This Facebook Ads Instant Form Will Print You Money!

Summary

In this video, the speaker reveals effective strategies for creating high-converting Facebook Instant Forms to generate quality leads without overspending. Using real-world examples and data, he compares Instant Forms to landing pages, highlighting how a well-structured form can lower costs per lead. The speaker shares tips on designing forms with strong calls to action, Persona targeting, and social proof. He also explains ways to optimize the lead generation process, including probing for accurate information and adding qualification questions. The video emphasizes the importance of combining these strategies with effective ad creatives for maximum impact.

Takeaways

• 😀 Instant Forms can be a cost-effective way to generate high-quality leads when set up correctly.
• 😀 The key to success with Instant Forms is proper targeting and creating compelling ad creatives to engage your audience.
• 😀 Using a custom header that targets your audience specifically (e.g., e-commerce brand owners) is highly recommended for better results.
• 😀 Always clearly communicate what the user will receive by opting in, such as a free ebook, consultation, or download.
• 😀 Social proof (e.g., years of experience or revenue numbers) can boost the credibility of your form and encourage opt-ins.
• 😀 The first screen of an Instant Form should highlight the offer and include clear, repeatable calls to action.
• 😀 Include probing questions in the form to ensure high-quality leads, but remember that more friction might lead to higher costs per lead.
• 😀 The second screen of the Instant Form should repeat key information and reinforce why the user is opting in, ensuring no confusion.
• 😀 After opt-in, guide the user with a clear next step, such as downloading the resource or booking a call, to keep them engaged in the process.
• 😀 Avoid concluding the process with just a 'thank you'—use an open loop to encourage the user to take further action, such as booking a consultation.

Q & A

What is the primary mistake businesses make when using Facebook ads for lead generation?

The primary mistake businesses make is improper setup of their Facebook Instant Forms, which leads to wasted ad spend and poor-quality leads. The key is to build the Instant Form in a way that attracts high-quality leads without inflating costs.

What’s the difference between using an Instant Form and a landing page for Facebook ads?

The difference lies in the cost per lead. In tests, Instant Forms often result in a lower cost per lead compared to landing pages, as they provide a more seamless and efficient process for users, particularly if the form is designed correctly.

How can you optimize your Instant Form to increase lead quality?

To optimize the Instant Form, ensure it has a clear header targeting your specific audience, a straightforward offer, and social proof. Additionally, make sure you’re asking for real information, and consider adding a qualification step to filter out low-quality leads.

What is the benefit of using a custom header in the Instant Form?

A custom header allows you to directly target your audience and communicate exactly who the form is for, which helps increase relevance and trust. It makes it clear to potential leads that they are in the right place.

Why is social proof important in your Instant Form?

Social proof adds credibility to your offer. It shows potential leads that you have experience and success, which increases trust. Even a small line, such as mentioning your years of experience or the revenue you’ve generated, can make a big difference.

What is the importance of the second screen in the Instant Form?

The second screen in the Instant Form serves to reinforce the offer and repeat the benefits, reminding users of what they’ll get in exchange for their information. This helps to minimize drop-offs and ensures they are committed to completing the form.

Should I add additional questions in the Instant Form to filter leads?

Adding extra questions can help filter out unqualified leads by requiring users to provide more detailed information, but it also creates friction. More friction means higher costs per lead but can result in higher-quality leads. It's a balancing act.

How should you handle the confirmation page after someone opts in?

On the confirmation page, don’t just thank the user. Instead, continue the process by reaffirming what they’ll receive (e.g., free ebook, consultation). Additionally, you should include a clear call to action for the next step, keeping the process open-ended.

What’s the best way to handle follow-up actions after someone opts in?

The best approach is to guide users to the next step. For example, if you’re offering a free consultation, provide a call to action for them to book their appointment. This keeps them engaged and increases the chances they’ll complete the next step in your funnel.

How important are ad creatives in the Instant Form setup?

Ad creatives are crucial because they attract the right audience in the first place. Without effective ad visuals and copy, even the best Instant Form won’t generate quality leads. You need engaging, relevant content that speaks directly to your target audience.