How @thejasminalic GREW to 300K Followers w/ This Strategy

Summary

This video script delves into key strategies for enhancing LinkedIn engagement. The speaker emphasizes the importance of crafting compelling first three lines, highlighting the power of one-liner hooks and avoiding clickbait tactics. It also explores the concept of signposting, showing how adding personal expertise and context to content makes posts more authentic and trustworthy. The speaker shares practical tips like pinned comments and effective calls-to-action, along with advice on scheduling LinkedIn interaction. The overall focus is on building genuine community connections and driving consistent engagement without overtly salesy tactics.

Takeaways

• 😀 Focus on the first three lines of your LinkedIn posts, as they are critical for engagement. Make sure the first line is a one-liner to avoid a drop in reach and engagement.
• 😀 The first three lines should deliver value upfront. These lines are crucial because if readers are engaged, they will be more likely to click 'see more' and read the entire post.
• 😀 Avoid clickbait tactics. A strong hook in the first three lines, with no gimmicks, makes your post more valuable and trustworthy.
• 😀 Signposting is important. Let your readers know how you know what you're talking about by mentioning your experience or expertise subtly in your post.
• 😀 A well-written post should not just share knowledge but also highlight why the writer is qualified to speak on the subject, adding credibility and trust.
• 😀 Pinned comments are a great strategy to increase engagement. By adding extra value or behind-the-scenes content in the pinned comment, you encourage further interaction.
• 😀 Engage with your audience during your LinkedIn hour. Be present and respond to comments consistently to build trust and create a community.
• 😀 Never underestimate the power of asking questions in your posts. End your post with an easy-to-answer question to encourage more comments and discussions.
• 😀 Avoid overly complicated questions that require too much thought or effort. Instead, ask simple, easy-to-answer questions that prompt immediate responses.
• 😀 Case study posts should focus on the problem first, not the niche. By making the issue relatable to a broad audience, more people will engage with the content regardless of their industry.

Q & A

What is the importance of the first three lines in a LinkedIn post?

The first three lines of a LinkedIn post are crucial because LinkedIn cuts off the preview at this point. By making the first line a one-liner, you maximize the visibility of the second sentence and engage readers more effectively.

Why should hooks in LinkedIn posts be one-liners instead of two-liners or longer?

Hooks should be one-liners to ensure that LinkedIn shows the entire hook in the preview. If the hook is longer, it causes the second line to be cut off, reducing engagement and overall reach.

What is the role of signposting in LinkedIn posts?

Signposting involves briefly hinting at your experience or expertise within the post. This helps establish your authority on the subject and makes the post more relatable and trustworthy for the audience.

How can the practice of signposting make a LinkedIn post unique?

By adding signposts, you show the reader why you are qualified to share the information. This personal touch makes the post feel unique because it reveals your expertise, something that can’t be easily replicated or found elsewhere.

What is the pinned comment strategy and how does it work?

The pinned comment strategy involves pinning a comment under your post to encourage ongoing engagement. You can use this to share behind-the-scenes content, ask questions, or provide bonus lessons, prompting further interaction from your audience.

Why does the speaker prefer using pinned comments for sales calls to action rather than including them in the post?

Sales calls to action at the end of a post can feel out of place and disrupt the natural flow of the content. By placing them in pinned comments instead, the post remains focused on its original message, while still providing opportunities for sales-related engagement.

What is the recommended approach to writing case study posts on LinkedIn?

Case study posts should start with a broad, relatable lesson that addresses a common problem, without focusing on a specific niche. This makes the post appealing to a wider audience, even if the detailed example later in the post is niche-specific.

How should questions be structured at the end of LinkedIn posts to encourage engagement?

Questions should be simple and engaging to encourage comments. Avoid complex or deep questions that require significant thought or effort. Instead, ask straightforward questions that invite quick, easy responses.

What is the speaker's strategy for scheduling LinkedIn engagement?

The speaker schedules a specific hour each day dedicated to LinkedIn engagement. This consistency allows them to respond to comments, engage with their audience, and maintain a strong presence without feeling overwhelmed.

How does the speaker use content repurposing as part of their LinkedIn strategy?

The speaker repurposes older posts by shortening them and presenting them as bonus lessons or additional insights in new posts. This helps keep content fresh while providing extra value to the audience.