalized cold email template' in Jasper, which implies a strategy to create emails that are tailored to the audience's needs and interests, increasing the likelihood of engagement.

💡Command

In the script, a command is an instruction given to Jasper to perform a specific task or generate certain content. For example, commands are used to ask Jasper to write about the audience's goals or to expand on a solution, which demonstrates the interactive and dynamic nature of creating content with Jasper.

💡Call to Action (CTA)

A call to action is a statement designed to prompt the reader to take a specific action, such as making a purchase or signing up for a service. The script advises to 'write a call to action at the end of this email,' highlighting its importance in driving the desired response from the email recipient.

💡Subject Line

The subject line of an email is the text that introduces the content of the email and is often the first thing a recipient sees. The script emphasizes the importance of writing a compelling subject line to make the email stand out, mentioning the use of templates, commands, and various tones of voice to craft it effectively.

💡AIDA Framework

AIDA is a marketing framework that stands for Attention, Interest, Desire, and Action. It is used to create persuasive content. In the script, it is mentioned as a method to craft effective email subject lines, suggesting that Jasper can apply this framework to help users create subject lines that capture attention and prompt action.

💡Recipe

In the context of the video, a recipe refers to a pre-built or custom workflow within Jasper that streamlines the email creation process. The script talks about using 'the cold email recipe' or creating a 'very own recipe' to establish a repeatable workflow for writing emails, indicating a feature that allows for efficiency and consistency in email campaigns.

Highlights

Writing emails and email campaigns is made easy with Jasper, especially for BOSS mode users.

Help Jasper understand your audience by determining their needs and how they connect with what your company provides.

Switch to power mode and use the company bio template to fill in input prompts and select a bio that fits your company.

Paste the company bio into the content brief in focus mode to guide Jasper when writing emails.

Determine the age, gender, location, and occupation of your target audience to guide Jasper's email writing.

Ask Jasper to write about the goals your audience can achieve with your product or service.

Create a list of reasons why your audience is an ideal customer for your business type.

Write a list of challenges your audience might face to understand their needs better.

Use the generated content to build a focused email in Jasper's document editor.

Choose a personalized cold email template and incorporate the audience's goals and product information.

Include challenges your customers face in the email to address them directly.

Use Jasper's command + J or compose to elaborate on any content in the email.

Write a call to action at the end of the email to guide your audience's next steps.

Create a list of benefits your business offers to entice your audience.

Write a compelling subject line using templates or Jasper's commands for various tones of voice.

Experiment with different subject line tones using Jasper's capabilities for creativity.

Use the AIDA framework's attention line or persuasive bullet points as email subject lines for impact.

Repeat the process using the same document for a cohesive email campaign with consistent tone.

Utilize Jasper's cold email recipe or create custom recipes for specific email workflows.

Jasper acts as a personal writing assistant to help you write powerful emails efficiently.

Transcripts

- Writing emails and even crafting an entire email campaign

with Jasper is a breeze,

especially if you are a BOSS mode user.

Let me show you how you can leverage Jasper

to write powerful emails that will drive engagement

for your company or product.

Step one, help Jasper understand your audience.

A powerful way to begin writing emails is to first determine

your audience's needs and how it connects

what you can provide through your company.

The good news here is that

Jasper can help make sense of this for you.

Switch to power mode and the document editor,

and go to the company bio template.

Fill in the input prompts and select a company bio

that best fits your company and brand.

For now, switch back to focus mode and paste the company bio

into the content brief of the document editor.

Now you can run a few commands to understand

what your target audience might want to hear in this email.

Determine the age, gender, location

and occupation of who you're trying to reach

and paste it at the top of your document.

Remember, all of this copy will act as guidance to Jasper

when we begin writing our email here in just a moment.

Now, here are a few commands you can run

once you've pasted that information

into the document editor.

Ask Jasper to write about the goal this audience can achieve

with your product or service.

Write a list of reasons this audience is an ideal customer

for your business type.

Write a list of challenges

your audience might struggle with.

This workflow should help you get some great content

that solves your audience's goals.

Step two, create the email.

Now that you've got a great foundation for your email,

let's start to build out that email with Jasper.

Keep the current command answers inside your document

so Jasper can analyze them

and generate a more focused email for you.

Next, open up power mode.

Choose the personalized cold email template.

Use the content Jasper generated from your first command

about your audience's goals.

Use that and they tell us about your product section.

In the context to include in the email, paste in

any of the challenges your customers might struggle with.

Remember we generated some of those at the very beginning.

Now generate that content

and choose which output to paste into your document.

Then you can use command + J

or compose to have Jasper elaborate

on any content in that email.

You can also use the command expand on this solution.

Here are some other command ideas

to spice up the content you want in your email.

Write a call to action at the end of this email.

Write a list of benefits for my business.

Step three, write your subject line.

This is extremely important so people notice your email.

Try a template or simply write a command.

As a rule of thumb,

first run through the email subject line's template.

Try some different tones of voice

to see how clever Jasper can be.

Make sure you prompt Jasper

with the correct information you are wanting to be included

in the subject line.

You can also use the command to write a funny

or persuasive subject line for this email

or any other tone of voice you want in the document editor.

We've also tested and had great results

with the persuasive bullet points, perfect headline

or even the attention line from the AIDA framework

as email subject lines as well.

Step four, repeat.

Obviously, you can go back to step one

and repeat the process that we just established.

Using this same document for your entire email campaign

can help you keep the content cohesive

and it will help you maintain

the same tone of voice throughout.

But also don't forget about our recipes.

The cold email recipe is a pre-built workflow

that you can open up and run time and time again.

You can also create your very own recipe

for your specific emails

by taking a few of the things that we just did

and establishing a repeatable workflow.

Either way, your new personal writing assistant Jasper

will be there to help you write powerful emails

in a fraction of the time.

So what are you waiting for?

Get started with Jasper today.

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