Top Etsy Niches and Searches In 2024 (Full List)
Summary
TLDRIn this video script, the hosts discuss a list of top Etsy niches and searches for 2024, sourced from Marmalade's blog. They explore the importance of keyword research for SEO, emphasizing the value of understanding trends and niches to identify potential product ideas. The conversation delves into various categories, from wedding and gift-giving to home decor and accessories, highlighting how sellers can leverage these insights to enhance their Etsy offerings and stand out in competitive markets.
Takeaways
- 📈 The script discusses a list of top Etsy niches and searches for 2024, highlighting the importance of understanding current trends for potential sellers.
- 🔍 It emphasizes the significance of keyword research for SEO, but also advises not to solely rely on keywords as the only strategy for product visibility.
- 🛍️ The list includes various product types and niches, suggesting that sellers should consider how their products can fit into trending categories or subcategories.
- 💡 The conversation suggests using the list as a source of inspiration for new product ideas or to identify areas of Etsy that one might be interested in exploring.
- 🔑 It mentions the importance of cross-promotion and the potential for creating products that cater to multiple niches, such as wedding and baby niches.
- 🎨 The script touches on the idea of applying a niche-based approach to a wide range of products, such as creating rustic-themed items for a farmhouse-style audience.
- 📝 The speakers discuss the value of descriptive keywords in product listings, advising sellers to include who the product is for and what it's about in their titles and descriptions.
- 📉 The script points out that the list may include outdated models of products, like older iPhone cases, indicating a potential market for niche-specific accessories.
- 🚫 It cautions against using certain keywords that could infringe on trademarks or are inappropriate for sale, such as branded fast-food items.
- 📚 The transcript also covers digital downloads, suggesting that sellers consider creating templates and other digital products that can be tailored to specific niches.
- 🌐 Lastly, the script encourages sellers to validate their product ideas and ensure there is demand before fully committing to a niche or product line.
Q & A
What is the main topic of the discussion in the video script?
-The main topic of the discussion is the analysis of top Etsy niches and searches for the year 2024, as shared by Marmalade in their blog and email.
What is the significance of focusing on keywords for SEO in the context of the script?
-Focusing on keywords is significant as it helps identify trending topics and areas of interest on Etsy, which can guide new sellers in choosing a niche or existing sellers in expanding their product offerings.
How does the script suggest using the top Etsy searches for product development?
-The script suggests using the top Etsy searches to identify potential product ideas, especially for new sellers, and to find opportunities for cross-promotion or niche-specific product creation.
What is the role of Marmalade in providing the top Etsy searches?
-Marmalade has compiled and shared the top Etsy searches, possibly using their tool or direct data from Etsy, and has organized them by niche to help sellers understand market trends.
Why is it important to consider the source of the keyword data according to the script?
-It's important to consider the source of the keyword data to ensure its reliability and relevance. Etsy's own quarterly reports are particularly valuable for identifying top searches.
How can sellers use the list of top Etsy searches to enhance their product listings?
-Sellers can use the list to incorporate relevant keywords into their product titles and descriptions, potentially increasing visibility and attracting more traffic to their listings.
What is the strategy suggested for breaking into a large niche like weddings?
-The strategy suggested is to start with a specific sub-niche, such as wedding favors, and then expand to other related areas like bachelorette party items or wedding guest books.
How can sellers leverage the top searches list to find opportunities for cross-promotion?
-Sellers can look for items in the top searches that complement their existing products, such as creating baby-related items for wedding niches or personalized gifts for specific hobbies like fishing.
What is the script's stance on using broad terms from the top searches list for product development?
-The script suggests that even broad terms can be useful if they are adapted to a specific niche, allowing sellers to create niche-specific products that incorporate popular search terms.
How does the script address the use of descriptive keywords in product listings?
-The script highlights the importance of including descriptive keywords that indicate who the product is for, what it's about, and where it's from, as these can help in attracting the right audience.
Outlines
🔍 Exploring Top Etsy Niches and Searches for 2024
The script begins with a discussion about a list of top Etsy niches and searches for 2024, which the speaker received via email and shared with Chris. The list, possibly from a source called 'marmal,' includes popular keywords and product types, and the speaker suggests using this information to identify trends and potential niches for new sellers. The conversation also touches on the importance of not solely focusing on keywords for SEO but considering the source of the list and its relevance to Etsy's own quarterly reports.
🎨 Leveraging Etsy Trends for Niche Product Ideas
This paragraph delves into how to use the Etsy search trends to find product ideas within specific niches. The speaker and Chris discuss the importance of looking at the list category by category to find opportunities for niche-specific products. They explore the idea of cross-promotion and adapting products to fit into different niches, such as wedding and baby niches, using the search trends as a starting point for product and keyword research.
🛍️ Etsy Searches for Gifts and Home Decor
The conversation shifts to examining Etsy searches related to gifts and home decor. The speakers discuss the potential for creating niche-specific gift items, such as personalized fishing gifts, and how to incorporate high-search keywords into product listings. They also touch on the idea of using Etsy's auto-suggested searches to identify popular trends and the importance of considering product ideas that align with these trends.
🌿 Etsy Niches in Outdoor, Gardening, and Pet Supplies
This section of the script focuses on Etsy searches in the outdoor, gardening, and pet supplies niches. The speakers identify specific product ideas, such as solar succulents and pet collars, and discuss the potential for creating products that cater to these high-demand search terms. They emphasize the importance of understanding the Etsy ecosystem and how to adapt product offerings to fit within it.
📱 Etsy Searches in Electronics, Accessories, and More
The discussion continues with an exploration of Etsy searches in electronics and accessories, including phone cases for older iPhone models and Apple Watch bands. The speakers note the significance of targeting niche markets within these categories and the importance of being aware of the Etsy ecosystem's preferences for older device accessories. They also briefly touch on searches related to toys, games, and clothing.
🎨 Digital Downloads and Descriptive Keywords on Etsy
The final paragraph covers Etsy searches for digital downloads, such as Canva templates and digital art, as well as a list of descriptive keywords that can be used to enhance product listings. The speakers highlight the opportunity to create digital products that align with these searches and the importance of incorporating descriptive keywords that indicate the product's purpose, design, or location relevance.
Mindmap
Keywords
💡Etsy Niches
💡SEO (Search Engine Optimization)
💡Keywords
💡Trends
💡Product Ideas
💡Cross Promotion
💡Niche-based Approach
💡Digital Downloads
💡Descriptive Keywords
💡Print on Demand
💡Top Searches
Highlights
Etsy's top niches and searches for 2024 are shared, indicating trending products and keywords.
The importance of not solely focusing on keywords for SEO but understanding their origin and relevance.
Use of top searches as a tool for new sellers to explore potential niches for their brand.
Cross-promotion opportunities between different niches, such as weddings and baby products.
Marmalade's categorization of keywords by niche provides a starting point for niche-specific product ideas.
The significance of Etsy's quarterly reports for identifying top searches to focus on.
How to leverage broad terms like 'apron' by incorporating niche-based styles such as rustic or farmhouse.
The potential for creating products that align with both wedding and groomsmen interests.
Adapting gift-giving keywords to fit specific niches, like personalized fishing gifts.
The strategy of using Etsy's auto-populate feature for identifying top searches.
The insight that older iPhone models are still popular for accessory searches on Etsy.
The opportunity to create niche-based phone cases for devices like the iPhone 11.
The unexpected appearance of brand names like Canva and Twitch in the digital downloads category.
The niche market for vtuber models and the potential for digital product creation in this area.
The value of descriptive keywords in titles and descriptions, such as location-based terms.
The inclusion of specific product types like 'apron' in the list as inspiration for niche-specific creations.
The importance of considering both the source of keyword data and its potential for inspiring new product ideas.
Transcripts
we are going to be sharing something
that was emailed to me and then I
forwarded it to Chris and I said let's
look at this the top Etsy niches and
searches in 2024 it's a full list and I
believe I'm going to pronounce this
wrong maybe right it's marmalade or
marmalade I don't know but they actually
posted this on their blog they also
emailed it out Chris could you pull that
up for us so we can actually dig through
this and we can see exactly what they're
talking about so I think this is
interesting um they're going to be going
through the top Etsy searches in 2024
with popular keywords but it also is the
types of products so Chris can we scroll
through this a little bit Yeah so it
came to us from marmal and I think you
said they emailed this out it also
popped up on their on their blog and
Scott before we dive into this as I'm
getting down to the actual keywords what
are your thoughts on just focusing on
keywords as what's important for SEO
well I'm okay so I'm not looking at this
as okay these are the top keywords so
this is the the keywords that we want to
use um what I am looking at is like did
this come from their tool or did this
come from Etsy themselves directly
because Etsy does also a quarterly
report on a lot of their top searches
and those are the ones that I kind of
want to really pay attention to but what
I'm looking at here is like this is
still useful information and so what it
does for for me is that it shows me
certain areas certain topics or certain
trends that are getting searches this
allows me if I'm a new seller and I
don't know my Niche this is a great way
to kind of see and expose different
areas of etsy that I might be interested
in starting a brand around um also it's
a way for me to look at it and go is
there something here that lends itself
to uh you know to our brand you know
that we're building right now
um so not everything will apply but it
is something that I'm going to want to
look through and say okay this is
something that's trending or this is
something that people are into um maybe
I can add that to it for an example if
you're not in the wedding Niche but
you're in the baby Niche is there
something that you could cross promote
could is there something that you could
create for someone that's getting
married but also has a baby or something
for a uh if you're doing like I don't
know baby uh you know baby's first
Christmas or something right and or
baby's first year and you're doing all
that is there something that you could
also put in there that would be related
to uh baby wi within the wedding or
maybe a what is it uh I'm drawing a
blank here like a
flower child flower boy yeah yeah
whatever right like would that allow us
to see that so that's kind of how I'm
looking at this Chris yeah and I I would
say anytime you see like a giant list of
keywords or you're using a tool to help
help you find keywords you should not be
saying this is the golden keyword right
like this is the one thing and I think
one thing I enjoyed about the way that
marmal laid this out they talk about all
the keyword research and then they
organized it Scott almost by Niche right
so it's by category but we can come in
and look at these on kind of a niche by
Niche basis and use that as a starting
point to say hey maybe some of these
would be a good idea for a way to Niche
down inside of something like weddings
or maybe these are good product idea or
maybe there's a better way to describe
my product based on what people are
actually typing in and so was there a
specific place you wanted to dive into
like no actually what I wanted you to do
is rather than dive to them is scroll I
want to see I want to get to the yeah I
want to get here so top Etsy yeah I
wantan to I want to get into that stuff
um so like right here okay so here here
are some of the Etsy searches for
wedding and celebration so we have baby
shower Bachelor at party cake topper
wedding so what I'm doing here is I'm
looking at this now if you're in the
wedding Niche you want to see this right
and you want to go okay and we've talked
about this right if you're going to
break into a big Niche like wedding
which we've talked about is a good
strategy then you might want to start
with wedding favors right and then you
can add all of these other sub
bachelorette party okay uh we have
wedding guest book we have wedding
invitations wedding signs right so
that's what we're doing there okay What
a Wonderful World um so okay be careful
with that one yeah I would
um scroll down a little bit though Chris
so where it says top Etsy search no back
up again real quick the gift giving so
top Etsy searches for gift giving well
we're not in the gift giving Niche
necessarily but let's see if anything is
here that's worth paying attention to
that we could then adapt to our Niche or
get ideas around so let's kind of keep
going here so okay anniversary gift for
him anniversary gifts um best friend
gifts boyfriend bridesmaid um engagement
gifts box gifts gifts for boyfriend you
get the idea right now another little
trick you could do here too is you could
just go to Etsy and put gifts for and
then let it see what populates and
that's going to probably give you a
really good indication of like what's
the top searches um groomsmen gifts
there we are we can now straddle that
with wedding right so you have wedding
and then we have groomsmen so we can
kind of use those two together okay
that's
interesting and I think the the way I
would probably use this one is mostly on
that product side so fishing anniversary
gift fishing best friend gift fishing
boyfriend gift right what are the
products that we can create and then
make sure we're incorporating those gift
specific keywords one because we know
that they're highly searched and two
because it's going to help us show up
inside of gift mode so we see a lot of
different things here getting down to
like teacher gifts personalized gift
right personalized gift for fishermen is
going to be something that we're doing
so we're not just taking this because
we're probably not going to compete for
the word personalized gift but we are
are going to be able to compete for
something like personalized fishing gift
or personalized grimsman gift or
something like that if we're using the
niche-based approach yep yeah so keep on
going so keep on scrolling so you have
uh t for home decor so now we're into
home decor we have apron uh baby blanket
bed frame Queen right so all these now
go back to the top there real quick
Chris right there yeah so apron right no
where it says apron so like so think
about this for a second like let's say
for example
um you're in like Chris was saying like
maybe you are in um I mean this is under
home decor but let's just say that you
were into rustic uh or Farmhouse Decor
right maybe you create an apron because
it's a popular search with something
that's kind of Southern like a southern
saying or something right so you would
take something even though you're
selling like rustic wood or rustic
Farmhouse stuff right does that mean you
can't sell an apron that would then
pertain to that style no because people
are using aprons in the kitchen of a
farmhouse kitchen right so that's kind
of how I'm using this list I think
that's
interesting yeah I think the only two
that might not apply there are like map
of Florida yeah right um which I think
it's it's it's interesting to look at
that and say that uh that is the one
state that made it and then you also
have map of USA but again if we're
taking the niche based approach all of
these things are potential products for
us right so going back to your your
thought here Scott rustic right so
rustic bedf frame rustic bedding or
rustic feel uh you know cabin feel
whatever we're going for as the niche if
we have a design style we can apply that
same thing here betting for people who
love fishing right right fishing bunk
beds um if that's really what we want to
do uh fishing candles fishing mugs
fishing coasters right all of these
kinds of things we can just put the
niche-based angle on and this is a great
way to find a ton of product ideas that
we can then go validate and make sure
that people are actually buying in our
yeah this is great and we'll we'll link
up the article uh in the description so
you guys can uh you guys can go check
this out um this is from marmal I
believe is how you say that I was
corrected uh so that is how you say it
so let's look at top Etsy searches for
outdoor in
gardening so let's see so we have Laurel
uh planter plants solar succulents
terrarium okay interesting and uh you
know again like if you in that Niche you
might be saying oh solar I didn't think
of that or succulents oh maybe terrarium
okay you know so there's some things
there that you can definitely um build
on okay pet supplies let's look at
this what do we got here cat collar dog
collar dog tag and pet portrait okay so
they give you four um you know for
that keep on rolling through here Chris
aloe vera hair accessories Nails press
on nails soap all right now the now
Chris these are very broad terms but to
your point you might take something from
this if you're in this space and know
that at least these are some of the top
searches right so aloe vera like that
might be something that if you sell soap
you might want to include right that
might be something there because people
that are putting aloe on their skin
probably put soap on their skin right
I love that and if you're selling
fishing stuff soap to get rid of the
fishy smell from your hands right
obviously need a better product title
than that but it doesn't mean that just
because we're not in the health and
beauty space that we can't sell these
types of products look at this type of
thing and then say how can I apply this
to my Niche uh top Etsy searches for
jewelry Scott uh bracelet choker crystal
necklace earcuff right these are all
just kinds of jewelry that I'm seeing
here I'm not seeing anything really
stick out beyond that at this point
electronics and accessories a category
most people don't actually think about
when they think about the Etsy ecosystem
well yeah because interesting to me well
and I was gonna say so like let's say
for example you're selling phone cases
right so you have Apple iPhone 11 looks
like a a search a top search Apple watch
band Apple Watch series 3 so these are
ones that you're like oh well maybe I
should create one for my you know for
the bass fishing lover uh gift that
you're making a iPhone case for right
the thing that really stuck out to me
here was that if we're doing that it
looks like it's not even the newer
devices no it's the old how many iPhones
are what are we
14 right so uh you know we're at 678 n
10 11 seems to be the the top one there
and so it tells you something about the
Etsy ecosystem right if somebody's
buying a brand new device maybe they're
not looking at Etsy right now for that
case but once they've had it for a
little while that's when they really
start to look at this and if we're in a
niche then we need to pay attention to
something toys and games toys and games
dice dice tray DND dice fidget spinner
hand spinner Miniatures puzzle yeah
these are
great uh for existing
IP so I like he called out and then that
they said hey and also please don't use
these that's
hysterical yeah okay we can Skip by
those I mean it's interesting to see
that Chick-fil-A is in there you know
yeah Arby's Chick-fil-A like what what
are people selling is it like
collector's cups maybe maybe um used
french fries there you go vintage
Chick-fil-A fries um would probably be a
good one
also uh do not sell these things yeah
right like just let's just add on their
disclaimer there uh search for clothing
yep right
so baby onesies right make sure if
you're using that keyword that you are
selling a onesie that is a trademark
term uh bikini bries made
robes uh does that count as a keyword
for clothing if we just put the name of
the category in there I don't know but
obviously uh we're gonna naturally
include that in the listing anyway if
we're doing clothing so it's not
something we necessarily have to think
about this one stood out to me Scott
just because it's a specific kind of
April so maybe we have bridesmaid's
robes but also we have a bridesmaid's
kimono right even if it's a similar
design or we include that because we see
that there's a lot of sales volume there
and it's easier for us to stand out
there rather than in the broader
bridesmaid robe category so again you
know not not a huge surprise in the
clothing category here
accessories uh accessories again right
badge reel uh somebody was asking us in
the chat on one of our live streams to
talk about badge reels for nurses ly
that is a a big deal right anybody that
has one of those swipe cards would be
using something like that and it is one
of the few places that people in a lot
of different professions have to show
off their love for different things so
keep that in mind if you have the
niche-based approach going on um
washable
mask uh mask patch pins scarf sword is
not one that I would have expected to
pop up in there and wallet and
watch bags and
purses backpack bag uh it a bag I'm
assuming that's some a specific kind of
bag somebody correct me in the comments
leather makeup and tote and keep and
keep in mind like you can you can
um print on demand you can print on
demand bags so like that's a that's a
great thing there um here uh we're
looking at Air Force One Croc charms
like yeah potentially Croc charms but
you got to be careful because you don't
want it to be as though you're
infringing on Crocs or Air Force One um
shoes is generic slippers is generic
sneakers is generic craft supplies
supplies yeah okay I'm not even trying
this one somebody uh give me the
phonetics in the comments if you will
beads canvas charms crochet crochet
pattern right all of lumber there you go
there's a good one Mac magnifying glass
sewing patterns washi tape um paper and
party
supplies yeah yeah which interestingly
is a different sub uh subcategory
um 2024 calendar Advent calendar
birthday cards right these are fairly
straightforward nothing really stood out
to me here other than there's a couple
specific kinds of cards uh that show up
here so if you are creating cards double
check that list Chris before you get
into the uh digital downloads uh section
here I just want to uh remind people
that uh we're going to leave the link in
the description so if you uh if you want
the link and you want to go through
these yourself um we'll go ahead and
we'll link that up in the description so
you have it from marmal all right so
yeah the Etsy searches for digital
downloads this will be
interesting canva template clip art
digital art digital download digital
planner digital print digital prints
digital products ebook Lightroom
Lightroom presets logo these are all
great I mean so if you're noticing like
notion
template right so these are brand names
these are trademark names but if you're
creating a template for them there
should be no reason that you can't do
that because you're actually selling it
for the device you're not saying hey I'm
notion and I'm creating a template
you're like these will work um as a
notion template is kind of what what
you're doing there
um twitch overlay okay yeah so these
four are the ones that really stood out
to me so you know emotes so like
emoticons the overlays and then vtuber
which Scott if you're not familiar with
the terminology would be when somebody
shows up as like an animated character
on YouTube doing alive that would be a
vtuber right so apparently they sell
vtuber models on NY uh who knew right
definitely a digital product definitely
a very Niche type of a thing but a very
interesting opportunity uh arts and
collectibles so again the the stuff that
we would expect here right art prints
middle wall art the one thing that stood
out to me here Scott what's the one
thing people talk about all the time
that's not on this list canvas yeah
it's interesting which must just fall
under like wall art or wall art yeah
yeah but it's it's interesting to me
because the way that I would search for
that and I think the way that you would
search for that would be like fishing uh
fishing art on canvas or something like
that I would I would probably start the
search with canvas because I'd want to
make sure it was canvas it be like
canvas bass fishing scene or something
right yeah um okay spirituality and
religion big Niche yes this is this is
good um Bloodstone wow okay crystals
tarot tarot cards Tarot deck okay we've
done some videos on that so we know that
that's pretty popular um top that search
for vintage cool um Fire King and
vintage t-shirt I would have thought
there would have been more there for
that somebody somebody let me know what
Fire King is uh as long as it's internet
appropriate in the comments because I
I'm lost on that one uh descriptive
keywords yeah let's see this here so
things we should be adding to our
descriptions got it okay Al Alabama must
be a popular
uh area Okay so uh alcohol anime baby
bed and breakfast boho coffee yeah this
is this is actually useful this is
really useful I'm not sure how that's a
descriptive descriptive one Declaration
of Independence but we'll go with that
uh do it- yourself or DIY dog Dragon
right looks like state names or location
names are a big thing just looking at
this list yeah Hawaii Magnum PI
go Magnum
PI that's
awesome Statue of Liberty steampunk
turke that's a good list right there
that's a good
list yoga yeah okay so I think the the
thing the thing I'm gathering from this
descriptive list is a few different
things if it and you and I talk about
this all the time it should be who it's
for or what it's about right and what
we're seeing there is a lot of location
based things a lot of things that call
out design or specific locations be it a
country a state a city any of those
kinds of things so if those are relevant
you should always be including exactly
who it's for or exactly what it's about
where it's from inside of the title and
description cool yeah so that that's the
little list there um that marmal put out
for us and uh I think it's a great list
I would use this list to basically just
bring the awareness to me as far as okay
these are these are some things that are
either descriptive words uh add-on words
that we can add on or a certain type of
product that we might be able to say oh
maybe we should put some of our stuff on
that because people are buying that type
or people are buying aprons oh cool can
I create an apron for my Niche maybe um
so that's how I would use this list and
just really to allow uh ourselves to see
that there's these are keywords that are
supposedly getting search for the most
and we don't know where they got the
data from if it's from their tool or if
it's a you know from Etsy themselves but
it's actually good because there's some
of these things that I wouldn't even
have thought of so definitely take these
use them to bring inspiration but also
maybe open your eyes to different areas
that you might be able to uh well either
create products or add some of these
descriptive words onto your current
keywords that might open it up a little
bit more for more traffic
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