How I Market My Digital Products (It’s Literally FREE)

Summary

In this video, Michelle, a six-figure digital product coach, reveals her free, organic marketing strategies for selling digital products without ads. She explains the difference between marketing and selling, emphasizing that creating a product is only 20% of success, while marketing and relationship-building make up 80%. Michelle breaks down each platform—Pinterest, TikTok, Instagram, Facebook, LinkedIn, and YouTube—highlighting their strengths, challenges, and best use cases. She stresses the importance of driving all traffic to an email list for higher conversions and long-term sales. Finally, she shares a 60-day framework focused on serving audiences first, choosing two platforms, and building trust before selling.

Takeaways

• 📌 Marketing is 80% of success; creating your digital product is only 20%. Focus on visibility and desirability to make sales.
• 📌 Marketing builds desire for your product, while selling converts that desire into actual purchases. Both are essential.
• 📌 Pinterest is highly effective for driving clicks and growing an email list; you can schedule many pins with low effort.
• 📌 TikTok can give high visibility and fast growth, but it requires frequent posting and can lead to burnout.
• 📌 Instagram has slower growth than TikTok, but its audience has higher purchasing power; Instagram stories are key for selling.
• 📌 Email marketing is the most profitable channel because it builds a long-term relationship with your audience and bypasses algorithms.
• 📌 Facebook groups are powerful for niche audiences and can generate significant revenue if used correctly.
• 📌 LinkedIn is underutilized but effective for reaching professional audiences and selling high-ticket programs.
• 📌 YouTube is ideal for long-form content that nurtures relationships; it consistently generates high-quality buyers.
• 📌 Focus on serving your audience for the first 60 days rather than selling; build trust, provide value, and solve problems.
• 📌 Choose only two platforms to focus on (one for long-form/nurture, one for short-form/search-driven) and go deep rather than wide.
• 📌 Lead magnets are essential; driving audience members to your email list ensures ownership of your audience and repeated sales opportunities.

Q & A

What is the main difference between marketing and selling according to Michelle?

Marketing is about building visibility and desirability for your product, while selling is about converting that interest into actual purchases. Both are essential, but marketing drives awareness and demand.

Why does Michelle emphasize the importance of an email list?

An email list is the most profitable and secure channel for selling digital products. It allows direct communication with your audience, avoids algorithm dependency, and fosters long-term relationships that increase repeat sales.

Which platforms does Michelle recommend focusing on if starting fresh in 2025?

Michelle recommends focusing on Pinterest for SEO-driven search traffic and YouTube for building relationships and nurturing an audience, alongside email marketing for sales.

Why does Michelle give Pinterest a high rating as a marketing platform?

Pinterest rewards traffic that links off-platform, making it ideal for driving clicks to lead magnets or landing pages. It is low-effort, allows repurposing of content, and helps grow an email list effectively.

What are the pros and cons of using TikTok for digital product marketing?

Pros: High visibility, personal connection, effective for live selling. Cons: High-maintenance platform, requires multiple daily posts, and can lead to burnout if used as the primary platform.

How does Instagram differ from TikTok in terms of audience and revenue potential?

Instagram grows slower than TikTok but attracts an audience with higher purchasing power. It is better suited for nurturing existing followers and selling through stories, especially when using automation tools like ManyChat.

What strategy does Michelle recommend for the first 60 days of promoting a digital product?

Michelle recommends focusing entirely on serving the audience rather than selling. Provide value authentically, build trust, demonstrate expertise, and use this period to nurture relationships before a soft product launch.

Why does Michelle advise choosing only two platforms to focus on?

Focusing on two platforms—one for long-form nurture content and one for short-form or search-driven content—allows creators to go deep, build consistent engagement, and avoid spreading themselves too thin.

What role do lead magnets play in Michelle’s marketing strategy?

Lead magnets attract potential customers to provide their email addresses. Once they are on the email list, automated sequences can nurture them, build trust, and increase the likelihood of high-value and repeat purchases.

How does YouTube differ from other platforms for Michelle in terms of audience quality and sales?

YouTube allows long-form content that builds deep connections, attracting high-quality buyers who are ready to start their business. Michelle uses YouTube primarily for nurturing rather than active selling, resulting in consistent daily sales.

What is Michelle’s approach to platform diversification and content repurposing?

She recommends going deep on one or two platforms and repurposing content across platforms. For example, TikTok or Instagram videos can be repurposed on Pinterest to maximize reach while maintaining low effort.

Why does Michelle consider business to be about relationships?

Michelle emphasizes that strong relationships with customers lead to repeat sales and a thriving business. Without trust and value delivery, a business will struggle to convert customers more than once, making growth unsustainable.