Alex Hormozi's $100M Cold Email Strategy

Summary

This video reveals Alex Hormozi's effective cold email strategy that played a pivotal role in rescuing his company, Gym Launch, from the brink of bankruptcy during the pandemic. It breaks down the strategy into four essential steps: building a high-quality lead list, personalizing emails for each recipient, offering substantial value upfront, and automating the outreach process for efficiency. Utilizing tools like Instantly Lead Finder and integration with ChatGPT for personalization, the strategy emphasizes the importance of targeted communication, compelling offers, and systematic follow-ups to generate leads and opportunities without extensive manual effort.

Takeaways

• 👨‍💻 Build a high-quality lead list by filtering based on job titles, location, keywords, domains, and management levels using a tool like Instantly Lead Finder.
• ✉️ Personalize your cold emails to make them feel like they're coming from someone the recipient knows by using AI-generated prompts to complement their company.
• 💰 Lead with a no-brainer offer, guarantee, and free resource to provide immediate value and credibility to potential clients.
• 🤖 Automate your cold email outreach and follow-ups to save time and ensure consistency while reaching a high volume of leads.
• 📈 Use a tool like Instantly to monitor analytics such as open rates, click-through rates, and opportunities generated from your cold email campaigns.
• 📥 Manage all responses from your cold email campaigns in a unified inbox to stay organized and track return on investment (ROI).
• 🗓️ Schedule your cold email campaigns to send during times when you can monitor and respond to replies.
• ⚙️ Properly configure your daily email limits, email warmup, and auto-reply settings to optimize your cold email outreach.
• 📝 Craft a compelling subject line and email body that focuses on the recipient's pain points and the implications of not addressing them.
• 🔄 Implement a well-structured follow-up sequence with multiple touches to increase the chances of engagement from potential clients.

Q & A

What is the main goal of Alex Horos's cold email strategy?

The main goal of Alex Horos's cold email strategy is to generate a large number of leads across his portfolio companies without much manual effort.

What are the four key steps in Alex Horos's cold email strategy?

The four key steps in Alex Horos's cold email strategy are: 1) Finding people to cold email by building a lead list, 2) Writing personalized emails for each person, 3) Providing big fast value in the emails, and 4) Automating the outreach process.

How does Alex Horos build a high-quality lead list?

Alex Horos uses a tool called Instantly Lead Finder which allows him to filter and select contacts based on job titles, locations, keywords, domains, and more to build a targeted lead list.

How does Alex Horos personalize his cold emails at scale?

Alex Horos uses a feature in Instantly that integrates with ChatGPT to generate personalized compliments based on the company name for each lead. These personalized compliments are then used in the email subject lines and opening lines.

What is the strategy to provide big fast value in Alex Horos's cold emails?

The strategy is to lead with an irresistible offer or incentive that solves a specific pain point for the recipient. This could be a guarantee, free resource, or case study that demonstrates the ability to deliver results.

How does Alex Horos automate his cold email outreach?

Alex Horos uses Instantly to automate his cold email outreach. He schedules the initial email, follow-up emails, and a final "last chance" email to go out automatically based on pre-defined time intervals and settings.

What are some key features of Instantly that help with Alex Horos's cold email strategy?

Instantly provides features like Lead Finder for building targeted lead lists, AI prompts for personalization, email sequencing, automation for scheduling and follow-ups, analytics tracking, and a unified inbox for managing responses.

What is the importance of sending personalized cold emails?

Sending personalized cold emails triggers a psychological response in the recipient, making them more likely to engage with the email since it appears to be from someone they know. Personalization also helps establish credibility and stand out in a sea of generic emails.

What is the purpose of including a no-brainer offer or incentive in the cold emails?

The purpose of including a no-brainer offer or incentive is to lower the barrier to entry for the potential client and make it easier for them to say yes to engaging further. It's designed to grab their attention and make the proposition irresistible.

What is the significance of the "last chance" email in Alex Horos's cold email strategy?

The "last chance" email is the final follow-up email in the sequence, designed to give the recipient one last opportunity to respond before the campaign is considered complete. It often includes a question about reaching the right person or offers an option to redirect the communication to someone else.