Vusi Thembekwayo | How to pitch your business
Summary
TLDRThis video script outlines a masterclass focused on the traits and practices that set successful entrepreneurs apart. It features pitches from various entrepreneurs, each given a short time to present their business idea, problem it solves, and their ask from the audience. The facilitator offers feedback on effective pitching techniques, emphasizing clarity, confidence, storytelling, and stating clear asks. The session highlights the importance of presenting with conviction and connecting with the audience through personal and brand stories, ultimately aiming to help entrepreneurs refine their pitches and achieve high growth.
Takeaways
- 🚀 The video script is from a masterclass focused on helping entrepreneurs become high-growth and high-scale by sharing insights and debunking myths.
- 💡 Entrepreneurs are encouraged to articulate their business idea within a minute, explaining the problem they solve and why their product or service is needed.
- 🌐 The script emphasizes the importance of making a clear 'ask' at the beginning and end of a pitch to ensure the audience knows what is being requested.
- 🌱 One entrepreneur's pitch involves a sustainable biodiesel product made from waste plastics, highlighting the environmental and economic benefits.
- 📉 The same entrepreneur faces challenges with licensing and legislation that limit production capacity, illustrating the hurdles that can be faced in the industry.
- 💼 A second pitch involves a financial support system for students, aiming to provide them with the funds needed for meals and other necessities, not just tuition.
- 👗 A fashion brand pitch targets plus-sized women and has experienced success in attracting a broader audience, necessitating a diversification of the brand.
- 📈 The fashion brand's success has led to the need for increased production to meet demand from customers outside the initial target market.
- 📸 The fashion entrepreneur is seeking a photoshoot to help grow the brand's following and sell directly to customers, bypassing high commission rates from retail spaces.
- 🎤 The masterclass also provides feedback on pitching techniques, including the importance of body language, owning the stage, and telling a compelling brand story.
- 🔑 The script underlines the power of storytelling in pitches, suggesting that a strong narrative can resonate with the audience and leave a lasting impression.
Q & A
What is the main theme of the master class?
-The main theme of the master class is to share knowledge on how to become a high-growth, high-scale entrepreneur and to break down myths and ideas related to entrepreneurship.
What is the format of the pitch session in the master class?
-The format involves each participant having 90 seconds, preferably 60 seconds, to present their business idea, the problem they are solving, and why people should buy from them. The audience then decides who they want to support.
What is Cinzia's business idea and what problem is she solving?
-Cinzia's business idea is to produce biodiesel, an economical and environmentally friendly alternative to petrol and diesel, using waste plastics. The problem she is solving is providing a cheaper and eco-friendly fuel option.
What challenges is Cinzia facing with her business?
-Cinzia is facing challenges with licensing and legislation, as the government caps the production capacity, limiting her to producing a maximum of 240 liters of biodiesel each year.
What is the unique selling proposition of Cinzia's biodiesel product?
-The unique selling proposition is that the biodiesel is not only cheaper and environmentally friendly but also non-toxic, biodegradable, and beneficial for engine maintenance, prolonging engine life.
What is the main ask from the participants at the end of their pitch?
-The main ask is for the audience to visit the participant's website, invest money, and support their business idea.
What advice is given regarding starting a conversation with an ask?
-The advice given is to start and end the conversation with the ask, without justifying it, and to be clear and audible in stating what is wanted.
What is the second speaker's business model and how does it differ from traditional financial services?
-The second speaker's business model involves providing financial support to students, offering loans with a fixed interest rate, and ensuring that every employee can manage their finances regardless of their financial history. This differs from traditional services by focusing on financial inclusivity and support.
What issue does the third speaker face with her fashion brand?
-The third speaker faces the issue of diversifying her brand to cater to all sizes, as her fashion brand has attracted a broader audience than initially intended, including thinner women.
What is the primary goal of the third speaker's pitch?
-The primary goal of the third speaker's pitch is to gain support for a photoshoot to help grow her fashion brand's following and to sell directly to customers without high commission rates.
What advice is given by the professional speaker for effective pitching?
-The advice includes not overstating or apologizing, moving forward on the stage, finding the place of power (light), owning the stage, stating the ask clearly at the beginning and end, and using a compelling story to humanize the pitch.
Outlines
🚀 Entrepreneurial Success and Master Classes
The speaker introduces a platform for entrepreneurs to learn the secrets of high-growth, high-scale business success. They ponder what differentiates successful entrepreneurs from others, whether it's knowledge, management style, team, education, or personal background. The session includes a 90-second pitch challenge for participants to present their business ideas, problems they solve, and why their offerings are compelling. The goal is to convince the audience to invest in their ventures. The speaker emphasizes the importance of ending conversations with a clear ask, a common mistake people make is not knowing what they want or asking for it.
🌿 Eco-Friendly Biodiesel Business Pitch
Cinzia presents her business idea of producing biodiesel from waste plastics, an environmentally friendly and cost-effective alternative to traditional petrol and diesel. She explains the process, the benefits of using waste to generate fuel, and the challenges faced, such as government licensing and production limits. Cinzia seeks investment to purchase equipment and establish her plant, emphasizing the product's affordability, environmental benefits, and its positive impact on engine longevity. She concludes with a call to action for investment and support.
👗 Inclusive Fashion Brand Expansion
The speaker discusses the challenges of expanding a fashion brand that initially targeted plus-size women but has gained popularity among a broader audience. The brand's success has led to the need for more diverse sizing and models. The speaker seeks support for a photoshoot to help grow the brand's visibility and appeal. They mention the brand's achievements, including celebrity endorsements, and the importance of telling a compelling brand story to connect with the audience on an emotional level.
📈 Pitching Techniques and Personal Brand Storytelling
The final paragraph focuses on the art of pitching and the power of storytelling in business presentations. A professional speaker provides feedback on the participants' pitches, advising them to be clear, concise, and to avoid unnecessary apologies or repetition. The importance of body language and positioning oneself in a place of power during a presentation is highlighted. The speaker also emphasizes the need to humanize technical pitches and to tell a story that resonates with the audience, making the pitch memorable and impactful.
Mindmap
Keywords
💡Entrepreneur
💡High Growth
💡Biodiesel
💡Environmental Friendly
💡Licensing
💡Investment
💡Fashion Brand
💡Photoshoot
💡Networking
💡Pitch
💡Brand Story
Highlights
The importance of identifying what makes entrepreneurs succeed and the launch of a master class to share insights on high-growth entrepreneurship.
The introduction of a 60-second pitch challenge to present business ideas concisely and effectively.
Cinzia's pitch for an environmentally friendly biodiesel product made from waste plastics, highlighting the potential of turning trash into treasure.
The challenges faced in scaling up biodiesel production due to government regulations and licensing issues.
The strategy of asking for investment directly and the importance of ending conversations with a clear ask.
The concept of using social media to attract followers and the importance of storytelling in business pitches.
The pitch for a financial support system aimed at helping employees regardless of their financial history, emphasizing inclusivity.
The power of storytelling in pitches and the need to humanize technical concepts to engage the audience.
The fashion brand pitch by Minato, focusing on inclusivity for women of all body shapes and sizes.
The issue of finding diverse models to represent a brand and the challenges of brand diversification.
The success of the fashion brand in attracting celebrities and the need for a photoshoot to expand the brand's reach.
The dilemma of high commission rates by retail spaces and the strategy to sell directly to customers.
The advice on body language and stage presence when pitching, emphasizing the importance of owning the stage.
The importance of stating and restating the ask in a pitch without justifying it, to keep the audience focused.
The value of a compelling brand story and its role in making a pitch memorable and impactful.
The final advice on pitching, focusing on clarity, brevity, and the power of storytelling to captivate the audience.
Transcripts
I always wondered to myself is there
something that helps the entrepreneurs
that succeed that they have which other
entrepreneurs don't is it something they
know is it how they run their businesses
is it the people they hire is it where
they went to school is that their
socialization their background their
education their mental spaces what is it
that makes the entrepreneur succeed
welcome to my master classes where I
share with you everything you need to
know about how to become a high growth
high scale entrepreneur I'm joined by
guests we break down the myths the ideas
the lengths the legends everything you
need to know to become a high-growth
entrepreneurs Warren this is the high
performance zone okay great so these are
the rules
you guys get 90 seconds I would prefer
60 seconds which is a minute and here's
what you got to tell us you've got to
tell us about your business idea or
business as you're running it you're
gonna tell us what is the problem that
you're solving and you're gonna tell us
why we need to buy and then at the end
of it the room will decide who they want
to buy from and who not is that fair who
wants to go first
so we're only two welcomes in Z those of
you who are frowning smile we're gonna
give a round of applause
[Music]
Cinzia your time starts now
thank you so the product that I'm
selling is an economical alternative to
petrol diesel
it's biodiesel it is 100%
environmentally friendly its
biodegradable and non-toxic the product
that I am talking about will be produced
using waste plastics so believe it or
not there is cash in your trash so my
company will purchase the plastic from
the end-user and we will use that
plastics to generate bio diesel jet fuel
or electricity in the future those
products will be cheaper than your
normal petrol diesel the challenges that
we're facing at the moment is licensing
and legislation because the government
caps
basically the capacity that you can
produce us but we are looking at a
maximum of two hundred and forty liters
of biodiesel each year thank you make
sense
picture ID is one thing but at the end
of it sure I have a thing that I'm
asking for I will ask you to go to my
website I want you to invest a bit of
money I want you to use whatever but at
the end the very simple conversation
ended with an ask do you know why most
of us don't get anything is because you
don't know what you ask for
never start a conversation with us for
what do you want I want X then what you
do is you try and start the conversation
with the ask and end it with the ask
reinforced most you a meeting today
because I'm looking for H mostly I'm
looking for want to try again
you sure okay one two three now thank
you
so a meeting today because I am looking
for investors in
my business I am looking to get capital
to purchase my plant and the product
that I am wanting to provide and it's an
alternative to diesel the normal petrol
diesel it's cheaper to purchase and it's
cheaper to manufacture it's 100%
environmentally friendly non-toxic and
biodegradable and it's also good for
engine so this product can work to clean
your engine and it prolongs your engine
life basically so I am looking for that
1.2 million to purchase my plot and my
equipment so that I can bring this
product into the market especially with
the petrol prices at what as high as
they are in South Africa
[Music]
[Applause]
when animals are them okay it's one of
them craziest units civil engineering
and how I'd put it
I'm just going to my brief oh I am doing
it I the students of put it on the
student we're invited and the first day
I came last year I think yeah last year
of which are figured out that a student
whenever they have to get a funny person
they have them that they need my dream
man
during the course of the month of which
they came today than Dennis was the
first day they delayed to give the money
so what happened is that I invited the
students afternoon which are give them
the money for for their for their for
their meals and whatsoever they feel
evil but not for the tuition fee so I've
done there is actually waking now so
what happened now when I posted on
Instagram or whatever I personally
constitute meters what happen is that
they tell their mother than their money
they actually calling me that they meet
up with my target if the student not
there so now what happened the planners
who invest another plane of which I said
it's a workplace support on the word
pissed about known as perfectly what a
small load to learn how people are
discriminated from the annals okay and
what I say that it winds the Balkan when
financial they're widely are financially
Pheebs
quality productions in Greece so what we
do is that I call it a money I've got
some day of business I burn them money
of which we with the fixed interest rate
of therapist
300
[Music]
[Music]
[Music]
together and then our aim is to make
sure that every employee every employee
has carry no questions to make it on
regardless of the authority or might
their financial history spectrum so what
we do we have when we go to him to the
company and then we make plans with them
and then we give them five percent of
what you make at the end of the month
[Music]
[Applause]
here's what's funny some of you gave you
the goal to love but you would never
guess that it's been like votes about
that you would things go wrong but they
would never try to do what you do yeah
did you say you want to pitch a noun 1
now you see how we go Zama URI ladies
and gentlemen introducing
okay ladies and gentlemen yeah I have my
Instagram hello its me that down so
minato is a fashion brand developed
developed by myself what I'm here to ask
for today is for your photo shoot
now the reason why I'm asking you to
follow me is because on my page I've had
very little following because a lot of
people only follow women offices in
shape now as you can see I've had a
shape that not many people find a PD
so the fashion brand itself the fashion
trend itself was to come over for the
plastic groupie women and the backbone
of what the curling that I designed is
the fact that the clothing that I
designed even though it's made it's
managed to appeal to the presence women
I get a lot of calls from thinner women
wanting my clothes so the problem that I
had was diversifying my brand in order
to cater for all sizes which are not
done now finding curvy models has been
an issue and maybe myself I can't be a
model so I'm asking you to follow me
today in order to grow the fellowship of
the brand now some of the successes of
the brand is effect that I've had people
such as purchase the planner who is very
long for a world in the entertainment
industry and other no other celebrity is
going to shorts like the space to buy my
brand story Connecticut
[Music]
[Applause]
[Music]
[Music]
okay so basically military is a brand
which was what a pigeon has had the
downfall of having people that weren't a
should be my target markets actually
love the branch so it's a good problem
that I have now their problem means that
I have to discipline spy my science fair
meaning I need to produce more of the
single garments than what I normally to
now my friend is available at this face
which is a shop in the end of a
brilliant a train as opposed within
South Africa now the problem that I
faced was that space was charging me
Commission in rates of meaning that my
price to come it was much higher than
what it needed to do so put it out in
order for it to be accessible to our
customers so because of putting that out
I need to sell directly to the customers
hands I'm asking for you
photoshoot so that I can sell to your
wives or girlfriends ourselves directly
as opposed to paying a high level a
higher value the government their
maladies
okay can we have all three of you stand
up please see how this goes
Larry I'd like to tell you I'm a
professional speaker short size usually
better what you don't want to do is all
the states or restate what you
reinstated say sake once say clearly
audibly and move on it's done don't
think I want to do and I want to say
this to you sir
it's don't apologize there's nothing for
which to apologize and you didn't say
sorry but you know how I know you're
apologized
say again not when she stopped what else
the mannerisms of body language first
notice how of all three why are you
standing so far back to forward guys
it's your stage move forward
second thing move closer to the Horde
into the light so what they doing if
you've ever been to a networking event
some of you have done this like it
working with your network event and you
get there and the people usually hang on
this aren't they what do you do if you
find the darkest corner closest to you
you take your drink take your time next
time somebody gives you a platform
whether it's a meeting or you're
presenting get there and take the time
stop pause for let's scan the room seems
good just take a moment three things
don't just jump into it and find the
place of power which is where the light
is if you're in the darkness I can't see
fish time I can see your shirt
I can see and then curtain is like a
flame you know some mornings that stage
at that time is your space go run for it
own it you said I want to do it now own
it okay
up front you state the ask at the end
you restate the US well I say one more
thing again some when you state the US
don't justify so don't say I'm asking
and follow me on Twitter on Instagram
because I'm ask you to follow me on
Twitter and a story then tell me the
brand story
Laskey none of you here used what is the
most powerful thing in any pitch what's
that
anyone know know what's the one thing
everybody remembers when you leave a
room story so I want to know the story
behind why you started your fashion
later what was happening was you I want
to know the story around you saying I'm
not the right body shape who told News
society when there is an event in your
mind that's mom the first time you heard
that said to and then you believed it
and I promise you know if you told
everyone in this room that story
everyone has been in a place with
somebody children they weren't good
enough yeah
brand story very powerful what is your
brand stand for why are you there fish
your primary might testify when cold
fish know I had fish one time so the
problem you're solving the way you
stated it at the beginning what you did
is you start overstating the problem
then you jumped into a new problem one
problem one pitch and state that
specific problem okay such a beautiful
since when you pitch something as
technical as what you're doing what you
want to try and do is humanize it as
much as possible suppose you always
start with something like imagine if I
could take your trash and turn it into a
hundred gram catch what I have your
attention right and then I'll get into
how that happens humanizing as much as
possible well let our technical stuff is
actually gets down to it's just a human
conversation unbendable yeah see good
shall we folks there yes people vote in
the order by which they are standing now
unfortunately in life they can only be
one winner in my mind you're all winners
okay a round of applause
some up with that kid okay will help us
yet yourself
[Applause]
[Music]
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