How to do Digital Marketing with $0

Summary

This video script reveals five cost-effective digital marketing strategies for businesses to attract clients without spending on ads. It emphasizes optimizing Google Business profiles for higher visibility, the 'rule of 100' for targeted outreach, leveraging podcasts for credibility, and creating engaging video content that can be repurposed into short clips for broader reach. The speaker, a six-figure business owner, shares proven tactics that build a self-sustaining marketing cycle, akin to solar panels providing free energy.

Takeaways

• 💡 Digital marketing doesn't require large investments to be effective; there are cost-free strategies that work.
• 🔍 Setting up and optimizing a Google Business Profile is crucial for increasing visibility and can be done in under 10 minutes.
• 📈 Fully completed Google Business Profiles are seven times more likely to be clicked on, providing a significant boost in traffic.
• 📝 Choosing the right categories for your business listing can increase the chances of being found in related searches.
• 🤝 The 'Rule of 100' suggests sending out 100 cold DMs daily to build volume and improve outreach skills for better results.
• 📲 Cold DMs are an effective way to reach potential clients and can be more impactful than spending money on ads.
• 🎙 Guesting on existing podcasts is a smart way to reach new audiences without the effort of creating your own podcast.
• 🗣️ Podcast appearances can increase credibility and lead to more invitations from other hosts, extending your reach.
• 🎥 Creating video content with a smartphone is a powerful way to engage potential clients and build trust.
• ✂️ Repurposing long videos into short segments can multiply the reach of your content across various social media platforms.
• 🚫 Beware of bad advice online; focus on strategies that have proven results and avoid wasting time on ineffective methods.

Q & A

Why might digital marketing gurus disagree with the speaker's views on spending money on digital marketing?

The speaker suggests that spending thousands of dollars on digital marketing, specifically paid ads, is not always necessary for making money, which could be contrary to the advice of many marketing gurus who often promote the effectiveness of paid advertising.

What is the main argument against relying solely on paid ads for digital marketing?

The speaker argues that paid ads are like a utility bill; they keep your business visible as long as you pay, but once you stop, visibility fades, and the rates can increase at any time, which is not sustainable for long-term marketing.

What is the solar panel analogy used to describe in the script?

The solar panel analogy is used to describe the benefits of free marketing strategies. Just like solar panels provide free energy after an initial setup, free marketing requires some upfront effort but can lead to a continuous stream of customers without ongoing costs.

Why is optimizing a Google Business Profile considered a free and effective marketing strategy?

Optimizing a Google Business Profile is free and effective because fully completed listings are seven times more likely to be clicked on. It's a quick task that significantly improves visibility and can lead to increased bookings and traffic.

What additional categories should a business include in their Google Business Profile to increase discoverability?

A business should include all relevant categories, not just the primary one. For example, a landscaping business could also list garden maintenance, tree service, and landscape design as additional categories to be found in related searches.

What is the 'rule of 100' as mentioned by marketing legend Alex Heroi?

The 'rule of 100' is a strategy where you send out 100 cold direct messages (DMs) every day to potential clients or referrals. This volume is believed to provide enough outreach to see real results and also helps in honing the messaging skills.

How can sending 100 DMs daily help in sharpening one's marketing skills?

Sending 100 DMs daily allows for continuous learning and improvement of the messaging approach. With each message, you can tweak and refine your strategy, leading to better engagement and results over time.

What is the benefit of being a guest on existing podcasts to spread the word about your business?

Being a guest on existing podcasts allows you to tap into their audience, showcase your knowledge and personality, and build trust with potential clients. It's a smart and less labor-intensive way to gain exposure and credibility.

How can appearing on podcasts lead to more guest invitations?

As you make appearances on podcasts, you build credibility. Other podcast hosts are more likely to invite you after hearing you on another show, recognizing the value you can bring to their audience.

What role does video content play in digital marketing according to the script?

Video content is crucial for grabbing attention and building trust with potential clients. It allows you to answer common questions and provide valuable content, which can be repurposed into shorter videos for broader reach.

How can longer YouTube videos be repurposed to create short video content for platforms like TikTok and Instagram?

Using AI software, you can extract the most engaging segments from longer videos to create short, viral-ready clips. These can then be shared across various platforms to increase visibility and attract a broader audience.

Outlines

00:00

💡 Effective Free Digital Marketing Strategies

The speaker introduces five cost-effective digital marketing methods suitable for any business. They emphasize the importance of mastering free marketing tactics over relying on paid ads, which can be costly and short-lived. The first strategy involves optimizing a Google business profile, which is crucial as it's free and can significantly increase visibility and customer engagement. The speaker provides actionable tips on how to fully utilize the Google listing by adding multiple categories and detailed descriptions, citing a London barber shop's success story as a result of doing so.

05:00

📩 The Power of Consistent Cold Outreach

The speaker discusses the 'rule of 100', a marketing concept by Alex Heroi, which suggests sending out 100 cold direct messages (DMs) daily to potential clients. This approach is compared to a gym routine, where consistency builds volume and skill, leading to better results. The speaker suggests a specific message template to initiate contact and highlights the benefits of this method, including skill improvement and increased business opportunities, as supported by Alex Heroi's endorsement.

10:01

🎙 Leverage Podcasts for Business Exposure

The speaker suggests becoming a guest on existing podcasts as a smart and less labor-intensive way to spread the word about one's business. They explain that podcasts cover a wide range of niches and are often looking for knowledgeable guests. By appearing on podcasts, one can showcase expertise and build trust with potential clients. The speaker shares Merill Johnston's success story, who significantly grew her accounting practice through podcast appearances. They also recommend using the 'rule of 100' to split daily DM efforts between client outreach and podcast introductions.

📹 Creating Videos to Build Client Trust

The speaker highlights the effectiveness of video content in grabbing attention and building trust with potential clients. They propose starting with simple videos using a smartphone to answer frequently asked questions and then progressing to longer videos. The speaker advises posting these videos on YouTube with searchable titles to leverage the platform's algorithm for increased visibility. They also mention the strategy of repurposing longer videos into shorter, engaging segments using AI software, which can be shared across various social media platforms to multiply the reach of the original content.

Keywords

💡Digital Marketing

Digital marketing refers to the use of digital channels and platforms to promote products or services. In the video's theme, it is presented as a cost-effective alternative to traditional marketing, with a focus on strategies that do not require large financial investments. The script mentions that paid ads can be costly and risky if not managed correctly, thus advocating for free digital marketing methods.

💡Google Business Profile

A Google Business Profile is a free tool that helps businesses manage their online presence across Google, including Search and Maps. The video emphasizes the importance of fully optimizing this profile to increase visibility and attract customers. It is used as an example of a free marketing strategy that can significantly boost a business's discoverability.

💡Optimization

Optimization in the context of the video refers to the process of improving a business's online presence to make it more attractive and discoverable to potential customers. The script highlights the need to fill out all relevant information in a Google Business Profile to enhance its effectiveness, which is a form of optimization.

💡Categories

Categories are used in the script to describe the different types of services or products a business offers. By selecting relevant categories in a Google Business Profile, a business can increase its chances of being found by users searching for those specific services, thus broadening its reach.

💡Referrals

Referrals in the video script are a method of acquiring new clients through direct outreach on social media. The concept of sending 100 cold DMs (direct messages) every day is introduced as a strategy to generate leads and build relationships with potential clients.

💡Podcasting

Podcasting is a form of digital media where content is delivered in a series of episodes, usually in audio form. The video suggests leveraging existing podcasts by becoming a guest to reach new audiences and establish credibility. It is presented as a more effective and less labor-intensive approach than creating one's own podcast.

💡Video Content

Video content is a powerful tool for engaging with an audience and building trust, as mentioned in the script. The video encourages the creation of video content using smartphones and free editing software to answer frequently asked questions and provide valuable insights to potential clients.

💡YouTube

YouTube is a video-sharing platform used in the script as an example of where to post longer video content. It is highlighted for its ability to recommend videos to viewers with similar interests, potentially increasing visibility and attracting a broader audience.

💡Engagement

Engagement in the context of the video refers to the interaction between a business and its audience, which can be increased through various digital marketing strategies. The script discusses using video shorts and longer videos to engage with different segments of the audience, from attracting new viewers to deepening connections with existing ones.

💡Repurposing Content

Repurposing content involves taking existing content and reformatting or reusing it for different platforms or audiences. The video script mentions using AI software to create short video clips from longer videos, which can then be shared across various social media platforms to maximize reach and engagement.

💡Bad Advice

The term 'bad advice' in the script refers to common but ineffective marketing strategies that could waste time or harm a business's efforts. The video promises to address these issues and provide alternatives that are more effective and aligned with the theme of cost-effective digital marketing.

Highlights

You don't need to spend thousands on digital marketing to make money; free methods can be highly effective.

Paid ads are like paying your electric bill monthly, while free strategies are like installing solar panels for continuous, cost-free energy.

Fully optimizing your Google Business Profile can significantly increase your visibility and is free to do.

Adding additional categories and services to your Google Business Profile increases the chances of being found for related searches.

A complete Google Business Profile can lead to a 70% increase in bookings and quadruple mobile traffic.

Sending 100 cold DMs daily can yield real results by leveraging volume and improving outreach skills.

Using a non-soliciting approach in DMs, such as asking for referrals, can increase engagement and responses.

Appearing as a guest on existing podcasts taps into their audience and can build credibility and reach.

Creating simple, valuable video content using just a smartphone can effectively engage and attract an audience.

Repurposing long-form video content into short clips for various platforms can greatly increase visibility and engagement.

Each guest appearance on a podcast builds credibility, making it easier to secure more invitations.

Video content helps in building the 'know, like, and trust' factor crucial for client conversion.

AI tools like Veed.io can automatically create engaging short videos from longer content.

Repurposing video content can multiply the reach of your original work by up to ten times.

There is a lot of bad advice online; it's important to follow proven strategies that work.

Transcripts

a lot of gurus aren't going to like me

saying this but you don't actually need

to spend thousands of dollars on digital

marketing to make money sure paid ads do

work but if you don't get it exactly

right you can lose it all so I found

five ways that any business can use

digital marketing to get more clients

that actually work and won't cost you a

cent so in this video I'm going to share

with these hidden tactics are proof that

they actually work and the perfect onew

punch digital marketing strategy

that me and countless other sixf figure

business owners swear by but first let's

talk for a second about why free

marketing methods are actually a better

idea for most small businesses so

imagine this when you're paying for ads

it's kind of like paying your electric

bill every month it keeps your business

in the spotlight sure but the moment you

stop paying you're in the dark and you

know those rates can just go up anytime

but what if you had solar panels Instead

at the start yeah you got to put in some

time and energy to get them up but once

they're there your business keeps

running on a NeverEnding cycle of free

energy that's pretty much how these free

marketing strategies work a little bit

of effort up front starts bringing in

customers all on its own so my first

free way to Market your business is to

set up and fully optimize your Google

business profile it's honestly crazy to

me how many business listings I see that

just fill in the bare minimum amount of

information especially when Studies have

shown that completely filled out

listings are seven times more likely to

be clicked on than those that aren't and

not only is this 100% free marketing it

will literally take you less than 10

minutes to do it so here are a few areas

that you definitely want to fill out

that a lot of businesses probably your

competition included are leaving blank

so first of all you have to choose a

primary category to even make your

listing but they actually let you choose

chose I think up to nine additional

categories and a lot of businesses leave

this blank but you shouldn't because the

more categories you can mark off the

more chances you have to be found for

other related searches imagine you run a

landscaping business you know when

you're setting up your Google business

profile you would definitely want to

select landscaper as your primary

category but think about the other

services you offer maybe you also

provide Garden maintenance tree service

and Landscape Des design by adding these

as additional categories like Garden

Center Tree Service and Landscape

designer you're opening up your business

to be found by people looking for those

specific Services too also make sure

that you add every service you offer

along with the description and all

attributes that would apply to your

business like languages you may speak or

if you're a minority owned or a

woman-owned business when you fill it

out completely it all adds up to Google

seeing that you took the time to be

thorough and that counts toward your

overall ability to be found in fact

levian Co a London Barber Shop saw a 70%

increase in bookings as a direct result

of completing their business profile and

it actually quadrupled the traffic that

a website got from mobile devices too so

yeah this stuff works now this next

strategy is a bit of an updated Twist on

a classic so the way that most people

treat this tactic is just to Chip Away

at it slowly whenever they have time for

it but let's be real that's a little

like just going to the gym every now and

then maybe once this month maybe a

couple times next month whenever you

feel like it you wouldn't expect to

build muscle or lose weight with that

kind of approach right similarly you may

have heard about reaching out directly

to potential clients or referrals

through social media but if you treat it

like an afterthought it's never going to

work so how can it work well marketing

Legend Alex heroi came up with this

concept and it's what helped him build

his Empire rather than casual DM reach

outs to prospects whenever you feel like

it Alex preaches the rule of 100

specifically sending out 100 cold DMS

every single day why 100 you ask well

it's the magic number that provides

enough volume to be able to see Real

Results let's face it most of these

messages are going to get ignored or

turned down but that's all part of the

process process and if the thought of

cold reach outs turns your stomach no

worries I have something else coming up

that's actually going to bring people to

you with no selling needed on your end

and we'll get to that in just a bit but

the other beauty of sending 100 DMS

isn't just in the numbers game it's

about sharpening your skills you know

with each message you're learning

tweaking and improving your approach and

if you're stumped over what to say in

that first message heroi suggests a line

that's worked wonders for him hey I'm

doing this thing do you know anybody

who'd be interested in doing that thing

then you add some sort of offer I'm

doing it for free I guarantee this

you're giving the offer to somebody and

you're not soliciting them you're

soliciting a friend and often they'll

think of themselves first this approach

turns the volume of messages into a

skill buing exercise and as you get

better the process becomes more

enjoyable creating a self-reinforcing

cycle of improvement and success Alex

heroi swears by this method claiming

it's as effective if not more so than

spending $100 a day on ads and

considering his reputation as a

marketing genius that's not a statement

to take lightly and no you don't have to

do this forever in fact if you do 100

messages a day you'll have more business

than you what to do with and not enough

time to do more of the DMS moving right

along to another incredibly effective

way to spread the word about your

business leveraging the power of

podcasting now I am not suggesting that

you dive into creating your own podcast

it can come with a lot of benefits but

it's it's also a ton of work especially

when it comes to promotion instead

here's a strategy that's both smarter

and less labor intensive tap into the

audiences of existing podcasts by being

a guest on them there are literally

millions of podcasts out there covering

every single Niche you can think of and

the best part most of them are on the

lookout for guests who can bring new

insights and expertise to their

listeners and that is where you come in

so by getting invited to these shows you

can really showcase your knowledge and

personality giving listeners a chance to

you know get to know you in your

business cuz remember people are much

more likely to do business with someone

they know like and Trust Merill Johnston

grew her accounting and bookkeeping

practice by appearing on 12 podcasts her

first year alone and she said we've

discovered that if someone's heard us

interviewed on a podcast they're more

inclined to work with us but how do you

land these podcast guest spots here's

where the rule of 100 comes back into

play so you might want to split your

daily DMS between direct client Outreach

and podcast introductions this approach

not only increases your chances of

winning new clients but also opens up

numerous opportunities to share your

story and your expertise on various

platforms extending your reach at scale

and as you start making appearances on

podcasts the process gets easier you

know with each guest spot you get you

build more credibility for yourself

which then makes other podcast hosts

much more likely to want to invite you

it's not uncommon for hosts to actually

reach out to you proactively after

hearing you on another show once they've

seen the value that you could bring to

Their audience but there's another

strategy that lets you accomplish the

same thing and it's way more under your

control and if you pair that with

another free strategy I'll get to in

just a minute you truly have a onew

punch digital marketing knockout first

off creating video content is the

Undisputed Champion when it comes to

grabbing attention and building that

crucial no like and Trust factor with

your potential clients and the best part

is you can start creating videos for

free just using your smartphone yep the

camera you carry around in your pocket

every day is more than capable of

shooting the quality video that's needed

to impress your audience compare that

with some simple free editing software

plenty of which you can get the hang of

in about 20 minutes and you're all set

and just start simple you know think

about the most common questions that

your clients always ask you and tackle

each one with a short 30 to 60c video

doing it that way not only provides

valuable content to your audience but it

also helps you get comfortable in front

of the camera I so wish that Tik Tok and

YouTube shorts were a thing when I was

starting out would have made easing into

video way easier then once you're

feeling more comfortable talking to the

camera it's time to level up to longer

videos and by longer I mean anywhere

from 5 to 10 minutes usually so your

first longer videos can even just be

expanded answers to those FAQs that

you've already covered so you don't

really even need to plan anything new

when you post these on YouTube with

searchable titles you're playing the

long game then the real magic happens

when YouTube's algorithms start you know

recommending your videos to viewers with

similar interests even before they

search for them trust me making it onto

YouTube's homepage for the Right

audience can really help you take off so

the second part of this strategy

actually reminds me of a show on Netflix

I used to love watching called best

leftovers ever where contestants would

take leftovers which you know most

people just either reheat or toss out

but they'd basically remix them into

these amazing new dishes it blew my mind

just how creative they could get with

stuff that was about to be thrown out

and you can actually repurpose your

videos in the same way thanks to some

really clever AI software you can take

your longer videos and automatically

pull out the most engaging viral ready

segments to create shorts from tools

like visa and

video. offer free plans and they're

perfect for this these shorts can then

be pushed out across all the platforms

you know YouTube Tik Tok Instagram

Facebook LinkedIn even Pinterest and

this strategy is crazy because it

multiplies the reach of your original

content giving you up to 10 times more

visibility and engagement those short

videos are great for getting you out

there attracting a broader audience

quickly meanwhile longer videos deepen

the connection with your audience

turning viewers into actual clients in a

much shorter time span but when you go

out there to Market your business

especially when you're trying to do it

for free taking advice from people you

find online there is some terrible

advice it's going to waste your time and

do a lot of damage in the process but in

this video I'm going to show you the

common bad advice that you should not

fall for and what you should do instead

that actually will work so click here

and we're going to have some fun and

you're going to learn a lot too I'll see

you right there