Alex Hormozi's $100M Cold Email Strategy
Summary
TLDRThis video reveals Alex Hormozi's effective cold email strategy that played a pivotal role in rescuing his company, Gym Launch, from the brink of bankruptcy during the pandemic. It breaks down the strategy into four essential steps: building a high-quality lead list, personalizing emails for each recipient, offering substantial value upfront, and automating the outreach process for efficiency. Utilizing tools like Instantly Lead Finder and integration with ChatGPT for personalization, the strategy emphasizes the importance of targeted communication, compelling offers, and systematic follow-ups to generate leads and opportunities without extensive manual effort.
Takeaways
- π¨βπ» Build a high-quality lead list by filtering based on job titles, location, keywords, domains, and management levels using a tool like Instantly Lead Finder.
- βοΈ Personalize your cold emails to make them feel like they're coming from someone the recipient knows by using AI-generated prompts to complement their company.
- π° Lead with a no-brainer offer, guarantee, and free resource to provide immediate value and credibility to potential clients.
- π€ Automate your cold email outreach and follow-ups to save time and ensure consistency while reaching a high volume of leads.
- π Use a tool like Instantly to monitor analytics such as open rates, click-through rates, and opportunities generated from your cold email campaigns.
- π₯ Manage all responses from your cold email campaigns in a unified inbox to stay organized and track return on investment (ROI).
- ποΈ Schedule your cold email campaigns to send during times when you can monitor and respond to replies.
- βοΈ Properly configure your daily email limits, email warmup, and auto-reply settings to optimize your cold email outreach.
- π Craft a compelling subject line and email body that focuses on the recipient's pain points and the implications of not addressing them.
- π Implement a well-structured follow-up sequence with multiple touches to increase the chances of engagement from potential clients.
Q & A
What is the main goal of Alex Horos's cold email strategy?
-The main goal of Alex Horos's cold email strategy is to generate a large number of leads across his portfolio companies without much manual effort.
What are the four key steps in Alex Horos's cold email strategy?
-The four key steps in Alex Horos's cold email strategy are: 1) Finding people to cold email by building a lead list, 2) Writing personalized emails for each person, 3) Providing big fast value in the emails, and 4) Automating the outreach process.
How does Alex Horos build a high-quality lead list?
-Alex Horos uses a tool called Instantly Lead Finder which allows him to filter and select contacts based on job titles, locations, keywords, domains, and more to build a targeted lead list.
How does Alex Horos personalize his cold emails at scale?
-Alex Horos uses a feature in Instantly that integrates with ChatGPT to generate personalized compliments based on the company name for each lead. These personalized compliments are then used in the email subject lines and opening lines.
What is the strategy to provide big fast value in Alex Horos's cold emails?
-The strategy is to lead with an irresistible offer or incentive that solves a specific pain point for the recipient. This could be a guarantee, free resource, or case study that demonstrates the ability to deliver results.
How does Alex Horos automate his cold email outreach?
-Alex Horos uses Instantly to automate his cold email outreach. He schedules the initial email, follow-up emails, and a final "last chance" email to go out automatically based on pre-defined time intervals and settings.
What are some key features of Instantly that help with Alex Horos's cold email strategy?
-Instantly provides features like Lead Finder for building targeted lead lists, AI prompts for personalization, email sequencing, automation for scheduling and follow-ups, analytics tracking, and a unified inbox for managing responses.
What is the importance of sending personalized cold emails?
-Sending personalized cold emails triggers a psychological response in the recipient, making them more likely to engage with the email since it appears to be from someone they know. Personalization also helps establish credibility and stand out in a sea of generic emails.
What is the purpose of including a no-brainer offer or incentive in the cold emails?
-The purpose of including a no-brainer offer or incentive is to lower the barrier to entry for the potential client and make it easier for them to say yes to engaging further. It's designed to grab their attention and make the proposition irresistible.
What is the significance of the "last chance" email in Alex Horos's cold email strategy?
-The "last chance" email is the final follow-up email in the sequence, designed to give the recipient one last opportunity to respond before the campaign is considered complete. It often includes a question about reaching the right person or offers an option to redirect the communication to someone else.
Outlines
π Building a High-Quality Lead List
The first step in Alex Horos's cold email strategy is to find people to cold email by building a high-quality lead list. This can be done easily using Instantly Lead Finder, which provides access to over 160 million contacts that can be filtered by job titles, location, keywords, domains, and more. For the example given, a list of over 20,000 plumbers in the United States was generated using the keyword 'plumber' and filtering by management level.
π§ Personalizing Cold Emails at Scale
The next step is to write a personalized email for each person in the lead list. Personalization triggers a psychological response that makes recipients more likely to engage. Using Instantly, leads can be added to a campaign, and AI prompts can be used to generate personalized compliments for each company based on the company name. This personalization can then be used in the email subject line and body, making the email feel like a warm reach-out from someone the recipient knows.
Mindmap
Keywords
π‘Lead List
π‘Personalization
π‘Value Proposition
π‘Automation
π‘Lead Generation
π‘Pain Point
π‘Case Study
π‘Scalability
π‘Analytics
π‘Customer Relationship Management (CRM)
Highlights
Building a high-quality lead list is crucial for effective cold outreach.
Personalizing emails by including company-specific compliments can trigger a psychological response that makes recipients more likely to engage.
To grab the recipient's attention, lead with a compelling offer, such as a guarantee or incentive, and provide a free resource with case studies to add credibility.
Automating email outreach, including follow-up emails and analytics tracking, offers significant advantages in efficiency and consistency while reducing the risk of human error.
Sending a high volume of personalized emails with minimal effort is possible by automating the process.
Automating follow-up emails increases the chances of receiving a response.
Tracking analytics within the same platform, such as open rates, click rates, and replies, helps monitor the effectiveness of the campaign.
Syncing responses and tracking ROI within a CRM allows for better organization and measurement of the campaign's success.
The strategy aims to generate leads and secure new clients consistently, even during off-seasons or slow periods.
The approach involves building a targeted lead list, personalizing emails, providing compelling offers and resources, and automating the entire process for efficiency.
Integrating with ChatGPT allows for seamless personalization of emails at scale.
Identifying pain points and their implications in the email copy helps establish credibility and show that the sender understands the recipient's challenges.
Sending emails from different email addresses and warming them up enhances the credibility and deliverability of the campaign.
Adjusting daily email limits based on the capacity of each email address ensures efficient and sustainable delivery.
The strategy focuses on providing a unique mechanism, such as the "full pipe lead gen system," to achieve specific results for the recipient.
Transcripts
Alex horos uses cold Outreach to
generate zillions of leads across his
portfolio companies without lifting a
finger and today I'm going to be
revealing Alex hor Mo's full cold email
strategy this is the exact strategy that
saved his company gym launch during Co
when it seemed like he was about to go
bankrupt so how does Alex heroi do it
I've spent the last week breaking down
Alex Hero's cold email strategy so that
you don't have to I boil it down to four
key steps that makes his cold email
strategy so effective so the first step
is to find people to cold email and you
do this by building what's called a lead
list if you're looking to scale your
business you know you need to reach out
to potential clients and the big problem
I see is sending emails to random
addresses and really just not taking
this part seriously which is pretty much
shooting in the dark as a business it's
ineffective it wastes your time and it's
going to continue to allow you and cause
you to miss out on valuable
opportunities so what we need to do
first is build a high quality lead list
so let me show you how to do this super
easily within instantly lead finder for
the example today what I'm going to do
is I'm going to pretend that we are
going after plumbers so so all we need
to do is we need to go to instantly if
we click on the magnifying glass it'll
pull up the lead finder So within lead
finder there's literally over 160
million contacts of people that we could
reach out to and we can filter by job
titles we can filter by location
keywords look like domains if they're
looking for a specific job management
levels and much much more so again in
this case since we're going to go after
plumbers I'm just going to go ahead and
load our plumber search which will be
location United States keyword plumber
Plumbing management level SE level this
pulls a list of over 20,000 people that
we can reach out to so after we have our
lead list the next step in Alex Rosy's
cold email strategy is to write an email
personalized to each person that we're
going to be contacting so when we're
sending a cold email to a stranger they
have absolutely no idea who you are so
in order to get leads to engage we want
the message to look like it's from
someone they actually know and the best
way to do that is to actually know
something about the person that we're
contacting look the average office
worker gets around 120 emails every
single day and a personalization in
emails literally will trigger a cycle
ological response that makes the
recipient more likely to engage it let
me show you how you can personalize your
message at scale using it instantly so
after we have our list saved what we're
going to want to do is we're going to
click on campaign we're going to add a
new campaign and we're going to make
this Plumbing campaign then we're going
to go ahead and click on continue the
leads tab is going to pop up click on
import we're going to use lead finder
it's going to load the last search that
we had so what we're going to do is
we're just going to add 25 to the
campaign for uh swiftness and we can
literally do this in two clicks and as
we add it to the campaign the leads are
being verified so we don't need to
verify them we don't need to do anything
like that they're already automatically
added and as we pop in here we can see
that they're in the process of being
verified this is absolutely clutch so
after leads have been added what we want
to do is we want to personalize it and
we can do this so simple within
instantly so what we want to do is we
want to select the leads we want to
click on the AI prompts and then here
you'll have a template Hub of a ton of
different prompts that you can pull from
so how we set this up is we just simply
go to settings and we add in our API key
key from open AI which you can find out
how to do right here once that's done
that's going to integrate with chat GPT
making this a seamless process so what
we're going to do is we're going to just
select company complement we're going to
do it based off of the company name
we're going to go ahead and click on
generate for All Leads then what we'll
see is a column pullup in our leads with
a company complement which we'll be able
to use so now what we need to do is we
need to go to sequences we need to start
to write our email so as I said before
we want it to make it feel like it's a
warm reach out so in the subject line
we're just going to put hi first name
and then we're going to copy this as the
first subject and then we're going to
click on the lightning bolt down below
and click on company compliment and as
we preview it this will be a
personalization for the actual company
that we're reaching out to then as we're
writing the email what we want to do for
the second line is really focus on the
pain point and the implication of the
pain point that we're going to be
calling out for example what we're going
to say like mini plumbers you might be
relying L on Word of Mouth and referrals
or traditional advertising methods that
often result in inconsistent lead flow
so after we have the personalization
after we have the second line written
the next step in the horos strategy is
to give big fast value look strangers
don't trust you so you need to give them
a reason to want to work with you the
way that Alex Orosi does this is by
giving them free stuff give away what
other people would charge for we're not
trying to tickle their interest we're
trying to blow their minds in under 30
seconds to grab their attention if you
don't lead with enough value the reader
will give the email a 2 second read
close it and move on with their day you
need to stand out in a sea of
competitors and to help you do this you
need to have a no-brainer offer and
something to give them that solidifies
your offer so in the context of cold
emailing a no-brainer offer serves as an
irresistible incentive that makes it
almost foolish for the recipient to
ignore your email it's designed to lower
the barrier to entry making it easier
for the potential client to say yes
engaging with you further this could be
a guarantee or some sort of incentive
for their first month coupling this with
something that solidifies your offer
like a free resource with case studies
will only add credibility and substance
to your proposition it's not just about
making an attractive offer it's about
proving that you can deliver on it now
what we want to do is lead with our
offer so we specialize in lead
generation for plumbers using our full
pipe lead gen system which can guarantee
you
five new clients per week is it okay if
I send you over a free guide on how to
consistently boost your local lead flow
and get consistent deals no matter the
season so essentially the framework here
is our offer with the guarantee of how
we can help them achieve specific result
using a unique mechanism and then the
value that we're looking to add to them
is a free guide on how to consistently
boost their their local lead flow and
get consistent deals no matter the
season if you're a plumber reading this
this strategy works so well because you
feel like you're speaking directly to
them like you know that seasonality is a
thing which you mention and you know
that people are mostly working in Word
of Mouth and referrals or traditional
advertising which will instantly boost
your credibility as you're emailing
people versus a general email so the
last step here is to automate your
Outreach so that you don't need to do it
so automating your email Outreach offers
a significant advantage in efficiency
allowing you to send a high volume of
personalized emails with minimal effort
this not only frees up time for other
crucial business tasks for you but also
ensures consistency and will reduce the
risk of human error we're going to be
able to automate our follow-ups we're
going to be able to see the analytics
we're going to be able to see all of the
responses literally in one inbox so
first thing that we want to automate is
our follow-up emails like maybe you
won't get a response in the first email
so if we click on add a step we can wait
for 3 days go to the next email and we
can send a followup so hi first name
were you able to get my last email I
know how busy the plumbing this just a
quick reminder we can help you secure
five new clients per week using our full
pipe Legion would you like me to send
over that free resource then we want to
send another email so the next email
will be another follow-up so hi first
name I haven't heard back from you
however I don't want you to miss out on
the opport Unity to stabilize and grow
your business then here's where we want
to add in a case study up for a convo
Austin and then I always do what's
called a last chance email which is sort
of like my final email to them which
could be something like this hi first
name one last follow up here are you the
right person to reach out to about
generating leads for company name let me
know if there's someone else else I
should reach out to Austin send from my
iPhone now that this has been written
we're going to go ahead and save all of
these emails cuz this is the campaign
that we're going to be sending to the
huge list of leads that we're able to
get with the personalized line then we
go ahead and click on schedule so we can
send them whenever we want we can send
them Monday through Friday whatever best
suits you what I would suggest is
sending them when you're actually going
to be at your computer and able to
actually monitor them because you are
going to get a lot of responses then we
go and click save so in the options what
we also want to do is we want to select
the emails that we going to be sending
them from which you can add in instantly
and warm them up here then what you want
to do is you want to uncheck stop on
auto reply because if somebody's like
out of office or something like that we
want to continue to send them our
campaign emails because it's all about
timing and volume and then we can change
our daily limits depending on how many
emails that we have each email can
handle about 50 emails per day so adjust
accordingly then we go ahead and just
click launch which will start sending
your emails immediately after we launch
it we can literally within instantly see
the analytics how many people we
contacted how many people opened it how
many people clicked on the links replied
and how many opportunities came from
that specific campaign then if we go to
our uni box we can literally see all of
the responses within one email inbox so
if we're sending 300 emails a day we're
going to get a lot of responses and
we're going to be sending from a lot of
different emails so it's important to
stay organized we can do that directly
through here we can even mark them as
interested meeting booked meeting
complete Etc and if we go to our CRM it
will automatically sync it here so that
we can keep track on our Roi on the
campaign now all you have to do is go to
to start implementing this cold email
strategy just like Alex Hermos does just
click the link in the description to go
directly to instantly. and start doing
this ASAP also if you want to learn the
best lead generation strategy in 2023 go
ahead and click this video right here
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